main
Report a problem

iTunes going DRM free

Tom Warren   on 06 January 2009 - 17:59, updated 06 January 2009 - 18:47 · 89 comments & 15241 views

Advertisement (Why?)
Apple have just announced, during the MacWorld keynote, that 10 million songs on iTunes will become DRM free by the end of Q1 2009.

On the Apple iTunes store the text reads "This is a special offer to upgrade your entire music library of previously purchased songs, albums and music videos now available in iTunes plus. You will be charged $0.30 a song, 30% of the current album price and $0.60 a music video to upgrade. Just click buy now and new versions of all your music below will be downloaded in iTunes Plus. This page updates automatically as we add more music in iTunes Plus. Please check back often!"

Tracks should sell for 69¢, 99¢, and $1.29 -- depending on their demand.

In a separate announcement, iPhone users are now able to purchase music from the iTunes store via 3G. Previously users could only download music on a Wi-Fi network.


Image courtesy of Engadget

Post a comment · Send to friend Comments · There are 89 additional comments
#1 +Mercellus on 06 Jan 2009 - 18:01
I can confirm this as well in my iTunes, location set to Canada. Ooh.
#2 andrewpking on 06 Jan 2009 - 18:01
This is all I wanted from MacWorld, I'll wait for the official announcement before getting too excited!
#3 abysal on 06 Jan 2009 - 18:04
Wow what a deal!!! Pfff, I'll stick with my m4p's, no way I'm paying more money.
#4 +Jedimark on 06 Jan 2009 - 18:18
It's £0.20 per song in the UK but only 25% of the album price - £0.40 for videos.
(2 replies) #5 XerXis on 06 Jan 2009 - 18:18
so? they are charging again to delete the drm from a file you already bought? Man, why don't I think of such a get-rich-quick-schemes
#5.1 +shinji257 on 06 Jan 2009 - 18:26
They have always done that. I think they are offering a discount because some people may be making a mass move from drm to non-drm music with itunes.
#5.2 Orlando Rays on 06 Jan 2009 - 19:43
It's in-line with the original upgrade fee to upgrade music to iTunes Plus. And you download a new file that's not only DRM-free but higher quality. DRM iTunes music is 128kbps. DRM-free iTunes music is 256kbps.
(3 replies) #6 Si_ on 06 Jan 2009 - 18:23
This would make me actually start using iTunes. Will they be the same format or switch to MP3?
#6.1 +shinji257 on 06 Jan 2009 - 18:26
From what I understand the non-drm format songs have actually been high quality than the drm ones for a while now. I think adaption of this setup has been slow until now and they wanted to see if everyone was willing to get on board. I think they got the thumbs up from all of their partners now otherwise they wouldn't of done this.
#6.2 andrewpking on 06 Jan 2009 - 18:26
They'll stay AAC, which is good because it's a better format than MP3, and practically everything plays it now, even Windows Media player 12 will.
#6.3 Orlando Rays on 06 Jan 2009 - 19:21
Still AAC, but DRM-free, so songs will play in any player that will play AAC, including Windows Media Player.
(2 replies) #7 torrentthief on 06 Jan 2009 - 18:25
you have to re-download them AND pay again for them LOL. They should just release an app to remove the protection and leave you with an unprotected .aac or .mp3 file.
#7.1 Steven77 on 06 Jan 2009 - 19:59
torrentthief said,
you have to re-download them AND pay again for them LOL. They should just release an app to remove the protection and leave you with an unprotected .aac or .mp3 file.


And someone will have that cracked and free for everyone in 10 minutes. Lol not gonna happen. They are not going to let a program that can show the hacking world how they put their DRM on mp3s into the wild.
#7.2 simon360 on 07 Jan 2009 - 01:56
I dunno about everyone else, but I paid the iTunes Plus upgrade for the increased bitrate. No DRM and no more vendor lock in as a result was just a bonus; I'm a Mac user so I'll stick with iTunes, and I'll have my iPhone for a while yet. Increased sound quality is the only real benefit for me.
(2 replies) #8 Julius Caro on 06 Jan 2009 - 18:32
they caved in! now there's going to be 3 different song prices
#8.1 Orlando Rays on 06 Jan 2009 - 19:38
There hasn't been different song prices for over a year. Apple ended the practice of charging more for "iTunes Plus" not long after introducing it. Up to this point, if there was a DRM-free version of the song, you got that one automatically.
#8.2 D.E.V. on 06 Jan 2009 - 20:43
Orlando Rays said,
There hasn't been different song prices for over a year. Apple ended the practice of charging more for "iTunes Plus" not long after introducing it. Up to this point, if there was a DRM-free version of the song, you got that one automatically.


