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Anonymous Belkin employees reveal Belkin's true face

Chaks   on 25 January 2009 - 21:40 · 44 comments & 14317 views

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Two of anonymous Belkin employees have come back with replies to the statement released by Belkin's president Mark Reynoso about faked product reviews. Belkin has supposedly paid for positive reviews, gave products with custom firmware to reviewers in order to hide bugs, faked hardware certification logos, wrote poor reviews of competitor's products and backed out of CES for lack of funding as inferred from the employees post.

An anonymous person claiming to be a former Belkin employee has commented in response to the statement released by Belkin's president Mark Reynoso about faked product reviews. Below is the published comment:

Having worked for Belkin for 10 years and this is only the tip of the ice berg, I used to do worse than this to gain market share and inside information on the competition. Belkin WAS the hands down leader in the market and was the greatest place to work. I can remember walking through CES, Comdex, MacWorld, or any retailers corporate office and watching my competition gasp in awe when Belkin was in the house. The day Chet brought back Mark Renoso was the second worst decision he has made (first was not manufacturing network cards when Linksys got out the the printer sharing business). Mark is the King of micro mangers and NOTHING at Belkin gets approved or done without his stamp of approval. I was once a person that did dirty deeds for Mark Renoso in the market place to gain share and information. I even kept hard copies of emails with such requests. The best thing Belkin can do to repair this major damage is to get rid of Mark Renoso. He is the only one pulling the puppet strings.
Jeff Mc


Gizmodo also recently published an email from an anonymous person claiming to work for Belkin currently which sheds light on Belkin's supposedly dirty practices

While never mentioned in an "official" policy, for years it has been pressed upon ALL Belkin employees to do whatever is needed to get good product reviews and good press. Everything from sending blog writers a device with custom firmware that hides known bugs yet claiming it to be official release firmware, faking hardware logo certifications (specifically Apple and MSFT), releasing blatantly inaccurate data from test results making our devices look superior to others, to placing "tailored" reviews of our products into places visible to consumers (as reported Amazon, etc), as well as writing poor reviews of competitors products. In the past there have even monthly awards given to Business Units who achieved the most positive reviews, regardless as to the products rate of customer returns. The concept being that even if a consumer has been mislead by a review or data on the box, the chance that they will return the product is very little. Infact, our products are such junk, when an internal survey was done, it was found that the majority of Belkin employees purchased competitors products for home use, even with ours being offered free, as they are of such poor quality.

We have paid magazines for positive reviews, made custom devices or fixtures for use at trade shows to ensure quality demos. One such example would be a fixture that runs hidden cable to a TV or audio receiver, yet claiming the broadcast is coming from a wireless transmitter, or through a USB hub.....


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(5 replies) #1 Intelman on 26 Jan 2009 - 00:19
All consumer routers have flaws. The market really sucks. WRT54GL with 3rd party firmware still rules, that broadcom chipset is so old.

We need someone to make something halfway decent. An Intel Atom powered router by chance?
#1.1 Recon415 on 26 Jan 2009 - 01:20
Intelman said,
We need someone to make something halfway decent. An Intel Atom powered router by chance?


What?
#1.2 ajua on 26 Jan 2009 - 01:57
WRT54GL + Tomato = Rules!

I changed a defective Belkin G router for that WRT54GL. Installed Tomato and that was it. I don't need to reboot the router almost every 3 or 4 days as i had with the Belkin.

That and the lack of firmware updates were my major complaints.
#1.3 joelm91 on 26 Jan 2009 - 02:18
Recon415 said,
What?


why you say what theres routers that are powered by Intel chips. Like mine is powered by Intel VIIV
#1.4 +shinji257 on 26 Jan 2009 - 03:07
Intelman
All consumer routers have flaws. The market really sucks. WRT54GL with 3rd party firmware still rules, that broadcom chipset is so old.

We need someone to make something halfway decent. An Intel Atom powered router by chance?

I still run a WRT54GL v1.1 and WRT54G v8.0 here at work. They run quite well and are flashed with pre-released builds of DD-WRT v24 SP2 (different builds each). The one operates as a repeater and the other as a ethernet to wireless client bridge. The GL is the repeater and the G is the bridge which also has a compressed CFE to allow just a bit more into the firmware.

I have an ASUS WL500g Premium router at home that runs a slightly modified firmware that contains a crapload of stuff.
#1.5 McDave on 26 Jan 2009 - 03:14
My D-Link consumer level router/firewall/wireless access point works brill, you make it sound like they all are useless when they are not. Adding a Atom processor will not automaticly make it a good product anway.
(4 replies) #2 shakey_snake on 26 Jan 2009 - 00:43
Why wouldn't all companies do this?
#2.1 toadeater on 26 Jan 2009 - 06:50
Belkin isn't the only one doing it.
#2.2 +Neon Tiger on 26 Jan 2009 - 09:14
Yep, they were the only company to be discovered.
#2.3 +0sm3l on 26 Jan 2009 - 16:51
And Gizmodo bans people who don't agree with them, such as Windows 7 is good and Windows BSOD is more informative than Apples BlackSOD.
#2.4 boho on 27 Jan 2009 - 10:44
toadeater said,
Belkin isn't the only one doing it.



