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Pepsi and Amazon promote Free Non-DRM Music

Slimy   on 15 January 2008 - 01:02 · 15 comments & 11702 views

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First Amazon MP3 became the first (and currently only) retailer to offer customers DRM-free MP3s from all four major music labels, and now Amazon.com is launching, with the help of PepsiCo Incorporated, a campaign to promote its iTunes store competitor. Starting on Super Bowl Sunday, Justin Timberlake will kick off a yearlong $1 billion giveaway of MP3s, CDs, videos, consumer electronics and other products from Amazon. It should be noted that Pepsi and Apple had a similar deal in 2004, which consisted of giving away 100 million free iTunes downloads. Amazon will spend more on its "Pepsi Stuff" advertising campaign than on any past marketing effort.

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(2 replies) #1 Azmodan on 15 Jan 2008 - 02:14
DRM-free but Watermark plagued!
#1.1 vetsanctified on 15 Jan 2008 - 03:17
Quote - (Azmodan said @ #1)
DRM-free but Watermark plagued!


Did you expect charity from a big corporation?
#1.2 Mean Mr Mustard on 15 Jan 2008 - 06:11
or are they "Pepsimarked"?
#2 Doli on 15 Jan 2008 - 03:20
Watermark, that not that bad, just dont share the mp3 p2p.
#3 Croquant on 15 Jan 2008 - 03:44
Don't worry, people are already working on striping out the watermarks.
You can't keep a good hacker down, you know.
#4 Fugi on 15 Jan 2008 - 03:48
Interesting concept....
(1 reply) #5 archer75 on 15 Jan 2008 - 03:57
And does this watermark prevent me from doing anything with the music? I have no problem with it.
#5.1 Azmodan on 15 Jan 2008 - 04:10
Quote - (archer75 said @ #5)
And does this watermark prevent me from doing anything with the music? I have no problem with it.


Me neither, but it could degrade the audio quality. It's a great victory to everyone, and hopefully this would mark the defeat of DRM-based music.
#6 MGS4-SS on 15 Jan 2008 - 05:08
Good on their part. Non-DRM music is good music.
(3 replies) #7 Gamerhomie on 15 Jan 2008 - 08:57
So I have a question since I never heard of watermarking a mp3 before.

Basically it tags it with Pepsi or Amazon so you could dig into the mp3 and kind out it came from this promotion directly?

Does it do anything to the song otherwise? Degrade it in anyway or make it unusable somewhere specific?
#7.1 kaiwai on 15 Jan 2008 - 10:27
Quote - (Gamerhomie said @ #7)
So I have a question since I never heard of watermarking a mp3 before.

Basically it tags it with Pepsi or Amazon so you could dig into the mp3 and kind out it came from this promotion directly?

Does it do anything to the song otherwise? Degrade it in anyway or make it unusable somewhere specific?


Does nothing to the quality of the audio - I don't know why people spread bull**** and lies about what it actually does.

If you don't share your music, it is a non-issue. The only people whining are those who want to share it with everyone in the neighbourhood - well, boo bloody hoo.
#7.2 Mungabba on 15 Jan 2008 - 11:59
What exactly is Watermarking though, I mean in terms of Audio. I know you can watermark a picture or video, but an MP3? Is there some locked out text in the ID3 tag or something?

Or is a voice constanly saying in the background "Bought from Amazon.com, do not file share" over your chosen song
#7.3 kaiwai on 15 Jan 2008 - 12:48
Quote - (Mungabba said @ #7.2)
What exactly is Watermarking though, I mean in terms of Audio. I know you can watermark a picture or video, but an MP3? Is there some locked out text in the ID3 tag or something?

Or is a voice constanly saying in the background "Bought from Amazon.com, do not file share" over your chosen song


The same way in which you can hide things within a graphics file; you hide something within the file itself which leaves the audio quality. What form it takes? it might be a simple as a serial number which links back to you the end user, when it was purchased etc. so if it does go beyond your private collection they can trace it back to you.
(1 reply) #8 +mrbester on 15 Jan 2008 - 12:40
But will it be the choice of a new generation?
#8.1 OnyxAlien on 15 Jan 2008 - 15:57
Priceless!

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