Lol, He's not talking about "Plus"-prices...
The prices for songs are now:$ .69, .99, 1.29
(5 replies) #9 bdsams on 06 Jan 2009 - 18:37
so what happens to all of my DRM files from itunes?
#9.1 Orlando Rays on 06 Jan 2009 - 19:26
bdsams said,
so what happens to all of my DRM files from itunes?

They will continue to work for now. But I'm sure the day will come (probably not any time soon, but eventually) when Apple shuts down its DRM servers and they will become useless.

At least Apple is giving its users the opportunity to replace their DRM files with DRM-free files first. And that's how I see it: They don't want to leave users in a lurch, but they need to pay for the bandwidth for re-downloading songs somehow.
#9.2 theyarecomingforyou on 07 Jan 2009 - 00:34
So Apple can't handle the extra bandwidth for tiny MP3s but Valve allow you to redownload 10GB games like GTAIV as many times as you want? Please. This is just another money grab. It's great that they're going DRM-free but there's no denying that this is a terrible deal.
#9.3 simon360 on 07 Jan 2009 - 01:58
Again, it's increased quality. Not all about the DRM. So I consider it to be a fairly good deal, all things considered. It's not like Apple to offer a deal at all on stuff like this.
#9.4 theyarecomingforyou on 07 Jan 2009 - 02:49
Better quality? It's pathetic that it's not CD-quality, a format that has been around for 25yrs. Apple has been pedalling sub-standard, DRM-laden files on the public since launch but what's worse is that people have been buying them.
#9.5 war on 09 Jan 2009 - 07:35
Yeah that's because the common user is an idiot!!
(2 replies) #10 Bri- on 06 Jan 2009 - 18:39
I have some mixed emotions about this. On one hand, it's a great move to increase the sense of freedom and security we should have over our music. However, on the other, I think Apple should have let us download all of our music again for free. I realize the loss of income, but if it's for songs we already own, I think we should be entitled to that. From then on, obviously, there should be a price. My two cents.
#10.1 ZeroHour on 06 Jan 2009 - 18:57
Bri- said,
I have some mixed emotions about this. On one hand, it's a great move to increase the sense of freedom and security we should have over our music. However, on the other, I think Apple should have let us download all of our music again for free. I realize the loss of income, but if it's for songs we already own, I think we should be entitled to that. From then on, obviously, there should be a price. My two cents.

+1 I think its terrible apple have not done it for free or well at least have a say £5 flat fee for all your music (assuming the total value is over £5 if you paid 25p a track.
#10.2 war on 09 Jan 2009 - 07:37
We are talking about APPLE here not some humanitarian organization. Obviously, APPLE is in it for the money!! Don't get yourselves into thinking APPLE is any different than MICROSOFT. Far worse in reality!
(1 reply) #11 ynnoj on 06 Jan 2009 - 19:06
How do I go about upgrading some of my previous purchases then? I'm in the UK.
#11.1 Orlando Rays on 06 Jan 2009 - 19:22
Go to the iTunes Plus link on the right side of the front page to the iTunes Store.
#12 BigBoy on 06 Jan 2009 - 19:16
Wow, iTunes store is catching up to Zune Marketplace!
(1 reply) #13 artnada on 06 Jan 2009 - 19:18
lol You have to re-PAY to re-download the crippled songs you've already downloaded and paid for??? Bwahahaha. Seriously what a fcking RIP OFF!!!

Glad I don't use RiP-OFF-Tunes.
#13.1 Steven77 on 06 Jan 2009 - 20:00
artnada said,
lol You have to re-PAY to re-download the crippled songs you've already downloaded and paid for??? Bwahahaha. Seriously what a fcking RIP OFF!!!

