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Google to sell display ads in Web videos

Steven Parker   on 21 February 2008 - 12:19 · 3 comments & 3310 views

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Web search leader Google Inc. plans to start selling ads to appear in Web videos after it agreed a partnership with YuMe, an online video advertising network.

YuMe, a Redwood City, California-based start-up, said on Thursday, it will serve InVideo overlay adverts as part of Google's AdSense for video beta advertising program.

Google has traditionally used AdSense for text-only advertising but said the video program extends its offer to targeted, contextually-relevant video graphical ads and text overlays.

Link: Full Story @ Reuters

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(1 reply) #1 Gamerhomie on 21 Feb 2008 - 14:04
Does this mean Youtube will get ads inside videos?
#1.1 vetneufuse on 21 Feb 2008 - 14:08
(Gamerhomie said @ #1)
Does this mean Youtube will get ads inside videos?


They already have them..... I've seen them pop up on the bottom of the video about 20 times now...
#2 NPGMBR on 21 Feb 2008 - 14:14
Google will make sure that every aspect of our lives: no matter the situation, will be targetted by ads! They have no incentive to slow the spread of ads because its their bread and butter and so we will continue to see ads slowly creep into our most private moments.

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