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Can Microsoft overtake Apple in 'coolness'?

Mitchell LeBlanc   on 07 November 2008 - 02:47 · 66 comments & 10825 views

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Certainly much of the Apple brand revolves around being superior to its counterparts. This belief generates a sense of elitism among Mac users, not all of course, but a decent number. The "I'm a Mac" ads have portrayed PC users to be as "uncool" as a dirty sock, and though this may not have originally been the case, due to the propagation of the ad itself, it would seem like this is the case presently.

As Apple products have developed a sub-culture it seems that Microsoft was not to be left behind. At PDC2008 an alpha version of Windows 7 was presented and has been met with positive reviews and praise amongst most, such has not been the case with a Windows operating system in quite some time. People are voicing their satisfaction with the new "Superbar" and the refinements to the Aero experience seem to be a welcome addition. Though hard to believe, there have even been posts on web forums in which Mac users have stated they will consider moving to Windows once Windows 7 is launched.

Will Microsoft catch up to Apple with the release of Windows 7? The release of Windows 7 will be met with the release of Apple's new OS, Snow Leopard. Until information on the new features of Snow Leopard are released, it may be too early to make that call.

Many PC users have argued that they don't need to feel "cool", and that's certainly fine. However, if the only thing separating Windows and Mac becomes user experience, then it would seem that whichever offers the best and makes the user "feel" as if they are having fun while computing will be the chosen OS.

Can Microsoft climb to the top of the "coolness" ladder with Windows 7, or is Apple hiding something that will once again throw it over the top? Whatever the answer may be, users of both platforms seem to be in for an exciting future.

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(7 replies) #1 LTD on 07 Nov 2008 - 02:56
It's certainly possible. Just get rid of the registry, get rid of the need for anti-spyware/antivirus software, tie in your OS to the the hardware on which it runs, redesign the UI (pretty close on this one) eliminate virtually all compatibility issues, start spending R&D money wisely to ensure quicker OS releases/improvements, pay better attention to media management/integration . . . and you're more than halfway there.

In other words, it'll be an uphill battle.

Oh, and good move on the flamebait news post. This should be fun!
#1.1 RAID 0 on 07 Nov 2008 - 03:04
LTD said,
It's certainly possible. Just get rid of the registry, get rid of the need for anti-spyware/antivirus software, tie in your OS to the the hardware on which it runs, redesign the UI (pretty close on this one) eliminate virtually all compatibility issues, start spending R&D money wisely to ensure quicker OS releases/improvements, pay better attention to media management/integration . . . and you're more than halfway there.

In other words, it'll be an uphill battle.


Oh, and good move on the flamebait news post. This should be fun!


So basically lock it down.

No backwards compatibility. Remove the ability to pick and chose your own hardware. How about we take the ability of gaming out of the equation... oh wait, shouldn't I just go buy a Mac?

No thanks.

#1.2 LTD on 07 Nov 2008 - 03:13
RAID 0 said,
LTD said,
It's certainly possible. Just get rid of the registry, get rid of the need for anti-spyware/antivirus software, tie in your OS to the the hardware on which it runs, redesign the UI (pretty close on this one) eliminate virtually all compatibility issues, start spending R&D money wisely to ensure quicker OS releases/improvements, pay better attention to media management/integration . . . and you're more than halfway there.

In other words, it'll be an uphill battle.


Oh, and good move on the flamebait news post. This should be fun!


So basically lock it down.

No backwards compatibility. Remove the ability to pick and chose your own hardware. How about we take the ability of gaming out of the equation... oh wait, shouldn't I just go buy a Mac?

No thanks.


You can still produce games for this "cool" new OS.

It's the choosing of the hardware that really isn't there.

Coolness does come at a price.
#1.3 excalpius on 07 Nov 2008 - 03:56
LTD said,
Oh, and good move on the flamebait news post. This should be fun!


Every time you post, it's just MS bashing. You know it. We know it.
#1.4 leojei on 07 Nov 2008 - 05:56
LTD said,
You can still produce games for this "cool" new OS.

It's the choosing of the hardware that really isn't there.

Coolness does come at a price.


excalpius said,
Every time you post, it's just MS bashing. You know it. We know it.


