Anonymous Belkin employees reveal Belkin's true face

Two of anonymous Belkin employees have come back with replies to the statement released by Belkin's president Mark Reynoso about faked product reviews. Belkin has supposedly paid for positive reviews, gave products with custom firmware to reviewers in order to hide bugs, faked hardware certification logos, wrote poor reviews of competitor's products and backed out of CES for lack of funding as inferred from the employees post.

An anonymous person claiming to be a former Belkin employee has commented in response to the statement released by Belkin's president Mark Reynoso about faked product reviews. Below is the published comment:

Having worked for Belkin for 10 years and this is only the tip of the ice berg, I used to do worse than this to gain market share and inside information on the competition. Belkin WAS the hands down leader in the market and was the greatest place to work. I can remember walking through CES, Comdex, MacWorld, or any retailers corporate office and watching my competition gasp in awe when Belkin was in the house. The day Chet brought back Mark Renoso was the second worst decision he has made (first was not manufacturing network cards when Linksys got out the the printer sharing business). Mark is the King of micro mangers and NOTHING at Belkin gets approved or done without his stamp of approval. I was once a person that did dirty deeds for Mark Renoso in the market place to gain share and information. I even kept hard copies of emails with such requests. The best thing Belkin can do to repair this major damage is to get rid of Mark Renoso. He is the only one pulling the puppet strings.
Jeff Mc

Gizmodo also recently published an email from an anonymous person claiming to work for Belkin currently which sheds light on Belkin's supposedly dirty practices

While never mentioned in an "official" policy, for years it has been pressed upon ALL Belkin employees to do whatever is needed to get good product reviews and good press. Everything from sending blog writers a device with custom firmware that hides known bugs yet claiming it to be official release firmware, faking hardware logo certifications (specifically Apple and MSFT), releasing blatantly inaccurate data from test results making our devices look superior to others, to placing "tailored" reviews of our products into places visible to consumers (as reported Amazon, etc), as well as writing poor reviews of competitors products. In the past there have even monthly awards given to Business Units who achieved the most positive reviews, regardless as to the products rate of customer returns. The concept being that even if a consumer has been mislead by a review or data on the box, the chance that they will return the product is very little. Infact, our products are such junk, when an internal survey was done, it was found that the majority of Belkin employees purchased competitors products for home use, even with ours being offered free, as they are of such poor quality.

We have paid magazines for positive reviews, made custom devices or fixtures for use at trade shows to ensure quality demos. One such example would be a fixture that runs hidden cable to a TV or audio receiver, yet claiming the broadcast is coming from a wireless transmitter, or through a USB hub.....


Report a problem with article
Previous Story

Windows 7 build 7025 screenshots leak with versions info

Next Story

Pentagon admits to having spy satellites

40 Comments

Commenting is disabled on this article.

I have a belkin 7 port usb hub and it works just great, best usb hub i've had, and great design, including the 2 top mounted ports for flash drives....I've had it for about 3 years now, and its working just fine. not everything is garbage.

I had been working at Belkin for about 10 years in their IT department. During which we avoided using our own products as if they were the plague. I mean, the company makes UPS's, server racks, network switches, wireless routers, KVM's, even keyboards and mice which we were encourage to use. However, we would always quickly replace them with more reliable third-party products due to problems. We had Belkin UPS's frequently fail causing service outages; replaced with APC and Leibert. Our wireless routers for our internal wireless system would freeze up requiring resets about every other day (no surprise here, same problems I had at home with the free wireless routers I would get, from 802.11b – N1). All the wireless routers were eventually replaced with Cisco equipment. The Belkin server racks piled up in the warehouse, we couldn't get rid of them fast enough (cable management built within the racks was terrible). KVM's always had problems, I believe only 2 of 8 were functioning correctly last I remember. On the other hand, we never seem to have problems with Belkin cables : ) I highly recommend them (Watch out for the surge protectors though, they would catch fire every once in a while within our offices)

Other than a company that manufactures small but crucial PC parts (e.g. cables, routers, etc.), I never took them too seriously. Honestly, I'm surprised they've lasted this long. In fact, I thought they would have been consumed by another all-too-hungry corporate giant by now. The damage has been done from this fiasco, but at least some people have the courage to come out and shed some light on why it happened. But at the end of the day, I kind of wish they hadn't. Mysteries and scandals make some interesting reading between all the Apple and Microsoft mudslinging, driver updates, software updates, and so on.

