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Nvidia slashes GTX card prices

Daniel Fleshbourne   on 14 July 2008 - 12:32 · 30 comments & 13071 views

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NVIDIA HAS slashed the price its newest GTX 260 and 280 GPUs in response to ATI's offerings which are looking pretty good. Last night, Nvidia said the GeForce GTX 280 will be in the shops for $499 and the GTX 260 for $299. Both cards were only released four weeks ago. The GTX 280 was selling for $649, while the 260 was priced previously at $399.

View: The full story @ The Inq

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(1 reply) #1 Manuroc on 14 Jul 2008 - 12:48
Good news, except that at $300 the GTX260 still performs less well on average than a 4870...

Last edited by Manuroc on 14 Jul 2008 - 12:56
#1.1 KavazovAngel on 14 Jul 2008 - 12:54
Yup, this is clearly ATi's summer.
#2 Ali Koubeissi on 14 Jul 2008 - 13:02
/me loves ATI.
(1 reply) #3 UKer on 14 Jul 2008 - 13:32
They seem to do this a lot. I don't upgrade regularly, but when I do it's to a high-end card, I've learned now that buying one that has just come out is a mistake, as they always make massive price cuts in the not-too-distant future after release. It's quite a snide tactic playing buyers who want the latest and greatest as they are released. Saying that, most people I know who constantly upgrade and buy the next generation cards as they come out can afford to. Poor people like myself - who only upgrades every 3-4 years are often the ones who have to suffer and buy something, only to see its value plummet by 200 quid (GBP ) in a couple of months (which was the amount that the card came down when I last bought one). That's a lot of money if you're not well off, and it's frustrating knowing you could have saved that if you'd waited.

I know the market is competitive and companies have to do that to maintain sales, but IMO this is one of the reasons capitalism sucks. I spend as much time working as I do volunteering for charity, as I feel morally obliged to do so. When on this kind of budget, getting good hardware is hard enough without it being a price-time lottery.

Last edited by UKer on 14 Jul 2008 - 13:41
#3.1 boho on 15 Jul 2008 - 08:06
You are obviously fairly new to computers and you've woken up! Anyone who was buying PC's 15 years ago, learned that today's top end, is entry level in 6 - 24 months time. Someone, suckers, have to help pay for development. Over 15 years I hate to think how much I have wasted on what has long since been "land fill" (I now make a slightly "above average" salary working in IT, so can't complain too much). If you have only just realised this, you are very lucky to have come into the computer age at the right time, and have done very well out of fellow suckers (me! Sadly, it is now just the world that is doomed!
(3 replies) #4 Azmodan on 14 Jul 2008 - 13:42
Oh no, an article from El Inq. Hide in fear.

Terrible. Anyways,

http://www.newegg.com/Product/Product.aspx...N82E16814143141

Still no change.
#4.1 IceBreakerG on 14 Jul 2008 - 15:11
Keep in mind, Newegg operates in California. It's just now 8;10am there. Give them some time to update their prices. Also, don't expect them to drop immediately, it may take a while, or they may want to liquidate their current stock first.
#4.2 Intelman on 14 Jul 2008 - 16:59
(IceBreakerG said @ #4.1)
Keep in mind, Newegg operates in California.


So does Nvidia.

#4.3 Azmodan on 14 Jul 2008 - 19:52
(IceBreakerG said @ #4.1)
Keep in mind, Newegg operates in California. It's just now 8;10am there. Give them some time to update their prices. Also, don't expect them to drop immediately, it may take a while, or they may want to liquidate their current stock first.


Check the site again, it's down by 100$. (from 629.99$ to 529.99$ )
#5 Trauma on 14 Jul 2008 - 13:59
good for us - consumer wins!
(7 replies) #6 TruckWEB on 14 Jul 2008 - 13:59
So, you can have a GTX 280 for $499 and next month, you will have a AMD 4870 X2 for $549 that performs much better than a single 280... For $50 more!!!