Glad I don't use RiP-OFF-Tunes.


Lmfao hahaha
(1 reply) #14 Orlando Rays on 06 Jan 2009 - 19:19
Excellent. In the event that down the line iTunes is destroyed, we can keep our songs and not have to re-purchase them elsewhere.
#14.1 war on 09 Jan 2009 - 07:42
Would not be so sure about that! Perhaps you should re-read the user license agreement.

You know, the whole part about you NOT owning the songs and how you are merely licensed to use said song for a set time period which is at APPLE's leisure. Meaning the agreement can be terminated at any time in which case you must delete all download songs.

Or am I just dreaming.. Doubt it!!
(1 reply) #15 MusicMan08 on 06 Jan 2009 - 19:35
Question, how do I just upgrade one album or set of songs? I don't need my entire library. Anyone know how to do this?
#15.1 KeR on 06 Jan 2009 - 19:58
MusicMan08 said,
Question, how do I just upgrade one album or set of songs? I don't need my entire library. Anyone know how to do this?


When you go to the upgrade link it shows you all the albums/songs which can be upgraded, you can select the ones you want.
(1 reply) #16 brettuk on 06 Jan 2009 - 19:40
When 7digital did this (switch over their remaining DRM songs to MP3) they gave everyone a free upgrade, what a rip off that they are charging you twice!
#16.1 iamwhoiam on 06 Jan 2009 - 20:29
Fortunately, not every company is out to screw their customers.
#17 Steven77 on 06 Jan 2009 - 20:01
When did the music world all of a sudden become so relaxed on this. This is all news to me.
#18 Fanon on 06 Jan 2009 - 20:09
Three words: Requiem is free.
(1 reply) #19 einsteinbqat on 06 Jan 2009 - 20:23
Man... Nearly 600$ to switch to DRM-free!!! That is crazy!
#19.1 roadwarrior on 07 Jan 2009 - 05:49
einsteinbqat said,
Man... Nearly 600$ to switch to DRM-free!!! That is crazy!


Damn, how many songs have you purchased? I just upgraded 23 songs and it was less than $7 (I had bought about 50 or so songs, but those 23 were the only ones available for upgrade right now).
#20 +TCLN Ryster on 06 Jan 2009 - 20:27
It seems the cost is 25% of the cost of a song here in the UK, not 30% as shown in the screenshot of the article above. The UK gets something cheaper for a change? That can't be right, surely ;-)



Anyhow, I wonder if this "upgrade" will copy over your edited meta data from the old files to the new ones, such as ratings, last play date, lyrics, etc.
(4 replies) #21 chenks on 06 Jan 2009 - 20:48
where do you see this in the itunes store? i can't see anything about this and i am looking at the UK store.
#21.1 +TCLN Ryster on 06 Jan 2009 - 21:28
chenks said,
where do you see this in the itunes store? i can't see anything about this and i am looking at the UK store.

Look for a link that says "Upgrade" in the Quick Links section on the top right hand corner.
#21.2 chenks on 06 Jan 2009 - 21:33
TCLN Ryster said,
Look for a link that says "Upgrade" in the Quick Links section on the top right hand corner.


don't have an "upgrade" option in the quick links.
#21.3 ZeroHour on 06 Jan 2009 - 23:07
chenks said,
don't have an "upgrade" option in the quick links.

its possible all the stuff you have already purchased is itunes plus already.
#21.4 +TCLN Ryster on 07 Jan 2009 - 09:11
ZeroHour said,
its possible all the stuff you have already purchased is itunes plus already.

Indeed, after I upgraded my collection of 28 purchased songs for a fiver, the upgrade link disappeared, but I did get a new message at the top of the store that said all my music was up to date but to check back regularly as more music would be upgraded in the future.
(3 replies) #22 plexdude on 06 Jan 2009 - 21:01
So let me get this straight. First, you're charged to download the music that can only be played on your device, fine. Then Apple later decides to "offer" this "deal" that allows you to uncripple the same tracks that you already legitimately paid for and own but you have to PAY AGAIN for EACH and EVERY TRACK just so you can have the same luxury that everybody who's smart enough to have avoided Apple, iPODs, iPhones, iTunes, and Steve Jobs in the first place by using the hundreds of P2P apps that are FREELY available... almost all of which have been offering UNRESTRICTED use of music for years and years at NO COST at all!!!???