It's as if LTD is saying what Apple has been doing for years - locking down hardware compatibility by making OSX to be installed only on Macs, which becomes clear after their move from PPC to x86 architecture that, there's virtually no difference in terms of technology and standards used in hardware for Macs and PCs.

To me, the only difference between Windows Vista/7 and OSX is its way of distributions - I could grab a bunch of top-notch parts and put it together to make a PC, and hey - I can't install OSX on it cuz it wasn't made by Apple! Windows in this case does not have such restrictions.
#1.5 Silverskull on 07 Nov 2008 - 07:47
Sure, you can produce games for the new OS, but older games wouldn't run. Removing the registry breaks compatibility for any programs that depend on it.

Oh, and I like being able to choose what hardware I use. It's cheaper that way.
#1.6 thenetavenger on 07 Nov 2008 - 08:36
I'm only going to touch one thing, just to illustrate the 'out of touch' mentality behind this post..

>>"Just get rid of the registry"

Not only did XP create a new set of Registry rules that eliminated many of the complaints for the x86 Windows OSes from the 90s, but if you even 'gazed' at Vista, you would notice the OS virtualizes the registry and restores the power of the features of what the registry brings to the OS.

A central settings repository is NOT a bad idea, and much better than combing a User's folder set.

And just 'one' simple thing the registry does can be seen in corporate environments, where a user can have their desktop on any workstation, automatically by logging in on that computer. To contrast this to OS X, the best you can do is mimic the User folder/preferences but with NO regard for user/application level preferences, that are all automatically handled, and centrally transferred to the workstation via a technology called the 'registry'.

Oh, and BTW, the registry is just one of the reasons Windows outperforms OS X when it comes down to bare OS, as the registry is fast, efficient, and doesn't have to dig through or RELY on File System and has a consistent object based security model.

In theory OS X and all *nixes have the equivalent of a registry; however, they are just scattered through tons of configuration files in tons of folders. The registry was originally designed in NT back in 1992 as a contrast to the hideous configuration file type of model used in *nixes.

You need to be pushing for Linux and OS X to get a real registry concept as well. It is time they consolidated and adapated a technology newer than an ad hoc idea from the 70s.

(PS All the past complaints of the registry, from the Win9x corruption, to the unability to easily access or change from outside the running OS are GONE. In Vista you can boot from the DVD, running a full version of Vista (WinPE) and manage anything in the registry as easily as you would manage tons of configuration files scattered in tons of folders as you do on OS X or Linux.)
#1.7 LaXu on 07 Nov 2008 - 18:03
Good points there. Where the registry totally fails though is that it's not human readable at all, whereas a big part of the OSX config files are fairly understandable to a tech savvy user.

The Windows registry also has the problem that it's not very well categorized. Most programs write in many locations in it and those markings are often left there even after the program is removed. There's also lots of redundant bollocks with paths like Microsoft/Windows/Currentversion/blahblahblah, where the Currentversion "folder" in the tree is all there is and all there ever has been, thus making it unnecessary. Lots of registry paths are like this.

Of course, all this wouldn't matter if you never had to access the registry but I've yet to see a single MS operating system that doesn't offer some hidden and handy tweaks via the registry.

What I'd like to see is MS taking a stand and saying "Hey! We've not going to support your 15 year old **** anymore. Deal with it or get out!". If you need compatibility it could be done using some sort of virtualized version of previous Windows or whatever for that old crap. As OSX has shown, most of the better OS9 programs were remade to work with the new system and it wouldn't hurt at all if we finally got away from programs that look as ugly as stock XP.

But even more than that I'd like to see them really put a lot of resources into usability. That is what makes OSX seem so much easier and I like that they are putting thought into it as shown in Win7's improvements. But I hope they really follow through with it to the end - not just giving us a few new features but working on improving everything in the OS so that you can do stuff faster and easier. It'd be nice to see some customizability beyond changing your wallpaper, fonts and colors.

Windows is also long overdue better application management. OSX's image based system is excellent, it encourages people to try new programs because it's so easy. No next-next-next-next-next-next-wait-next-finish bull****, just drag the program somewhere and run it. Want to get rid of it? Throw it in the trashcan. Easy and intuitive. There's absolutely no need for most users to see anything but the program to be launched. If I browse my files it's not that relevant that I see every .dll file in the installation dir.

