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Apple, Fox close on iTunes movie rental deal

Simon Andrews   on 30 December 2007 - 22:18 · 12 comments & 26375 views

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Apple is reportedly planning to get into the movie rental business and license its digital rights management technology, and it could announce a deal within the next few weeks.

Both the Financial Times and The Wall Street Journal are reporting that Twentieth Century Fox Film has signed a deal with Apple to let iTunes users download new movies and keep them for an unspecified (but likely short) period of time.

Both reports say Apple CEO Steve Jobs will make this news part of his Macworld keynote on January 14.

The reports also says that as part of the deal, Fox is also going to use Apple's FairPlay digital rights management technology on its DVD releases, which would allow DVD buyers to rip their movies onto their computers using iTunes and also move those store-bought movies to iPods and iPhones.

News source: News.com


Post a comment · Send to friend Comments · There are 12 additional comments
#1 evo_spook on 30 Dec 2007 - 22:39
I can't really see a movie rental service working unless its part of a cheap subscription, or at a very low price.

The idea of licensing fairplay seems a good idea, give a little bit of a geeup to the itunes store when theres more competition around now.
#2 kitchenutensils on 30 Dec 2007 - 23:14
i hope i can put my family guy seasons onto my ipod (legally )
#3 GreyWolfSC on 31 Dec 2007 - 00:09
There's a kiosk in the grocery store a block away that rents DVDs for 99 cents... I wonder if they can beat that?
(2 replies) #4 whistlerxp on 31 Dec 2007 - 01:16
What do rentals have to do with licencing fairplay?
#4.1 simon360 on 31 Dec 2007 - 01:34
It's part of the same deal that Fox will put FairPlay on the DVD's so users can import the DVD's to their iPod. Not related to rentals, but being taken care of at the same time.
#4.2 GreyWolfSC on 31 Dec 2007 - 02:26
Quote - (simon360 said @ #4.1)
It's part of the same deal that Fox will put FairPlay on the DVD's so users can import the DVD's to their iPod. Not related to rentals, but being taken care of at the same time.


I take it that it also means that you must use iTunes to do that. I don't see that going over very well on retail discs.
#5 mrmckeb on 31 Dec 2007 - 02:35
FairPlay (which has an ironic name) should not be supported by Fox. And if Apple had used their brains and gone to the HD-DVD camp, they'd (along with Microsoft) have support for ripping HD content onto computers.

Last edited by mrmckeb on 31 Dec 2007 - 02:36
(3 replies) #6 einsteinbqat on 31 Dec 2007 - 05:00
I reported this news in BPN two days ago on Dec. 28th.

http://www.neowin.net/forum/index.php?showtopic=609876
#6.1 GreyWolfSC on 31 Dec 2007 - 06:11
Quote - (einsteinbqat said @ #6)
I reported this news in BPN two days ago on Dec. 28th.

http://www.neowin.net/forum/index.php?showtopic=609876


Actually, yours has better sources. Getting information about Fox from news.com (their parent company) isn't exactly unbiased.
#6.2 whistlerxp on 31 Dec 2007 - 12:58
Quote - (GreyWolfSC said @ #6.1)
Quote - (einsteinbqat said @ #6)
I reported this news in BPN two days ago on Dec. 28th.

http://www.neowin.net/forum/index.php?showtopic=609876


Actually, yours has better sources. Getting information about Fox from news.com (their parent company) isn't exactly unbiased.


News International own a lot of things, but I don't think they own CNet.
#6.3 GreyWolfSC on 31 Dec 2007 - 13:31
Quote - (whistlerxp said @ #6.2)
Quote - (GreyWolfSC said @ #6.1)
Quote - (einsteinbqat said @ #6)
I reported this news in BPN two days ago on Dec. 28th.

http://www.neowin.net/forum/index.php?showtopic=609876


Actually, yours has better sources. Getting information about Fox from news.com (their parent company) isn't exactly unbiased.


News International own a lot of things, but I don't think they own CNet.


My bad... I was thinking news.com == News Corp. But CNet hasn't been reliable for years either.

einsteinbqat's original BPN post sourced Reuters and Financial Times, though, and they're a little bit more reputable to me.
#7 whocares78 on 02 Jan 2008 - 07:42
arrrghhhhhhh more DRM crap. just what we need, although i am sure it will be hacked before its released or within a couple of weeks anyway, like most things nowdays.

i like the allowig users to rip DVD's, umm we can already do that!!!! how inovative making it 'legal'

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