Absolutely!
#3 Majesticmerc on 26 Jan 2009 - 00:50
While never mentioned in an "official" policy, for years it has been pressed upon ALL Belkin employees to do whatever is needed to get good product reviews and good press.


You mean like make good products? Sounds like good policy to me! Shame it's not as good in practice.

Actually that's probably a bit harsh, I have only ever owned a Belkin Bluetooth dongle, and never had a problem with it!
#4 Lexcyn on 26 Jan 2009 - 01:04
I've had a few Belkin products and haven't had any issues. I mean they weren't mind blowing or anything, but they did what was advertised.

Note: I did not get paid to write this, lol.
(1 reply) #5 Thirtythree on 26 Jan 2009 - 01:10
The only good think that Belkin makes are mouse pads. I've been using the Belkin WaveRest Gel Mouse Pad for about 7-8 years. Luckily they still make it but it's the most comfortable mouse pad I have ever used. Only replace them every other year depending upon mouse pad wear and tear.
#5.1 PureLegend on 26 Jan 2009 - 18:56
I haven't used a mouse pad in years, and I see them very rarely. I'm surprised a market still existed for them.
#6 Amodin on 26 Jan 2009 - 01:39
I've got two great products, Cisco and Astaro.

Belkin has been junk for quite a while. I can't make any comments on this anonymous former employee and what is stated though, as I cannot personally validate it for myself.

#7 virtorio on 26 Jan 2009 - 01:49
While this is pretty disgusting I've got to say my Belkin Wireless N ADSL router I've had since just before Christmas hasn't disconnected or crashed once since I've had it.

Last edited by virtorio on 26 Jan 2009 - 01:58
#8 XeonBuilder on 26 Jan 2009 - 01:58
You mean there are fake reviews out there?? IM SHOCKED!!!!!!!
(2 replies) #9 LTD on 26 Jan 2009 - 02:03
Faking is one thing. But were the final products actually good?

Controlling and disseminating propaganda is one thing, even unethical practices - but if your product(s) is/are successful, not only will no one really notice, no one will really care in the end, as notable success tends to dampen the impact of bad press.
#9.1 Kushan on 26 Jan 2009 - 03:27
Belkin's products are VERY hit and miss. Their networking equipment in particular is very poor. Literally every single person I know that had a Belkin router or wireless dongle has had it break on them at some point (or just plain crash regularly), in the least 4 years alone I've come across 3 or 4 Routers that crashed regularly (about once every 2 or 3 days, sometimes more often) and about 10 wireless dongles that all failed after about 6 months.

On the flip side, I've got a Belkin Surge protector that's supposedly insured for up to £100,000 should anything on it go toast (Although based on this article, I wouldn't be so sure that they'd honour it) that's worked fine since the day I bought it and I also have a very nice Belkin Rucksack that's designed for carrying laptops, which also comes with a lifetime warranty (once again, I wouldn't bet on them honouring it, but it's definitely very well made) that I wouldn't trade for anything else.
#9.2 RealFduch on 26 Jan 2009 - 12:19
+LTD said,
Faking is one thing. But were the final products actually good?

Controlling and disseminating propaganda is one thing, even unethical practices - but if your product(s) is/are successful, not only will no one really notice, no one will really care in the end, as notable success tends to dampen the impact of bad press.

That's nearly perfect. The only flaw: replace the first "good" with "successful".
The perfect description of Apple. As I said numerous times, nowadays "Controlling and disseminating propaganda and even unethical practices" leads to success, not shameful fall.
#10 Digix on 26 Jan 2009 - 02:30
well looks like someone just tore the speedo undies off this company. :p
#11 Tikitiki on 26 Jan 2009 - 03:03
And who's to say I didn't just anonymously post these?
(2 replies) #12 roadwarrior on 26 Jan 2009 - 03:34
Both are based on anonymous sources who claim to have worked for Belkin. Until names are named and verified, this entire thing is a load of BS.
#12.1 war on 26 Jan 2009 - 08:19
roadwarrior said,
Both are based on anonymous sources who claim to have worked for Belkin. Until names are named and verified, this entire thing is a load of BS.
Ever heard of the First Amendment?
#12.2 roadwarrior on 27 Jan 2009 - 21:24
war said,
Ever heard of the First Amendment?


