Web users are getting more ruthless and selfish when they go online, reveals research.The annual report into web habits by usability guru Jakob Nielsen shows people are becoming much less patient when they go online. Instead of dawdling on websites many users want simply to reach a site quickly, complete a task and leave. Most ignore efforts to make them linger and are suspicious of promotions designed to hold their attention.
Instead, many are "hot potato" driven and just want to get a specific task completed. Success rates measuring whether people achieve what they set out to do online are now about 75%, said Dr Nielsen. In 1999 this figure stood at 60%.
There were two reasons for this, he said. "The designs have become better but also users have become accustomed to that interactive environment," Dr Nielsen told BBC News. "Now, when people go online they know what they want and how to do it - People want sites to get to the point, they have very little patience, I do not think sites appreciate that yet," he added. "They still feel that their site is interesting and special and people will be happy about what they are throwing at them."
Web users were also getting very frustrated with all the extras, such as widgets and applications, being added to sites to make them more friendly.
Link: Full Article at BBC News
He's just upset that no one wants to visit his website.
"Those selfish bastards! All their care about is their own needs! What about MY needs! You must pay my subscription fee! I'm Dr. Nielsen dammit!"
Hey, isn't this the guy that ruined TV by creating Nielsen ratings so that only the dumbest shows ever succeed anymore? So that advertisers could better spam the audience with their diarrhea medicine commercials?
I think Dr. Nielsen is going to find that people will eventually get so fed up with all this advertizing that they will cease to pay any attention to it at all. If that hasn't already happened. But it seems like some gullible fools still believe the ads.
"Hey, I hear this pill can cure my Restless Leg Syndrome."
I'll cure your restless leg syndrome. Get the $*&^!&!$ off the couch, you fat ******!
I think with the whole "Google it" idea people no longer rely on a single site for their information. Google sent them there and they want the information... they don't care about the site itself. Add that to the fact most are probably researching for something else so want to be in and out as fast as possible.
The expression "Look it up on Google" which I find is commonly used shows no credit or interest towards the respective sites...
www.chocapic.com
It's from nestlé a chocolate cereals seller and see what bloated and slow loading is..
Yes it has great animations, but hard to find anything about some of the promotions they do some times..
It feels like internet has only really taken off a several years ago, when broadband became mainstream, and now the novelties wearing off.
i gotta agree cause Flash is just a bloated part of web browsing and all it does it tax your CPU etc etc
but as for article about the "getting more selfish" stuff .... i dont think it's being selfish at all cause who really wants to goto a website to screw around? , cause i dont know about everyone else but i sure dont like messing around as i like to generally get straight to the point and almost no one likes clicking on random ads on a website either... that's why i have adblock plus installed on firefox and ad-muncher installed as it pretty much blocks damn near all popup's and a good chunk of adverts.
+1
Sure, when they first became popular, I would interact with those "Shoot the Duck and win a Women" flash ads, but now they're just a damned nuisance.
Every time I go there for something, I end up with about 50 tabs open that have nothing to do with my original subject.
http://xkcd.com/214/
For example, i can say "50% of the population don't known about internet",the small footprint say: my universe in the study is me and my dog, so i'm not lying but still the result is "imprecise".
Ah, they started putting applications on facebook to make it more friendly, now it all makes so much sense!
For a while, I thought they just put them there to **** me off.
Agreed. I absolutely hate trying to look for something, just to find "YOU MUST REGISTER TO ACCESS THIS CONTENT". Like, no I don't. I'll just find it somewhere else, thanks.
Like others are saying, I think that it's wrong to label users are "selfish"; it just doesn't fit the context. What are we supposed to do then, find out what we want, and look around on the goodies on their sites? If they interest me, I will. Otherwise not.
Who would have thunk it?
The simple fact is that's what most people -always- wanted. All those advertisements, all those bells-and-whistles, all those animated graphics, all those flash widgets... they were nightmares. Always have been, always will be. The only people who thought otherwise were the idiots who included all those advertisements, all those bells-and-whsitles, all those animated graphics, and all those flash widgets. Oh, and the bigger idiots who believed the first set of idiots when they told them that's what people actually wanted.
The word I think I'm looking for is: Duh.
But since people apparently need to have these things spelled out for them, maybe I should try to find someone to pay me to see if people like getting punched in the face while walking down the street or dipped in boiling vats of oil. The world needs to know these things about as much as they needed to know this.
Wow that guy who went into the store to get milk is so selfish, he didn't even linger around wandering!
Who knew?
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