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Microsoft looks to cash in on the iPhone

Tom Warren   on 25 March 2008 - 17:06 · 35 comments & 17169 views

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Don’t think for a minute that Microsoft is ignoring the iPhone. In fact, the software giant is probing the gadget for profit opportunities.

For a little more than a week, a team of the company’s Silicon Valley software engineers has been examining the iPhone software development kit (SDK for short), a set of tools Apple (AAPL) released this month that let outsiders build software for the iPhone and the iPod touch. Microsoft (MSFT) executives aren’t sure yet whether they’ll find worthwhile opportunities to sell iPhone software – but they seem eager to find out.

“It’s really important for us to understand what we can bring to the iPhone,” Tom Gibbons, corporate vice president of Microsoft’s Specialized Devices and Applications Group, told Fortune on Monday. “To the extent that Mac Office customers have functionality that they need in that environment, we’re actually in the process of trying to understand that now.”

View: CNN Fortune

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#1 Fritzly on 25 Mar 2008 - 17:22
“It’s really important for us to understand what we can bring to the iPhone,”
I hope that they will also evaluate what they could bring to WM from the iPhone.
#2 Rudy on 25 Mar 2008 - 17:26
makes sense that they would look at it
(5 replies) #3 Xire on 25 Mar 2008 - 17:27
MS should bring UAC to iPhone
#3.1 Krome on 25 Mar 2008 - 18:02
lol
#3.2 brent3000 on 25 Mar 2008 - 19:28
owned
#3.3 hapbt on 25 Mar 2008 - 21:01
*** SOMEONE IS ATTEMPTING TO DIAL A PHONECALL WITH YOUR PHONE ***

This phonecall could be to a dangerous person, or an evil robot, are you SURE you want to continue?
#3.4 vetneufuse on 25 Mar 2008 - 21:15
(hapbt said @ #3.3)
*** SOMEONE IS ATTEMPTING TO DIAL A PHONECALL WITH YOUR PHONE ***

This phonecall could be to a dangerous person, or an evil robot, are you SURE you want to continue?


Eh the phone already runs as root so no need to worry about that
#3.5 Imran Hussain on 26 Mar 2008 - 09:43
(neufuse said @ #3.4)
(hapbt said @ #3.3)
*** SOMEONE IS ATTEMPTING TO DIAL A PHONECALL WITH YOUR PHONE ***

This phonecall could be to a dangerous person, or an evil robot, are you SURE you want to continue?


Eh the phone already runs as root so no need to worry about that


Even when running as root, you have to click on the annoying UAC prompts!
(11 replies) #4 C_Guy on 25 Mar 2008 - 17:28
It's nice to see Microsoft focusing on their core strength - software, rather than trying to simply "outdo" the iPhone with their own device (much like they have done with Zune)
#4.1 Krome on 25 Mar 2008 - 18:03
Zune is a complete joke I think. I have not seen any hype in Zune market.
#4.2 +Chrono951 on 25 Mar 2008 - 18:05
Exactly - this way we could end up with a really good, multi-supported device, compared to 2 mediocre half-supported devices. (Seriously, we don't need a ZunePhone) Yes, I'm calling the iPhone mediocre, compare it to many other smart phone alternatives and it just doesn't match up.....yet.
#4.3 +Chrono951 on 25 Mar 2008 - 18:07
(Krome said @ #4.1)
Zune is a complete joke I think. I have not seen any hype in Zune market.

How's this suit you for hype?

Warning: Creepy Images Ahead!
Article on Engadget
#4.4 wookietv on 25 Mar 2008 - 18:20
(Krome said @ #4.1)
Zune is a complete joke I think. I have not seen any hype in Zune market.


now what's wrong there is that you feel that you need hype to make a good product. the zune is an excellent product. it's interface is clean, smart, and simple. i like the software as well, i just wish they would be able to get it so winamp supports the zune, just the software i'm used to using. and lastly, i've had mine now for 4 months, and there's not a single scratch on it (i don't use a case either). the material they use is so much more effective than other players (hint, specifically the one you're probably advocating). my old ipod became so scratched up, i had to switch....... to a zune.......
#4.5 daniel_rh on 25 Mar 2008 - 18:37
This guy must be a marketing genious and of course and iPod fan
#4.6 Krome on 25 Mar 2008 - 18:47
(daniel_rh said @ #4.5)
This guy must be a marketing genious and of course and iPod fan

LOL market hype is the by-product of marketting success, in my opinion. I am not an iPod or iRaq fan.
#4.7 hotdog963al on 25 Mar 2008 - 19:52
Lol, I've NEVER Seen a Zune in real life, ever! XD
#4.8 Nexx295 on 25 Mar 2008 - 20:31
(hotdog963al said @ #4.7)
Lol, I've NEVER Seen a Zune in real life, ever! XD

Maybe because it's not available in Europe, yet?
#4.9 vetneufuse on 25 Mar 2008 - 21:15
(hotdog963al said @ #4.7)
Lol, I've NEVER Seen a Zune in real life, ever! XD


Really, because they are all over the place in the USA
#4.10 n_K on 26 Mar 2008 - 00:22
(Nexx295 said @ #4.
(hotdog963al said @ #4.7)
Lol, I've NEVER Seen a Zune in real life, ever! XD

Maybe because it's not available in Europe, yet?

