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Flashy sites annoy users

Daniel Fleshbourne   on 26 June 2008 - 12:37 · 40 comments & 20171 views

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Web content management firm SDL Tridion has released the results of its research into what elements of web site design most turn off internet users, coming in top is pop up advertising. Seventy-eight percents of respondents said that this type of advertising was the most frustrating web experience, complaining that ads appeared at inappropriate times and were difficult to get rid off. SDL said that this kind of annoyance was indicative of what it called "bimbo web design", saying that sites were often "attractive, but with no substance."

“First impressions count and no company wants bimbo characteristics on its website,” said Erik Aeyelts Averink, President SDL Tridion. “All ‘fluff’ and no content drives website users mad. Don’t push customers away and annoy them for no reason.”

View: The full story @ vnunet

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#1 +M2Ys4U on 26 Jun 2008 - 12:40
Well, duh?
(2 replies) #2 +kraized on 26 Jun 2008 - 13:07
I find sites that a built exlusively in flash the most annoying. Or sites that make heavy use of embedded flash video and stuff. Whats wrong with good old HTML.
#2.1 cork1958 on 26 Jun 2008 - 17:22
Flash is very obnoxious!!
#2.2 ThaCrip on 26 Jun 2008 - 23:51
i totally agree with kraized!

cause sites that are totally in flash i generally do not like as there not as efficient as a good made html site.

flash is just bloated and takes longer to load etc etc.
(6 replies) #3 Pippin666 on 26 Jun 2008 - 13:10
Pop up ad annoys users, you don't need a survey to know that those java pop up (like here on Neowin) are frustrating and in the way of our reading. That's why there is always rss news feed. And you don't have to be register to get the news!

Pip'
#3.1 mad_spooky on 26 Jun 2008 - 14:00
There are java popups on Neowin?
#3.2 KavazovAngel on 26 Jun 2008 - 14:49
Afaik, Neowin is clean, there are no popups.
#3.3 MioTheGreat on 26 Jun 2008 - 14:58
(KavazovAngel said @ #3.2)
Afaik, Neowin is clean, there are no popups.


It has annoying-as-hell context javascript popup ads, if memory serves me. That could just be if you're not logged in, though. I don't feel like testing it out...
#3.4 Pippin666 on 26 Jun 2008 - 17:33
(MioTheGreat said @ #3.3)
(KavazovAngel said @ #3.2)
Afaik, Neowin is clean, there are no popups.


It has annoying-as-hell context javascript popup ads, if memory serves me. That could just be if you're not logged in, though. I don't feel like testing it out...
Some words in Neowin's articles are double-underligned in green and when hoovered with the mouse pointer there is an annoying java pop up ad. Again, login or not, rss news feed works fine.

Pip'
#3.5 GreyWolfSC on 26 Jun 2008 - 18:39
(Pippin666 said @ #3.4)
(MioTheGreat said @ #3.3)
(KavazovAngel said @ #3.2)
Afaik, Neowin is clean, there are no popups.


It has annoying-as-hell context javascript popup ads, if memory serves me. That could just be if you're not logged in, though. I don't feel like testing it out...
Some words in Neowin's articles are double-underligned in green and when hoovered with the mouse pointer there is an annoying java pop up ad. Again, login or not, rss news feed works fine.

Pip'


That's IntelliTXT, one of the most annoying advertising methods currently employed.
#3.6 Eis on 02 Jul 2008 - 01:59
(Pippin666 said @ #3.4)
Some words in Neowin's articles are double-underligned in green and when hoovered with the mouse pointer there is an annoying java pop up ad. Again, login or not, rss news feed works fine.

Pip'

Yeah, that's pretty damn annoying.
#4 -T- on 26 Jun 2008 - 13:21
Well it really doesn't take a genius to figure out that people wouldn't like pop up advertising or overuse of Flash. It won't stop them from doing it though.
(1 reply) #5 +Harlem39s Finest on 26 Jun 2008 - 13:37
flashblock add-on makes me happy, i'd even more happy if i didn't have to use it in the first place.
#5.1 D-M on 26 Jun 2008 - 13:57
(Harlem39s Finest said @ #5)
flashblock add-on makes me happy, i'd even more happy if i didn't have to use it in the first place.


It should become a standard to integrate these type of add-ons into all browsers upon installation.
(4 replies) #6 LipSmacker on 26 Jun 2008 - 14:05
Someone tell this to myspace please.
#6.1 +kraized on 26 Jun 2008 - 14:20
(LipSmacker said @ #6)
Someone tell this to myspace please.


Its one of the reasons I hate MySpaz. Full of flash, pop-ups and adverts. Right PITA.
#6.2 FuhrerDarqueSyde on 26 Jun 2008 - 15:24
(kraized said @ #6.1)
(LipSmacker said @ #6)
Someone tell this to myspace please.


Its one of the reasons I hate MySpaz. Full of flash, pop-ups and adverts. Right PITA.


I <3 mah SquidGuard. Filters out all the trash for me
#6.3 RanCorX2 on 26 Jun 2008 - 16:47
all those profiles that have embedded videos, music, animations argh hate that site. I blame the users that create their lame profiles to attract attention, its not cool its annoying crap!
#6.4 kaiwai on 26 Jun 2008 - 21:21
(RanCorX2 said @ #6.3)
all those profiles that have embedded videos, music, animations argh hate that site. I blame the users that create their lame profiles to attract attention, its not cool its annoying crap!