So gamers have a choice : get SLI GTX 280 for the best performance at $1000 or pay $549 and still get good (sometime better) performance. (look at the preview on Anandtech).

And if you want the best, you can get 2 x 4870 X2 for a quad GPU setup !!! For $100 more than a SLI GTX280....

Less important but still funny, AMD support DirextX 10.1 - Not nVidia yet.

Where is nVidia this summer?
#6.1 ApuBo on 14 Jul 2008 - 15:10
(TruckWEB said @ #6)
Less important but still funny, AMD support DirextX 10.1 - Not nVidia yet.

Where is nVidia this summer?


does physx count?

update v1.1
now with cuda

does physx/cuda count?

Last edited by ApuBo on 14 Jul 2008 - 15:16
#6.2 IceBreakerG on 14 Jul 2008 - 15:12
Don't forget CUDA too. Since I do a lot of video encoding, I'm interested in that as well.
#6.3 TruckWEB on 14 Jul 2008 - 15:23
(ApuBo said @ #6.1)
(TruckWEB said @ #6)
Less important but still funny, AMD support DirextX 10.1 - Not nVidia yet.

Where is nVidia this summer?


does physx count?

update v1.1
now with cuda

does physx/cuda count?


Well, Physx will be able to work on ATI card soon, the drivers are being done (with the help of nVidia! and AMD).

As for CUDA, I'm still waiting for something good on the consumer side for this.... But again, looking at what is being done with the Physx driver, something tells me that CUDA apps might work on ATI card...
#6.4 ApuBo on 14 Jul 2008 - 15:34
(TruckWEB said @ #4)
(ApuBo said @ #6.1)
(TruckWEB said @ #6)
Less important but still funny, AMD support DirextX 10.1 - Not nVidia yet.

Where is nVidia this summer?


does physx count?

update v1.1
now with cuda

does physx/cuda count?


Well, Physx will be able to work on ATI card soon, the drivers are being done (with the help of nVidia! and AMD).

As for CUDA, I'm still waiting for something good on the consumer side for this.... But again, looking at what is being done with the Physx driver, something tells me that CUDA apps might work on ATI card...


hmm, i thought that only nvidia had physx (since they buyed AGEA?) and ATI need a AGEA psu to enable physx? or did they develop thir own physx psu?
#6.5 +Smigit on 14 Jul 2008 - 15:37
(ApuBo said @ #6.4)
(TruckWEB said @ #4)
(ApuBo said @ #6.1)
(TruckWEB said @ #6)
Less important but still funny, AMD support DirextX 10.1 - Not nVidia yet.

Where is nVidia this summer?


does physx count?

update v1.1
now with cuda

does physx/cuda count?


Well, Physx will be able to work on ATI card soon, the drivers are being done (with the help of nVidia! and AMD).

As for CUDA, I'm still waiting for something good on the consumer side for this.... But again, looking at what is being done with the Physx driver, something tells me that CUDA apps might work on ATI card...


hmm, i thought that only nvidia had physx (since they buyed AGEA?) and ATI need a AGEA psu to enable physx? or did they develop thir own physx psu?
I don't know, but if true I'd imagine they've just licensed the technology from NVidia.
#6.6 ApuBo on 14 Jul 2008 - 15:46
(Smigit said @ #6.5)
(ApuBo said @ #6.4)
(TruckWEB said @ #4)
(ApuBo said @ #6.1)
(TruckWEB said @ #6)
Less important but still funny, AMD support DirextX 10.1 - Not nVidia yet.

Where is nVidia this summer?


does physx count?

update v1.1
now with cuda

does physx/cuda count?


Well, Physx will be able to work on ATI card soon, the drivers are being done (with the help of nVidia! and AMD).

