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eBay UK pimps users' privacy for targeted ads

Daniel Fleshbourne   on 16 July 2008 - 18:19 · 9 comments & 5328 views

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eBay users in the UK will start seeing adverts targeting them based on the kind of items they view and bid for while browsing the online tat-house. And if they don't want their info being used to target ads, their only option seems to be to leave the online marketplace altogether, according to an email announcing the changes.

The Phorm-style service is dubbed AdChoice in the US, where it is provided by Tacoda, which also works with various other sites including Ebookers, AP.com, CNN, HowStuffWorks.com and WallStreetJournal.com. AdChoice is launching in the UK this month, though it is not yet clear whether Tacoda will be the supplier here. From 13 July, new users, will be served "relevant" ads. The service is opt-out - if you don't like it you must change your eBay account preferences.

View: The full story @ The Reg

Post a comment · Send to friend Comments · There are 9 additional comments
#1 Farrah on 16 Jul 2008 - 19:54
As long as it's only watching what I browse on, and not noting down any personally identifyable info such as my address, this does not bother me at all.
(5 replies) #2 schwit on 16 Jul 2008 - 20:30
Firefox + adblock. Fight fire with fire.
#2.1 portauthority on 16 Jul 2008 - 20:56
Discussing ad blockers on Neowin can get you banned.
#2.2 G0NADS on 16 Jul 2008 - 21:34
(portauthority said @ #2.1)
Discussing ad blockers on Neowin can get you banned.

yep, but since were on the subject, I prefer admuncher, blocks ads in browsers and freeware apps
#2.3 +DARKFiB3R on 16 Jul 2008 - 22:13
(portauthority said @ #2.1)
Discussing ad blockers on Neowin can get you banned.

That was a joke, right?
#2.4 tophat on 16 Jul 2008 - 22:26
There's a FAQ around here somewhere. You should check that.

I do know they get antsy about ads. All their revenue is from ads, so it's probably a good idea to look at them occasionally to earn them some server money.


And um... what should I put into adblock for the AdChoice crap?
#2.5 artnada on 17 Jul 2008 - 07:37
(tophat said @ #2.4)
There's a FAQ around here somewhere. You should check that.

I do know they get antsy about ads. All their revenue is from ads, so it's probably a good idea to look at them occasionally to earn them some server money.


Um..."ITV (UK)" TV channels get all thier revenue from ads, but I can still turn over when they come on and I don't get a message from ITV saying "I've been banned for not watching thier ads!"

Some people will view ads, some poeple won't. As much as they [obviously] dislike that, they need to accept that.
(1 reply) #3 Shiranui on 17 Jul 2008 - 01:54
"pimps users' privacy..."

Jesus, who writes this crap?
#3.1 Airlink on 17 Jul 2008 - 06:26
That's just how things work at: "The Reg." In order to work there, you have to have failed high-school English.

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