Why even go there? there isn't anything of any value that you're missing. Its all teeny bopper crap with bad music, bad animation and constant whinging about not getting laid.
#7 :: Lyon :: on 26 Jun 2008 - 14:35
I usually put text ads or at least put them on the side of my blog

I never ever want to get the pop-up ads, the full page ads, or the audio ads. Although the money is quite promising, it's just not worth turning your readers away!
#8 Kreuger on 26 Jun 2008 - 14:44
They only just figured this out now?
#9 jbrunt1990 on 26 Jun 2008 - 15:06
What gets me is how retarded some of these reports that company's spend millions on are. They seem to spend millions to find out what is quite obviously common sense.
#10 sweetsam on 26 Jun 2008 - 15:25
The other annoying this is the gif animations set on a loop with flashy bright colors. Such a strain on the eyes and a total turn off. If I see such ads on some casual website I just leave. I would like to see what you have but not interested in straining my eyes out for that purpose.
(1 reply) #11 beLIEve on 26 Jun 2008 - 15:49
Yeah Flash is the most annoying of all, apart from Javascript popups. I've good old Flashblock on my Firefox
#11.1 RanCorX2 on 26 Jun 2008 - 16:48
ff+flashblock ftw.
#12 McG on 26 Jun 2008 - 17:08
Bimbo web design. Attractive, but with no substance. Haha!
#13 sibot on 26 Jun 2008 - 17:09
Thats why Google is at the top today. It keeps its sites very very simple yet powerful. Everything is available, but its not blown out of proportions. Thats one reason why Live search didn't make it so far, cause it was so flashy and everything was bloated. Google sticks to the simple UI, also makes it faster when it comes to loading. Its just simple and good when everything is in the right place and isn't made out of flash and has a fancy graphics to it.
#14 Xeta on 26 Jun 2008 - 17:15
I agree. What annoys me in web design:
Pop ups
Sites built exclusively in flash
Sites with sound / music
Pop unders
Horizontal scroll bars
Inline text ads
Windows that cannot be resized
(2 replies) #15 Airlink on 26 Jun 2008 - 18:53
This is why Adblock Plus and Flashblock are two of the most popular extensions for Firefox. Because people hate ads.
#15.1 ataris_kid on 26 Jun 2008 - 19:23
Never has a single post resonated so strongly with me.

Haha, but seriously.. that stuff is just obnoxious. I'm waiting for a mod to come in and complain about how we're taking away revenue or something.. but seriously. IntelliTXT is pathetic.
#15.2 kaiwai on 27 Jun 2008 - 06:08
(ataris_kid said @ #15.1)
Never has a single post resonated so strongly with me.

Haha, but seriously.. that stuff is just obnoxious. I'm waiting for a mod to come in and complain about how we're taking away revenue or something.. but seriously. IntelliTXT is pathetic.


The best way to avoid IntelliTXT is don't run Windows or Internet Explorer; I'm sitting here on *NIX and don't see a single green line under any words.
#16 Gally on 26 Jun 2008 - 18:54
^^ True, if im listening to music i dont want noise coming from a site
#17 hagjohn on 26 Jun 2008 - 21:17
Totally agree. I do not like flashy sites either. When an ad pops up while your trying to read soemthing is very annoying.
(1 reply) #18 Shadrack on 26 Jun 2008 - 22:33
Flashy ads are still a problem. Lucky for me I'm using Windows Vista which allows me to mute my web browser from producing annoying web page sounds. Gotta love all those new features that actually make for a better user experience .
#18.1 garyt on 27 Jun 2008 - 05:05
/sidetrack

I hear that (crappy pun intended). Actually I found another use for this particular Vista feature - sometimes I play tetris online (http://www.freetetris.org) and can't find a way to mute the audio inside the game while listening to my music. So I just mute Firefox from the Vista audio mixer and it works beautifully.

To be fair, pulseaudio in Linux can also do this now with the right apps, but it's simple enough in Vista already.

/on-topic

I used to tolerate the damn ads, but I finally had to use Adblock Plus in order to actually use my computer once I spent enough time around deviantART. There was this really annoying flash ad that was locking up my old single-core machine entirely - couldn't even access the task manager until about 2 mins had past! Installed the extension, the overally difference was amazing. I could now download my wallpapers without the computer dying on me; it was beautiful. *tear*
#19 schwit on 27 Jun 2008 - 03:15
Sounds like engineering for engineering sake or change for change sake. Reminds me of where Vista failed.
(2 replies) #20 outlando on 27 Jun 2008 - 07:19
Flash is totally overused. But I have seen several all-flash sites which are actually pretty good, and in the right context it can be an excellent medium.

The real problem with it is that it's not often deployed/designed/engineered well.
#20.1 kaiwai on 27 Jun 2008 - 08:38
(outlando said @ #20)
Flash is totally overused. But I have seen several all-flash sites which are actually pretty good, and in the right context it can be an excellent medium.

The real problem with it is that it's not often deployed/designed/engineered well.


I disagree. Its annoying when I find something, and then can't provide a direct link to a person who potentially purchase the given companies products. Just use ordinary html/ccs/javascript; sure, use flash for presentations or videos, but leave the rest to good old html/ccs/javascript.
#20.2 outlando on 27 Jun 2008 - 13:26
(kaiwai said @ #20.1)
(outlando said @ #20)
Flash is totally overused. But I have seen several all-flash sites which are actually pretty good, and in the right context it can be an excellent medium.

The real problem with it is that it's not often deployed/designed/engineered well.


I disagree. Its annoying when I find something, and then can't provide a direct link to a person who potentially purchase the given companies products. Just use ordinary html/ccs/javascript; sure, use flash for presentations or videos, but leave the rest to good old html/ccs/javascript.


Please see above. In the right context, it can be an excellent medium. If it's a context in which you wish to give someone a direct link, it's not the right context.
#21 dmd3x on 27 Jun 2008 - 19:25
Except for Homestarrunner!

homestarrunner.com

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