Yes I have. That has no relevance to what I wrote though. The First Amendment does not require me to believe everything that is written by an anonymous source without verifying their claims.
#13 excalpius on 26 Jan 2009 - 04:33
I am NOT surprised. Not one little bit.
(4 replies) #14 mac on 26 Jan 2009 - 07:01
Can we have an editor in chief that checks grammar and such prior to publishing?
#14.1 Chaks on 26 Jan 2009 - 08:10
mac said,
Can we have an editor in chief that checks grammar and such prior to publishing?


Why dont you be specific in what you comment and explain your problem.
#14.2 mac on 26 Jan 2009 - 18:29
The opening sentence was extremely hard to read. As I say, it's a case of re-wording the grammar to make it easier and more digestible. Forgive me, I probably have the reading of a 2 year old.
#14.3 PureLegend on 26 Jan 2009 - 18:57
With all due respect, I could read it fine.
#14.4 Solidstinch on 27 Jan 2009 - 05:47
PureLegend said,
With all due respect, I could read it fine.


Only weak people say "with all due respect"
#15 neoraptor on 26 Jan 2009 - 07:43
not that I'm a big fan of Belkin (I prefer linkys/cisco), but those anonymous sources could be some competitor
#16 stevehoot on 26 Jan 2009 - 08:33
Went off Belkin years ago. Compared to the NetGear DG834G they simply didn't raise their game. Support is dire, interface is normally awful and their 3rd party apps are just poor.

3Com and NetGear for SOHO, Juniper and Cisco for Enterprise. (And ProCurve for switches! Belkin haven't had a place in my networking portfolio for some years.
#17 barteh on 26 Jan 2009 - 08:44
I must admit this sort of thing goes on everywhere, im certain most manufacturers will write their own good reviews on hardware forums etc.
#18 DaViD_BRaNDoN on 26 Jan 2009 - 11:08
This is really bad!
#19 EJocys on 26 Jan 2009 - 13:59
I smell HOLLYWOOD. They are faking user ratings too. Just look at:
http://www.imdb.com/title/tt0486674/ratings
See that 10* rating line which sticks like Pinocchio nose?
Usually I've valued bad reviews more than good ones, because you know that they are not paid for.
It looks like you can't trust even bad review because someone will try to put price even on dogs s**t.

Last edited by EJocys on 26 Jan 2009 - 14:19
#20 Bri- on 26 Jan 2009 - 16:47
Other than a company that manufactures small but crucial PC parts (e.g. cables, routers, etc.), I never took them too seriously. Honestly, I'm surprised they've lasted this long. In fact, I thought they would have been consumed by another all-too-hungry corporate giant by now. The damage has been done from this fiasco, but at least some people have the courage to come out and shed some light on why it happened. But at the end of the day, I kind of wish they hadn't. Mysteries and scandals make some interesting reading between all the Apple and Microsoft mudslinging, driver updates, software updates, and so on.
#21 sayitaintso on 26 Jan 2009 - 19:37
I had been working at Belkin for about 10 years in their IT department. During which we avoided using our own products as if they were the plague. I mean, the company makes UPS's, server racks, network switches, wireless routers, KVM's, even keyboards and mice which we were encourage to use. However, we would always quickly replace them with more reliable third-party products due to problems. We had Belkin UPS's frequently fail causing service outages; replaced with APC and Leibert. Our wireless routers for our internal wireless system would freeze up requiring resets about every other day (no surprise here, same problems I had at home with the free wireless routers I would get, from 802.11b – N1). All the wireless routers were eventually replaced with Cisco equipment. The Belkin server racks piled up in the warehouse, we couldn't get rid of them fast enough (cable management built within the racks was terrible). KVM's always had problems, I believe only 2 of 8 were functioning correctly last I remember. On the other hand, we never seem to have problems with Belkin cables : ) I highly recommend them (Watch out for the surge protectors though, they would catch fire every once in a while within our offices)
#22 Shiranui on 27 Jan 2009 - 00:41
I've hardly ever seen any of thier shi++y products on sale anyway.
#23 +bob21 on 27 Jan 2009 - 02:16
At least their tech support is decent and dosnt give you the runaround like netgear , I spent today trying to figure out why a belkin N1 Vision and a N1 wireles adapter wouldnt get more than 5MB/s .

Which is way below the 37.5MB/s (300MB/s) theyre rated at .

#24 Solidstinch on 27 Jan 2009 - 05:52
Belkin's products are difficult for normal users. Look like crap and just all around disgusting
#25 Solidstinch on 27 Jan 2009 - 05:52
Belkin's products are difficult for normal users. Look like crap and just all around disgusting
#26 SirEvan on 28 Jan 2009 - 01:46
I have a belkin 7 port usb hub and it works just great, best usb hub i've had, and great design, including the 2 top mounted ports for flash drives....I've had it for about 3 years now, and its working just fine. not everything is garbage.

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