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Survey: 8 in 10 businesses now using Macs

Daniel Fleshbourne   on 27 June 2008 - 11:00 · 45 comments & 15540 views

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Nearly 80 percent of businesses have Macs in-house, nearly double the number that said they had users running Mac OS X two years ago, a research firm said Thursday. "Then we were talking about onesies and twosies," said Laura DiDio, a Yankee Group research fellow who conducted a survey of over 700 senior IT administrators and C-level executives. "Now the number of actual users is very significant. A number of the businesses said that they had 50 or 100 or even several thousand Macs deployed."

In early 2006, when DiDio last polled corporate IT professionals on Mac deployment, 47 percent said that they had Apple hardware in their environments. DiDio was impressed with the growth of Macs in business considering that Apple Inc. itself has put little to no official effort into that part of the market. "This isn't a tidal wave, but it's certainly a sustained trend," she said. "Apple has a beachhead in business. Where it once had just 1-2 percent market share in corporate, now they're up to 8-10 percent," DiDio added.

View: The full story @ InfoWorld

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#1 +majortom1981 on 27 Jun 2008 - 11:05
The thing is even though they are using mac hardware most of them still use windows xp on them. The article itself said this.
(5 replies) #2 nunjabusiness on 27 Jun 2008 - 11:21
I challenge the accuracy of that so-called survey. My company is extremely tech-centric so I deal with MANY different companies on a daily basis. We have client companies well over 1,000 and I can count on one hand the number who have any Apple hardware (aside from iPods and iPhones of course.)

Unless this DiDio (from God?) person is calling iPods Macs?
#2.1 +majortom1981 on 27 Jun 2008 - 11:25
(nunjabusiness said @ #2)
I challenge the accuracy of that so-called survey. My company is extremely tech-centric so I deal with MANY different companies on a daily basis. We have client companies well over 1,000 and I can count on one hand the number who have any Apple hardware (aside from iPods and iPhones of course.)

Unless this DiDio (from God?) person is calling iPods Macs?


They didnt say what kind of companies they surveyed. I can survey 100 media creation companies and then say 80 percent of companies surveyed have macs.

For all we know they surveyed media and graphic arts companies and thats it.
#2.2 aristofeles on 27 Jun 2008 - 12:09
Personally I've never saw a Mac. I wonder sometimes how many use it outside the US and a few other countries.
#2.3 Ogden2k on 27 Jun 2008 - 12:29
Same here....

I've seen one mac, it was under a desk unplugged and covered in dust...
#2.4 hapbt on 27 Jun 2008 - 13:03
"This isn't a tidal wave, but it's certainly a sustained trend," she said. "Apple has a beachhead in business. Where it once had just 1-2 percent market share in corporate, now they're up to 8-10 percent," DiDio added.

8-10% is very different than 80%
#2.5 ambushed on 28 Jun 2008 - 03:27
(hapbt said @ #2.4)
"This isn't a tidal wave, but it's certainly a sustained trend," she said. "Apple has a beachhead in business. Where it once had just 1-2 percent market share in corporate, now they're up to 8-10 percent," DiDio added.

8-10% is very different than 80%


Um....did you read the rest of the article? 80% of businesses surveyed have at least one Mac. Macs have 8-10% of total business market share.
#3 +TCLN Ryster on 27 Jun 2008 - 11:30
This sounds just like Lexmark and their claim that something like 90% of the Top 400 companies use Lexmark.

What it probably means in practise is that those companies have a single Lexmark device (or Mac) somewhere in their organisation. Essentially it means nothing.
#4 some_guy on 27 Jun 2008 - 11:38
there is a surveying term where the sampler happens to sample data from places where it makes their survey reflect a strong correlation for something (concentrated survey? can't recall)

Surveys have to be the worse thing to use... especially when you have such a small sample group
(4 replies) #5 / -Razorfold on 27 Jun 2008 - 11:43
lol yeh right. Condering that the majority of computers are at businesses, and this survey claims that 80% of businesses run mac.

