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London Launch of IPhone 3G Marred by Software Problems

Daniel Fleshbourne   on 11 July 2008 - 15:14 · 42 comments & 18871 views

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Software problems marred the launch of the iPhone 3G at Apple's flagship store in London, where customers had difficulty activating their new phones. Apple has an exclusive deal with network operator O2 in the U.K. -- but O2's web-based activation system requires the use of Microsoft's Internet Explorer browser to register a new phone: It won't work with the Safari browser bundled in Apple's Mac OS X.

In its Regent Street store, Apple had installed VMware Fusion desktop virtualization software on some of its Macintosh computers, allowing them to run Internet Explorer on Windows, but the activation process was still not working. "It just goes dead," said would-be customer Mark Phipps, who left the store frustrated and without an iPhone 3G.

View: The full story @ PCWorld

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#1 Smethead on 11 Jul 2008 - 15:17
Hahaha, what a stupid system.
(2 replies) #2 digitalsoft on 11 Jul 2008 - 15:19
Hahahahaha thats so petty. Stupid O2... (my provider )
#2.1 Faisal Islam on 12 Jul 2008 - 13:12
(digitalsoft said @ #2)
Hahahahaha thats so petty. Stupid O2... (my provider )


lolz..stupid MAC, they r tryin' to avoid Microsoft & Internet Explorer! hahhaha
#2.2 Swordnyx on 12 Jul 2008 - 15:39
(Faisal Islam said @ #2.1)
(digitalsoft said @ #2)
Hahahahaha thats so petty. Stupid O2... (my provider )


lolz..stupid MAC, they r tryin' to avoid Microsoft & Internet Explorer! hahhaha


*Robotic Voice*: You can't hide. What's inside.
#3 +chorpeac on 11 Jul 2008 - 15:20
I think they had some problems here in the Eastern US as well. I was in line when they opened at 8, and it seemed to take about 40-50 minutes before the first person came out. The stupid AT&T store only had 25 of each type of iphone available...so I couldn't get it today from them. I was 30 in line too.....rediculous. Then i went by the Apple store in Clarendon, and the line there was a no go...
#4 WAR-DOG on 11 Jul 2008 - 15:25
they are so not serious about that... Dumb idea, dumb realisation....

They will hack it and crack it anyway, no mather what activation you do... it's just wasting the customers time
#5 Phemo on 11 Jul 2008 - 15:32
Yeah it's been a mess. I managed to get my iPhone 3G earlier today by going into my local o2 store. I think they had about 60 of the 8GB models but not many 16GBs at all - quite impressive for a store in the smallish town I live in. Anyway their systems were down so they were filling out manual contract/upgrade paperwork. I've got my phone and a brand new iPhone sim card, but I have to wait until my number is ported over to the new sim card, whenever that may be They didn't insist on activating the phone in store or anything - I got my box home still sealed.
(3 replies) #6 +kraized on 11 Jul 2008 - 15:35
Why do companies insist on using web interfaces that are only built for the worlds most uncompliant, unstandardised web browser out there.
#6.1 betasp on 11 Jul 2008 - 15:53
Are you posting this in the wrong thread? What are you talking about? You can't be speaking about activation issues since it does not use a browser.
#6.2 Athernar on 11 Jul 2008 - 16:28
Because the way a browser renders markup and handles CSS is really relevant to the problems they encountered.
#6.3 Faisal Islam on 12 Jul 2008 - 13:16
(kraized said @ #6)
Why do companies insist on using web interfaces that are only built for the worlds most uncompliant, unstandardised web browser out there.


"worlds most uncompliant, unstandardised web browser out there" hahahaha..hohohoho..u fool or u r using' dial-up connection & pentium 3 type pc or u never used Internet Explorer (in Windows or even in MAC OS X)..hahahaha
(1 reply) #7 vetneufuse on 11 Jul 2008 - 15:55
It almost hurts to say this since I hate AT&T... but at least they got it right when they did it... allow it to be activated from iTunes
#7.1 HawkMan on 11 Jul 2008 - 16:14
I think they changed it because Apple require them to activate the phone in the store or something though. to avoid th people that just buy the phone without paying the monthly Apple tax through the licensed providers.
#8 tom5 on 11 Jul 2008 - 16:22
... and Mobile Me service (me.com) is completely unusable during the whole day today... Is Apple such a poor company they can't afford enough bandwidth/servers? Yes, I know it's the launch day but it doesn't justify unplugging people from the services they paid for. Shame.

