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Apple announces its last MacWorld, no Steve Jobs keynote

Chaks   on 16 December 2008 - 22:47 · 44 comments & 23106 views

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Apple today announced that the upcoming 2009 MacWorld Expo is the last year the company will exhibit at the event.

Philip Schiller, Apple's senior vice president of Worldwide Product Marketing, will deliver the opening keynote for this year's Macworld Conference & Expo, and it will be Apple's last keynote at the show. The keynote address will be held at Moscone West on Tuesday, January 6, 2009 at 9:00 a.m. Macworld will be held at San Francisco's Moscone Center January 5-9, 2009.

It has been rumoured recently that both an iPhone nano and Mac Mini could be unveiled at MacWorld by what was thought to be the Steve Jobs keynote. Both could still surface but a rumour today, places Apple releasing net books to the masses in January to help raise revenue for next year.

Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple's Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.

The revelation that Steve Jobs won't be appearing will once again raise questions about the CEO's health.

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(6 replies) #1 Darran on 16 Dec 2008 - 23:23
#1.1 creamhackered on 16 Dec 2008 - 23:27
lol, some people are too fast
#1.2 bdsams on 16 Dec 2008 - 23:55
ha, you have to be kidding me, that was quick
#1.3 war on 17 Dec 2008 - 04:09
nice!!
#1.4 MightyJordan on 17 Dec 2008 - 11:52
bdsams said,
ha, you have to be kidding me, that was quick

So quick that "Cancelled" was spelt wrong!
#1.5 ricknl on 17 Dec 2008 - 15:09
MightyJordan said,
So quick that "Cancelled" was spelt wrong!


"Cancelled" or "Canceled". They are both correct.
#1.6 The Tjalian on 17 Dec 2008 - 20:58
ricknl said,
"Cancelled" or "Canceled". They are both correct.


Seriously?

Then why the hell are their two spellings? Isn't that redundancy?
(1 reply) #2 +kraized on 16 Dec 2008 - 23:23
Oh dear
#2.1 bdsams on 16 Dec 2008 - 23:55
kraized said,
Oh dear



i hope jobs health is ok
(3 replies) #3 LTD on 16 Dec 2008 - 23:24
It's a trade show. Not very significant. Lots of companies are pulling out of it or are scaling down their presence drastically.
#3.1 GreyWolfSC on 17 Dec 2008 - 00:01
LTD said,
It's a trade show. Not very significant. Lots of companies are pulling out of it or are scaling down their presence drastically.


Apple is pulling out of a trade show that specifically supports them. Whether it be that the show is collapsing or something with Apple, it won't reflect well on them.
#3.2 Hurmoth on 17 Dec 2008 - 00:05
Yes, but Apple isn't pulling out for one year, they're pulling out for good. It doesn't matter if it is a trade show, put your feet in an investors shoes. Jobs not doing the keynote could be a very bad sign.

I have a feeling you'll see Apple's stock drop tomorrow. In after hours trading, it is already down $2.73 at the time of this writing. You can't always think like a consumer in situations like these.
#3.3 excalpius on 17 Dec 2008 - 05:22
LTD said,
It's a trade show. Not very significant. Lots of companies are pulling out of it or are scaling down their presence drastically.


You just keep towing that company line. You KNOW your stomach dropped when you heard that Jobs isn't able to make the presentation of the new product(s).

Hell, I'M worried about his health and yet I'm NOT one of the clique-marketing "think same" Apple fans.
(2 replies) #4 +Blaine on 16 Dec 2008 - 23:28
I've been crying all day -depressed-
#4.1 LTD on 16 Dec 2008 - 23:52
Blaine said,
I've been crying all day -depressed-


Hey, Phil Schiller will be there. I know he's not as fun and charismatic as Jobs, but he really really wants you to like him. He wants to get a turn too . . .
#4.2 +warwagon on 17 Dec 2008 - 00:17
LTD said,
Hey, Phil Schiller will be there. I know he's not as fun and charismatic as Jobs, but he really really wants you to like him. He wants to get a turn too . . .


