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iPhone excels in US customer satisfaction

Slimy   on 20 October 2007 - 16:49 · 36 comments & 17829 views

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Earlier this month, ChangeWave Research conducted a mobile phone customer survey which concluded that of the 3,645 US iPhone owners surveyed 82% reported being Very Satisfied with their purchase, up five points since the previous survey in July and by far the highest rating of any mobile manufacturer. iPhone market share climbed to 2% (from 1% in July), the research revealed. The research also found that 16% of respondents who plan to purchase a phone in the next six months plan to buy an iPhone - placing Apple up at the top among all manufacturers.

Although Motorola remained the leading mobile phone manufacturer with 30% of the US market, its dominance fell one point from 31% in the previous survey - suggesting Apple stole the most market from Motorola. Motorola (33%) was next to last among mobile manufacturers in customer satisfaction, with Sony Ericsson (31%) at rock bottom.

News source: MacWorld

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(2 replies) #1 simon360 on 20 Oct 2007 - 16:59
Not really much to say here except congrats to Apple for satisfying the average consumer.
#1.1 theyarecomingforyou on 21 Oct 2007 - 12:34
The average consumer does not spend anything like that price on a phone. They're appealing mainly to an elite-hardcore that are unlikely to be disappointed with the product, so a high satisfaction rate is to be expected. That's not a dig at the phone though, and if the quality is on par with the iPod then I'm sure the high satisfaction rating would be the maintained with the average consumer.
#1.2 whocares78 on 22 Oct 2007 - 01:14
thsi s where you are completely, wrong, only fanboys would have bought an overpriced phone like that, in which case of course they won't comlain. Fanboys never do, thats what makes them fanboys, now 82% tellse me 2 in 10 fanboys finally realised they are getting scammed .

Last edited by whocares78 on 22 Oct 2007 - 01:44
#2 +Jedimark on 20 Oct 2007 - 18:04
Might look into getting an iPhone when it comes to O2.
(1 reply) #3 Beastage on 20 Oct 2007 - 18:10
Its a known issue that even if you buy a 600usd brick you will be very satifsied with it.
#3.1 whistlerxp on 20 Oct 2007 - 21:30
*Unbricking solutions are available at your local apple blog.
(3 replies) #4 Aq3e on 20 Oct 2007 - 18:24
I just spend 2 hours at their so called genius bar to find out my iphone that i bought brand new from apple was infact a referbished unit and had been previously unlocked, they claimed i did the damage and refused to service it. Im calling my lawyer on this one.
#4.1 kosmo on 20 Oct 2007 - 18:31
Quote - (Aq3e said @ #1)
I just spend 2 hours at their so called genius bar to find out my iphone that i bought brand new from apple was infact a referbished unit and had been previously unlocked, they claimed i did the damage and refused to service it. Im calling my lawyer on this one.


Hey bud...before you contact your lawyer, take your iphone to your local att corporate store (make sure it is a corporate store) and they can track it for you and show you if/when it was purchased, who it was/was not assigned to, and whatnot. Or, PM me the IMEI off the back of your phone and i'll do it while im here at work (i work for att corporate)
#4.2 RAID 0 on 20 Oct 2007 - 19:35
Hey, it's not like Apple has done anything like this in the past.
#4.3 +ozzieXP on 20 Oct 2007 - 21:26
or... just somehow break it ... (connect the wrong cable to the power and boom lol)
(5 replies) #5 LTD on 20 Oct 2007 - 20:35
No surprise. People are usually satisfied with the best.
#5.1 MadDog on 20 Oct 2007 - 23:26
Quote - (LTD said @ #5)
No surprise. People are usually satisfied with the best.


No surprise. The people are willing to shell out the cash for an iPhone are more than likely fans of Apple products -- so of course 82% of them would love their apple product.
#5.2 ahhell on 20 Oct 2007 - 23:49

QFT
#5.3 C_Guy on 21 Oct 2007 - 01:04
... Then why were so many of them whining about the price?

Or about the battery replacement issue?

