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Mac Users More Open Minded And Sure Of Themselves - Study

EL1TE   on 17 January 2008 - 11:30 · 86 comments & 49480 views

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New York (NY) - Open minded people are more likely to purchase a Mac, according to a new survey released by Mindset Media. The company interviewed 7500 people and found that liberal thinkers were 60 percent more likely to buy a Mac. These same people were also less modest and more sure of their own superiority than the rest of the population.

Mindset Media places these "enlightened" people into a category called "Opennes 5's" folks. People in that category are also more "receptive to their own inner feelings and may feel both happiness and unhappiness more intensely than others."

Sarah Welch, COO and co-founder of Mindset Media, said, "For the first time, marketers with brands that have distinctive Mindset Profiles, like Apple, can directly reach the people with the personality and attitudes that love what they sell." Mindset Media isn't disclosing the methodology used in the survey, so PC owners may still have a chance. Maybe I should plunk down $3,000+ for one of those new Macbook Airs and get in touch with my inner self.

News source: Toms Hardware

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#1 +kraized on 17 Jan 2008 - 11:37
Well. I'm very open minded.
#2 Mav Phoenix on 17 Jan 2008 - 11:39
It doesn't really surprise me. This topic is pretty much flame bait though lol.
(3 replies) #3 Neobond on 17 Jan 2008 - 11:44
more sure of their own superiority than the rest of the population

Uhm, people who buy expensive art paintings for ludicrous amounts of money are usually more sure of their own superiority than the rest of the population as well, and are also the minority of the population which places Apple in the correct light as well as market.

To say they are any better as a person (as the article implies) is incorrect, in my opinion people who buy Apple hardware generally feel they are buying into an art rather than a productivity item. This excludes graphic designers of course (who have used Macintosh for years -before the iWhatever rage).
#3.1 betasp on 17 Jan 2008 - 14:07
Quote -
This excludes graphic designers of course (who have used Macintosh for years -before the iWhatever rage).


Thank you for the clarification. I was about to pounce with productivity studies showing productivity increases for those people using Macs.
#3.2 C_Guy on 17 Jan 2008 - 16:01
I would say

more vocal of their own superiority than the rest of the population. But keep in mind, most people on the Apple bandwagon now (again, not people who were on Macs before the iCraze) are victims of Steve Job's Reality Distortion Field. The superiority is an illusion.

But hey, you gotta buy into whatever makes you happy
#3.3 .kvn on 17 Jan 2008 - 21:32
neobond, for a site admin you sure as hell aren't biased now are you.
(5 replies) #4 Munkyman on 17 Jan 2008 - 11:50
Open minded? Isn't that generally a polite way of saying gay?
#4.1 seebaran on 17 Jan 2008 - 13:34
As someone who is gay and a graphic designer, I actually thought the same thing. Gays/creative types/graphic designers lean toward the Mac side - just from my own observations of course.
#4.2 GreyWolfSC on 17 Jan 2008 - 14:15
Quote - (seebaran said @ #4.1)
As someone who is gay and a graphic designer, I actually thought the same thing. Gays/creative types/graphic designers lean toward the Mac side - just from my own observations of course.


Bzzt! I'm gay, too, and I hate Macs with a passion.
#4.3 C_Guy on 17 Jan 2008 - 16:03
HEY. Linking Macs to homosexuals is incredibly offensive to homosexuals.

Gay does not equal victim of Reality Distortion Field. Both heterosexuals and homosexuals can be victims.
#4.4 RAID 0 on 17 Jan 2008 - 16:14
Quote - (C_Guy said @ #4.3)
HEY. Linking Macs to homosexuals is incredibly offensive to homosexuals.

Gay does not equal victim of Reality Distortion Field. Both heterosexuals and homosexuals can be victims.


#4.5 STV on 17 Jan 2008 - 20:42
I'm gay too, however, I think very little of myself. I'm offended.

I also don't like Apple or the Mac much either. The study doesn't work much. Did they take the survey in San Francisco?

STV
#5 Relativity_17 on 17 Jan 2008 - 11:52
Quote -
more sure of their own superiority than the rest of the population...