I hate Phil Schiller.
(8 replies) #5 Cask1 on 16 Dec 2008 - 23:52
Man why do apple followers worship Steve so much??? I couldn't care less about who is the CEO of my favorite electronics company, as long as they continue releasing awesome products.
#5.1 naap51stang on 16 Dec 2008 - 23:56
Fanboy's do that......
He comes out and hypes something, and they cream their jeans, stand in line
for days to be the first (idiot) on the block with one.
#5.2 KeR on 16 Dec 2008 - 23:56
Cask1 said,
Man why do apple followers worship Steve so much??? I couldn't care less about who is the CEO of my favorite electronics company, as long as they continue releasing awesome products.


Because he had a huge part in creating Apple and bringing it back in the mid-90's
#5.3 Xero on 17 Dec 2008 - 00:24
Not only what Ker said but he gives great presentations. He's entertaining and people like listening to him. I'm very disappointed he won't be giving the keynote, more than them canceling MacWorlds.
#5.4 Cask1 on 17 Dec 2008 - 00:38
Yeah he might give awesome presentations (I personally have never heard or watched one) but still, I think it is a good move for Apple. They need to change the public's perception of the company as a whole, instead of of one great guy. It is not a good business move to depend that much on a single person at a marketing level. I hope nothing is wrong with his health, but never it was implied there was something wrong to begin with. And don't get me wrong, I don't hate Apple, I have two of their products right now (iPhone 3G and 160 GB iPod Classic), and think both products are great despite their shortcoming. I just have always found funny that Apple followers think of him as almost God-like. Good thing that Apple is probably trying to change that.
#5.5 LTD on 17 Dec 2008 - 00:44
Cask1 said,
Yeah he might give awesome presentations (I personally have never heard or watched one) but still, I think it is a good move for Apple. They need to change the public's perception of the company as a whole, instead of of one great guy. It is not a good business move to depend that much on a single person at a marketing level. I hope nothing is wrong with his health, but never it was implied there was something wrong to begin with. And don't get me wrong, I don't hate Apple, I have two of their products right now (iPhone 3G and 160 GB iPod Classic), and think both products are great despite their shortcoming. I just have always found funny that Apple followers think of him as almost God-like. Good thing that Apple is probably trying to change that.


Yeah, it's what he did with Apple, and his ballsy flair. He has a lot of charisma and is extremely talented. He also doesn't seem like your stereotypical "tech geek", if I may use that term. He's quite refreshing and different from the rest of the pack.

But I agree, behind him stands a brilliant team, foremost of which is Jon Ives.
#5.6 RAID 0 on 17 Dec 2008 - 07:03
LTD said,
He also doesn't seem like your stereotypical "tech geek", if I may use that term. He's quite refreshing and different from the rest of the pack.


Yeah, no ****. You know why? It's cause Woz did everything on the creative side when Apple first started, while Jobs was off smoking pot.
#5.7 Lare2 on 17 Dec 2008 - 14:58
RAID 0 said,
Yeah, no ****. You know why? It's cause Woz did everything on the creative side when Apple first started, while Jobs was off smoking pot.


You know offending Jobs for apple fanboys is ls like offending Jesus Christ for whoever believes in him
#5.8 RAID 0 on 17 Dec 2008 - 16:24
Lare2 said,
You know offending Jobs for apple fanboys is ls like offending Jesus Christ for whoever believes in him


Don't get me wrong, Mr. Jobs IS a very smart man... as far as showmanship and selling.
#6 wdowell on 16 Dec 2008 - 23:58
I dont care about the show, but i do care about somebody's health.. it cant possibly be good news if he's not going. it makes *no* sense that he'd not go.
(1 reply) #7 hagjohn on 17 Dec 2008 - 00:30
It probably has more to do with the economy than anything else. It takes a lot of effort and money to put on a tradeshow. They probably do not want to spend the money with the global economy in the dumper.
#7.1 PureLegend on 17 Dec 2008 - 19:56
The economy will not be that bad for that long. If it were to do with the economy they would cancel this year's.
#8 LTD on 17 Dec 2008 - 00:46
We don't really know what his health is like at this time. But rest assured, the media (or rather, analysts) have buried him several times over the last few years.
#9 LTD on 17 Dec 2008 - 00:51
Possible reasons might be political:

After IDG announced a return of its East coast Macworld Expo to Boston from New York, Apple promptly canceled its own presence at the relocated event and refused to return even when IDG reversed its decision and moved the event back. The magazine publisher continued on with the New York gathering for 2004 and 2005 but was ultimately forced to shut it down as attendance dwindled and exhibitors rapidly backed out.

http://www.appleinsider.com/articles/08/12...bs_keynote.html
(1 reply) #10 LTD on 17 Dec 2008 - 00:54
Trade shows are a dying breed.