Or the "lock down" to one service provider?
#5.4 LTD on 21 Oct 2007 - 01:05
Quote - (MadDog said @ #5.1)
Quote - (LTD said @ #5)
No surprise. People are usually satisfied with the best.


No surprise. The people are willing to shell out the cash for an iPhone are more than likely fans of Apple products -- so of course 82% of them would love their apple product.


82% reported being Very Satisfied with their purchase, up five points since the previous survey in July and by far the highest rating of any mobile manufacturer.

I guess they're all really, really, really happy Apple fans.

Or we can just admit that it's a solid product that's ahead of the game in certain key areas, which makes it rather attractive.

I don't know how far down in your parents' basement you are, but when you manage to come up for air, literally everyone is talking about this product. And just as many want one. We have another iPod on our hands.
#5.5 whocares78 on 22 Oct 2007 - 01:22
Quote - (LTD said @ #5.4)
Quote - (MadDog said @ #5.1)
Quote - (LTD said @ #5)
No surprise. People are usually satisfied with the best.


No surprise. The people are willing to shell out the cash for an iPhone are more than likely fans of Apple products -- so of course 82% of them would love their apple product.


82% reported being Very Satisfied with their purchase, up five points since the previous survey in July and by far the highest rating of any mobile manufacturer.

I guess they're all really, really, really happy Apple fans.

Or we can just admit that it's a solid product that's ahead of the game in certain key areas, which makes it rather attractive.

I don't know how far down in your parents' basement you are, but when you manage to come up for air, literally everyone is talking about this product. And just as many want one. We have another iPod on our hands.


so you think from 77% to 82% is worth worrying about, remembering their market is still 2% so thats like 1 in a thousand phone users changed their mind about the iPhone being good.

just becasue everyone is talkign about it doens't make it good, (everyones in aus is talking about ben cousins, but not much of it is good) everyone i know is only talking about how bad it is, we all know it's problems so i wo't repeat them here, i know one person that wants one, 1 single person, and if you new him you woudl know he only wants it so he can say he has one. There is no way the iPhone will be another iPod, you are simply dreaming away your life in MAC land
#6 ahfunaki on 20 Oct 2007 - 22:54
I enjoy my iPhone alot. This doesn't suprise me at all. In fact I'm posting this from it right now...
(1 reply) #7 Ledward on 20 Oct 2007 - 23:15
The Steve Jobs reality distortion field is at work!
#7.1 wctaiwan on 20 Oct 2007 - 23:37
Just quit with the trolling will you?
(4 replies) #8 Richteralan on 21 Oct 2007 - 01:18
3645 iPhone users.....yeah!

#8.1 carmatic on 21 Oct 2007 - 03:51
Quote - (Richteralan said @ #
3645 iPhone users.....yeah!

3645? where did you get that number from?
#8.2 LTD on 21 Oct 2007 - 04:53
mobile phone customer survey which concluded that of the 3,645 US iPhone owners surveyed

3,645 users were surveyed. There are many, many more iPhone users, lol.
#8.3 simon360 on 21 Oct 2007 - 13:40
Quote - (LTD said @ #8.2)
mobile phone customer survey which concluded that of the 3,645 US iPhone owners surveyed

3,645 users were surveyed. There are many, many more iPhone users, lol.

What, you expect them to call every iPhone user in the U.S.? This is how all surveys are done. 3,645 is 2% of the people that were talked to for this survey. 182,250 people were actually talked to, if my math is right, and if you expect any company to survey more people than that, then you are delusional. <snipped - rule 5>

Last edited by PureLegend on 22 Oct 2007 - 11:55
#8.4 LTD on 21 Oct 2007 - 15:24
Quote - (simon360 said @ #8.3)
Quote - (LTD said @ #8.2)
mobile phone customer survey which concluded that of the 3,645 US iPhone owners surveyed

3,645 users were surveyed. There are many, many more iPhone users, lol.