To be fair, I just got a Dell, and I'm an arrogant *ucktard.
#6 vipwoody on 17 Jan 2008 - 11:53
Mac users are complicated, thats how my girlfriend is
(7 replies) #7 Magallanes on 17 Jan 2008 - 11:57
Open mind = people that agreed with the establishment and with the current marketing, usually brainwashed persons.

Usually open mind thinking :
-Japan and Norway must stop killing whales.
-Women = Men.
-Gays are right and natural.
-Marijuana is way wealthy that smoke.
-Smoke free in every place, cause is a right.
-Drugs free.
-Dead sentence must stop.
-Pollution is wrong.


Any many many others more.
While more of this claim are right but the method are *usually* incorrect, useless or they just talk too much and do nothing (Al Gore).

ps :And almost every "open minded" persons heard nobody but themself.



#7.1 evo_spook on 17 Jan 2008 - 12:25
errr??? you think those points you listed are actually wrong??????? wow

you like pollution and whales being killed?
#7.2 Dynames00 on 17 Jan 2008 - 13:13
lol i agree...

Quote -
The company interviewed 7500 people and found that liberal thinkers were 60 percent more likely to buy a Mac.


liberalism screws everybody over...
#7.3 Foub on 17 Jan 2008 - 13:56
Quote - (Dynames00 said @ #7.2)
lol i agree...

liberalism screws everybody over...


You haven't been to Canada, have you?
#7.4 C_Guy on 17 Jan 2008 - 16:06
So, brainwashed people think women are equal to men? As opposed to the "normal" which you would consider one superior to the other?

Get an education.
#7.5 HawkMan on 17 Jan 2008 - 23:24
Quote - (evo_spook said @ #7.1)
errr??? you think those points you listed are actually wrong??????? wow

you like pollution and whales being killed?


We kill wales for fun :p

nothing wrong with killing a few wales, good meat too.
#7.6 toadeater on 18 Jan 2008 - 01:18
Quote - (HawkMan said @ #7.5)
Quote - (evo_spook said @ #7.1)
errr??? you think those points you listed are actually wrong??????? wow

you like pollution and whales being killed?


We kill wales for fun :p

nothing wrong with killing a few wales, good meat too.


If I ever become a billionaire, I'm going to equip the whales with antiship missiles. And the sharks with lasers.
#7.7 whocares78 on 18 Jan 2008 - 07:07
Quote - (evo_spook said @ #7.1)
errr??? you think those points you listed are actually wrong??????? wow

you like pollution and whales being killed?


from all your posts, i have come to the conclusion, you are far from open minded
#8 bibutteryboy on 17 Jan 2008 - 12:03
never mind


Last edited by bibutteryboy on 17 Jan 2008 - 12:04
#9 HawkMan on 17 Jan 2008 - 12:06
I'd say that the small percentage of Mac owners means that there are many times as many Open minded and sure of themselves people owning non mac computers.
#10 mrmckeb on 17 Jan 2008 - 12:06
HAHAHAHAHA! I've been telling people this for YEARS.
(3 replies) #11 TRC on 17 Jan 2008 - 12:08
Mac Users More OpenSimple Minded And Sure Full Of Themselves

There, fixed the headline for you. (and I'm just kidding, save the flames).
#11.1 Neobond on 17 Jan 2008 - 12:12
lol
#11.2 The Gunslinger on 17 Jan 2008 - 14:49
Quote - (TRC said @ #11)
Mac Users More OpenSimple Minded And Sure Full Of Themselves

There, fixed the headline for you. (and I'm just kidding, save the flames).


LMAO...!!!...
#11.3 RAID 0 on 17 Jan 2008 - 16:17
TRC, while that's funny... I got a warning for almost the same thing. Funny how things work around here.
#12 ahhell on 17 Jan 2008 - 12:12
"liberal thinkers"
Fancy words for "pretentious sheep"?
#13 LTD on 17 Jan 2008 - 12:23
Obviously.


(1 reply) #14 atari800 on 17 Jan 2008 - 12:23
Mac people more open minded? Arent they they first ones that say Vista sucks or refer to Windows as Shmindows
I am sure there is some company that surveyed 7500 people and found that Windows users are found to prefer variety versus being content with only whats available

But mac people have rights too.