Likewise Windows really needs a proper automatic updating system for software. Most OSX programs use the same system and it works great, we need that for Windows too so we don't have to rely on "hey there's a new version now go to our website and download it, then unzip it and then install it" updaters or proprietary ones that work like crap (*cough* Adobe CS3 *cough*).
(5 replies) #2 Rob on 07 Nov 2008 - 02:57
Nice article Mitchell, I enjoyed reading it. I think Microsoft absolutely have to realise the value in embracing the desire for 'coolness' - it's not enough to be functionally better if you want to win people's hearts. Of course computing purists would argue that winning people's hearts isn't actually a priority at all but the success of Apple as a company - in some products valuing simplicity at the expense of functionality - cannot be ignored.
#2.1 LTD on 07 Nov 2008 - 03:06
Rob said,
Nice article Mitchell, I enjoyed reading it. I think Microsoft absolutely have to realise the value in embracing the desire for 'coolness' - it's not enough to be functionally better if you want to win people's hearts. Of course computing purists would argue that winning people's hearts isn't actually a priority at all but the success of Apple as a company - in some products valuing simplicity at the expense of functionality - cannot be ignored.


OS X is just as functional as Windows. Not sure what you mean by "functionality."
#2.2 excalpius on 07 Nov 2008 - 03:57
LTD said,
OS X is just as functional as Windows. Not sure what you mean by "functionality."


He probably means the ability to run the software and games the other 95% of the world uses.
#2.3 offroadaaron on 07 Nov 2008 - 05:29
excalpius said,
He probably means the ability to run the software and games the other 95% of the world uses.


so pretty much a mac would be fine functionality wise then, except for the games part.
#2.4 leojei on 07 Nov 2008 - 05:59
offroadaaron said,
so pretty much a mac would be fine functionality wise then, except for the games part.


I could hardly think that's the case, as most games made for PCs also have their own Mac counterparts, so functionality-wise I don't see anything that we have in PC that we're missing in Macs.
#2.5 Rob on 07 Nov 2008 - 07:58
...or you could try reading into my post a little more and not jumping on the defense. I was more referring to products like the iPhone which aren't as functional in terms of having a full bluetooth stack or tethering capabilities but have an interface designed with intuitiveness and beauty in mind that are the key to its success.
(1 reply) #3 cJr. on 07 Nov 2008 - 03:06
Very nice article Mitchell On a side note, however, it would have been handy if you had linked to an example of where you have stated that in some forums Mac users have said they would consider switching to Windows 7 (even if it was on Neowin? )
#3.1 MitchLeBlanc on 07 Nov 2008 - 03:12
Excellent point, figures that I can't find it now. In the future I'll be sure to make note of things like that.
(7 replies) #4 +majortom1981 on 07 Nov 2008 - 03:07
As long as microsoft has the games and apple doesn't then microsoft will be cooler in my eyes. (it also helps that the hardware that windows runs on is also much cheaper).
#4.1 LTD on 07 Nov 2008 - 03:11
majortom1981 said,
As long as microsoft has the games and apple doesn't then microsoft will be cooler in my eyes. (it also helps that the hardware that windows runs on is also much cheaper).


OS X also helps run Windows via Bootcamp. Or do you just mean OS X-specific games?
#4.2 +majortom1981 on 07 Nov 2008 - 03:49
Ltd i mean osx specific. I do not want to pay more for a computer just to run bootcamp to play my pc games.
#4.3 excalpius on 07 Nov 2008 - 03:58
majortom1981 said,
I do not want to pay more for a computer just to run bootcamp to play my pc games.


But don't you want to be part of the clique?! Niche marketing is expensive and there's an entry fee attached to joining the clubhouse.

Last edited by excalpius on 07 Nov 2008 - 05:19
#4.4 LordJTC on 07 Nov 2008 - 04:05
excalpius said,
But don't you want to be part of the clique?! Niche marketing is expensive and there's a entry fee attached to joining the clubhouse.


Haha well said. The really sad thing that I see all the time is people touting their Macbooks around only to boot into Windows... What's the point??? Someone please explain to me...
#4.5 Faisal Islam on 07 Nov 2008 - 06:16
LTD said,
OS X also helps run Windows via Bootcamp. Or do you just mean OS X-specific games?


thn what does it mean? Game Lovers must have to use windows? hahah
#4.6 Deviate_X on 07 Nov 2008 - 09:27
The flexibility of hardware that you can run with windows, just completly our-classes anything you can get from Apple.
#4.7 excalpius on 08 Nov 2008 - 05:21
LordJTC said,
I see all the time is people touting their Macbooks around only to boot into Windows... What's the point??? Someone please explain to me...