And this situation here with shops selling iPhone forced to use MSIE in order to activate - is unbelievable - a big ROTFL.
(2 replies) #9 +majortom1981 on 11 Jul 2008 - 16:24
ITs not just a london problem .here in the US its happening also.
#9.1 excalpius on 11 Jul 2008 - 18:43
Exactly. This has nothing to do with IE, etc. Apple's activation servers are completely borked right now.

Can someone please update the article/link/paragraph to make this clear that this is wrongo information now?
#9.2 Islander on 11 Jul 2008 - 19:22
It's much more than that. Apple messed it up, not more, not less. They handled out a couple of thousands of iPhones for the whole european market, no one no where could get one, even the biggest shops in major european cities had only two or three dozens of units. And if that was not enough, Apple's servers couldn't keep up with the activation traffic of these few thousands. July 11, 2008 prooves that no matter what anyone tells, believes or thinks... Apple keeps being a very crappy company, good at marketing, useless at deploying and selling. Period.

Still I want to get one of those new iPhones 3G... if I am lucky, I may get one by August or September, according to local resellers (no, no joke). I just hope Apple gets their servers working by then, but I don't believe it.
#10 Turbonium on 11 Jul 2008 - 16:25
gj noobs.
#11 betasp on 11 Jul 2008 - 17:24
Funny things is, the issues don't matter. No one is going to put the phone back and never buy one because of Day 1 issues. The small PR hit won't last that long. The odds are, if is cheaper to take a temporary PR hit than to update the infrastructure.
(1 reply) #12 Tikitiki on 11 Jul 2008 - 18:44
Wow O2 is pretty stupid. Speaking as a web compliant web developer myself, Apple should have made sure they hired some competent web developers before they went off and signed a deal with them.
#12.1 Faisal Islam on 12 Jul 2008 - 13:18
(Tikitiki said @ #12)
Wow O2 is pretty stupid. Speaking as a web compliant web developer myself, Apple should have made sure they hired some competent web developers before they went off and signed a deal with them.


hahahahha..
#13 Larry David on 11 Jul 2008 - 20:18
hahah that is hilarious
(3 replies) #14 LTD on 11 Jul 2008 - 20:32
Doesn't matter.

Takes nothing away from the greatness of the product.

It's a minor issue.
#14.1 NateB1 on 11 Jul 2008 - 20:39
I'll expect you to say the same if a similar occurrence occurs with the launch of a Microsoft product.

This is a big issue. Not being able to activate a phone is a big issue.
#14.2 Faisal Islam on 12 Jul 2008 - 13:21
(NateB1 said @ #14.1)
I'll expect you to say the same if a similar occurrence occurs with the launch of a Microsoft product.

This is a big issue. Not being able to activate a phone is a big issue.


foolish tried (& trying) to avoid microsoft but now??!! hhaha

btw maybe a few ppl trying to encourage them without any reason(! that's why it's minor issue for Apply (but major issue for MS)
#14.3 Swordnyx on 12 Jul 2008 - 15:45
(NateB1 said @ #14.1)
I'll expect you to say the same if a similar occurrence occurs with the launch of a Microsoft product.

This is a big issue. Not being able to activate a phone is a big issue.


Not being able to activate a phone is one, not being able to get it unlocked is another.
#15 simon360 on 11 Jul 2008 - 20:38
Why would O2 require the use of a web based service to activate? :facepalm:

Apple isn't without fault though, either. They planned this whole thing badly. I think MobileMe should've been launched far before or far after the iPhone; you simply can't launch 2 major products on the same day. Their servers are getting hammered by people wanting the new iPhone/iPod Touch firmware, MobileMe didn't launch properly, and then they have problems with activation on their providers end (O2). I don't care how big your company is, that was stupid. You can't have that many staff members to keep this thing under control.
(3 replies) #16 peacemf on 11 Jul 2008 - 21:06
why do you need to activate your mobile?
this is the ONLY mobile you need to activate before use!
i can understand a new SIM card, but phone is pointless!
#16.1 +Jedimark on 12 Jul 2008 - 10:14
(peacemf said @ #16)
why do you need to activate your mobile?
this is the ONLY mobile you need to activate before use!
i can understand a new SIM card, but phone is pointless!