The kind of people who buy into this crap just so they can consider themselves "legitimate" deserve this kind of corporate throat-cramming BS. Meanwhile, the RIAA continues to fight piracy and sue people that are compelled to avoid paying for music not once but TWICE? Do you see the irony of DRM? Boy I love news like this... it fuels my passion for hating anything and everything APPLE!!!

Last edited by plexdude on 07 Jan 2009 - 01:25
#22.1 +TCLN Ryster on 06 Jan 2009 - 21:33
Don't forget that what you're paying is essentially an upgrade fee as iTunes Plus is much higher quality than the previous DRMed releases. But I agree with you to a point that it's like paying for the same songs twice.
#22.2 Steven77 on 06 Jan 2009 - 22:14
Tell it!!!
#22.3 Raa on 06 Jan 2009 - 23:07
iPods had nothing to do with protected music. On my iPod is all my music, unprotected of course. And iTunes was never used.
#23 vetneufuse on 06 Jan 2009 - 21:37
This makes it more likely for me to use iTunes now for song purchases...
(6 replies) #24 advancedboy on 06 Jan 2009 - 21:41
I hate to say it, but:

If Microsoft did this...
#24.1 MiCCAS on 06 Jan 2009 - 21:56
Totally agree with you mate!
#24.2 ZeroHour on 06 Jan 2009 - 23:07
+1
#24.3 Raa on 06 Jan 2009 - 23:09
If Microsoft did this...

What? It'd be called iTunes 9, not work properly and cost $150 to upgrade? lol

MS wouldn't do it for free, and you know it!
#24.4 mrp04 on 07 Jan 2009 - 00:36
Raa said,
What? It'd be called iTunes 9, not work properly and cost $150 to upgrade? lol

MS wouldn't do it for free, and you know it!


He is saying if Microsoft did what Apple is doing, people would be bashing them like there's no tomorrow. When Apple does it, they are praised.
#24.5 Jugalator on 07 Jan 2009 - 02:33
I don't think people would be too hard on MS either if they dropped DRM from their marketplaces.
#24.6 M. Seth on 07 Jan 2009 - 02:46
Jugalator said,
I don't think people would be too hard on MS either if they dropped DRM from their marketplaces.


Zune marketplace has less then 10% drm on music now. Only the monthly zune pass has drm music still
#25 MiCCAS on 06 Jan 2009 - 21:57
As much as I hate Apple's products, they are doing the right thing finally - but, people need to realise this is only happening because they HAVE to do it, not like other companies who have done it because they know it's the right thing.

AND, they're charging everyone AGAIN for the songs - come on, what is with that??
(2 replies) #26 bluewind_89 on 06 Jan 2009 - 22:10
Probably a stupid question, but is there a new iTunes version? Because whenever I click the link on iTunes for the DRM-free deally, it just takes me to the iTunes d/l page in Firefox.
#26.1 ghos on 07 Jan 2009 - 00:46
From what I can see it requires iTunesPlus which is different from basic iTunes.

I don't use iTunes just what it seems in what I can read.
#26.2 simon360 on 07 Jan 2009 - 02:05
iTunes Plus is simply the increased quality, DRM free music store service. You never have to pay more for a "premium" version of iTunes.

There isn't a new version, but you might as well upgrade if you haven't anyway. Who knows what they changed in the last version that could prevent you from getting new music. I think they only let the latest version download from the store anyway.

