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Cuil up and fall into obscurity

Marshalus   on 18 October 2008 - 16:44 · 50 comments & 14721 views

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Remember upstart search engine Cuil? If you don't, we're not surprised. Cuil launched back in July of 2008 with tons of press coverage. Developed largely by former employees of Google the company claimed that their engine had a larger index then any other, with about 120 billion web pages in its database. It wasn't just bloggers and tech websites that talked about Cuil. CNN, CBS, NBC, ABC, etc, all ran stories during prime time slots talking about how Cuil was the greatest search engine ever and how it would dethrone Google as the world's Internet search leader. Or at least give it a run for it's money.

Fast forward to October of 2008, and that upstart engine that was called a "Google killer" by some, has now managed to fall into obscurity in just a few short months.

According to the site Net Applications, market share for Cuil has continued to decline since its launch, rounding down to 0.00% at the end of September. Even sites like Excite and Lycos have better numbers then Cuil, and its hard to find anyone who still uses either of those services. (Excite had 0.04% and Lycos had 0.01%) Meanwhile Google, you know, that site that everyone was foaming at the mouth to pronounce Cuil would soon slaugher... maintains a "healthy" lead with 79.90% of the market. I put healthy in quotes because second place comes to Yahoo with an "exciting" 11.01%. I guess I just have an "affinity" for putting things in quotes.

Cuil's market share since launch, according to Net Applications


What is the explanation for this? Over hyped, maybe? Perhaps it was the fact the site didn't work correctly the day it was launched, because few outside of the company's inner-circle were allowed to fully test it before launch. While the company did a great job of briefing journalists and bloggers about how amazing their product was, it would seem they did little to actually make sure it could do what they said.

Maybe it's the fact that only one month after launching the site, Cuil's primary search engineer, and Product VP, Louis Monier, quit the company after disagreements with the CEO, Tom Costello. Monier was recruited away from Google to work for Cuil a little over a year ago. Prior to working at Google, he was the head of search at eBay and prior to that, he was the co-founder of AltaVista (which, by the way, still enjoys a "cool" 0.09% of the browser market.) Monier is widely considered to be the father of Internet search, and his absence from the company probably gutted most of its direction.

Maybe it was that Cuil's spider had a tendency to crash your website when it would index it. One sure fire way to get people to use your search engine is for it to not work as advertised and to break the sites you visit with it.

In the end it seems that Cuil's PR was better then its technology. Cuil was even able to raise nearly $33 million in venture capital prior to launch. If I was one the VC's who dropped significant money into this project, I would be asking for my money back.

In the interest of full disclosure, it should be noted that while doing research for this article... all Internet searches were performed with Google. Just like 80% of the world.

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#1 RobertH on 18 Oct 2008 - 16:51
Hmm, just took a look. Looks nice, like google only more stylish. But one thing about Google i like is that you can click (pages from the UK) which you cant seem to do... might give it a go in future.
#2 +acxz on 18 Oct 2008 - 16:54
Cuil was great if you wanted to find something completely irrelevant to your query, or if you were more interested in gay porn than some information about that essay you had to write for the following morning. But apart from that, yeah, you might want to stick to Google, as it appears most people have already done.
(2 replies) #3 nonick on 18 Oct 2008 - 16:56
It sucks.
#3.1 travelcard on 19 Oct 2008 - 19:41
No it doesn't. For technical searches it's actually better than Google, as terms like "$oem$" show up in Cuil, but Google strips out the two "$"'s leaving you with a useless search of "oem".

#3.2 theyarecomingforyou on 19 Oct 2008 - 23:58
It fails on even basic searches. I regularly look up lyrics and so I just picked the first thing that came to my mind: "travelling at the speed of light lyrics" (without the quotation marks)

Google: 2.2m result, first result being bang on
Cuil: no results

Google might not be great but it's easily the best search engine I've found so far.
#4 abulfares on 18 Oct 2008 - 17:27
0% market share, eh?

the people have spoken lol
(6 replies) #5 3rd impact on 18 Oct 2008 - 17:28
yeah, i was drinking coke then cuil search of "neowin" made me spew pepsi out of my nose. nsfw wtf.
#5.1 ZombieFly on 18 Oct 2008 - 19:55
so cuil has ability to turn you into a coke transformer? you turned coke into pepsi, thats some technology you have in your nostrils
#5.2 / -Razorfold on 19 Oct 2008 - 00:41
Lol what?

