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Nvidia announces APX 2500, enters mobile CPU market.

zhiVago   via TechSpot on 12 February 2008 - 20:16 · 14 comments & 11838 views

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Nvidia has announced the introduction of a new line of processors that they are aiming towards integrated devices. So-called “System on a Chip” units, under various names, offer an easier way to get lots of functionality in a small space. Nvidia's APX 2500 “Application Processor” will be designed to process high-definition video in very small environments, particularly mobiles like smartphones and PDAs.

The unit is capable of playing back 720p content and relies on a heavily modified GeForce core that uses very little power, claiming 10 hours of HD video playback, though that of course all depends on the device as a whole that it goes into. Nvidia mentions strong ties with Microsoft in development of the APX 2500, meaning it is likely it'll be centered around the Windows Mobile platform as well.

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Post a comment · Send to friend Comments · There are 14 additional comments
(1 reply) #1 +majortom1981 on 12 Feb 2008 - 20:24
JUST because this is in the phone doesnt mean it will be used. MY v3xx has a gpu and it does not get used.
#1.1 Magallanes on 13 Feb 2008 - 13:37
The same happens with HP, and specially with HTC.
(2 replies) #2 TheNay on 12 Feb 2008 - 20:46
wooooo high-definition video on my 3 inch screen! please what a waste! lol
#2.1 +Zhivago on 12 Feb 2008 - 21:08
Computers don't really need more than 640KB of RAM either.
#2.2 HawkMan on 12 Feb 2008 - 21:13
(Zhivago said @ #2.1)
Computers don't really need more than 640KB of RAM either.


you quoted it wrong, wich doesn't really matter since the actual quote that's used is also an misquote/incompletequote.

either way your tiny screen may not need it, BUT what about when you can hook up that mobile device to any hi-def TV and watch your movies, or show of you're home made movies o friends and such at their place.

or the fact that even if you watch SDmovies on the small screen, this chip is designed to decode movies efficiently with very little resources, meaning you can watch more movies on the handheld device without running out of power. 720 is just the max it can decide, but not necessarily what it'll be used for mainly, but handy to have nonetheless.
#3 Volatile on 12 Feb 2008 - 22:11
Just makes room for better things to come.
#4 +Harlem39s Finest on 12 Feb 2008 - 22:57
now if somebody came up with a battery that lasts longer than 3 days...
(4 replies) #5 bluep3ace on 13 Feb 2008 - 02:05
intel's gonna regret not buying nvidia.
#5.1 RAID 0 on 13 Feb 2008 - 02:45
When did this happen?
#5.2 Citrusleak on 13 Feb 2008 - 03:35
I kinda wish they would! I think it would be cool to have the competition be AMD-ATI vs. Intel-Nvidia.
#5.3 nonick on 13 Feb 2008 - 15:33
(Citrusleak said @ #5.2)
I kinda wish they would! I think it would be cool to have the competition be AMD-ATI vs. Intel-Nvidia.


that'll happen when amd-ati starts dominating over intel, until then intel won't bother. nvidia isn't cheap company
#5.4 Peas on 15 Feb 2008 - 04:51
Intel is doing well as a business, but it's a terrible company to work for. Intel buying Nvidia would completely suck the life out of Nvidia. Intel hasn't a clue about how to produce GPUs. Look at all their pathetic attempts. They're still trying to make GPUs, and they still suck. Their graphics drivers are hideous. Intel doesn't understand the importance of software/drivers.

Intel's corporate culture would clash with Nvidia's, bringing them to an untimely demise.
#6 ivanz on 13 Feb 2008 - 06:18
NVidia was in the mobile cpu market some time ago when they bought PortalPlayer. The NVidia 6100 chip was one of the first ones they released (it's in the Sandisk Sansa View).
#7 Andre on 14 Feb 2008 - 14:51

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