I wonder what the survey consisted of?
#14.1 darkpuma on 17 Jan 2008 - 12:40
Q1. Are you a Mac user? If no, skip Q2.
yes no
Q2. Are you open minded?
yes no

what a retarded study.
(7 replies) #15 JamesWeb on 17 Jan 2008 - 12:39
Mac users are smug? Wow, newsflash.
#15.1 Neobond on 17 Jan 2008 - 14:42
LOL!
#15.2 Kudos on 17 Jan 2008 - 23:52
OMG ROFL
#15.3 +Mephistopheles on 17 Jan 2008 - 23:59
EPIC LULZ!
#15.4 giga on 18 Jan 2008 - 00:06
First I was like

Then I was like
#15.5 simon360 on 18 Jan 2008 - 00:06
ZOMG LOLS!
#15.6 The_Decryptor on 18 Jan 2008 - 00:08
LMAO!
#15.7 Colin-uk on 18 Jan 2008 - 00:25
Quote - (giga said @ #15.4)
First I was like

Then I was like




#16 LipSmacker on 17 Jan 2008 - 12:46
Open minded to me means you have no clue about what is right or wrong in life and have no opinions of your own. Way to go, what a worthless article. 7500 New Yorkers... big deal, NYers already think they're the kings of the world anyway.
#17 ikyouCrow on 17 Jan 2008 - 12:50
a study to determine what exactly?
if this was just to prove that most mac users are snobs, then they just wasted money.
i'd like to see what other findings this thing came up with.
#18 david13lt on 17 Jan 2008 - 13:04
It looks that PC owners are so against Mac users whatever they have. If you wound say that you have iPod or Mac and you love how good it works for YOU, you still be treated and horrible man. I own Mac, I own iPod nano and I own PC. And what?.. 10 years with Windows, 1 year with Mac, UNIX and Linux. And I don't like that much Windows anymore...
Should force myself to like it?.. Why?.. There is no reason in the world to use only Windows and buy every released version, which would make me like king of PC world (Elite, cool man). No, I will stay with my old Windows XP, with my new Mac, with Solaris/FreeBSD ir Ubuntu, because I like how they work and how I feel working with them. And say whatever you want, I won't buy new PC just to run new OS. Only after 4-5 years.

Open minded
(2 replies) #19 +Troll on 17 Jan 2008 - 13:18
Interesting that they equate open minded and liberals. Only open minded unless you disagree with them...
#19.1 RAID 0 on 17 Jan 2008 - 16:20
Quote - (Troll said @ #19)
Interesting that they equate open minded and liberals. Only open minded unless you disagree with them...


QFT
#19.2 +Dakkaroth on 17 Jan 2008 - 16:52
Hahah, nice.
#20 KevinRGood on 17 Jan 2008 - 13:22
Open minded people are NOT basis towards MAC or PCs. Open minded people use whatever is best for them.
#21 kravex on 17 Jan 2008 - 13:31
So Mac users are arrogant, this is news?
(2 replies) #22 Sekhmet on 17 Jan 2008 - 13:52
Why would someone write news about mac on a site called neowin, and then complaining about mac topics turning into flame wars is still beyond me. [fail]

#22.1 GreyWolfSC on 17 Jan 2008 - 14:17
Quote - (Sekhmet said @ #22)
Why would someone write news about mac on a site called neowin, and then complaining about mac topics turning into flame wars is still beyond me. [fail]

Macs have windows, too.
#22.2 EL1TE on 17 Jan 2008 - 14:35
Neowin is a technology site, and technology doesn't mean Windows.
(1 reply) #23 Foub on 17 Jan 2008 - 13:52
Its important to have an open mind but not so open that one's brain falls out.
#23.1 EJocys on 17 Jan 2008 - 15:24
Quote -
Its important to have an open mind but not so open that one's brain falls out.

...or PR s**t falls in.
Quote -
Feel both happiness and unhappiness more intensely than others

Women on PMS?
#24 duntkno on 17 Jan 2008 - 13:58
sounds about right, i'm not sure of myself, may be the reason i dont have a mac....
#25 help.i.need.a.grownup on 17 Jan 2008 - 14:26
Wow. That's all I can say. The superiority complex comes complete with an $8 latte from Starbucks.
#26 monkey13 on 17 Jan 2008 - 14:53
I like this line.