Besides, the important events are WWDC and CES.
#10.1 Shane Pitman on 17 Dec 2008 - 01:44
LTD said,
Trade shows are a dying breed.

Besides, the important events are WWDC and CES.


Which Apple also ignores.
(1 reply) #11 Shane Pitman on 17 Dec 2008 - 01:53
Not wishing ill to Steve or Apple, but one can't help but wonder what happens to Apple when something finally does happen to Steve. Be it his health declining to the point that he has to step down or worse. Apple stocks dropped 2.5% just on the news of Steve not giving the keynote at MacWorld, and Apple sales are down compared to last year while PC sales are up. While it may not be the case in terms of liquidity, many see Steve as Apple and Apple as Steve. What happens when he's gone?
#11.1 LTD on 17 Dec 2008 - 02:10
Shane Pitman said,
Not wishing ill to Steve or Apple, but one can't help but wonder what happens to Apple when something finally does happen to Steve. Be it his health declining to the point that he has to step down or worse. Apple stocks dropped 2.5% just on the news of Steve not giving the keynote at MacWorld, and Apple sales are down compared to last year while PC sales are up. While it may not be the case in terms of liquidity, many see Steve as Apple and Apple as Steve. What happens when he's gone?


No one can really predict that. Jon Ives is there, which is a good sign. Beyond that, I really don't know, and IMHO that kind of crystal ball gazing is jut a futile exercise.
(1 reply) #12 LTD on 17 Dec 2008 - 04:09
See below:

http://www.cnbc.com/id/28265938
#12.1 excalpius on 17 Dec 2008 - 05:28
Puh-lease. Pure spin from internal company shills who lie for a living. "And I am inclined to believe them!" Rubbish.

Notice how nobody discusses what these fictional "politics" are? Like Steve Jobs would bend over for ANYBODY short of Bill Gates or miss a keynote for ANYTHING short of sharing the stage during Obama's inauguration.

I'm saddened to see his health has not rebounded. You'd think he has enough money to clone himself a new pancreas by now, dammit!


#13 JamesWeb on 17 Dec 2008 - 09:51
Speculating on ill health, a no-show at major events leading to more speculation, officials keeping things all very quiet, does anyone else get reminded of Fidel Castro?
(1 reply) #14 LTD on 17 Dec 2008 - 11:54
To be honest, all rational explanations/speculation aside, I think it's a bad idea to pull out of MacWorld. Granted, there are other ways Steve Jobs can deliver exciting keynotes to huge crowds, but MacWorld was indeed something special, and I know a lot of people were looking forward to the excitement of seeing Jobs give the keynote and experiencing all the buzz and heady anticipation.

And I really wouldn't mind seeing a bit more of Jobs' successor, whoever that might be. That way we can get accustomed to that individual and their style. There is so much media hysteria surrounding Apple that if something does happen to Jobs, or if his successor isn't deemed charismatic or fun enough, Apple's stock will tank like nothing else.

There's more going on here than we might think, actually. Possibly a signaling a management transition? Succession?

Last edited by LTD on 17 Dec 2008 - 12:40
#14.1 RealFduch on 17 Dec 2008 - 15:15
You change your opinion evey second =)
(1 reply) #15 +warwagon on 17 Dec 2008 - 15:59
The day steve jobs dies apples stock will fall 70% or more. And the Microsoft's stock will go the other direction.
#15.1 excalpius on 18 Dec 2008 - 07:40
Actually, Microsoft NEEDS Apple or else they will be classified as a monopoly. That's why Bill and Steve got in bed together a few years back.
(1 reply) #16 hotdog963al on 17 Dec 2008 - 17:31
Not going to be worth watching then!
#16.1 RAID 0 on 17 Dec 2008 - 22:05
hotdog963al said,
Not going to be worth watching then!


Agreed.
#17 atari800 on 17 Dec 2008 - 23:06
TMZ (show) said they tried to catch up with Steve Jobs at MacWorld and only caught a glimpse of him in the back of a limo muttering to the driver "Keep going...Keep going...go-go-go!!!"

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