I did a cuil search of "neowin"...nothing strange came up...
#5.3 Smethead on 19 Oct 2008 - 14:06
ZombieFly said,
so cuil has ability to turn you into a coke transformer? you turned coke into pepsi, thats some technology you have in your nostrils

Hahahaha
#5.4 3rd impact on 19 Oct 2008 - 15:51
ZombieFly said,
so cuil has ability to turn you into a coke transformer? you turned coke into pepsi, thats some technology you have in your nostrils


its an upgrade
#5.5 3rd impact on 19 Oct 2008 - 15:52
/ -Razorfold said,
Lol what?

I did a cuil search of "neowin"...nothing strange came up...



it was like months ago. on page 4. now its gone.
#5.6 Shiranui on 20 Oct 2008 - 00:33
ZombieFly said,
so cuil has ability to turn you into a coke transformer? you turned coke into pepsi, thats some technology you have in your nostrils



With a second pass, it becomes Dr. Pepper.
(1 reply) #6 simon360 on 18 Oct 2008 - 17:39
Cuil's market share due to this article: 0.02%
#6.1 PROGAME on 19 Oct 2008 - 10:08
simon360 said,
Cuil's market share due to this article: 0.02%


no no no, you need to write something like:
Cuil will soon get an "ambiguous" 0.02% market share due to this post.

you must use a quoted word when replying to this topic
(3 replies) #7 PureLegend on 18 Oct 2008 - 17:59
80% for Google? Is that it?
#7.1 creamhackered on 19 Oct 2008 - 16:13
That's still fairly good though!
#7.2 Shadow Dragon on 19 Oct 2008 - 23:18
Russia and China among other large non-western nations use other search engines as well besides Google, so you can't expect them to have 100% market share, although I can't imagine why anyone would use anything other than Google.
#7.3 excalpius on 20 Oct 2008 - 04:09
Well, when IE installs with ****ty "Live Search" as a default, that will eat into marketshare for the noobs. And there are a LOT of those on the tubes.
(2 replies) #8 Airlink on 18 Oct 2008 - 18:10
I wonder how long until Google drops some pocket change and buys up what remains of Cuil.
#8.1 simon360 on 18 Oct 2008 - 18:21
Would you want to buy something with 0.00% of the market?
#8.2 TRC on 18 Oct 2008 - 19:18
Yeah seriously, why on earth would Google want them?
(4 replies) #9 Digitalfox on 18 Oct 2008 - 19:04
I wonder what could in the future really challenge Google :

Because since the birth of Google and it's rising to top, no competition has scared the owners of Google..

Yahoo is somewhat almost dead, Microsoft well, want's yahoo because can't do any better..

So what could challenge Google in the near future?
#9.1 TRC on 18 Oct 2008 - 19:22
Personally I think Live Search is almost as good as Google, better in some searches worse in others. Which makes me wonder why on earth people just use one search engine. If you really want to find something it's kind of stupid to just rely on one. They're all free, you don't have to be loyal to Google.

I hate the new Live Search page though; with the background photos and those annoying boxes that flash each time you load it. Give us an option to disable that junk. It's also pathetic that they have to resort to bribing people with prizes to use it.
#9.2 z0phi3l on 19 Oct 2008 - 02:46
TRC said,
Personally I think Live Search is almost as good as Google, better in some searches worse in others. Which makes me wonder why on earth people just use one search engine. If you really want to find something it's kind of stupid to just rely on one. They're all free, you don't have to be loyal to Google.

I hate the new Live Search page though; with the background photos and those annoying boxes that flash each time you load it. Give us an option to disable that junk. It's also pathetic that they have to resort to bribing people with prizes to use it.



Simple because Google gives me what I want 99% of the time in a easy to use format without too many adds or garbage I don't need, just the search results.

