Microsoft is going from marketing computer programs to making clothes, with a new line of graphic tees dubbed "Softwear by Microsoft." Softwear ... instead of Software. It's no surprise that Crispin Porter & Bogusky—the agency Microsoft is relying on to make it cool—had a hand in the line of urban geek shirts expected to hit select stores on December 15. Crispin conceived of the collection, the branding and many of the designs, as well as all the marketing materials, an agency representative said.
The line features retro MS-DOS fonts and a Bill Gates mugshot tee. It launched this week with a bash in New York. Microsoft calls it "a clothing line that taps the nostalgia of when PCs were just starting to change our lives..."
News source: AdAge.
The line features retro MS-DOS fonts and a Bill Gates mugshot tee. It launched this week with a bash in New York. Microsoft calls it "a clothing line that taps the nostalgia of when PCs were just starting to change our lives..."
News source: AdAge.
Hi, it looks like you're trying to put on a Microsoft T-shirt 2009. Would you like to:
- Go online to see more Microsoft Softwear?
- See the sweatshop where we pay people $1 a day to sew?
- Put a "Kick Me" sign on your back?
- Upgrade to Microsoft Sweatshirt 2009?
- Move out of your parent's basement?
Good thing they explained that one....I almost didnt get it - phew!!!
Commenting has either been disabled on this article or you are not logged in. Click here to login or register, its free!
Note: Anonymous commenting is disabled in order to keep the quality of responses to a high standard.