Only place that I have ever seen them was a year and a half ago in a custom-free zone at an airport in europe, so obvesly they are in europe
#4.11 +Odom on 26 Mar 2008 - 07:45
They are in Europe. They sell them in germany in lots of places. I've just not seen anyone buy a Zune, nor carry one yet.
(2 replies) #5 ALUOp on 25 Mar 2008 - 18:23
IMO, Microsoft should stop developing crappy software; they should just focus on keyboard/mouse.
#5.1 bbfc_uk on 25 Mar 2008 - 18:29
(ALUOp said @ #5)
IMO, Microsoft should stop developing crappy software; they should just focus on keyboard/mouse.


IMO you should refrain from posting such nonsence!

Good for Microsoft - instead of trying to compete with the iPhone with a device that will more than likely fail they are embracing it!
#5.2 C_Guy on 25 Mar 2008 - 21:53
Yeah that's a smart move for a SOFTWARE company
(1 reply) #6 ir0nw0lf on 25 Mar 2008 - 18:34
In fact, the software giant is probing the gadget for profit opportunities.

For some funny reason, that just sounds so dirty lol.
#6.1 MGS4-SS on 25 Mar 2008 - 19:14
And here I read:

In fact, the giant is probing the gadget for opportunities.


#7 carmatic on 25 Mar 2008 - 19:24
To the extent that Mac Office customers have functionality that they need in that environment, we’re actually in the process of trying to understand that now
i know, ms office for the iphone! genius... be productive, on the go , with the most heavily marketed phone out there right now
#8 applelinuxwindows on 25 Mar 2008 - 21:40
WLM for iPhone.
(2 replies) #9 BBinder on 25 Mar 2008 - 22:18
now the question is will apple approve MS's software for the iphone if they do make anything
#9.1 n_K on 26 Mar 2008 - 00:23
(BBinder said @ #9)
now the question is will apple approve MS's software for the iphone if they do make anything

I found it even funnier yesterday when I read that apple originally bought the base code from microsoft, haha so all in all the 2 companies are very close
#9.2 cpu121 on 26 Mar 2008 - 01:46
No reason why they wouldn't - they already sell MS Office in Apple Stores.
#10 digitalsoft on 25 Mar 2008 - 23:45
MS office for the iphone would be rather amazing i rekon; plus i can imagine how great the app could look on the iphone.
(3 replies) #11 +NeoFyLe on 25 Mar 2008 - 23:58
Okay here's my take on this one, First don't think Microsoft isn't thinking of coming out with a phone itself to rival the iphone. Right now first strategy is get in comfy with Apple. Learn how their SDK works, decompile it, examine how Apple was able to take a core version of OS X and put that on the iphone. Right now they are doing their homework. Then when they have a better idea as to how it all works. Yes they stand to make money from Office Apps and what not. But this is just the begining of something that looks like I said "Microsoft will come out with their own phone, and it's just a matter of time now."
#11.1 Munkyman on 26 Mar 2008 - 00:38
Do you realise you sound slightly crazy?
#11.2 +NeoFyLe on 26 Mar 2008 - 00:48
(Munkyman said @ #11.1)
Do you realise you sound slightly crazy?


No it would be crazy for Microsoft not to disect the iphone and copy it. Mobiles are the future, and the big players are staking their claims now. Apple changed things when they brought the iPhone out. It opened the flood gates and now the real fun begins. Welcome to the future because this is the next big tech evolution.

Last edited by NeoFyLe on 26 Mar 2008 - 02:11
#11.3 PsychoDoughBoy on 26 Mar 2008 - 01:47
(NeoFyLe said @ #11)
Okay here's my take on this one, First don't think Microsoft isn't thinking of coming out with a phone itself to rival the iphone. Right now first strategy is get in comfy with Apple. Learn how their SDK works, decompile it,


They're going to decompile header files and documentation?

examine how Apple was able to take a core version of OS X and put that on the iphone.


What would that achieve? MS already have an OS that runs on mobile phones.

Right now they are doing their homework. Then when they have a better idea as to how it all works. Yes they stand to make money from Office Apps and what not. But this is just the begining of something that looks like I said "Microsoft will come out with their own phone, and it's just a matter of time now."


Microsoft will start producing phones after they start manufacturing PCs.

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