Tried other search engines, and even one that crawled them all, even that one gave mostly Google links so I figured why not just use Google and be done with it?
#9.3 excalpius on 20 Oct 2008 - 04:19
Better granularity over the results, especially for example, images.

While google lets you choose to see the quick weakly and ambiguously defined "large, small, big, extra large" image categories, you can't sort results by size/dimensions or search for say, images wider than 4000 pixels, etc.

So, searching for wallpaper or reference images for artwork, or art direction/design research, etc. etc. is just so very time consuming when all you want is THE highest resolution version of a given image.

Live.com search doesn't even give you THAT beginner's 101 option for images. Pathetic. So you try an image search there and it's filled with barely larger than thumbnail image returns. Who cares about those, ever?!

So all of these sites could do a hell of a lot better job of mining the data they already have from an end user perspective.

#9.4 Kai Y on 20 Oct 2008 - 10:57
excalpius said,
Live.com search doesn't even give you THAT beginner's 101 option for images. Pathetic. So you try an image search there and it's filled with barely larger than thumbnail image returns. Who cares about those, ever?!


I just tried live search (I hardly use it)... there are options on the side to refine by size...
#10 Tikitiki on 18 Oct 2008 - 19:06
Sorry Cuil, it's not always about size
#11 TRC on 18 Oct 2008 - 19:16
Worst search engine I've ever used. The way it displays results is stupid, and the results themselves are pathetic. Why were people bragging about this thing?
#12 vetPink Floyd on 18 Oct 2008 - 20:10
eh, this is the first time I hear about this search engine actually. It looks nice to me
(1 reply) #13 leonx81 on 18 Oct 2008 - 20:18
It looks nice, but it's the worst search engine I've ever used.
#13.1 Magallanes on 19 Oct 2008 - 00:44
I agree, not just because the "black theme", or the stupid name but the results are almost at random.
#14 Cryton on 18 Oct 2008 - 20:41
Funny, I've never heard of it.
#15 +DARKFiB3R on 18 Oct 2008 - 22:07
Stupid name didn't help ether. It was anything but cool.
#16 kiwi89 on 19 Oct 2008 - 00:12
haha, I had forgotten all about it till now. I remember trying it when it came out and then kinda forgot about it lol.
(1 reply) #17 cJr. on 19 Oct 2008 - 00:41
Some of the ideas were good, but the functionality really wasn't
I remember when it first came out, I searched for "The Killers - Read My Mind" and there were no search results for it Also, when searching for things, it would display the wrong image by the results (e.g. search for "Neowin" & see what's on the image next to the result ).

It is a shame that people have such a negative reaction though because it is getting better (for example there are now search results for "The Killers - Read My Mind"), it just needs to fully funtion right (i.e. get the right images next to the results & also improve it's relevence of search results).

I'm annoyed because as much as Google's accuracy is very good & I still have to use it, I have been waiting for a better search engine to come out for ages!! I despise the Google brand, their awful 'simple' designs & their horrible software! It really is just a shame that they are still going immensly strong with 80% of the market share!

Last edited by cJr. on 19 Oct 2008 - 00:46
#17.1 z0phi3l on 19 Oct 2008 - 02:51
cJr. said,
Some of the ideas were good, but the functionality really wasn't
I remember when it first came out, I searched for "The Killers - Read My Mind" and there were no search results for it Also, when searching for things, it would display the wrong image by the results (e.g. search for "Neowin" & see what's on the image next to the result ).

It is a shame that people have such a negative reaction though because it is getting better (for example there are now search results for "The Killers - Read My Mind"), it just needs to fully funtion right (i.e. get the right images next to the results & also improve it's relevence of search results).

I'm annoyed because as much as Google's accuracy is very good & I still have to use it, I have been waiting for a better search engine to come out for ages!! I despise the Google brand, their awful 'simple' designs & their horrible software! It really is just a shame that they are still going immensly strong with 80% of the market share!



