main
Report a problem

Rumours hint at £500 MacBook

Daniel Fleshbourne   on 25 July 2008 - 11:52 · 53 comments & 21667 views

Advertisement (Why?)
Speculation is mounting that Apple plans to enter the £500 laptop fray with a MacBook sporting a 13in screen. Gene Munster, an analyst at investment bank Piper Jaffray, told Apple Insider that the move is part of an overall strategy to cut gross margin to 31.5 per cent for the current quarter and down to 30 per cent for 2009.

"We believe there is an 80 per cent chance Apple will introduce redesigned MacBooks and possibly new MacBook Pros at lower price points," he said. "Specifically, Apple may re-enter the $999 price point (currently $1,099) with the MacBook, or test the $1,799 price point with the MacBook Pro (currently $1,999)." The arrival of a £500 MacBook would bring further big name competition to the burgeoning netbook market.

View: The full story @ vnunet

Post a comment · Send to friend Comments · There are 53 additional comments
#1 Beastage on 25 Jul 2008 - 12:01
I don't doubt that Apple will claim they are the first to innovate this new type of laptop. oh totally misread, thought they going to create something similar to the EEE PC

The price drop however is decent.

Last edited by Beastage on 25 Jul 2008 - 19:01
#2 +Ruki on 25 Jul 2008 - 12:21
Yeah I have plans to buy an aluminium Macbook should it be released and donate my current MB to my partner.
(11 replies) #3 theyarecomingforyou on 25 Jul 2008 - 12:48
So £500 for an Apple laptop with a 13" screen, or £370 for a Dell laptop with a 15.4" screen. Yup, great innovation on price there.
#3.1 PsykX on 25 Jul 2008 - 13:14
Huh ? Did you *seriously* compare the prices of two laptops by comparing their screen sizes ?
#3.2 theyarecomingforyou on 25 Jul 2008 - 13:35
No, by price. I compared screen size to highlight the difference in components. Plus few things in the UK are priced directly in relation to exchange rates, so the price is more likely to be £550-600.
#3.3 bobbba on 25 Jul 2008 - 14:21
(theyarecomingforyou said @ #3.2)
No, by price. I compared screen size to highlight the difference in components. Plus few things in the UK are priced directly in relation to exchange rates, so the price is more likely to be £550-600.


So your evaluation is that the Dell laptop is a better deal than an unannounced apple laptop with an unknown spec because of price alone....

Great work there, maybe you should consider a career in IT journalism?
#3.4 richardsim7 on 25 Jul 2008 - 16:13
(theyarecomingforyou said @ #3.2)
No, by price. I compared screen size to highlight the difference in components. Plus few things in the UK are priced directly in relation to exchange rates, so the price is more likely to be £550-600.


Correction: Component (singular) :p

-Rich-
#3.5 betasp on 25 Jul 2008 - 16:25
You are assuming that a larger screen is more expensive than a smaller screen. Your premise is not always true, therefore your comment really makes no sense.
#3.6 theyarecomingforyou on 25 Jul 2008 - 19:56
(bobbba said @ #4)
So your evaluation is that the Dell laptop is a better deal than an unannounced apple laptop with an unknown spec because of price alone....

Not at all.

I can't believe so many people missed the point of my post. I compared the lowest price laptop available from two manufacturers - Apple and Dell. The Apple one will likely be released at £550-600, whereas the Dell laptop sells for £370. That is making no comment on the components. My point about the screen - and I apologise for the confusion - was simply that not all aspects of the Dell laptop are inferior, as the Dell features a larger screen.

So a $1000 laptop is no innovation in terms of the market but only in terms of their product line.
#3.7 betasp on 25 Jul 2008 - 23:38
(theyarecomingforyou said @ #3.6)
(bobbba said @ #4)
So your evaluation is that the Dell laptop is a better deal than an unannounced apple laptop with an unknown spec because of price alone....

Not at all.