Just check Apple Software Update, or if you've uninstalled that (on Windows I believe that's an option, but it's a core part of OS X anyway) find the version of iTunes (probably in the help menu somewhere, or under the iTunes menu on OS X) and compare it to the website.
(6 replies) #27 bradsday on 06 Jan 2009 - 22:28
Okay, so at the risk of putting my ignorance on display ... have a question. All of the music that I have downloaded from iTunes over the past three years have come in the .m4p extension. It was my understanding that any songs that I downloaded from iTunes would be in the .aac format. Am I missing something? Am I too stupid to actually own a computer? Seriously, when I first heard that the .aac format could be played on Windows Media Player I was overjoyed (not sure why, just something about being completely tied to Apple) only to find out after an extensive search, that I don't actually have any .aac files on my computer. Can someone please shed some light on this for me ... without too much ridicule.
#27.1 Raa on 06 Jan 2009 - 23:10
It's a m4p file, with AAC encoding, I believe
#27.2 redeemed on 07 Jan 2009 - 05:44
Raa said,
It's a m4p file, with AAC encoding, I believe

QFT. Encoded with AAC, but in an .m4p wrapper (which is the part that contains the DRM).
#27.3 roadwarrior on 07 Jan 2009 - 05:53
An m4p file is the protected version of the file. The unprotected versions have an m4a extension, not aac extension.
#27.4 bradsday on 07 Jan 2009 - 21:25
roadwarrior. So, how can I play my .m4a files on Media Player. Tried doing it this afternoo, but received a message that the file format is unsupported. Am I doing something wrong. Any ideas? Would love to be able to ween myself off of iTunes.
#27.5 bradsday on 07 Jan 2009 - 21:25
#27.6 war on 09 Jan 2009 - 07:46
bradsday said,
roadwarrior. So, how can I play my .m4a files on Media Player. Tried doing it this afternoo, but received a message that the file format is unsupported. Am I doing something wrong. Any ideas? Would love to be able to ween myself off of iTunes.
Windows Media Player does not currently support aac files. However, WMP 12 as found in Windows 7 does!
(3 replies) #28 Gotenks98 on 06 Jan 2009 - 22:58
So why even buy DRM music in the first place? Thats something I would never buy no matter how cheap it is. I cant ever see why this caught on in the first place.
#28.1 Raa on 06 Jan 2009 - 23:10
Which is why i'm still rocking hard to my unprotected music. Glad I never wasted a dollar on it
#28.2 theyarecomingforyou on 07 Jan 2009 - 00:40
Exactly. I've stuck to CDs because the quality is better and I'm free to rip and backup the files as I please. The only way I'd consider downloading music would be if it was through a service like Steam that a) is DRM-free and b) allows you to redownload files as many times as you like without cost.
#28.3 brettuk on 07 Jan 2009 - 22:21
theyarecomingforyou said,
Exactly. I've stuck to CDs because the quality is better and I'm free to rip and backup the files as I please. The only way I'd consider downloading music would be if it was through a service like Steam that a) is DRM-free and b) allows you to redownload files as many times as you like without cost.


Exactly. I love steam & 7digital
#29 soLoredd on 07 Jan 2009 - 00:21
Fantastic.

I just wish they would let you upgrade in increments. Right now it is telling me I need to pay $260 to upgrade my library - what if I just want to do it by genre or something!
#30 ghos on 07 Jan 2009 - 00:48
I don't want ACC so never use iTunes anyway, but I agree this seems like a rip-off to charge you twice for the same song even if it is at a discount and at higher bitrate. Never trusted DRM to begin with and this is one of the reasons why. You get screwed due to limitation in use and now that things are changed you get screwed again.
What a way to thank all those who bothered to use it.
#31 LTD on 07 Jan 2009 - 02:02
This might not entirely be Apple's choice. They do have an agreement in place with the labels.

Unless you want how it was before, with no expanded DRM-free library and no choice to upgrade.
#32 Sevan on 07 Jan 2009 - 02:18
Well, that's nice.
(4 replies) #33 nunjabusiness on 07 Jan 2009 - 04:00
I know several people who ditched their i-Farts for Sansa MP3 players.

I wouldn't buy water from Apple if my ass was on fire.
#33.1 LTD on 07 Jan 2009 - 05:27
nunjabusiness said,
I know several people who ditched their i-Farts for Sansa MP3 players.

I wouldn't buy water from Apple if my ass was on fire.


So they traded down.

Makes perfect sense.


#33.2 ThaCrip on 07 Jan 2009 - 05:31
LTD said,
nunjabusiness said,
I know several people who ditched their i-Farts for Sansa MP3 players.

