Still feeling the effects of a major reorganization, officials from search-engine Yahoo announced yesterday that third-quarter net income fell 5 percent, to $151.3 million, from $158.5 million in the same period a year earlier, despite third-quarter revenue rising 12 percent to $1.77 billion, from $1.58 billion. Net sales excluding payments Yahoo makes to other sites to acquire traffic were $1.28 billion from $1.12 billion, slightly surpassing the $1.24 billion expected from analysts polled by Thomson Financial.
Yahoo attributed the profit slip to weaker spending on advertising, but the Sunnyvale, Calif., company has weathered a lot of changes in the last year, with executives coming and going amid uncertainty about the way to run the business. The company replaced Terry Semel with co-founder Jerry Yang as CEO and reorganized into three core business segments this year in order to increase profitability. Yang said on a conference call that Yahoo plans to capture more of what he claimed is a $45 billion online ad opportunity that will rocket to $75 billion by 2010. Yahoo's rivals include Google and Microsoft on this front.
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Yahoo attributed the profit slip to weaker spending on advertising, but the Sunnyvale, Calif., company has weathered a lot of changes in the last year, with executives coming and going amid uncertainty about the way to run the business. The company replaced Terry Semel with co-founder Jerry Yang as CEO and reorganized into three core business segments this year in order to increase profitability. Yang said on a conference call that Yahoo plans to capture more of what he claimed is a $45 billion online ad opportunity that will rocket to $75 billion by 2010. Yahoo's rivals include Google and Microsoft on this front.
















Google otherwise is supported by ads and some minor services, google currently is more that Yahoo but live in a bubble that can break in any moment.
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