Vision is making three films available for download free of charge, provided that the viewer is prepared to watch advertisements. Mischief Night, Played and The Punk Rock Movie can be downloaded and viewed using an associated media player developed by Hiro Media. The player will show adverts from The AA, Norwich Union and Territorial Army, among others, during breaks in the films.

Antony Carbonari, interactive and commercial media director at BT Vision, said: "We believe that sympathetically placed targeted advertising, combined with a viral film-sharing capability, will be attractive to customers in conjunction with free or reduced prices." The viewer also has to give some demographic information which the player uses to personalise the advertising.

View: The full story @ vnunet


There are 7 additional comments
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Quote this comment Reply to this comment #1 Posted by Magallanes on 06 Dec 2007 - 12:30
BT came from Bit Torrent?
(1 reply) Quote this comment Reply to this comment #2 Posted by +Antaris on 06 Dec 2007 - 12:43
Mischief Night, Played and The Punk Rock Movie are all films I have never heard of, sound like B-movies and will probably be crap. I'm not going to sit through a film i think is boring evem though its free an ad-supported!
Quote this comment #2.1 Posted by PermaSt0ne on 06 Dec 2007 - 22:43
Quote - (Antaris said @ #2)
Mischief Night, Played and The Punk Rock Movie are all films I have never heard of, sound like B-movies and will probably be crap. I'm not going to sit through a film i think is boring evem though its free an ad-supported!


yup. no one has heard of these so no one will watch. then they will proclaim downloadable movies a failure
(1 reply) Quote this comment Reply to this comment #3 Posted by bugnu on 06 Dec 2007 - 17:31
No BT does not mean bitorrent you dolt. BT stands for British Telecommunications.

British Telecommunications is one of world's oldest telecommunications company. Its origins date back to the establishment of the first telecommunications companies in the United Kingdom. Among them was the first commercial telegraph service, the Electric Telegraph Company, introduced in 1846. As these companies amalgamated and were taken over or collapsed, the survivors were eventually transferred to state control under the Post Office. They later became a privatised company, British Telecommunications in 1977. They now serve in 160 countries, and are part of the largest telecommunications backbone providers and service providers.
Quote this comment #3.1 Posted by XP1 on 06 Dec 2007 - 23:52
Judging by the use of , Magallanes may not have been serious.
(1 reply) Quote this comment Reply to this comment #4 Posted by RAID 0 on 07 Dec 2007 - 00:26
I'm getting a popup saying there's a virus while viewing this page. Just letting the admins know!
Quote this comment #4.1 Posted by NightmarE D on 07 Dec 2007 - 03:54
I'm getting it also
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