I wouldn't buy water from Apple if my ass was on fire.


So they traded down.

Makes perfect sense.


nope it's a upgrade... cause if you got a Sansa e200 series (v1) you can run Rockbox (www.rockbox.org) on it which makes it far better than the overrated/overpriced IPOD stuff is.

cause in general the Sansa e200 series is a pretty good player for your money (i.e. good bang for the buck) if your only using it for pretty much audio which is the whole point of those in the first place

cause with rockbox it can play alot of audio formats that most stock firmware players cannot... i really like Rockbox for it's .OGG support myself.
#33.3 roadwarrior on 07 Jan 2009 - 05:56
You can use rockbox on many models of iPod as well.

The amount of ignorance in this thread is amazing.
#33.4 ThaCrip on 07 Jan 2009 - 06:35
roadwarrior said,
You can use rockbox on many models of iPod as well.

The amount of ignorance in this thread is amazing.


you can but aint most of the IPOD's you can find nowadays not supporting rockbox? ... either way though... my point is, Sansa is far cheaper for similar level of player compared to the IPOD stuff... which still makes the point valid overall.

cause basically.. you can find alot of 4GB-8GB Sansa e200 series players for probably 50 bucks or less while a similar level of IPOD is probably twice-ish that price?.
(2 replies) #34 ThaCrip on 07 Jan 2009 - 05:29
who actually uses itunes but suckers who dont know much about the internet and it's 'benefits' lol

Last edited by ThaCrip on 07 Jan 2009 - 05:39
#34.1 Magallanes on 07 Jan 2009 - 12:50
arr!!
#34.2 bradsday on 07 Jan 2009 - 15:20
And those of us who are responsible enough to understand that stealing copyrighted material (even if it is easy) is stealing none the less. I will take getting gouged by Apple over getting gouged by a cellmate named "Bubba" who has ideas about making me his girlfriend. Arrrrgghhh!

Last edited by bradsday on 07 Jan 2009 - 21:29
#35 werdwerdus on 07 Jan 2009 - 08:03
i would always recommend amazon mp3 store, you have either 256kbps or 320kbps CBR or you get v0 VBR encoded mp3s, always without DRM and with album art embedded in the file as well as all tags
#36 getridof on 08 Jan 2009 - 08:48
omg, it is really a good news for us, i finally can put itunes songs to my mp3.
i don't buy songs and video from itunes store often.
because i have Aiseesoft iPod Movie Converter.
i found it few monthes before and then i really don't need itunes store. it can convert all the popular formats to iPod video

formats.
have a try here:
http://www.aiseesoft.com/ipod-movie-converter.html
here is also one for mac user:
Aiseesoft iPod Video Converter for Mac
get it here:
http://www.aiseesoft.com/ipod-video-converter-for-mac.html
#37 cJr. on 08 Jan 2009 - 13:42
I find this very unfair, the fact that they are charging!

When I first started downloading music from iTunes (back when I was young and naive), I didn't know it would be protected by DRM. I didn't even know what DRM is. So I downloaded a lot of songs. It then turned out I could not play them on friends' computers and other devices. I was not happy.

Now they are going to charge me again to buy the same songs I already have bought!?

It's not about the higher quality, it's about the DRM. I'd rather them upgrade it with the same quality but just not DRM and I'm sure a lot of others would! The fact is, I just want my music DRM free and I don't want or need it higher quality. They should provide DRM-free upgrades at 128KBPS for free and if they are not able to then they shouldn't make you pay for the 256KBPS upgrade. It's as simple as that.

There was nothing that clearly stated you cannot play music on other devices and that the tracks were DRM protected. Nothing, back when I was downloading them. They may have said in the terms and conditions or something stupid, but nobody reads those, let's face it. We don't have time to read a long list of T&C when they could have just put a notice on the iTunes store or given us this upgrade for free.

We have already bought the damn tracks! Some of us expecting to be able to play them on other devices!

Commenting has either been disabled on this article or you are not logged in. Click here to login or register, its free!

Note: Anonymous commenting is disabled in order to keep the quality of responses to a high standard.

Advertisement (Why?)