What, you expect them to call every iPhone user in the U.S.? This is how all surveys are done. 3,645 is 2% of the people that were talked to for this survey. 182,250 people were actually talked to, if my math is right, and if you expect any company to survey more people than that, then you are delusional. <snipped - rule 5>


simon360:

I assume you're directing your response at the original poster . . . since in my response I simply advised him that only a small portion of iPhone users were surveyed. It's a small chunk that can be taken to more or less represent the whole. Seems that isn't obvious to everyone for some reason.

Last edited by PureLegend on 22 Oct 2007 - 11:55
#9 obsolete_power on 21 Oct 2007 - 05:48
It's not the iPhone that people are dissatisfied with, it is that CRAPPY company called AT&T. I hope they go out of business and their employees end up on the streets!
#10 Helba on 21 Oct 2007 - 10:19
This is interesting. Apple is still the new dog in the kennel here and they're apparently credible.

I hope they keep going. The iPhones seem really cool and I'd love to have one.

Congratulations.
#11 vetneufuse on 21 Oct 2007 - 14:43
The device itself is ok... AT&T well... all I have to say about them is HA...
(4 replies) #12 Tim the Pedant on 21 Oct 2007 - 14:54
"There are lies, damn lies and statistics".

Have a look at this from the ChangeWave Research website: http://www.changewaveresearch.com/news/mac...k-10-16-06.html.

It would be interesting to know whether the people surveyed for the iPhones also come from the hand-picked panel of '9,000 business, technology and medical professionals who are working on the front line of technological change'. If so, this is definitely not a survey of the typical consumer.

The devil is in the detail with surveys, and until we are given more info about who was surveyed, I think this above result should be taken with a pinch of salt. A survey of 3000 randomly chosen iPhone purchasers would be much more interesting to me.

In this way, I don't care if Apple get better ratings that Motorola or other mobile manufacturers - what I am interested in is buying the best model from the price band I can afford. Are there any comparable models out there that score higher on customer satisfaction than the iPhone? I currently have a cheap Motorola that I'm not very happy with... but that's because its cheap, not because its Motorola!

I mean, would it say much if a survey of rich middle-aged men showed that Ferrari was more highly thought of than Honda? It doesn't mean that Ferrari makes better cars - it just means that middle-aged men like expensive sports cars. Likewise, if we are looking at 9000 mostly well-paid men in their thirties and fourties I wouldn't expect anything other than a big thumbs up to the iPhone. It doesn't show that Apple is a better phone manufacturer, it just means that rich men like fashionable, expensive phones with flashy gimmicks.
#12.1 Richteralan on 21 Oct 2007 - 15:17
Quote - (Tim the Pedant said @ #12)
"There are lies, damn lies and statistics".

Have a look at this from the ChangeWave Research website: http://www.changewaveresearch.com/news/mac...k-10-16-06.html.

It would be interesting to know whether the people surveyed for the iPhones also come from the hand-picked panel of '9,000 business, technology and medical professionals who are working on the front line of technological change'. If so, this is definitely not a survey of the typical consumer.

The devil is in the detail with surveys, and until we are given more info about who was surveyed, I think this above result should be taken with a pinch of salt. A survey of 3000 randomly chosen iPhone purchasers would be much more interesting to me.

In this way, I don't care if Apple get better ratings that Motorola or other mobile manufacturers - what I am interested in is buying the best model from the price band I can afford. Are there any comparable models out there that score higher on customer satisfaction than the iPhone? I currently have a cheap Motorola that I'm not very happy with... but that's because its cheap, not because its Motorola!

I mean, would it say much if a survey of rich middle-aged men showed that Ferrari was more highly thought of than Honda? It doesn't mean that Ferrari makes better cars - it just means that middle-aged men like expensive sports cars. Likewise, if we are looking at 9000 mostly well-paid men in their thirties and fourties I wouldn't expect anything other than a big thumbs up to the iPhone. It doesn't show that Apple is a better phone manufacturer, it just means that rich men like fashionable, expensive phones with flashy gimmicks.