I can't believe so many people missed the point of my post. I compared the lowest price laptop available from two manufacturers - Apple and Dell. The Apple one will likely be released at £550-600, whereas the Dell laptop sells for £370. That is making no comment on the components. My point about the screen - and I apologise for the confusion - was simply that not all aspects of the Dell laptop are inferior, as the Dell features a larger screen.

So a $1000 laptop is no innovation in terms of the market but only in terms of their product line.


You are stating that a 15" screen is superior, and that premise is false much like your price comment earlier. I understand the point you are trying to make, but that does not make it a good one.
#3.8 theyarecomingforyou on 26 Jul 2008 - 02:26
(betasp said @ #3.7)
You are stating that a 15" screen is superior, and that premise is false much like your price comment earlier. I understand the point you are trying to make, but that does not make it a good one.
On the basis of value, not practicality. Common sense also dictates that a larger screen is worth more, even if manufacturing quantities dictate the opposite. And the premise of my price comment is not false - Apple has a higher starting price than their competitors, regardless of the quality of the components.

It's great that Apple are offering cheaper products but it's like Bang & Olufsen offering a £200 stereo... it might be their cheapest offering but it's still more expensive than the competition.
#3.9 kaiwai on 26 Jul 2008 - 06:30
(theyarecomingforyou said @ #3)
So £500 for an Apple laptop with a 13" screen, or £370 for a Dell laptop with a 15.4" screen. Yup, great innovation on price there.


So you base all your purchases purely on the specifications of the hardware - not the quality of the overall package. People purchase Mac's for the overall package, not one particular aspect. MacOS X makes the package different from the rest. One Windows machine is pretty much the same as the next Windows machine - Mac's are a top to bottom complete experience where it isn't a mish-mash of crapware and shonky drivers with the odd 'blaming Microsoft for poor reliability' sprinkled ontop.
#3.10 theyarecomingforyou on 26 Jul 2008 - 13:57
[quote=kaiwai said,#3.9][quote=theyarecomingforyou said,#3]One Windows machine is pretty much the same as the next Windows machine - Mac's are a top to bottom complete experience where it isn't a mish-mash of crapware and shonky drivers with the odd 'blaming Microsoft for poor reliability' sprinkled ontop.[/quote]Okay dude, whatever.
#3.11 RAID 0 on 29 Jul 2008 - 22:52
(kaiwai said @ #3.9)
(theyarecomingforyou said @ #3)
So £500 for an Apple laptop with a 13" screen, or £370 for a Dell laptop with a 15.4" screen. Yup, great innovation on price there.


So you base all your purchases purely on the specifications of the hardware - not the quality of the overall package. People purchase Mac's for the overall package, not one particular aspect. MacOS X makes the package different from the rest. One Windows machine is pretty much the same as the next Windows machine - Mac's are a top to bottom complete experience where it isn't a mish-mash of crapware and shonky drivers with the odd 'blaming Microsoft for poor reliability' sprinkled ontop.


I think you have that backwards. All iMacs are the same, mini's, Mac Pro's etc. My quad core is different that my friends quad core, but yet you think they're the same. So by complete experience do you mean the mini comes with a monitor to help "complete" that experience?

#4 tsupersonic on 25 Jul 2008 - 12:53
This would be great because lower prices = competition among companies = win for consumers. It would be nice if they lowered the price even more...
(2 replies) #5 bobbba on 25 Jul 2008 - 13:04
$999 won't equal £500 with apple's pricing I'm afraid (£600 if we're lucky).
#5.1 Shadrack on 25 Jul 2008 - 15:13
Send a letter to your politicians complaining. Costs more for American corporations to do business in your country I'm afraid.
#5.2 +Chicane-UK on 25 Jul 2008 - 17:21
Send a letter to your politicians complaining.