As for CUDA, I'm still waiting for something good on the consumer side for this.... But again, looking at what is being done with the Physx driver, something tells me that CUDA apps might work on ATI card...


hmm, i thought that only nvidia had physx (since they buyed AGEA?) and ATI need a AGEA psu to enable physx? or did they develop thir own physx psu?
I don't know, but if true I'd imagine they've just licensed the technology from NVidia.

well nvidia has a driver that works on both cards (GTX and AGEIA psu).. and tried AGEIA.com redirected to nvidia.com :/

edit/add:

"NVIDIA and ATI announced their own physics implementations.

On February 4, 2008, NVIDIA announced that it would acquire AGEIA.[1] On February 13, 2008, the buyout of AGEIA was finalized.[2]

The PhysX engine is now known as NVIDIA PhysX." gotta love wikipedia
#6.7 rm20010 on 14 Jul 2008 - 17:15
(TruckWEB said @ #6.3)
As for CUDA, I'm still waiting for something good on the consumer side for this....


Folding.
#7 nonick on 14 Jul 2008 - 16:05
Nice, AMD owned it this time. awesome work!

And lets not forget its dx10.1 vs nvidia's dx10...
#8 TruckWEB on 14 Jul 2008 - 16:53
PhysX on ATI :

http://www.engadget.com/2008/07/08/physx-o...nd-from-nvidia/

Just do a little Google....
#9 techquilla on 14 Jul 2008 - 17:36
Great! Competition is good! I hope ATI/AMD makes a comeback. I still have the 9700pro running perfectly on my computer. Those were the good days.
#10 Xeta on 14 Jul 2008 - 17:42
Wow! The price wars between ATI and Nvidia have been brutal over the last several months.

Win / Win for the consumer though. I wish more products would follow this trend...
#11 Ali Koubeissi on 14 Jul 2008 - 17:55
Did I mention that I LOVE ATI?
#12 RAID 0 on 14 Jul 2008 - 18:12
I"m glad to see the prices come down so quickly; I really didn't expect that since Nvidia lowered the prices of the 9800 GTX just a short time ago. This is excellent news to anyone in the market for a new GPU. I'm hoping to see prices of the rest of Nvidia's and ATI's cards drop some so I can ditch 8600, and move up to 9800 GTX.

So does anyone think AMD buying ATI was such a bad move after all?
#13 RPDL on 14 Jul 2008 - 22:37
It would seem ATI's GPUs are doing better than AMD's CPUs in their respective markets.
#14 Nathanael on 14 Jul 2008 - 22:42
Worse power consumption, worse performance and more expensive than a 4870. So not going to cut it.
#15 Airlink on 15 Jul 2008 - 00:58
Great news, but we all know there will be a follow-up to the 260 and the 280. They're just the leading edge of the 200-series product line.
(1 reply) #16 AllMac on 15 Jul 2008 - 04:10
$299...That means the card will be around $900 in Australia, even though USD=AUD these days. That's a$600 rip-off.
#16.1 Airlink on 15 Jul 2008 - 06:17
So get a US dollar bank account then get your credit card ready. There's lots of US-dollar based web commerce sites that will ship internationally.
#17 naap51stang on 16 Jul 2008 - 01:46
I quit the "endless upgrade to stay bleeding edge" cycle over 4 years ago. I built my last computer at that time. It's considered long in the tooth today. P4 Hyperthread, 1 gig ram, 2-120gig HD's in Raid-0, Nvidia 7350 (just updated that
from a Nvidia 6x series), CDRW, CDRW/DVD/DL (added that this year), and a water cooler (still going strong no issues
4 years later). I don't play games, so super duper blazing fast isn't an issue.
The most taxing thing I run is Photoshop CS2. It runs 24/7, so boot up isn't a problem.
My next "home box" will probably be a "lease return" XPS or something similar, if & when this one dies.
I use to tinker trying to squeeze the last drop of performance, but, anymore, a computer has become a
"toaster", you plug it in, it works. In other words, it's become an appliance to me.

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