So that should mean at the very least, 40-50% of the OS market share would be macs? But its like um 8%?
#5.1 eAi on 27 Jun 2008 - 12:20
Read the article? It didn't say they used 100% macs, it said they had _some_ macs. It also said some had reasonable numbers 100+, while many had a few...
#5.2 ricknl on 27 Jun 2008 - 12:26
8%???

OSX market share is around 3 percent worldwide.
#5.3 hapbt on 27 Jun 2008 - 13:04
"This isn't a tidal wave, but it's certainly a sustained trend," she said. "Apple has a beachhead in business. Where it once had just 1-2 percent market share in corporate, now they're up to 8-10 percent," DiDio added.

Maybe you all should read the article.
#5.4 ichi on 27 Jun 2008 - 15:21
(ricknl said @ #5.2)
8%???

OSX market share is around 3 percent worldwide.


7,83% according this.
#6 hotdog963al on 27 Jun 2008 - 12:46
We certainly have one in our office.
(1 reply) #7 ZombieFly on 27 Jun 2008 - 12:50
"Then we were talking about onesies and twosies,"

riiiiiight, was this a playschool survey?
#7.1 QuarterSwede on 27 Jun 2008 - 17:20
I hate to admit it but that is an actual industry term even if this specific meaning isn't in the dictionary. My company (Fortune 50) uses it.
#8 Hanif on 27 Jun 2008 - 13:00
I use one at work and I am the only one who does - the rest use Thinkpads
(3 replies) #9 hapbt on 27 Jun 2008 - 13:02
Did anyone notice that the topic says "8 in 10" i.e. 80% and yet the article actually states that 8-10% are using Macs?
We have some Macs in our workplace, they store fonts for the font server... and otherwise never get used.
The Mac cubes are the perfect size/shape for doorstops if you have some.
#9.1 WAR-DOG on 27 Jun 2008 - 13:15
Macs are relly rare in companies around Europe, especially in western Europe.
#9.2 Deron Dantzler on 27 Jun 2008 - 13:23
I noticed that too, but then I realized that the article states that 8 in 10 (80%) of business have at least one Mac. And then it later states that Mac holds 8-10% of the marketshare in corporate business. Those are two completely different things.
#9.3 roadwarrior on 27 Jun 2008 - 21:10
(Deron Dantzler said @ #9.2)
I noticed that too, but then I realized that the article states that 8 in 10 (80%) of business have at least one Mac. And then it later states that Mac holds 8-10% of the marketshare in corporate business. Those are two completely different things.


Finally someone who has some reading comprehension.
(3 replies) #10 rm20010 on 27 Jun 2008 - 13:11
Survey: 1 in 1 businesses use computers.*

Survey: 1 in 1 businesses now employ humans.

Survey: 1 in 1.4 businesses exist for profit.


*applicable in developed countries only
#10.1 C_Guy on 27 Jun 2008 - 14:54
Actually, every business exists primarily to make a profit.

However, your three studies are much more accurate and meaningful than the main article.
#10.2 ANova on 27 Jun 2008 - 17:25
(C_Guy said @ #10.1)
Actually, every business exists primarily to make a profit.


Ever heard of non-profit organizations? They can be businesses as well.
#10.3 daftperception on 28 Jun 2008 - 21:43
(ANova said @ #10.2)
(C_Guy said @ #10.1)
Actually, every business exists primarily to make a profit.