Like the politicians would actually listen to their voting public. Pfft!
(1 reply) #6 carmatic on 25 Jul 2008 - 13:08
does this have anything to do with the 'future product transition' that apple keeps talking about?
imagine that, whats a cross between a macbook and a cheap laptop? a cheap macbook!
#6.1 Shadrack on 25 Jul 2008 - 15:17
I dunno... I purchased a Mac Mini which was considered the "cheep desktop" from Apple when it first came out and I was very underwhelmed by the experience. Even though it was only $500 (which is cheep for a Mac), most of that cost was associated with the small form factor and the Apple logo. I could have purchased a much more powerful $500 PC, albeit, much larger in size and probably noisier. Even so, I learned how to use the Mac OS inside and out and am better for the experience. I'd still take Windows Vista any day as that is more aligned with my personal preferences.

#7 RPDL on 25 Jul 2008 - 14:26
Its good that they plan to sell their computers for less, but we'll just have to wait and see if its components reflect the price. Anyway, lets not forget that this is still "Rumours hint..."
#8 GreyWolfSC on 25 Jul 2008 - 15:20
The one thing I don't see Apple innovating is low prices, unfortunately.
(1 reply) #9 GEIST on 25 Jul 2008 - 15:36
Whenever I think of Apple lowering its products' prices I can only think they must have found ways to make their products out of even cheaper materials in even cheaper production processes.
The only unique innovation Apple has is that their customers happily want their wallets raped.
#9.1 betasp on 25 Jul 2008 - 16:23
... or if you actually RTFA you would realize that Apple is going to sell their products at a lower margin.
(1 reply) #10 Flae_qui on 25 Jul 2008 - 16:05
don't see why that can't make a cheaper mac... their just PC's on the inside anyways... avg PC is starting $500 if not less
#10.1 osirisX on 25 Jul 2008 - 23:58
Because they like to make money?
(4 replies) #11 +Ricardo Gil on 25 Jul 2008 - 16:17
Most netbooks are retailing for about 300€, how could Apple compete with a 500£ model?
#11.1 betasp on 25 Jul 2008 - 16:27
If I can buy a car new for $12,000, how does BMW compete at $24,000+?
#11.2 vetneufuse on 25 Jul 2008 - 17:00
(betasp said @ #11.1)
If I can buy a car new for $12,000, how does BMW compete at $24,000+?


When the internal hardware is the same its kinda a flawed comparision... thats like saying my Ford is a BMW but BMW can sell it higher because they are BMW.... then we got the whole "OSX is on there argument" which its just an OS and even Apple basically says they dont sell it for anything with the hardware... so really you are paying for the same thing... so compariing hardware prices on both sides the price should be the same... then you got that whole your paying for the design argument, i dont even want to get into that... lets just stick at the hardware end
#11.3 +macf13nd on 25 Jul 2008 - 18:30
(neufuse said @ #11.2)
(betasp said @ #11.1)
If I can buy a car new for $12,000, how does BMW compete at $24,000+?


When the internal hardware is the same its kinda a flawed comparision... thats like saying my Ford is a BMW but BMW can sell it higher because they are BMW.... then we got the whole "OSX is on there argument" which its just an OS and even Apple basically says they dont sell it for anything with the hardware... so really you are paying for the same thing... so compariing hardware prices on both sides the price should be the same... then you got that whole your paying for the design argument, i dont even want to get into that... lets just stick at the hardware end


VW vs SEAT ??
#11.4 betasp on 25 Jul 2008 - 23:40
(neufuse said @ #11.2)
(betasp said @ #11.1)
If I can buy a car new for $12,000, how does BMW compete at $24,000+?