"receptive to their own inner feelings and may feel both happiness and unhappiness more intensely than others."

So they don't get a Vista PC because if they get a BSOD they will be crushed by their intense unhappiness?

Also Liberal Minded != Open Minded

People with liberal minds are often very closed minded.
(1 reply) #27 Islander on 17 Jan 2008 - 14:59
Ok, I got myself an iPod Touch last week, which is kind of a mini-mini-mini-Mac. Does that mean I feel a very very very little bit superior? Dang, I thought I bought it because of the possibilities it offers...
#27.1 jthomas5150 on 17 Jan 2008 - 17:30
Quote - (Islander said @ #27)
Ok, I got myself an iPod Touch last week, which is kind of a mini-mini-mini-Mac. Does that mean I feel a very very very little bit superior? Dang, I thought I bought it because of the possibilities it offers...


All the liberals I have talked with about shipping all the d@mn immigrants back to their countries have not been open minded about it...

So liberal doesn’t equal open minded! Liberals are why the USA is falling apart.

Oh to have the Regan years again…

But I still think macs are cool sometimes.
#28 saxondale. on 17 Jan 2008 - 15:06
basically us mac users are better than everyone else...
(1 reply) #29 necrosis on 17 Jan 2008 - 15:16
Open minded? If Mac users were more open minded we wouldn't have these stupid PC vs Mac ad's on TV.
#29.1 OblivionStalker on 17 Jan 2008 - 15:58
Guess who is behind them? Apple, who else.
#30 GEIST on 17 Jan 2008 - 15:57
LOL... If you base open minded on computer system choice, you're probably too full of **** to be anywhere near open.
#31 OblivionStalker on 17 Jan 2008 - 15:57
Yes, I will buy Mac. Then I am going to play Bubble Bubble.
(1 reply) #32 +Kushan on 17 Jan 2008 - 15:58
Half of the people commenting here don't know what being "open minded" actually means.
It means " having or showing a mind receptive to new ideas or argument".
It doesn't mean you believe in certain things, you can believe anything you want but you're open to new ideas, new things, new ways of thinking. And that is -never- a bad thing.

Which, if you ask me, is the exact opposite to your usual mac fanboy who will never ever admit that these days Windows is an excellent operating system.
#32.1 Hooya on 18 Jan 2008 - 00:13
Quote - (Kushan said @ #32)
Half of the people commenting here don't know what being "open minded" actually means.
It means " having or showing a mind receptive to new ideas or argument".
It doesn't mean you believe in certain things, you can believe anything you want but you're open to new ideas, new things, new ways of thinking. And that is -never- a bad thing.

Which, if you ask me, is the exact opposite to your usual mac fanboy who will never ever admit that these days Windows is an excellent operating system.

Yes.
#33 The Grasshopper on 17 Jan 2008 - 16:04
HAHAHAHA!
(1 reply) #34 C_Guy on 17 Jan 2008 - 16:12
"a new survey released by Mindset Media..."

Ummmm, was it really necessary to fund a study to prove that Mac owners buy Steve Job's superiority hype?

We better fund a study to see if men are different from women. Or if 2 + 2 is really 4.
#34.1 +Kushan on 17 Jan 2008 - 16:50
Quote - (C_Guy said @ #34)
"a new survey released by Mindset Media..."

Ummmm, was it really necessary to fund a study to prove that Mac owners buy Steve Job's superiority hype?

We better fund a study to see if men are different from women. Or if 2 + 2 is really 4.


In the computing world, 2.0f + 2.0f might not always == 4.0f =)
#35 monkey13 on 17 Jan 2008 - 16:19
Also surely on Linux users are truly open minded.
#36 abulfares on 17 Jan 2008 - 17:11
Once I am ready to use an OS that does not have DirectX, I would go Linux anytime. Yeah, I know Mac is based on Unix but its out of the picture for its overpriced basic hardware rip off
(4 replies) #37 hotdog963al on 17 Jan 2008 - 17:13
How about... Mac users don't want to **** about with PC Problems? Ever thought of that one? Less irritations!
#37.1 RAID 0 on 17 Jan 2008 - 17:22
Macs are trouble free? Interesting. That's not what I heard.