Because some of us own or work for companies that can afford to buy us MacBook Pros which we can then run Vista on.
(2 replies) #5 liang852 on 07 Nov 2008 - 03:10
Windows 7 definitely looks very aesthetically pleasing, very "cool" - but Apple will, for a long time to come, still have a much smaller market share - which already is a pretty big reason why it was "cool" and "special" in the first place.
#5.1 offroadaaron on 07 Nov 2008 - 05:31
liang852 said,
Windows 7 definitely looks very aesthetically pleasing, very "cool" - but Apple will, for a long time to come, still have a much smaller market share - which already is a pretty big reason why it was "cool" and "special" in the first place.


you mean it looks like windows, feels like windows and is windows.... it looks exactly like vista and that superbar looks superbad! and not functional at all.
#5.2 excalpius on 07 Nov 2008 - 06:18
offroadaaron said,
and that superbar looks superbad! and not functional at all.


See, right there, you've made it clear you are just being antagonistic. EVERYONE's, even (non trollboy) Mac users, expressed their interest and excitement of the recent W7 taskbar enhancements. To say otherwise means you're just taking a contrarian position.
(1 reply) #6 winrez on 07 Nov 2008 - 03:13
Awww just watch one and a half years from now LTD will burn anything with a Apple logo on it, get a Windows Flag Tattoo on his arm and will be hanging out on Neowin with his new HP touchscreen notebook
#6.1 LTD on 07 Nov 2008 - 03:21
winrez said,
Awww just watch one and a half years from now LTD will burn anything with a Apple logo on it, get a Windows Flag Tattoo on his arm and will be hanging out on Neowin with his new HP touchscreen notebook


Anything is possible.

(3 replies) #7 LTD on 07 Nov 2008 - 03:28
I also wonder how much of a factor management is.

Ballmer can hardly be called visionary. This is the same primate that said the iPhone would be a total failure. He seems to be completely out of touch. Hopefully his management team has enough freedom of action to get what needs to get done and Ballmer has enough brain cells to keep out of the process. Perhaps he's good at recongizing talent, though.
#7.1 excalpius on 07 Nov 2008 - 04:02
MS has been pretty good at making a lot of money and satisfying the overwhelming majority of the world's computer users. You know, the people who don't spend twice as much as we need to spend just because of a good sales pitch from a spokesmodel.
#7.2 leojei on 07 Nov 2008 - 06:04
excalpius said,
MS has been pretty good at making a lot of money and satisfying the overwhelming majority of the world's computer users. You know, the people who don't spend twice as much as we need to spend just because of a good sales pitch from a spokesmodel.


agreed. I don't really care if Ballmer is visionary or not. All I care is whether what they're doing to Windows, Office, and Windows Live are in right directions. In turns for these "right directions" are defined by users + customers and not MS themselves.
#7.3 thenetavenger on 07 Nov 2008 - 08:43
Ballmer sucks... Ballmer is bad at technology and his only skill is in managing money.

If you notice, even MS has shoved hard to remove Ballmer from any technology decisions and let him do the business crap only.

There was always a contrast between Gates thinking and Ballmer thinking. And the reflection they both had on teams in the company. Gates thinkers produced great stuff with providing tools for users as their goal. Ballmer thinkers produced ok stuff, but worried about the business and making more money off it before they considered the users.

A good Apple comparison would be Woz and Jobs. Jobs in the later years has appeared to be more Woz like, but is goals are making money and will lock users in as long as he can, even if it hurts them. From iTunes lockin to the continued OS X/Mac lockin.

Jobs has just been better about using PR and marketing to sell his thinking, to hide the make money and screw the users mindset he tends to have, which is a lot like Ballmer.
(1 reply) #8 LordJTC on 07 Nov 2008 - 04:02
I don't understand why 'coolness' is such a factor in the OS one uses... To me it's about functionality, that's all. The fact that everything I want/need to use runs on Windows means I use Windows. If everything ran on OS X, perhaps I'd use it. But why bother switching - so you can join the other fanboys claiming superiority? It should be about functionality and features, not 'coolness'. I want to do more, not feel good about myself with what I already have.