When the internal hardware is the same its kinda a flawed comparision... thats like saying my Ford is a BMW but BMW can sell it higher because they are BMW.... then we got the whole "OSX is on there argument" which its just an OS and even Apple basically says they dont sell it for anything with the hardware... so really you are paying for the same thing... so compariing hardware prices on both sides the price should be the same... then you got that whole your paying for the design argument, i dont even want to get into that... lets just stick at the hardware end


The poster did not compare internals, he compared brands...
(2 replies) #12 Lasker on 25 Jul 2008 - 17:28
People still don't understand why Apple is more expensive, let me explain it: You average Windows PC (Desktop or Laptop) is build by different companies, let says you have a Dell with Windows Vista which is made by Microsoft, this PC if you need a driver you need to try to find the drivers or whatever you need in the Dell website, which is sometimes hard it. In the other side we have an Apple computer, from the OS to the Hardware is made by the same company which mean you have a better support without any issue at all, you need drivers updates? just hit "Software Update" and your machine will be updated to the latest release. This is why Apple cost more, because the support and the quality is state-of-the-art level.
#12.1 1759 on 25 Jul 2008 - 18:39
No it's not - Apple only proves 90 days of call support, and 1 year on the parts, if you want more support, you pay for an APP. If you buy a PC from anyone else, it's a full year, either telephone or e-mail, as well as the parts

Their computers aren't state of the art either, yeah my Mini with it's 667 FSB, T5600 C2D, GMA 950, and 802.11g is so cutting edge. Ditto with the ATI cards in the iMacs and 8600m in the MBP.

If Macs never broke down, or had part failures like other PCs, then they would be state of the art, but in the end, they're just another PC assembled in China, and will experience their share of malfuntions.

#12.2 theyarecomingforyou on 26 Jul 2008 - 02:31
(Lasker said @ #12)
In the other side we have an Apple computer, from the OS to the Hardware is made by the same company which mean you have a better support without any issue at all

No, the components are still sourced from other companies. The difference is that Apple decides which components are used, whereas Microsoft operates on an open basis - that doesn't mean Apple products are free from issue when it comes to drivers / hardware, as that is far from the case.

(Lasker said @ #12)
This is why Apple cost more, because the support and the quality is state-of-the-art level.
It's interesting that you claim support is "state-of-the-art level" when Microsoft achieved zero downtime for their update servers and Apple didn't.
(3 replies) #13 +techbeck on 25 Jul 2008 - 17:57
13in screen? Are we going back a decade or something? Thats a small ass screen and I wouldn't by a Windows based laptop with that screen let alone a Mac. You think that will all the $$$ Apple makes from their expensive system and hardware components they could slap on a 15in monitor instead.
#13.1 KillerZ123 on 25 Jul 2008 - 19:37
Not everybody wants a laptop with a 15in screen. So a 13in screen is a selling point to some. I prefer a 13in laptop myself for more portability.
#13.2 offroadaaron on 26 Jul 2008 - 03:17
(KillerZ123 said @ #13.1)
Not everybody wants a laptop with a 15in screen. So a 13in screen is a selling point to some. I prefer a 13in laptop myself for more portability.


+1 Who wants to carry around a 15 or 17" laptop these days, I have a Macbook Pro 15" and yeah its great but I'm going to get a 13" macbook as well just for portability.
#13.3 NeoTrunks on 27 Jul 2008 - 05:35
I love my 15" MBP, but damn, think I would have loved a 12" screen better. I'm not complaining though.
(1 reply) #14 PureLegend on 25 Jul 2008 - 17:59
The MacBook Air would've been perfect at this price.
#14.1 PsykX on 25 Jul 2008 - 19:37
Honestly, I am an Apple fanboy, and the first Macbook air, even if it attained its goal per-fect-ly (being thin, right?) is not power enough, and too expensive, and the SSD didn't deliver the performance we wanted. However, I have GREAT hopes for the second gen Macbook Air, I'm pretty sure a couple of things will be fixed.

On another note, I really need a MacBook, so bring down the prices, make it on par with the USD in Canada, upgrade the specs and the case to something aluminum, add a black Apple on the back (damn I love those) and I'm buying it.

