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Ask.com upgrade improves search relevance, speed

Daniel Fleshbourne   on 06 October 2008 - 14:55 · 2 comments & 1436 views

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sk.com plans to upgrade its search engine on Monday with several enhancements that it considers significant and that it believes could give its popularity a boost in a market dominated by Google. Ask.com has sharpened the relevance of its search results, made the engine faster, and simplified the site's layout, said Ask.com President Scott Garrell.

"The strategy from a product perspective is to provide the best answer the first time, everytime," Garrell said. "We want to reduce the distance between your query and the answer you want." If Ask.com can consistently provide direct answers in its search results page, Garrell believes it will grow its user base. It generally takes people 3 to 4 clicks in any search engine to get the desired information, he said.

View: The full story @ InfoWorld

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(1 reply) #1 MightyJordan on 06 Oct 2008 - 15:23
"sk.com"??? I didn't know Ask emigrated to South Korea!
#1.1 ir0nw0lf on 06 Oct 2008 - 17:06
(MightyJordan said @ #1)
"sk.com"??? I didn't know Ask emigrated to South Korea!

And before the grammar police come in thinking they are going to pwn you, I just wanted to reaffirm that "emigrated" is indeed the proper term, not "immigrated" as they would likely try to pwn you on. Think "emigrate to" and "immigrate from."

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