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Microsoft's Mac Team: 'We're The Coolest'

Daniel Fleshbourne   on 24 June 2008 - 12:07 · 13 comments & 7151 views

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Microsoft's Mac Business Unit recently kicked off the biggest hiring spree in its 11 years of existence. Ironically, the group's attempts to lure talent sound a lot like Apple's own efforts to highlight its position as the Arthur Fonzarelli of the IT industry. In a recent post to the Office for Mac Team Blog, Craig Eisler, general manager of the Mac Business Unit, announced the hiring campaign and highlighted the unique place the group occupies within the Microsoft galaxy.

"We are the brightest, coolest, and most interesting business unit at Microsoft -- if we do say so ourselves," Eisler said in the blog post. Although presented in tongue-in-cheek fashion, Eisler's description is reminiscent of Apple's tendency to contrast its own coolness with Microsoft's plodding nerdiness. But to Apple partners, the coming expansion of Microsoft's Mac Business Unit is a sign of the robust health and continued emergence of their preferred platform.

View: The full story @ CRN

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(5 replies) #1 elibi on 24 Jun 2008 - 13:31
I used to read all the MAC vs PC stuff and "Apple fanboys" comments as you call them but never understood why it never stops!
I live in Libya where the MAC culture never exists till 2 months ago when an Apple store was open... Now I understand you people and I understand the "I am cool disease" that infects everyone who touchs the bitten apple logo!

2 days ago I saw a guy at a cafe using an Apple AIR laptop and how he was trying to grab everyone's attention, it was like seeing a hiphop guy driving a fancy mercedes and wearing all the shiny diamonds, since then I knew that "mac" is not about computer business, it is a lifestyle that we have to live with...

#1.1 evok_ on 24 Jun 2008 - 13:41
Wow man, beautifully said. How true. Something similar happened to me when I met my wife for lunch one day. We go to a Panera and there is this older woman waiting for her name to be called to get her sandwich and she's holding a mac book pro, not using it while waiting, just holding it in a fashion to where everyone waiting can see the apple logo on it. And I don't know about anyone else but, if I were not using my laptop, it would be in my damn bag, not holding it at my waist in one hand as I stand around waiting for a sandwich to be made...
#1.2 LipSmacker on 24 Jun 2008 - 14:26
(evok_ said @ #1.1)
We go to a Panera


Stop right there. No bigger hippie / yuppie eatery exists in the modern world.
#1.3 HalcyonX12 on 24 Jun 2008 - 16:21
I guess you don't see everyone who keeps theirs in a bag or uses them low profile. It's just that when they're in the open, they're a lot more noticeable. That's because their look is iconic and you've seen one Apple notebook you've seen them all. Everyone knows the logo. It's hard to mistake a Mac for anything else. Sure, some people may brag like a pathetic Saturn owner on a TV commercial but most people just use their computers. Look at the Win fanboys, people don't equate owning a PC to being one of those people. It's just a stereotype.
#1.4 39 Thieves on 24 Jun 2008 - 17:40
(HalcyonX12 said @ #1.3)
I guess you don't see everyone who keeps theirs in a bag or uses them low profile. It's just that when they're in the open, they're a lot more noticeable. That's because their look is iconic and you've seen one Apple notebook you've seen them all. Everyone knows the logo. It's hard to mistake a Mac for anything else. Sure, some people may brag like a pathetic Saturn owner on a TV commercial but most people just use their computers. Look at the Win fanboys, people don't equate owning a PC to being one of those people. It's just a stereotype.


And many mac users perpetuate that stereotype. Unfortunately, it's just a piece of metal and plastic, and at the end of the day, if you think that much about what type of hardware you have tucked under your arm for everyone to see...what an empty existance someone like that must have.
#1.5 Blaxima on 24 Jun 2008 - 20:02
You are spot on. Apple IS being pushed as a lifestyle choice and not just a computer (which it is). Podcasts are to downloadable mp3 files like Kleenix is to tissue. Mp3 players offer far more and are not locked so to speak like Ipods but that doesn't seem to matter to many.