Do nothing and I'll have to buy it no matter what though, so I'm a little screwed I am not doing a second semester at university laptop-less.
#15 chaos_disorder on 25 Jul 2008 - 20:10
Whoopee. Introduce a MacBook with a 15 inch screen, and then I may consider one. And no, the grossly overpriced MacBook Pros won't do either.
(6 replies) #16 Digix on 26 Jul 2008 - 02:07
still far too expensive. $100 isn't really anything big specially when they'll just charge you more in upgrades, software and apple care. Eee PC is cheap. $999 macbook isn't.
#16.1 kaiwai on 26 Jul 2008 - 06:34
(Digix said @ #16)
still far too expensive. $100 isn't really anything big specially when they'll just charge you more in upgrades, software and apple care. Eee PC is cheap. $999 macbook isn't.


My MacBook is NZ$2099 incl GST - I consider that cheap compared to the hell that is Wintel laptops these days. A fervent race to the bottom with the mounting crapware, spyware and generally speaking - turning MY computer into a damn advertising platform because the margins have become so thin (and interesting enough, Microsofts margins become plump each quarter).

Sorry, you can take your $50 capware laden PC and locate it somewhere far from me.
#16.2 mad_spooky on 26 Jul 2008 - 08:50
(kaiwai said @ #16.1)
(Digix said @ #16)
still far too expensive. $100 isn't really anything big specially when they'll just charge you more in upgrades, software and apple care. Eee PC is cheap. $999 macbook isn't.


My MacBook is NZ$2099 incl GST - I consider that cheap compared to the hell that is Wintel laptops these days. A fervent race to the bottom with the mounting crapware, spyware and generally speaking - turning MY computer into a damn advertising platform because the margins have become so thin (and interesting enough, Microsofts margins become plump each quarter).

Sorry, you can take your $50 capware laden PC and locate it somewhere far from me.


...or install Linux on that crapware PC (sorry, Linux fanboy here )
#16.3 Beastage on 26 Jul 2008 - 10:26
(kaiwai said @ #16.1)
(Digix said @ #16)
still far too expensive. $100 isn't really anything big specially when they'll just charge you more in upgrades, software and apple care. Eee PC is cheap. $999 macbook isn't.


My MacBook is NZ$2099 incl GST - I consider that cheap compared to the hell that is Wintel laptops these days. A fervent race to the bottom with the mounting crapware, spyware and generally speaking - turning MY computer into a damn advertising platform because the margins have become so thin (and interesting enough, Microsofts margins become plump each quarter).

Sorry, you can take your $50 capware laden PC and locate it somewhere far from me.


Thats a common mistake, don't make me slap you on chat.

PC laptops dont always come with crap like they used to, Lenovo has none, Dell has none, HP still does it on some of their cheaper models.... and besides how hard is it to format and reinstall vista? well I guess I understand your statement there about the average mac user
#16.4 kaiwai on 26 Jul 2008 - 11:02
(Beastage said @ #16.3)
(kaiwai said @ #16.1)
(Digix said @ #16)
still far too expensive. $100 isn't really anything big specially when they'll just charge you more in upgrades, software and apple care. Eee PC is cheap. $999 macbook isn't.


My MacBook is NZ$2099 incl GST - I consider that cheap compared to the hell that is Wintel laptops these days. A fervent race to the bottom with the mounting crapware, spyware and generally speaking - turning MY computer into a damn advertising platform because the margins have become so thin (and interesting enough, Microsofts margins become plump each quarter).

Sorry, you can take your $50 capware laden PC and locate it somewhere far from me.


Thats a common mistake, don't make me slap you on chat.

PC laptops dont always come with crap like they used to, Lenovo has none, Dell has none, HP still does it on some of their cheaper models.... and besides how hard is it to format and reinstall vista? well I guess I understand your statement there about the average mac user


I have owned close to top of the range HP, Lenovo and Toshiba; all of them laden with crapware. For me, I consider crapware anything that is installed on the computer that isn't the operating system or driver. So if they include dinky wireless widgets, updaters, tweakers, boosters, massages, manipulators or any other crap - that is crapware in my book. Give me a vanilla Windows Vista installation and sod off.