Ever heard of non-profit organizations? They can be businesses as well.
With a number of NPO's, the only distinction between them and a for-profit company is that ownership lies in stake-holders, and not investors
#11 ir0nw0lf on 27 Jun 2008 - 14:07
ROFL, gotta love people playing a numbers game. I can play that too. Here in NW Florida, 99% of the computer stores (including mine) don't deal/sell/buy/touch/speak Apple anything. It's practically a naughty word to even mention Apple/Mac around here. [You Apple zealots would say we simply are not enlightened people, right??] I deal with a large # of companies around here and not a single one uses Apple/Mac products. I'd estimate that *maybe* 1-5% of the companies here have a Apple product. So basically all the numbers thrown around in this article mean squat to us down here. I'll lay down good odds that Apple tries to take this article, glam it up as only Apple can do (translation, spin it like a merry-go-round), and use it in some form of ad. LOL
#12 +techbeck on 27 Jun 2008 - 14:49
We use Macs at my work but only for the Marketing department. For some reason they find Macs easier to use for graphics. Other than that, we are all Windows.
(1 reply) #13 GreyWolfSC on 27 Jun 2008 - 15:00
Horse hockey. 8-10% is not 80%.
#13.1 GEIST on 27 Jun 2008 - 15:14
(GreyWolfSC said @ #13)
Horse hockey. 8-10% is not 80%.


And market share is not percentage of businesses. =p

Last edited by GEIST on 27 Jun 2008 - 15:22
(1 reply) #14 esanchez1990 on 27 Jun 2008 - 15:27
8 in 10 business means 80%

i guess you meant to put 8 in 100 businesses? its good to proofread

#14.1 roadwarrior on 27 Jun 2008 - 21:13
Reading comprehension is a good thing too.

80% of businesses have SOME Macs.
8% of the OS market share is OS X.

Two different things.
(2 replies) #15 bluarash on 27 Jun 2008 - 15:49
So basically what the article is saying is that enterprise computing does not get Vista because they do not understand how to deploy it (and not because of the Bad Vista Campaign by the likes of RMS who is responsible for most of the anti-Vista headlines on Slashdot and Digg).

Case in point:
"Many of our Windows developers have switched to XP and Vista virtual machines running on Macintosh hardware to circumvent the downtime they experienced with the unreliability -- viruses, spyware, disruptive automatic updates -- of Windows XP running on PCs," one IT manager told DiDio in a follow-up interview.

"All these tools that the Mac [OS X] has, like desktop search [with Spotlight], iChat and Time Machine make a very compelling case to install Mac," she said.

So basically individuals do not understand what UAC is for. Hardware virtualization while faster in magnitude to software solutions is still slow, slower than Vista with all security options turned on. It is almost as if individuals are choosing to run VM just to be "unique" or because they fail to understand what a good virtual desktop manager is for.

Further, Windows Vista has desktop search, Net-Meeting and Shadow Copy. I will give them the fact that iCat is clearly superior to Net Meeting, but Linux users can download external software like Skype (insert a hundred solutions) and be perfectly fine in a a VOIP conference setting. Many of these solutions are free.
#15.1 QuarterSwede on 27 Jun 2008 - 17:26
The interesting thing here is that a lot of companies with intranets are going to web based applications. So for a lot of companies what platform you're on really no longer matters.
#15.2 bluarash on 27 Jun 2008 - 19:20
(QuarterSwede said @ #15.1)
The interesting thing here is that a lot of companies with intranets are going to web based applications. So for a lot of companies what platform you're on really no longer matters.


I might agree with that if I wasn't still waiting to see it truly happen. I think it eventually will, but web applications still suck. They are improving, but it just isn't there yet for the majority of people. I can use Google Docs, Twitter and various web applications in-house at our company, but the majority of users complain about how bad Gmail is and how limiting Google Docs. This will of course change in a few years. Not yet, however.

If this was truly happening you would see companies bypassing Windows and Mac, instead relying on Linux. The core OS is the same (Firefox and Opera with Flash, Java, Javascript... whatever). The trouble is that much hardware is still limited on Linux. I still have issues regularly with hibernate and standby. Don't even get me started on video drivers. The same can be said of Apple though for a very different reason. Their hardware is still too expensive for deployment in a business for many, though not all.