My friends sister and her friend who are not computer savy and really do nothing else but surf the net and chat on msn both bought mac books and wouldn't stop asking us "how do you do this, how come I can't do that" If they would have actually done a little research they would have stuck with a PC because it really does better suit their needs but they bought into the marketing. The funny thing is that im my experience people who buy Macs and/or use Firefox seem to think that they are some how sticking it to the man (being anti-establishment) by not using Microsoft products but I fail to see how having brand loyalty and supporting another Coporation is any different
(2 replies) #2 bluarash on 24 Jun 2008 - 15:22
I really wouldn't know. The last tech company I worked for would fire a worker on the spot if they used a Mac. It was considered an unauthorized machine and, thereby a violation of company policy (in 2006). Worse, it wasn't like individuals were fired for one thing, but a different reason was given on their write-up. Nope. They were fired for using a Mac. We may have even had an individual fired for owning (not using) an ipod... of course we all had one, but no one was stupid enough to bring them to work.

It got so bad that the company began tracking individual web logs while at work. It wasn't just individuals that went to po*n sites that got axed, but personal that visited what the company termed to be anti-government websites... this was basically anything that did not agree with his ideology (right-wing Christian). Whether anyone was fired because of this, I can not say, but believe a number of individuals were disciplined.

Needless to say, I found another job. Prior to having a checking out... I had a conversation with one of the higher echelon. A woman in her mid forties. I asked her about the company policy. The conclusion that I reached was that she did not exactly share the company vision, but that for what she understood... a few of the real higher-ups had a bad experience working with Apple back in the day (early 90s) and that it basically some form of vindictive revenge.

This of course was all pretty much legal, because in the States an individual can be fired for whatever reason the employer chooses. There are a number of statutes on the books to protect select individuals (minorities, sex and age), but this of course does not extend to personal lifestyle choices (what you wear and use).
#2.1 Smethead on 24 Jun 2008 - 21:54
(bluarash said @ #2)
I really wouldn't know. The last tech company I worked for would fire a worker on the spot if they used a Mac. It was considered an unauthorized machine and, thereby a violation of company policy (in 2006). Worse, it wasn't like individuals were fired for one thing, but a different reason was given on their write-up. Nope. They were fired for using a Mac. We may have even had an individual fired for owning (not using) an ipod... of course we all had one, but no one was stupid enough to bring them to work.

Wow, that's just stupid. I'd quit that job immediatly if someone was fired for such a reason.
#2.2 tablet_user on 25 Jun 2008 - 19:56
(Smethead said @ #2.1)
(bluarash said @ #2)
I really wouldn't know. The last tech company I worked for would fire a worker on the spot if they used a Mac. It was considered an unauthorized machine and, thereby a violation of company policy (in 2006). Worse, it wasn't like individuals were fired for one thing, but a different reason was given on their write-up. Nope. They were fired for using a Mac. We may have even had an individual fired for owning (not using) an ipod... of course we all had one, but no one was stupid enough to bring them to work.

Wow, that's just stupid. I'd quit that job immediatly if someone was fired for such a reason.


all jobs have those type of perks. my friend was fired from mcdonalds for walking in with a tim hortons coffee. its about brand loyalty. the company expects you to use thier product if your working there.
#3 Yert on 24 Jun 2008 - 16:06
Prediction: We will here about this as yet another reason the FUD-Vista-to-death Strike Force uses to "demonstrate" that Vista is a failure.

Damnit Leeroy...
(1 reply) #4 Scutley on 24 Jun 2008 - 16:08
sick of these mac-vista articles seen it to many times.
#4.1 vetmarkjensen on 24 Jun 2008 - 16:20
Maybe you didn't notice. Or read the article.

It is solely about Microsoft's Mac Business Unit wanting to hire a significant quantity of people.

Nothing to do with Vista being a success or not.

I invite you to try reading the article for yourself and seeing.
#5 toadeater on 25 Jun 2008 - 04:43
There's nothing cool about giant corporations that sell mediocrity.

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