Asustek Computer is considering making Eee an independent brand with a lineup products including the original Eee PC notebook, as well as the previously reported upon Eee TV (E-TV), Eee desktop (E-DT), and Eee monitor which are all expected to be introduced by the end of the third quarter this year, according to industry sources.
Through separating Eee as a sub-brand, Asustek believes the product family will be able to jump out of the low-cost market bracket.
View: The full story @ DigiTimes
Through separating Eee as a sub-brand, Asustek believes the product family will be able to jump out of the low-cost market bracket.

*Hugs Eee PC*
There is a market for a small cheap (almost disposable) PC, but the price must make them well below entry level laptop money. Asustek are kidding themselves if they think they can somehow boost this idea to a premium brand. Other manufacturers will just blow them out of the water, or people will buy a cheap smaller laptop (as I did this time around). This sized PC only has limited uses (having used one for 6 years!
As for the Eee, I would love to have one for just a week to see if I'd even use it. The ultra-portability seems useful to me, although I wish the actual screen was larger. I think the fact that the screen is padded so much makes it look like a cheep device. The screen needs to extend all the way to the edge of the device with little to no padding. I'm keeping my eye out on eBay for a cheep used one.
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