In 2001, Louisville-based Papa John's International Incorporated debuted an online pizza ordering system, which now accounts for nearly 20% of its U.S. sales. This week, however, the pizza maker has rolled out its text message ordering option at its 2,700 U.S. restaurants. The only drawback is you need to register online to create an account beforehand. This is where you can save up to four favourite orders, along with a delivery address and payment preference. Customers can punch in FAV1, FAV2, FAV3, or FAV4, to text message orders. Papa John's sends a reply with the order, and the customer can confirm or change it. The text-messaging option is another example of Papa John's looking for innovations to offset an advertising budget that's smaller than at larger rivals Pizza Hut and Domino's.

Domino's Pizza Incorporated has taken the idea another step, recently starting a system that lets customers place orders from Web-enabled mobile devices. The new ordering system, launched about over two months ago, is now available at about 3,000 Domino's locations and will spread to all of the chain's approximately 5,100 U.S. restaurants next year.

News source: InfoWorld


There are 3 additional comments
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(1 reply) Quote this comment Reply to this comment #1 Posted by b@nned on 16 Nov 2007 - 14:35
wow, how lazy can people get where they can't pick up the phone and call
Quote this comment #1.1 Posted by vetneufuse on 16 Nov 2007 - 17:54
Quote - (b@nned said @ #1)
wow, how lazy can people get where they can't pick up the phone and call


I'd say this is MORE work... I mean calling you dial a couple numbers and boom someone to talk to... going mobile you involve much more complexity and now you have to go to a mobile site... somehow enter what you want and hope that it goes through...
Quote this comment Reply to this comment #2 Posted by naap51stang on 16 Nov 2007 - 20:08
Yeah, but with the text crazy kids out there, I'm sure you will hear a lot of "whooduuuddeeeee" crap.
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