Exactly!
#12.2 LTD on 21 Oct 2007 - 15:40
Richteleran:

<snipped - rule 5>

Tim the Pedant:

Well this is the kind of pedantry I like! Whether it's for or against my beloved Apple!

http://www.prweb.com/releases/cellphones/i...prweb561144.htm

Good on ya! Seems someone actually bothered to look in on Changewave's methods. I do submit, however, that popularity is popularity, and that the average consumer will indeed shell out for this device because of the "cool and shiny" factor. I'm not sure how it is with middle-Americans' disposable income, but we've seen Macs come down in prices, or at least become more competitively priced, and sales have picked up.

All my fanboyism aside, do you think the market can bear the current iPhone prices, Tim? Or are we going to see a Ferrari-esque device which will make Apple its money on margin and not voulme? I'm sure prices will drop as the technologies in the iPohne will become widespread and picked up in some fashion by other manufacturers. But I'm talking about current trends - the next two years will set the tone (and the market niche?) for this device.

Last edited by PureLegend on 22 Oct 2007 - 11:57
#12.3 Blaxima on 22 Oct 2007 - 00:53
@Tim

I agree with you except for the assertion that its rich middle aged men buying iphones. Rich middle agaed men who want a toy buy cars, not a stupid little phone. The majority of people buying into the apple fad are people like my friends sister who bought a mac book and is always calling us and asking how to do things. She was a pc user who wanted something shiny. That is the bulk of the new apple users and their satisfaction is garunteed with shiny crap.

Surveys are such a load. Do these cutomers include those who's phones have been bricked or are they no longer considered a user and therefor not a part of the survey?
#12.4 whocares78 on 22 Oct 2007 - 01:33
Quote - (LTD said @ #12.2)
Richteleran:

<snipped - rule 5>

Tim the Pedant:

Well this is the kind of pedantry I like! Whether it's for or against my beloved Apple!

http://www.prweb.com/releases/cellphones/i...prweb561144.htm

Good on ya! Seems someone actually bothered to look in on Changewave's methods. I do submit, however, that popularity is popularity, and that the average consumer will indeed shell out for this device because of the "cool and shiny" factor. I'm not sure how it is with middle-Americans' disposable income, but we've seen Macs come down in prices, or at least become more competitively priced, and sales have picked up.

All my fanboyism aside, do you think the market can bear the current iPhone prices, Tim? Or are we going to see a Ferrari-esque device which will make Apple its money on margin and not voulme? I'm sure prices will drop as the technologies in the iPohne will become widespread and picked up in some fashion by other manufacturers. But I'm talking about current trends - the next two years will set the tone (and the market niche?) for this device.


wow i am amased you actually hit the nail on the head.
"do you think the market can bear the current iPhone prices, Tim? Or are we going to see a Ferrari-esque device which will make Apple its money on margin and not voulme? "

it is overpriced, it is the only phonei know of that you don't get free with your plan. it will sell like apple computers rather than the iPod, the odd person who just likes everythign to look good.

and the ferrari comparison is sort of nice, i.e ferrari is not necesarly the best car to drive, but it looks damn prettty

Last edited by PureLegend on 22 Oct 2007 - 11:58
(3 replies) #13 obsolete_power on 21 Oct 2007 - 22:00
The iPhone is just a toy and not a phone that a serious person would buy. We all know that. It is terribly lacking in features and it feels like it is something a child would find appealing. That's okay because people know this wehn they buy it. The iPhone itself works but AT&T is ridiculous and Apple along with it for partnering with them.
#13.1 simon360 on 22 Oct 2007 - 01:30
Actually no, very few people feel the way you do.
#13.2 whocares78 on 22 Oct 2007 - 01:34
Quote - (simon360 said @ #13.1)
Actually no, very few people feel the way you do.


actually no quite a lotof people agree with him
i know a lot of people that seriously wouldn't buy it
#13.3 Albert on 22 Oct 2007 - 06:27
Quote - (obsolete_power said @ #13)
The iPhone is just a toy and not a phone that a serious person would buy. We all know that. It is terribly lacking in features and it feels like it is something a child would find appealing. That's okay because people know this wehn they buy it. The iPhone itself works but AT&T is ridiculous and Apple along with it for partnering with them.


a child's toy for over-grown children. not too smart, but easier to satisfy. i guess apple is smart that way.

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