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Sony Puts Network at Center of Mid-term Strategy

Daniel Fleshbourne   on 26 June 2008 - 12:29 · 6 comments & 4319 views

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Sony is getting ready to directly link its consumer electronics products and considerable movie and TV content libraries. Later this year the company will begin providing video content to PlayStation 3 users via the recently-launched PlayStation Network, and will start a streaming video service for owners of Bravia TVs with a network connection.

"This continues to be one of the clearest opportunities for Sony to leverage its entertainment assets to differentiate its electronics products," said Howard Stringer, chairman and CEO of Sony at a Tokyo news conference. As part of the push the company will increasingly build Internet connectivity into its products. By March 2011, it plans to have network-enabled and wireless capable products available in 90 percent of its product categories, and aims to roll out the video services to key devices by the same date.

View: The full story @ PCWorld

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#1 +Antaris on 26 Jun 2008 - 15:41
Could be an interesting move to integrate software/movie/games across many platforms, but at the same time, they need to make sure things are integrated and centralised. That way, if I buy something through the Playstation store, I want to be able to access it from my Bravia tv.

Can I get a mini-HD tv for the toilet? Wirelessly connected to my media hub so I can stream my adult movies for serious enjoyment
(1 reply) #2 helios01 on 26 Jun 2008 - 19:23
Hasn't this service been on the 360 for years now? how is this going to "differentiate its electronics products"? They could have at least used lower prices.
#2.1 +DARKFiB3R on 26 Jun 2008 - 20:14
(helios01 said @ #2)
Hasn't this service been on the 360 for years now? how is this going to "differentiate its electronics products"? They could have at least used lower prices.

Yes, Sony's "considerable movie and TV content libraries" have been available on the 360, and directly to your network enabled TV for years.

(2 replies) #3 CrimsonBetrayal on 27 Jun 2008 - 00:50
Wait... I'm confused...

Later this year the company will begin providing video content to PlayStation 3 users via the recently-launched PlayStation Network, and will start a streaming video service for owners of Bravia TVs with a network connection.


Recently launched... how old does something have to be before it's not cosidered "recently-launched" any longer? Also, what if you have another brand of TV with a network connection... Like a Samsung? Seems pretty shallow if it's only Bravia's... definitely not going to captivate the market.

#3.1 +DARKFiB3R on 27 Jun 2008 - 09:54
(CrimsonBetrayal said @ #3)
Wait... I'm confused...

Later this year the company will begin providing video content to PlayStation 3 users via the recently-launched PlayStation Network, and will start a streaming video service for owners of Bravia TVs with a network connection.


Recently launched... how old does something have to be before it's not cosidered "recently-launched" any longer? Also, what if you have another brand of TV with a network connection... Like a Samsung? Seems pretty shallow if it's only Bravia's... definitely not going to captivate the market.



True, according to Wikipedia, PSN has been available since November 2006. Not new in my book.

And yeah, only delivering content to Bravia TV's would be pretty short sighted.
#3.2 Biometric Man on 29 Jun 2008 - 23:37
(DARKFiB3R said @ #3.1)
(CrimsonBetrayal said @ #3)
Wait... I'm confused...

Later this year the company will begin providing video content to PlayStation 3 users via the recently-launched PlayStation Network, and will start a streaming video service for owners of Bravia TVs with a network connection.


Recently launched... how old does something have to be before it's not cosidered "recently-launched" any longer? Also, what if you have another brand of TV with a network connection... Like a Samsung? Seems pretty shallow if it's only Bravia's... definitely not going to captivate the market.



True, according to Wikipedia, PSN has been available since November 2006. Not new in my book.

And yeah, only delivering content to Bravia TV's would be pretty short sighted.


The PSN was just completely revamped and relaunched a little over a month ago and is nothing like it was a month before that. It will now be able to do all sorts of cool stuff that the 360 simply just can't. Sony is doing it right and by extending the integration to all of its TVs and such will be a huge competitive advantage and add more value. Other companies like Samsung and Hitachi won't be able to compete until they form a relationship with Sony for access to the content. Sony is the bomb.

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