I smell HOLLYWOOD. They are faking user ratings too. Just look at:
http://www.imdb.com/title/tt0486674/ratings
See that 10* rating line which sticks like Pinocchio nose? :)
Usually I've valued bad reviews more than good ones, because you know that they are not paid for.
It looks like you can't trust even bad review because someone will try to put price even on dogs s**t.

I must admit this sort of thing goes on everywhere, im certain most manufacturers will write their own good reviews on hardware forums etc.

Went off Belkin years ago. Compared to the NetGear DG834G they simply didn't raise their game. Support is dire, interface is normally awful and their 3rd party apps are just poor.

3Com and NetGear for SOHO, Juniper and Cisco for Enterprise. (And ProCurve for switches!) Belkin haven't had a place in my networking portfolio for some years.

mac said,
Can we have an editor in chief that checks grammar and such prior to publishing?

Why dont you be specific in what you comment and explain your problem.

The opening sentence was extremely hard to read. As I say, it's a case of re-wording the grammar to make it easier and more digestible. Forgive me, I probably have the reading of a 2 year old.

Both are based on anonymous sources who claim to have worked for Belkin. Until names are named and verified, this entire thing is a load of BS.

roadwarrior said,
Both are based on anonymous sources who claim to have worked for Belkin. Until names are named and verified, this entire thing is a load of BS.
Ever heard of the First Amendment?

war said,
Ever heard of the First Amendment?


Yes I have. That has no relevance to what I wrote though. The First Amendment does not require me to believe everything that is written by an anonymous source without verifying their claims.

While this is pretty disgusting I've got to say my Belkin Wireless N ADSL router I've had since just before Christmas hasn't disconnected or crashed once since I've had it.

I've got two great products, Cisco and Astaro. :)

Belkin has been junk for quite a while. I can't make any comments on this anonymous former employee and what is stated though, as I cannot personally validate it for myself.

I've had a few Belkin products and haven't had any issues. I mean they weren't mind blowing or anything, but they did what was advertised.

Note: I did not get paid to write this, lol.

While never mentioned in an "official" policy, for years it has been pressed upon ALL Belkin employees to do whatever is needed to get good product reviews and good press.

You mean like make good products? Sounds like good policy to me! Shame it's not as good in practice.

Actually that's probably a bit harsh, I have only ever owned a Belkin Bluetooth dongle, and never had a problem with it!

And Gizmodo bans people who don't agree with them, such as Windows 7 is good and Windows BSOD is more informative than Apples BlackSOD.

All consumer routers have flaws. The market really sucks. WRT54GL with 3rd party firmware still rules, that broadcom chipset is so old.

We need someone to make something halfway decent. An Intel Atom powered router by chance?

WRT54GL + Tomato = Rules!

I changed a defective Belkin G router for that WRT54GL. Installed Tomato and that was it. I don't need to reboot the router almost every 3 or 4 days as i had with the Belkin.

That and the lack of firmware updates were my major complaints.

Intelman
All consumer routers have flaws. The market really sucks. WRT54GL with 3rd party firmware still rules, that broadcom chipset is so old.

We need someone to make something halfway decent. An Intel Atom powered router by chance?


I still run a WRT54GL v1.1 and WRT54G v8.0 here at work. They run quite well and are flashed with pre-released builds of DD-WRT v24 SP2 (different builds each). The one operates as a repeater and the other as a ethernet to wireless client bridge. The GL is the repeater and the G is the bridge which also has a compressed CFE to allow just a bit more into the firmware.

I have an ASUS WL500g Premium router at home that runs a slightly modified firmware that contains a crapload of stuff.

My D-Link consumer level router/firewall/wireless access point works brill, you make it sound like they all are useless when they are not. Adding a Atom processor will not automaticly make it a good product anway.