Google pips Microsoft to UK super-brand crown

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Google pips Microsoft to UK super-brand crown

Daniel Fleshbourne on 27 February 2008 - 12:45 · 13 comments & 8678 views

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Google is the number one business brand in the UK, according to the latest Superbrands survey. The search giant came in ahead of the BBC, The Financial Times and British Airways, but will draw the greatest pleasure from pipping arch rival Microsoft to the top spot.

Apple, meanwhile, has dropped out of the top 10 despite the arrival of the iPhone, Apple TV and MacBook Air. The survey, which was drawn up by senior business leaders, canvassed the opinions of 1,500 professionals.

View: The full story @ vnunet

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#1 boho on 27 Feb 2008 - 14:32

Oh! That'll smart with Microsoft

#2 LTD on 27 Feb 2008 - 14:34

business brand

That's an important point.

(1 reply) #3 JamesWeb on 27 Feb 2008 - 15:12

I don't think Google have ever said or even implied Microsoft are their 'arch rivals', they just seem to get on with their own thing...

#3.1 toadeater on 28 Feb 2008 - 03:40

(JamesWeb said @ #3)

I don't think Google have ever said or even implied Microsoft are their 'arch rivals', they just seem to get on with their own thing...

Google and Yahoo are rivals. Microsoft is irrelevant.

#4 Cøbra on 27 Feb 2008 - 15:31

@JamesWeb: Well said. Not often people take a step back and look at the bigger picture.

(2 replies) #5 LipSmacker on 27 Feb 2008 - 16:14

1,500 professionals.... zzzzz

#5.1 Magallanes on 27 Feb 2008 - 16:59

1,499 nerds.

#5.2 shhac on 27 Feb 2008 - 19:31

(Magallanes said @ #1)

1,499 nerds.

+1 (=1,500)

#6 DClark on 27 Feb 2008 - 17:29

Google and Microsoft are complimentary, not substitutes (as an arch rivalry would indicate).

#7 DecoyDuck on 27 Feb 2008 - 19:11

Wouldn't it have made more sense to canvas the general public?

#8 ahhell on 27 Feb 2008 - 21:07

*yawn* Who cares.
1500 people isn't exactly a significant number.

#9 Shadrack on 27 Feb 2008 - 22:18

There sure is a lot of debate on Neowin regarding who is in competition with who.

#10 Jasbond on 27 Feb 2008 - 22:49

GOOOGGGLLE!!

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