Carbonite caught red-handed posting fake product reviews

Update: Carbonite have now responded to Neowin here.

It was just 10 days ago we had the news of Belkin paying people to post fake reviews and the comments of anonymous Belkin employees confirming those fake reviews, we now have Carbonite - an online backup service provider setting a similar example.

The Daily Background highlights the dirty practices of yet another tech company posting positive reviews of their own products.

Bruce, an annoyed customer who wanted to write reviews in Amazon.com regarding his experiences with Carbonite, found out that the high level employees of carbonite gave positive product reviews disguised as normal users.

Below is the fake review posted by Swami Kumaresan who is VP, Marketing at Carbonite

Below is the fake review posted by Jonathan F.Freidin who is a Senior Software Engineer at Carbonite


Images Courtesy: Bruce's Blog

The bogus reviews have been removed by Amazon and Carbonite's Chief Executive has apologised for it. The company faced similar accusations in September 2008 and no action was taken until today according to The Daily Background News.

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28 Comments

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WE will see more of this the way the economy is going. But I just dont read one, two, or three review sites when I buy something...i search all over and read a bunch of sites for reviews.

It's not faking, Would only be faking if the real name was not used.
To be honest, It could be fake anyway. If they posted under joe bloggs and it turned out to be the real people that is equal to faking.
How do you know there reviews aren't actually true? Just because they work for the company doesn't mean they shouldn't review the products.

I wonder if anyone noticed the slang swear word in the first review.

I didn't have to futz with it at all.


That is like the F word and removal of the P from Putz

I would have thought amazon would have received loads of complaints about it anyway.

I could not find the details at amazon either, as I was going to complain ha.

I wonder if anyone noticed the slang swear word in the first review.

I don't have to futz with it at all.

That is like the F word and removal of the P from Putz

I would have thought amazon would have received loads of complaints about it anyway.

I could not find the details at amazon either, as I was going to complain ha.

leesmithg said,
I wonder if anyone noticed the slang swear word in the first review.

That is like the F word and removal of the P from Putz

I would have thought amazon would have received loads of complaints about it anyway.

I could not find the details at amazon either, as I was going to complain ha.

Futz is not a slang swear word. I hope you didn't complain about it...
http://www.webster-dictionary.net/definition/futz

I would never deal with any organisation that does stupid tricks like this, I'm always leary of reading good reviews and bad ones too. I think they should get their BBB certification revoked.
How good can their product really be, if the VP has to write up a glorifying review, the product should speak for itself!
I know now to stay clear of Carbonite, how could I ever trust a company like that with my data.

They might not have faked it, but I doubt anyone knew the names of the Marketing VP or Senior SW Engineer at Carbonite. When I'm reading such reviews I expect them to be from people who do not have a stake in the product they're reviewing, and if they DO have a stake they should make that clear on the first line of their review, preferably in ALL CAPS and if they can, a flashing red Ariel 72 font. With a sound effect in case I've been somehow blinded.

It's a goddamn disgrace and these people should be taught some common courtesy with lengths of 2x4 in the back of a bar carpark. Pair of *****.

Everyone (and I mean EVERYONE) with an amazon account should immediately go and +1 all one-star reviews of their products and -1 all five-star reviews of their products. Then let's see what they think of the unjust manipulation of their product reviews.

Cryton said,
They might not have faked it, but I doubt anyone knew the names of the Marketing VP or Senior SW Engineer at Carbonite. When I'm reading such reviews I expect them to be from people who do not have a stake in the product they're reviewing, and if they DO have a stake they should make that clear on the first line of their review, preferably in ALL CAPS and if they can, a flashing red Ariel 72 font. With a sound effect in case I've been somehow blinded.

It's a goddamn disgrace and these people should be taught some common courtesy with lengths of 2x4 in the back of a bar carpark. Pair of *****.

Everyone (and I mean EVERYONE) with an amazon account should immediately go and +1 all one-star reviews of their products and -1 all five-star reviews of their products. Then let's see what they think of the unjust manipulation of their product reviews.


Or you could just not use their products...

Why would you use your real name to review your product?!? And something liek this could easily be faked... "bill gates" could write a review on windows vista.

Marshalus said,
I really don't see why this is so bad. I rate my stories on Neowin with 5 stars, does that mean I'm a horrible person? ;)

Not at all. I'd wonder about you if you rated your own stories poorly.

Honestly, I think it's wrong. However, I wouldn't put it past most companies to do this.

For example, I have a forum software that I distribute (that's relatively small and is free, E-Blah), and I was placed above a direct competitor of mine in the Perl forum category. This happened because my rating was greater than theirs for registered users (mine was like 4.8 compared to their 4.6). When they found this out, they voted my software 1 star and their software with 5 stars to drive their software back to the top and mine down to the point where it wouldn't be seen in the top 10 or so. After so much work I had put into getting the software there, I wasn't happy. I simply e-mailed the guy who owned the site and he removed the reviews.

That said: dirty schemes like this happen all of the time. I don't want to rate my own product -- I want OTHERS to come and rate it. And anyway, had I rated my own product, I really couldn't have e-mailed the site to take down the fake review ... with clean hands, that is.

I really don't see why this is so bad. I rate my stories on Neowin with 5 stars, does that mean I'm a horrible person?

But you are not selling your 'stories' to customers who will part with their hard-earned money, are you?

Rightly or wrongly, many customers use user-rating as a helpful guide on whether to make a purchase of a particular product. I do it with books on Amazon all the time, for example.

If everyone had your laissez-faire attitude, the entire system would be worthless; full of people like you who are more interested in seeing a glowing rating, as opposed to a truly honest user-rating.

Is it so bad in the grand scheme of things? Probably not. Is it right? No, I don't think it is as it devalues something that can be very useful. Some might also argue that it shows you have little confidence in your story if you feel that you need to boost its ratings a little. The same is true with companies who give completely fake ratings to products.

Geez, I dunno why Carbonite would have to fake reviews. Everytime I've used them for clients its been nothing short of awesome.