Carbonite updates Neowin about their Disclosure Policy

Neowin reported earlier today that, an annoyed Carbonite customer who wanted to write reviews in Amazon.com regarding his experiences with Carbonite, found out that the high level employees of carbonite gave positive product reviews disguised as normal users.

The Carbonite group later replied back to me via Twitter:

It looks like they have updated their disclosure policy now. Carbonite's CEO Dave has stated that the company did not have specific policies in place regarding employee engagement in reviews earlier but now these policies are put into place to reflect their commitment to disclosure and transparency online.

As we were just emerging as a company at that time, we did not have specific policies in place regarding employee engagement in reviews. In 2007, we put these policies into place to reflect our commitment to disclosure and transparency online. Since that time, I believe Carbonite employees have been scrupulous about following our policies. Carbonite employees are quite active on the blogs and know that they are to identify their Carbonite affiliation. We're making sure that any old blog posts from 2006 are removed and apologize if anyone was misled by them.
— Dave
CEO, Carbonite

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My last post was off the cuff and emotional.

A more eloquent way to put it would have been:

I can't imagine why anyone would trust this company with their data, considering the deceptive practices that they've been called out on repeatedly. I'm sure that if this hadn't been reported on they would be continuing this type of deceptive marketing.

Considering this is a newer company and they are specifically involved with data protection, it should be obvious to anyone employed there that integrity should be a cornerstone of their business practice. It doesn't seem they have a lot of integrity based on what I see in the blog postings linked. I'd be canceling my credit cards had I made the poor decision to use this service. Who knows where your personal info could wind up when they go bust?

Nos4ah2 said,
My last post was off the cuff and emotional.

A more eloquent way to put it would have been:

I can't imagine why anyone would trust this company with their data, considering the deceptive practices that they've been called out on repeatedly. I'm sure that if this hadn't been reported on they would be continuing this type of deceptive marketing.

Considering this is a newer company and they are specifically involved with data protection, it should be obvious to anyone employed there that integrity should be a cornerstone of their business practice. It doesn't seem they have a lot of integrity based on what I see in the blog postings linked. I'd be canceling my credit cards had I made the poor decision to use this service. Who knows where your personal info could wind up when they go bust?


I trust them with my data. Why not? I'm the only one who holds the encryption key. They have come a long way in the last few years and offer wonderful service at an incredible price. I sign new users up for their service all the time and have recieved only good feedback from all of my clients.
I don't agree with what their past employees did but the explanation of the CEO was timely and makes sense. I think it was great that he bothered to personally respond at all.

Statikk said,
I trust them with my data. Why not? I'm the only one who holds the encryption key. They have come a long way in the last few years and offer wonderful service at an incredible price. I sign new users up for their service all the time and have recieved only good feedback from all of my clients.
I don't agree with what their past employees did but the explanation of the CEO was timely and makes sense. I think it was great that he bothered to personally respond at all.

Would you still trust them if you knew that they lost hundreds of customer's data in the last two years? Not in an isolated incident, but on 3 separate occasions. Company is whack.

Sure. What kind of CEO sends out ANY public letter and signs it "Dave"

"Dave" is probably in "Texas".

What a scam.
Transparency my ass.

Not a lame excuse imo. I am actually quite surprised that the CEO came outright and apologized for his employees' actions.

Yeah me too, I think it's fairly good of them to do so. Even better is that they are using Twitter to reach out to people and inform them.

Cryton said,
Sounds like you three all work for Carbonite! ;)

and keeping in mind that it was probably the CEO who instructed/ encouragedthese actions

Tom W said,
Yeah me too, I think it's fairly good of them to do so. Even better is that they are using Twitter to reach out to people and inform them.


That's called, CYA!!

Cover Your A**!

Agreed. If anybody has been around a small business in the slightest they would understand exactly what happened. Not a lame excuse at all, it happens.

Lame excuse.

It's all change as they got caught.

Otherwise they would be free to continue.

They win though, as they got all that free publicity.