Because the cost of the handset is subsidised by O2/AT&T etc so making sure a device is tied to a contract on sale is important to the network to make sure they don't loose out on their profits.
#16.2 nothin2seehere on 12 Jul 2008 - 17:04
(Jedimark said @ #16.1)
(peacemf said @ #16)
why do you need to activate your mobile?
this is the ONLY mobile you need to activate before use!
i can understand a new SIM card, but phone is pointless!

Because the cost of the handset is subsidised by O2/AT&T etc so making sure a device is tied to a contract on sale is important to the network to make sure they don't loose out on their profits.


Except for the minor detail that by signing a CONTRACT the network will not be losing out on ANYTHING. I pay £45/month to O2 regardless of the network I choose to make calls on. In the highly unlikely event I use more than unlimited data, or more than the 600 minutes/texts that come bundled, the network won't be receiving a penny more than what I signed on to.

Activation is just plain stupid.
#16.3 roadwarrior on 14 Jul 2008 - 11:58
You people seem to be misunderstanding the word "activation". Any mobile phone that is sold is "activated" at the point of sale, meaning that it is registered with the phone networks. A phone that is not activated simply won't work, even if you put a valid SIM card in it, because it's ESN isn't recognized.
(1 reply) #17 on 01 Jan 1970 - 00:00
#17.1 LiGhTfast on 11 Jul 2008 - 21:49
+1

i've never found what the fuss is about for any apple products tbh there always less useful than the cheaper counterparts
#18 hotdog963al on 11 Jul 2008 - 23:15
O2 fail hard. HAAAAAAAAAAAAARD
#19 emzino on 11 Jul 2008 - 23:29
I think any other UK operator woulda done worse.
(2 replies) #20 BlackTigerAP on 12 Jul 2008 - 09:02
UK (web)developers are extremely inexperienced! They are full of greediness instead of experience.
Only fools making "IE only" web-sites in present days.
#20.1 James123 on 12 Jul 2008 - 11:10
What an incredibly stupid comment. There are just as many good Web developers in the UK as there are anywhere else.
#20.2 Faisal Islam on 12 Jul 2008 - 13:23
(BlackTigerAP said @ #20)
UK (web)developers are extremely inexperienced! They are full of greediness instead of experience.
Only fools making "IE only" web-sites in present days.


u fool guy. who cares other browsers?? think about IE's market share, popularity & POWER.
#21 Julius Caro on 12 Jul 2008 - 11:44
If I can't have it then noone else can!
#22 +majortom1981 on 12 Jul 2008 - 13:09
This dropped aopples stock price so it wasnt just a tiny screw up.
(1 reply) #23 plastikaa on 12 Jul 2008 - 14:44
For anyone confused (which many seem to be, along with the article author)...

This had nothing to do with IE or trying to run it on a Mac ... it was a problem with O2 registration system failing. So an O2 issue not a Microsoft issue. Just the very mention of IE suggests trying to lay blame of an Apple/O2 issue onto Microsoft. Pathetic

#23.1 Swordnyx on 12 Jul 2008 - 15:50
Actually it's the Mac > O2/AT&T connection that is messed up. The problem exists in the US as well (maybe worldwide?). Shouldn't a company like Apple at least test the servers before the launch? Don't tell me it was AT&T or O2's fault. They have tons of other products and don't necessarily depend on Apple to sell phones. Sad launch for an amazing product..
#24 arcadefx on 12 Jul 2008 - 17:40
Here in the US, I upgraded my iPhone (16gb model) to version 2.0.

In iTunes:
It updated the firmware and then I had to click on the iTunes Store and back on my iPhone device a few times for the "store to connect." It runs great.

I like the App Store.

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