Posted by Jonathan Cremin on 23 April 2008 - 09:58 · 7 comments & 3922 views
Late Tuesday, in response to questions from Forbes.com, an Apple spokesman said Apple has agreed to buy a boutique microprocessor design company called PA Semi. The company, which is known for its design of sophisticated, low-power chips, could spell a new future for Apple's flagship iPhone, and possibly iPod products as well.

The 150-person chip company, P.A. Semi, was founded in 2003 by Dan Dobberpuhl, who was a lead designer for the well-regarded Alpha and StrongARM microprocessors developed by Digital Equipment in the 1990s.

"Apple buys smaller technology companies from time to time, and we generally do not comment on our purposes and plans," said Apple (nasdaq: AAPL - news - people ) spokesman Steve Dowling. He declined to comment on the value of the deal, which a person familiar with the deal suggested was done for $278 million in cash. Apple is due to announce its quarterly earnings Wednesday.

The decision to center the iPhone design around a chip that Apple could own marks a significant strategic choice by Apple Chief Executive Steve Jobs, and is aimed at ensuring Apple can continue to differentiate its flagship phone as a raft of competitors flood the market. According to a source affiliated with the chip company, Jobs and Senior Vice President Tony Fadell led the tiny group of executives who spearheaded the acquisition, which included negotiations that took place in Jobs' home.

View: Full Article @ Forbes.com



There are 7 additional comments
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Quote this comment Reply to this comment #1 Posted by bb10 on 23 Apr 2008 - 13:23
Now they have to look good on the inside too.
(1 reply) Quote this comment Reply to this comment #2 Posted by C_Guy on 23 Apr 2008 - 14:31
"we generally do not comment on our purposes and plans,"

Nope, everything has to be a big secret. They don't even produce Annual Reports for their shareholders. When it comes to information sharing, Apple sure has a minimalist attitude.
Quote this comment #2.1 Posted by +Dakkaroth on 24 Apr 2008 - 04:18
lol, they even keep their complaint department tidy.
Quote this comment Reply to this comment #3 Posted by Bosaka on 23 Apr 2008 - 16:33
I wonder what this will mean for Intel's relationship with them and the upcoming potential of the Atom CPU line.
Quote this comment Reply to this comment #4 Posted by WebMotiva on 23 Apr 2008 - 16:52
Simple: http://youtube.com/watch?v=PKF9GOE2q38
(1 reply) Quote this comment Reply to this comment #5 Posted by WebMotiva on 23 Apr 2008 - 16:53
I hope Apple develop an own processor based on power6 & AltiVec technologies and forget Intel's dirty pipeline processes.
Quote this comment #5.1 Posted by Lasker on 23 Apr 2008 - 23:44
Are u crazy? Intel was pretty bad until they develop core duo 2, then they became the best chip processor today. There is not competition for Intel, they became better and better everyday.
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