Oh, and there is no way to avoid crapware, because the restoration cds one makes when one gets their machines is included on them. You can't do a clean install.
#16.5 Brandon on 26 Jul 2008 - 12:34
(kaiwai said @ #16.4)
(Beastage said @ #16.3)
(kaiwai said @ #16.1)
(Digix said @ #16)
still far too expensive. $100 isn't really anything big specially when they'll just charge you more in upgrades, software and apple care. Eee PC is cheap. $999 macbook isn't.


My MacBook is NZ$2099 incl GST - I consider that cheap compared to the hell that is Wintel laptops these days. A fervent race to the bottom with the mounting crapware, spyware and generally speaking - turning MY computer into a damn advertising platform because the margins have become so thin (and interesting enough, Microsofts margins become plump each quarter).

Sorry, you can take your $50 capware laden PC and locate it somewhere far from me.


Thats a common mistake, don't make me slap you on chat.

PC laptops dont always come with crap like they used to, Lenovo has none, Dell has none, HP still does it on some of their cheaper models.... and besides how hard is it to format and reinstall vista? well I guess I understand your statement there about the average mac user


I have owned close to top of the range HP, Lenovo and Toshiba; all of them laden with crapware. For me, I consider crapware anything that is installed on the computer that isn't the operating system or driver. So if they include dinky wireless widgets, updaters, tweakers, boosters, massages, manipulators or any other crap - that is crapware in my book. Give me a vanilla Windows Vista installation and sod off.

Oh, and there is no way to avoid crapware, because the restoration cds one makes when one gets their machines is included on them. You can't do a clean install.


Every Dell comes with a regular vista CD with nothing else on it
#16.6 kaiwai on 26 Jul 2008 - 13:34
(Brandon said @ #16.6)
(kaiwai said @ #16.4)
(Beastage said @ #16.3)
(kaiwai said @ #16.1)
(Digix said @ #16)
still far too expensive. $100 isn't really anything big specially when they'll just charge you more in upgrades, software and apple care. Eee PC is cheap. $999 macbook isn't.


My MacBook is NZ$2099 incl GST - I consider that cheap compared to the hell that is Wintel laptops these days. A fervent race to the bottom with the mounting crapware, spyware and generally speaking - turning MY computer into a damn advertising platform because the margins have become so thin (and interesting enough, Microsofts margins become plump each quarter).

Sorry, you can take your $50 capware laden PC and locate it somewhere far from me.


Thats a common mistake, don't make me slap you on chat.

PC laptops dont always come with crap like they used to, Lenovo has none, Dell has none, HP still does it on some of their cheaper models.... and besides how hard is it to format and reinstall vista? well I guess I understand your statement there about the average mac user


I have owned close to top of the range HP, Lenovo and Toshiba; all of them laden with crapware. For me, I consider crapware anything that is installed on the computer that isn't the operating system or driver. So if they include dinky wireless widgets, updaters, tweakers, boosters, massages, manipulators or any other crap - that is crapware in my book. Give me a vanilla Windows Vista installation and sod off.

Oh, and there is no way to avoid crapware, because the restoration cds one makes when one gets their machines is included on them. You can't do a clean install.


Every Dell comes with a regular vista CD with nothing else on it


Dell being the exception rather than the rule.
#17 Typhon on 26 Jul 2008 - 02:10
Hey now poor people can be trendy lol. sarcasm

Last edited by Typhon on 26 Jul 2008 - 06:25
(2 replies) #18 leesmithg on 26 Jul 2008 - 06:25
Screen would be too small, must be at least 17inch
#18.1 medion on 26 Jul 2008 - 07:47
then get a macbook pro
#18.2 roadwarrior on 26 Jul 2008 - 12:41
A "laptop" with a 17" (or larger???) screen isn't a laptop, it's a portable all-in-one desktop computer.
#19 eilegz on 26 Jul 2008 - 23:55
now if they make a laptop with discrete video card and nots not over 1999 dollars that would be nice..

Commenting has either been disabled on this article or you are not logged in. Click here to login or register, its free!

Note: Anonymous commenting is disabled in order to keep the quality of responses to a high standard.

Advertisement (Why?)