Mozilla Secretly Launches A Viral Campaign For Firefox

Mozilla Secretly Launches A Viral Campaign For Firefox

EL1TE on 07 January 2008 - 19:38 · 35 comments & 22899 views

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Mozilla has quietly launched a new viral campaign in support of Firefox, complete with song (YouTube TC exclusive above) and some fighting words against Internet Explorer.

The main part of the campaign is a site by the name of Fight Against Boredom which apparently means don’t use Internet Explorer, use Firefox. The site itself features a fake talk show setup, links to a Facebook page, downloads for the fight boredom song, and links to download Firefox.

Video: Firefox Rise Up Viral Video

View: Full Story @ Tech Crunch

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(1 reply) #1 _Raven_ on 07 Jan 2008 - 19:43

LOL

#1.1 swandike on 07 Jan 2008 - 20:07

Lol...no need for propaganda.

I already use firefox. Very sleek man...

IE7 what i hate about it? everything.

#2 funkymunky on 07 Jan 2008 - 19:47

Oh my

40% more likely to have been on a date
16% less likely to have a fungal infection

hahaha
It is a bit of a pump ad though.

At least mr Chocolate Rain sang a bit, lol

(1 reply) #3 Croquant on 07 Jan 2008 - 20:11

Now stay calm and back slowly out of the room.

#3.1 aStRaLgOd on 07 Jan 2008 - 21:39

Quote - (Croquant said @ #3)

Now stay calm and back slowly out of the room.

Yyyyyyyyyeah..... same here, not even sure what I saw...

(1 reply) #4 STV on 07 Jan 2008 - 20:17

As far a viral campaigns (Mozilla, Microsoft), I like www.msdewey.com better.

Firefox users are also 50% more likely to be an attention whore on YouTube?

STV

#4.1 swandike on 07 Jan 2008 - 20:24

www.msdewey.com keep freezing my browser.....

and search results I cant even read it.

#5 neuralshock on 07 Jan 2008 - 20:18

Mozilla Secretly Launches A Viral Campaign For Firefox

Some secret viral campaign, now that every tech site in the world blurts the news out.

#6 guruparan on 07 Jan 2008 - 20:24

I opt for IE7 than firefox...because it just works well for me :-) (with iepro plugin)....never installed firefox.

I am not a fanboy though...i have safari, opera ..i rarely use it too..

Last edited by guruparan on 07 Jan 2008 - 20:25

(1 reply) #7 dysmatik on 07 Jan 2008 - 21:08

could you imagine if they were all singing Opera?

#7.1 Solecs on 08 Jan 2008 - 07:22

I actually kind of hope that Opera does a similar video with people singing opera, that would be pretty funny. Although, it would probably only warrant one watch as this one did. Still would be funny though.

#8 tiagosilva29 on 07 Jan 2008 - 21:28

I laugh every time when some say 'X launches a viral campaign'.
It's so clear when you know **** about advertising.

Last edited by tiagosilva29 on 07 Jan 2008 - 21:28

#9 El Sid on 07 Jan 2008 - 21:31

What the hell was that?

#10 Doli on 07 Jan 2008 - 21:47

Hey as long as they got paid right?... I hope they got paid because that was stupid. Mr Chocolate Rain should have because pepsi or coke paid him to sing for their new chocolate flavor drink.

(1 reply) #11 TRC on 07 Jan 2008 - 21:48

Wow, that was just...bad. I like Firefox but just watching that makes me want to switch to IE.

#11.1 ambiance on 07 Jan 2008 - 23:01

(1 reply) #12 Master Shake on 07 Jan 2008 - 21:53

WHAT THE HELL WAS THAT CRAP!?

#12.1 theyarecomingforyou on 08 Jan 2008 - 00:54

#13 g33kb0y on 07 Jan 2008 - 21:57

O_o

Last edited by g33kb0y on 07 Jan 2008 - 21:57

#14 osirisX on 07 Jan 2008 - 22:05

Well that was ****ing stupid.

#15 Ravensky on 08 Jan 2008 - 00:00

that was ***ing lame lame lame! Why is that even posted here? I just uninstalled Firefox so I'm not associated with whatever that was...*cringe* LOL

Last edited by Ravensky on 08 Jan 2008 - 00:01

(1 reply) #16 sullysnet on 08 Jan 2008 - 01:48

people are still using IE? Hmmm..... why?

Last edited by sullysnet on 08 Jan 2008 - 01:48

#16.1 Magallanes on 08 Jan 2008 - 13:05

Because works better with visual studio .net. W3C define by titled the web standard but Iexplorer is the standard de facto. You can decided to support the w3c rules or to keep happy at least 90% of the customers.

Because currently ie7 is less bloated that firefox.

Because open more quicky.

#17 JorgeIvan on 08 Jan 2008 - 02:03

wtf

#18 XeonBuilder on 08 Jan 2008 - 02:15

That was so crappy i might have to switch back to IE.

#19 +warwagon on 08 Jan 2008 - 02:27

That only person I recognized was the chocolate rain guy.

(3 replies) #20 internetworld7 on 08 Jan 2008 - 02:35

Hate to crash the party but Safari 3 with the Saft plugin on a Mac is better. Faster, lighter on system resources, less memory consumption, snap back, better RSS functionality, better book mark system, and just plain sexier in appearance.

#20.1 kaiwai on 08 Jan 2008 - 03:06

Quote - (internetworld7 said @ #20)

But a good number of sites don't work correctly with Opera; Blogger's write/post/rich text dialogue doesn't work properly - one example.

#20.2 rm20010 on 08 Jan 2008 - 05:35

^^ He mentioned Safari, not Opera.

Apple's done well by bringing over a KHTML/WebKit based browser to Windows.

They got the engine nailed. Their core user interface? Nope. For one you can't force new windows to open in tabs - taskbar clutter right there. Is the thing even out of beta yet?

#20.3 osirisX on 08 Jan 2008 - 07:08

Quote - (rm20010 said @ #20.2)

For one you can't force new windows to open in tabs - taskbar clutter right there. Is the thing even out of beta yet?

On Mac you hold Command when you click a link which will force the link in a new tab. I imagine it would be Control on Windows. The Windows version is still in beta.

#21 Richteralan on 08 Jan 2008 - 04:27

Is this really a song promoting firefox?
I see no connection(s) whatsoever.

This video is more random than some random crazy jap hentai comics.

#22 Solecs on 08 Jan 2008 - 07:18

Did anybody else notice that the "more likely to do extreme sports" statistic showed up twice, or was it just my imagination? I can't really justify watching it again to check....

Also, NINJA!

#23 supernova_00 on 08 Jan 2008 - 14:27

They did not secretly launch that video and it was not even complete.

Read and link to: http://www.numenity.org/blog/2008/01/07/fi...-boredom-video/

#24 mosi on 08 Jan 2008 - 18:32

And I watched that using... Opera

#25 A Geek Of All on 08 Jan 2008 - 18:57

Firefox fanboys are just as bizarre as Apple fanboys

Last edited by A Geek Of All on 08 Jan 2008 - 18:57

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Mozilla Secretly Launches A Viral Campaign For Firefox

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