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Web Traffic Snarls Sites on Black Friday

Daniel Fleshbourne   on 26 November 2007 - 11:19 · 1 comment & 2452 views

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A surge of e-commerce traffic on Thanksgiving night and all day Friday apparently caught several retail giants by surprise, with Lowe's, Macy's and Victoria's Secret especially hard hit. But they were far from the exception, as almost a third of leading retailers suffered significant slowdowns on Black Friday, according to statistics released this weekend by Keynote Competitive Research, a firm that tracks Web site performance.

Many retailers count on Black Friday to turn their red ink black, but the fact that most slowdowns occurred during the transaction phase of the interactions may have reduced that salvaging effect considerably.

View: The full story @ eWeek

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#1 vetKoDeXeRo on 26 Nov 2007 - 15:35
Hmm.. i was more than expecting that. It was crazy in the stores then, they must have loved all the money they made that day for sure!

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