That being said you don't have to sacrifice 'coolness' for functionality - for instance surface computing, if well executed, is both cool and functional.
#8.1 leojei on 07 Nov 2008 - 06:07
To me, functionalities are more or less the same for all major OSs, be it Unix, Linux, Mac, or Windows... So what's left is the readinesses and coolness of the OS. I chose Windows cuz the following:

- I don't like Mac keyboard layout
- I don't like Apple's overpriced hardware
- I don't like the GUIs in most (if not all) Linux distributions
=> I chose to stay with Windows
#9 afusion on 07 Nov 2008 - 04:12
Windows 7 answers LTDs call of coolness.

(1 reply) #10 LTD on 07 Nov 2008 - 04:14
Since this thread is now a hair's-breadth away from degrading into a trollfest, I'll withdraw.

Have fun, guys.
#10.1 excalpius on 07 Nov 2008 - 05:20
um, you're the one who ALWAYS takes it there. Don't you think we all noticed?

You're just leaving because you've been "outed".
(1 reply) #11 Shiranui on 07 Nov 2008 - 04:27
Since when has 'coolness' been a factor in the world of computing?

And, no, I have never thought that apple was cool.

#11.1 leojei on 07 Nov 2008 - 06:10
Me neither, to me, the only things original in OSX are its DWM and Expose. All other stuffs are either in PCs before, or were announced by another software company that they simply ported into OSX (remember the Dock and Search?)
(1 reply) #12 qdave on 07 Nov 2008 - 04:58
we dont want coolness. we just want a system that works!
its not like i feel 'cool' just by using windows, or iphone. these are just the things to get something done.
#12.1 leojei on 07 Nov 2008 - 06:11
Vista already has cool graphics, so now we need the speed to enrich this coolness rather than saying "zomg this thing looks cool but act as if time has slowed by 2 times"...
(2 replies) #13 devHead on 07 Nov 2008 - 05:05
Apple isn't cool; they're arrogant, immature and petty. They make fun of everyone else in their advertising which reflects their high-mindedness, and that is what we're defining as cool now? It's pretty sad, really. Like Shranui said:
Since when has 'coolness' been a factor in the world of computing?


My thoughts exactly. Apple isn't cool, they're just jerks. And this is just computers.
#13.1 offroadaaron on 07 Nov 2008 - 05:34
devHead said,
Apple isn't cool; they're arrogant, immature and petty. They make fun of everyone else in their advertising which reflects their high-mindedness, and that is what we're defining as cool now? It's pretty sad, really. Like Shranui said:

My thoughts exactly. Apple isn't cool, they're just jerks. And this is just computers.


I feel a cry coming on.
#13.2 leojei on 07 Nov 2008 - 06:15
Apple isn't cool, but they do have cool looking devices. Let alone the PC business, its iPods have their own reasons to dominate mp3 players market. Now when comes to arrogant, immature and petty, I would say it's just characteristics of its fans and simply being exploited by Apple's marketing team.

imo when it comes to OSs, Apple loses to no end still.
(2 replies) #14 afusion on 07 Nov 2008 - 05:08
Remember when Steve Jobs told that IBM guy "I didn't ask you about your wife.. You're still a virgin aren't you.. You don't belong here"
#14.1 Vezineth on 07 Nov 2008 - 05:56
afusion said,
Remember when Steve Jobs told that IBM guy "I didn't ask you about your wife.. You're still a virgin aren't you.. You don't belong here"


Could you explain that a bit and can you give me the link to the article, Seems like an interesting read.
#14.2 mrelusive978 on 07 Nov 2008 - 06:09
Watch The Pirates of Silicon Valley...it is something Steve allegedly said to a prospective employee who came from IBM when Apple was young.
#15 2Cold Scorpio on 07 Nov 2008 - 05:57
Considering I don't consider Apple 'cool' at all, I say Yes.
#16 AUSSIE_FLOYD_FAN on 07 Nov 2008 - 06:02
eliminate product keys? I really don't thik so.. apple is leaps and bouds ahead on style and suches
(1 reply) #17 on 01 Jan 1970 - 00:00
#17.1 leojei on 07 Nov 2008 - 06:08
Nice find of "functionality" lol
#18 Izlude on 07 Nov 2008 - 06:34
I'm a Mac! Look what I can do! (draws a picture)