Here

Here

Here

...and here

Don't let a little thing like FACTS get in the way....

#37.2 giga on 18 Jan 2008 - 00:18
Quote - (RAID 0 said @ #37.1)
Macs are trouble free? Interesting. That's not what I heard.

Here

Here

Here

...and here

Don't let a little thing like FACTS get in the way....


He never said they were trouble free. Read it again.

The more you know..
#37.3 RAID 0 on 18 Jan 2008 - 03:32
Quote - (giga said @ #37.2)
Quote - (RAID 0 said @ #37.1)
Macs are trouble free? Interesting. That's not what I heard.

Here

Here

Here

...and here

Don't let a little thing like FACTS get in the way....


He never said they were trouble free. Read it again.

The more you know..


I did.. and.. yeah. "dealing with PC problems..." SO.... what now? I don't get it.
#37.4 simon360 on 19 Jan 2008 - 22:24
(RAID 0 said @ #37.3)
I did.. and.. yeah. "dealing with PC problems..." SO.... what now? I don't get it.

There are less problems, aka viruses, on a Mac, and generally less bugs because drivers for a Mac are much better than drivers for a PC (and drivers are the main cause of a problem on a PC).
#38 PermaSt0ne on 17 Jan 2008 - 21:11
1+1 = 2? zomg. another "no duh" article

most people buy mac's because they are artists and graphic designers, thus they have to be very open-minded to do their job

#39 trip21 on 17 Jan 2008 - 21:17
Mac users are more sure of themselves........ Yes I am aware of the fact mac users think they're the bees uck'n knees!
#40 .kvn on 17 Jan 2008 - 21:34
Wonderful article, it gives flame baiting a new meaning hence why we see all the above including myself being drawn into it's usual nonsense.
#41 bibutteryboy on 17 Jan 2008 - 22:00
To feel the full benefit of being open minded, Apple requires all mac users to pay an extra $20.00. If they choose not to pay for the open minded upgrade then they will continue to feel less adequate than the rest of the mac community.

Last edited by bibutteryboy on 17 Jan 2008 - 22:05
(1 reply) #42 belthurgp on 17 Jan 2008 - 22:27
How can they be open minded when they support the most closed system...all the macboys belong to a cult...blinded by jobs...

If having to be called open minded makes me poorer by $$$$, that's ok. I will be close minded.

stupid mac and it's followers....it's like the emperor's new clothes story...once you have put in $$$$ and realized you got ripped off...well, you wont admit it right....

grow up macboys....
#42.1 evo_spook on 17 Jan 2008 - 22:44
Quote - (belthurgp said @ #42)
How can they be open minded when they support the most closed system...all the macboys belong to a cult...blinded by jobs...

If having to be called open minded makes me poorer by $$$$, that's ok. I will be close minded.

stupid mac and it's followers....it's like the emperor's new clothes story...once you have put in $$$$ and realized you got ripped off...well, you wont admit it right....

grow up macboys....


ahem, theres only type that needs to grow up in this thread and its not the mac users.

I take you never buy any product as you seem to have a gripe about people buying things
(3 replies) #43 jesseinsf on 18 Jan 2008 - 03:55


Last edited by Kudos on 18 Jan 2008 - 09:26
#43.1 RAID 0 on 18 Jan 2008 - 04:54
Do you have a news letter I may subscribe to? I'm interested in reading more.. but in a normal font size.
#43.2 jesseinsf on 18 Jan 2008 - 05:09
Quote - (RAID 0 said @ #43.1)
Do you have a news letter I may subscribe to? I'm interested in reading more.. but in a normal font size.


I'd change it if I could...and yes it's too big, next time I'll leave the font size alone.
#43.3 RAID 0 on 19 Jan 2008 - 03:21
Quote - (jesseinsf said @ #43.2)
Quote - (RAID 0 said @ #43.1)
Do you have a news letter I may subscribe to? I'm interested in reading more.. but in a normal font size.


I'd change it if I could...and yes it's too big, next time I'll leave the font size alone.


That sucks it got deleted.... it was a good post.

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