Google and Yahoo are reportedly moving closer to striking an advertising deal that could foil Microsoft's takeover bid. The proposal would see Yahoo hand over its search advertising operation to Google in a deal that could yield Yahoo as much as $1bn in new revenues, according to reports in The Wall Street Journal.
The publication cited anonymous sources within Yahoo as saying that the outsourcing deal had been granted initial approval and will move forward. The arrangement would give Yahoo another weapon in its effort to ward off a takeover attempt by Microsoft. The Redmond giant has been attempting to push Yahoo's board to accept its $42bn proposal since February.
View: The full story @ vnunet
The publication cited anonymous sources within Yahoo as saying that the outsourcing deal had been granted initial approval and will move forward. The arrangement would give Yahoo another weapon in its effort to ward off a takeover attempt by Microsoft. The Redmond giant has been attempting to push Yahoo's board to accept its $42bn proposal since February.
View: The full story @ vnunet
Google has never been (and afaik, doesn't want to be) a content provider, but is instead a service provider.
I think Google owes this to Yahoo!, after all, Yahoo!'s search engine was initially Google-powered, which is how Google became the juggernaut.
Why does anyone have to buy Yahoo? Microsoft started all this with threats of a hostile takeover, now Google and the rest of the tech industry has no choice but to help keep Yahoo out of the clutches of maniac Steve Ballmer. No one will buy Yahoo if MS backs down, it's not like Google was planning to.
So don't kid yourself about "giants." The only evil giant here is Microsoft and it's oblivious CEO who JUST DOESN'T GET IT. This isn't 1995!
Google would just be doing this so they don't get the competition from the then strengthened MS/Yahoo wich while it wouldn't be as big as google, it'd be a lot closer. So basically if google gives them money to stay away from MS (while only the top managers on Yahoo don't want to merge) they are effectively dooming Yahoo and sending even more yahoo employees out on job hunts.
YEah google i o nice to do this out of no self interest...
Yeah... I would like to see Microsoft buy them out... That way at least there would be a chance for a little competition
Yeah... I would like to see Microsoft buy them out... That way at least there would be a chance for a little competition
The best solution is for nothing to happen and everyone stays the same. However, that doesn't have a chance of happening now. So which is worse, a Google/Yahoo partnership that will rule search and online ads or Microsoft/Yahoo that will control a good percentage of the search and online ads AND most of the desktops?
Yeah... I would like to see Microsoft buy them out... That way at least there would be a chance for a little competition
If Microsoft buys them there will be less competition.
There are 3 major players in the search market with a few minor players... How is that no competition? It's not even as bad as the PC processor market with AMD vs Intel as two major players... and it's not nearly as lopsided as competition in the desktop OS space.
And in terms of search, Google has to stand up to the same expected quality every day, otherwise it's as simple as changing a bookmark (even then, MSN is the default search of the default browser of the default OS)... the barrier of entry is the same for Yahoo MS and Google at this point. It's not like Google has a monopoly on the search market... They're doing very well, but it's not a monopoly, and the market is very volatile.
Last edited by HalcyonX12 on 18 Apr 2008 - 17:25
Well, that's the most backward statement I've read today.
There are 3 major players in the search market with a few minor players...
no there is ONE major playe, two barely scraping ovoer minor and some very minor players. And the sad thing is this has nothign to do with quality, it's just the way it is. Efectively we have no competition, if there wasGoogle would have had to improve their search engine a long time ago now.
Nice to see someone else coming to their senses!!
And in terms of search, Google has to stand up to the same expected quality every day, otherwise it's as simple as changing a bookmark (even then, MSN is the default search of the default browser of the default OS)... the barrier of entry is the same for Yahoo MS and Google at this point. It's not like Google has a monopoly on the search market... They're doing very well, but it's not a monopoly, and the market is very volatile.
this is very well thought out, esp with ref to the market being volatile. Ask anybody from 1999, and they would tell you that the search market was 'monopolized' by Yahoo!.
A hilarious concept now, methinks. Google have a great thing going on right now, but it doesn't take much for things to change in a market like this. A few shortcomings here, a few more there, it spreads around the internet through digg, web enthusiasts (like neowin users) turn, the drama spreads further and it dies. It doesn't have the advantage of being the default engine out of the box (like Live Search now, and Yahoo! on older boxes...)
Google need to constantly maintain their standard of search service, and broadening their horizons is the best way to do it.
I don't care either way; I use google daily, even hourly, because its the best service out there. I would have no qualms about changing if they fell by the wayside or were superceded.
I'd just get irritated because I'd have to change my internal dictionary in my mind!
Like I said, who's fault would this be? Who attacked Yahoo? It wasn't Google.
"Since the acquisition offer was first made, analysts have speculated that Yahoo would seek out a deal with former rival Google in attempt to preserve its independence."
It's better for the consumers and the market to have as much competition as possible. As long as Yahoo remains fully independent, it is still a search engine competitor. A full acquisition by MS would decrease the number of Google competitors. Without competition, Google is likely to get lethargic and lazy (look at MS over the past decade).
All MS was going to do was buy Yahoo, then shelve it because they are pushing hard for their "Live" garbage
At least with Google, Yahoo remains a viable business, with MS you end up loosing a Business and you end up with Live and it's garbage and the clear winner Google, this way both Yahoo and Google keep MS in check
http://finance.google.com/finance?chdnp=1&...ASDAQ:GOOG&
And I hope Google gets hit with an anti-trust lawsuit. Their "do no evil" hypocrisy is getting annoying.
And I hope Google gets hit with an anti-trust lawsuit. Their "do no evil" hypocrisy is getting annoying.
Anti-trust lawsuit for what? Don't be a Moron and realize that the Partnership guarantees MS doesn't eat up Yahoo, Yahoo gets to stay alive and Google gets some extra publicity, nothing Illegal going on, if anything MS was the one that needed to be looked at for any ant-competitive actions
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