If there is a true web application feature... it would actually be nice to just see bare-bones deployment of Linux and BSD with the ability of consumers to layer .NET and Cocoa on rails (I wish) on these operating systems. I will agree with you that I see a future of application development free of the OS... just not exactly the way you see it. Consumers still want media rich applications and the web so-far has yet to deliver this (for most individuals).
#16 RPDL on 27 Jun 2008 - 17:47
80% of companies run Macs, so what. This doesn't mean that these companies use only macs, or that they have more Macs than PCs.

Also "47 percent said that they had Apple hardware in their environments"
I guess the term "apple hardware" could even designate iPods.
#17 plastikaa on 27 Jun 2008 - 20:13
In early 2006, when DiDio last polled corporate IT professionals on Mac deployment, 47 percent said that they had Apple hardware in their environments.


Maybe they just thought they meant Apples as in the fruit???



This survey provides little point or use, trying to show increase in use of Apple hardware provides little help for anybody.



For instance in theory what if...

10 companies surveyed... 4 use just windows, 4 use just macs, 1 use both and 1 use no computers. (50% use mac, 50% use windows)
A year later 2 uses just windows, 2 uses just macs and 6 use both. (80% use mac, 80% use windows)

OMG!11!11!!!!! apple are now found in more office environments, but in reality no market share has been gained.
(1 reply) #18 a1kashur on 27 Jun 2008 - 20:41
Maybe they hide macs so no one can see them since majority of people here haven't seen macs in business world.
#18.1 darkpuma on 27 Jun 2008 - 22:01
haha yeah....

None of the engineering places ive worked for use macs... cus the software doesn't work on macs, and macs suck haha just had to throw that in there
#19 ajua on 27 Jun 2008 - 22:09
The only thing i really hate is those sensationalist titles given to Apple and Microsoft articles in news media.
Example: this article's title.

The quotes from that woman seems very leaned towards Macs, no matter what one can conclude from such a useless survey.

I think they are including iPods and iPhones in the "Apple hardware" category, which is totally different than talking about Mac computers.

(1 reply) #20 Airlink on 28 Jun 2008 - 00:01
This just in: 8 out of 10 surveys are rigged.
#20.1 plastikaa on 28 Jun 2008 - 09:43
I thought it was 93% of statistics were made up?
#21 mayamaniac on 28 Jun 2008 - 09:50
Any company that has a receptionist up front with a computer has at least one Mac, which is usually an iMac.
#22 dablow on 28 Jun 2008 - 20:50
The company at which I work has about 20 or so Macs. All of them work in design/marketing.

The reason why we buy them macs is because that is what they use at home, so that is what they feel comfortable with.

I have seen first hand a lot of issues when it comes to intergrating them in a mixed network environment (especially AD). it's not that they don't work, it's just that at times certain things are hidden, behave unexectedly or are just flat out confusing. Hell even Entourage (Mac version of Outlook) does not work as well with Exchange as it's Windows counterpart.

If it where up to me I would completely remove them from our environment, Creative Suite 3 works just as well on XP. Actually the Intel based Macs run into so many problems with CS3 that we often have them run it in Rosetta mode..lol. When it came time for an upgrade, I switched some of them to XP SP2 systems to try to wean them off Mac, but they protested, and one of the most used excuse was that everybody involved in design/creative/marketing/etc used Macs because they where under the mistaken belief they do things better and are more stable.

IMHO it's just an image thing. If you are in any kind of field that involves image editing, you use Macs or nobody takes your seriously. Although what does **** me off is these people have been brainwashed into believing Macs are somehow superior to PC. You should see the shock in their face when I tell them they are often times paying a premium for the same hardware PCs use, and an OS that is essentially the same as Linux (yes I know it's not) with a nice GUI (Ubuntu is getting close). IMHO the price premium you pay for a closed platform is BS.

I mean don't get me wrong, I enjoy using them myself, and I do like the look they have, but from my experience they are equivalent to Windows based computers, in terms of usability, stability, functionality. It's just a matter of taste.
#23 Eis on 02 Jul 2008 - 01:47
Very misleading title.

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