Intel teams with Oprah Winfrey for ad campaign

Intel and Oprah Winfrey. You don't hear these two words often in the same sentence, but perhaps you may want to get used it, at least for this year. Intel announced today that for the 2008-2009 season, it will be partnering up with the popular talk show host for an ad campaign emphasizing the power of its processors as well as the company's investment in education. The partnership seems to have been in the works for a while, as tomorrow's O You! event in San Francisco, California, will be made live at www.oyouonline.com, powered, of course, by Intel Centrino 2 processors.

O You! is an annual self-help event hosted by the Oprah Magazine where the publication's lead specialists come in and talk to those attending. Intel, obviously attracted by the mass following of Ms. Winfrey's media network, is hoping to tap into her viewers. Although Oprah Winfrey watchers are probably not in Intel's target demographic, the company presumably wants to capitalize on increased name recognition afforded by the campaign. Whether this turns out to be a productive measure, however, remains to be seen.

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Awww it's ok to be jealous but calling them snobs only makes you look even worse. Let's compare your charitable efforts to theirs, shall we?

Intel and Oprah Winfrey. You don't hear these two words often in the same sentence...


really.... ? two words ?

How much are they paying the "Mighty O" for this?
Will they be developing a dual or quad core O? (God help us if so)
Why not Judge Judy? " Don't you dare use AMD thought's in my courtroom!!! Judgement for Intel"

Personally,
When companies start buying big name people to advertise with, it usually turns me off from them and/or that. Usually means that is simply what they're trying to do, buy people with other people influencing them and frankly, Oprah is a very highly over rated act!

I'm not so brain dead like so many others I can make my own decisions without being influenced by some person who was only paid to endorse the product to begin with.

Gabe3 said,
Oprah ? what? with that logic, they should use Dr. Phil instead.

rofl Dr. Phil looks look Video Professor "Try my product.."

Everyone saying Oprah is the "wrong" pick...

Do you know more than the market research depts. that Intel hired? You know... the ones they invest millions of dollars into? The ones that actually come out with meaningful statistical data on their target market and how best to reach them for a given product or product cycle?

As for Intel's primary market: it isn't you. It's your average Jo Blo or soccer mom. While you already know where to get the best bang for the buck, or the best chip... they don't. Thus, they need to be reached the best way possible with directed marketing campaigns in order to take advantage. It just so happens that Oprah is a good way to reach them, the determination of which is, again, the result of a lot of market research.

Short version: millions of average Americans don't read tech reviews, listen to Microsoft keynote speeches, or even watch Jerry Seinfeld. They watch Oprah. The p value said so.

Turbonium said,
Everyone saying Oprah is the "wrong" pick...

Do you know more than the market research depts. that Intel hired? You know... the ones they invest millions of dollars into? The ones that actually come out with meaningful statistical data on their target market and how best to reach them for a given product or product cycle?

As for Intel's primary market: it isn't you. It's your average Jo Blo or soccer mom. While you already know where to get the best bang for the buck, or the best chip... they don't. Thus, they need to be reached the best way possible with directed marketing campaigns in order to take advantage. It just so happens that Oprah is a good way to reach them, the determination of which is, again, the result of a lot of market research.

Short version: millions of average Americans don't read tech reviews, listen to Microsoft keynote speeches, or even watch Jerry Seinfeld. They watch Oprah. The p value said so.

Some of us knew this from the start but we too have preferences..

Oprah is a hardcore geek. She codes in assembly language and builds her own PCs. The components she uses are also hand built in her garage. I can understand why Intel picked her, she'll really pull in the tech crowd.

Wait...

Jerry Seinfeld isn't funny. Oprah isn't the right idol for techno geeks! WTF is going on with this world?!?!?!?!

This article contains a few errors or typo if you want to call it. Proof-read before publish.

I think Intel is trying to get the women population who follow Oprah religiously. I can see it now...

"Oprah only uses Intel! I will only use Intel! Honey, buy me a computer with an Intel processor thingy!!"

Dakkaroth said,
I think Intel is trying to get the women population who follow Oprah religiously. I can see it now...

"Oprah only uses Intel! I will only use Intel! Honey, buy me a computer with an Intel processor thingy!!"


LOL "processor thingy"