Funny, all the reasons you seem to dislike Google is whu they are the best, no need to waste resources on a "pretty" page, just give me my results, nothing more. Not sure what software you are talking about, but all Google's software runs 100% better than what's available.
#18 thenonhacker on 19 Oct 2008 - 00:42
Today it's about indexing coverage. Google is #1 here. Live Search is catching up. Cuil has weird search results.
#19 Jet Blazer on 19 Oct 2008 - 01:50
I don't think Cuil's failure is related to technical issues alone (which is of course an important factor nevertheless) but rather due to poor management.

1) It was over hyped primarily by the company executives. The media was merely adding on top of it (albeit exhaggarating too).

2) Their tagline was "Google Killer" and they didn't get that title from the media either. The CEO was constantly bragging about their quantity of indexes + how their system worked different from Google which supposedly makes their results more relevant.

3) They were so confident that they didn't even release the product as a beta or alpha. I remember reading somewhere about this. The CEO explicitly said it was "production ready".

In the end, they made several fundamental business/management mistakes which they could've picked up from a $50 MBA/Psychology book.

1) You don't say "Google Killer" from the start. All it does is escalate the expectations of your consumers at such a high standard and therefore their comparison will be relative to the best in the market rather than a typical start ups. They actually threw out a big advantage here. Don't let your customers dream in the clouds. Let them see you as you are: *as a start up*. Start ups don't start off in the clouds, you start of from the ground. Cuil does have new and innovative features and if they hadn't called themselves as a Google Killer, the user's would've appreciated your features than work against you (as in blame about its poor quality).

2) I have a simple rule: "Hope for the best but prepare for the worst". I don't understand how they ever thought of it was "production ready". You should *always* release super ambitious projects such as this as an alpha or beta in its public release. Again simple psychology: if it were alpha/beta, then trust me, the public response would've been completely different. Most people would've been like "Its not better than Google but its still just beta, it'll obviously improve in time. Maybe I will check this out later." as apposed to a plain "It sucks!" response.

I am primarily a developer not a manager, etc and even I could point out their mistakes which is more due to their stupiditity than my credit. It's just common sense.
(1 reply) #20 Quick Reply on 19 Oct 2008 - 02:20
I would have used it if the Search results were ever relevant.
#20.1 creamhackered on 19 Oct 2008 - 16:13
Yeah hardly ever relevant
#21 s0nic69 on 19 Oct 2008 - 07:50
i used it, and hated the way the pages were displayed
#22 Juski814 on 19 Oct 2008 - 08:29
I tried it when it first came out, I kind of like the way it displayed results... but erm, I wanted a simple answer and it couldn't provide anything remotely close to what I was asking for... it got, at best, in the general direction of where I was aiming. I am not 100% loyal to Google, its been failing me sometimes, but geez... shouldn't be that hard to get an answer.
#23 thealexweb on 19 Oct 2008 - 09:47
Used it once, won't be going back.
#24 rdxg0d on 19 Oct 2008 - 14:40
Googles Search engine is great but there software is a resource hog, and terrible. Everyone of my clients have Google Desktop on there computers, being the Network Admin for there networks and getting complaints of slowdowns on there craptastic XP machines the main culprits for slowdowns were Google Desktop apps, and Symantec. My boss got so fed up with the constant calls that we've removed the ability to let users install both Symantec and Google apps there both a nightmare. So to say that Google has been designated the best due to there software is total BS.
#25 GEIST on 19 Oct 2008 - 20:01
So wait, nobody cares about yet another new search engine? Render me surprised.
(1 reply) #26 on 01 Jan 1970 - 00:00
#26.1 TRC on 19 Oct 2008 - 20:25
Uh... ok. When you meet Chris Hansen be sure to get his autograph.
#27 njlouch on 19 Oct 2008 - 23:54
I just wonder who their publicist/PR agent was. Getting respected sites such as BBC calling your product a "google killer" without any hint of doubt implies some serious $$$ was dropped.
#28 EddieF on 20 Oct 2008 - 03:28
I searched "google' on cuil and it came up with..

http://www.google.com/tisp/

Haha.. apparently it was Google's April Fool's joke a couple years ago. I never heard about it.
#29 cork1958 on 20 Oct 2008 - 03:42
There was nothing even remotely cool about Cuil from day one.

I did put it in my bookmarks after it was posted here the first time. Nothing but garbage results on anything I searched for.

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