I'm a PC! Look what I can do! (Duke Nuke'em busts out and shoots the heck outta the Mac his awesome DIRECTX GLORY!!!!
(1 reply) #19 TRC on 07 Nov 2008 - 07:03
Apple is cool?
#19.1 Soldiers33 on 07 Nov 2008 - 07:21
nah.
#20 39 Thieves on 07 Nov 2008 - 07:37
Chances are, if you put such serious thought into the contrasting 'coolness' of two types of personal computers, you're probably not 'cool' enough to have a valid opinion anyway. Seriously, do people really sit thinking about how 'cool' their appliances are? If you heard two people having a heated debate over which brand of TV was 'cooler', you'd think they were start raving nuts.

Sheesh, some people need to walk outside once in awhile.
#21 Vakerorokero on 07 Nov 2008 - 09:34
People are happy the next windows works, due to the current windows sucks.

Not sucking is way different from being cool.

And Apple isn't cool, Apple is a popular brand. Steve Jobs is a cool guy, that's why people follow him.
#22 Cpugeni Ω on 07 Nov 2008 - 09:42
This belief generates a sense of elitism among Mac users, not all of course, but a decent number.


The keyphrase here being generates a sense. I take my hat off to them, Apple certainly know how to make s*** look good, AND charge a high price for it! The whole Apple is cool thing has just spiralled out of control as the next Joe Bloggs thinks its cool because his next door neighbours got one...

Can Microsoft overtake? Not yet, they are more practical, they deliver at the high end, where Apple is more of a fashion brand and they deliver "fun and cool" things that arent so practical.

Last edited by Cpugeni Ω on 07 Nov 2008 - 09:49
#23 Co-ords on 07 Nov 2008 - 12:08
M$ is just about as cool as a lump of coal, and I doubt if any form of advertising will change that!
#24 Magallanes on 07 Nov 2008 - 12:17
If Apple was some sort of supermodel, the Microsoft will be the girl next door.


(1 reply) #25 cycro on 07 Nov 2008 - 12:20
I just wonder how many of the Apple bashers here have actually worked with OS X and have formed an opinion based on personal experience, and how many bash OS X because this makes them feel better about themselves being stuck with Windows. Oh, and how many would install OS X on their PC's, if Apple made it possible.
#25.1 +techbeck on 07 Nov 2008 - 14:36
cycro said,
I just wonder how many of the Apple bashers here have actually worked with OS X and have formed an opinion based on personal experience, and how many bash OS X because this makes them feel better about themselves being stuck with Windows. Oh, and how many would install OS X on their PC's, if Apple made it possible.


I have used OSX starting like 6 years ago. When I started my job, no one wanted to work on the Macs and I can say that I dont blame them. I find them hard to find what you are looking for, pita to connect to AD, pita to install printer drivers for some model Ricoh printers. Not to mention that hte first Intel Mac we go brought down our network.

I plugged a brand new Mac out of the box to my work's network. The Mac started broadcasting like crazy and brought down a couple floors on the network. We removed the Mac and then like a week later I plugged it back in with no problems. Same port in the switch and patch panel as well. So I am not sure what the hell happened but I NEVER had a PC do this.

There are more things I dont like as well...and there are things I do like. And yes, I would load OSX on to my PC if Apple allowed it. Well, there is documentation on installing OSX on a PC...just takes a lot of steps and configuring.
#26 +techbeck on 07 Nov 2008 - 14:34
I would take usability/functionality over "cool" anyday. If coolness is all Apple has going for them, then they are in trouble.
#27 RealFduch on 07 Nov 2008 - 15:42
Liars always LOOK cool. At least to those who want to believe their lies.

Reality Distortion Field. The Apple invention.
#28 C_Guy on 07 Nov 2008 - 16:20
Here's the thing. A vast majority of Microsoft's customers don't care if they "look cool". Apple's focus has always been fashion. Microsoft's has always been technology. That's the difference.
#29 Sigmatic.Minor on 07 Nov 2008 - 21:59
All a matter of opinion.. I like microsoft, for the most part

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