According to The Vitrue, the top 100 social brands, iPhone has taken the top spot in a list of 100 brands available to consumers. The list ranks a variety of social brands including online markets to hardware to shoes.Apple has taken 2 of the top 3 spots in a list generated by Vitrue using a unit-less number algorithm, out of 2000 popular brands, by tracking the movement of a brand either of the course of a day, week or months. The Vitrue SMI can tracks and compares the brand with competitors , using a complex methodology that also incorporates social networking, blogging, microblogging, photos and video sharing sites.
The list is compiled to help show marketing strengths and weaknesses overall. While companies can track the progression of a certain product, or determine if the competition is deemed more popular by consumers over other social brands.
A quick look at the top 20 brands shows a massive number of tech related social brands:
- iPhone
- CNN
- Apple
- Disney
- Xbox
- Starbucks
- iPod
- MTV
- Sony
- Dell
- Microsoft
- Ford
- Nintendo
- Target
- PlayStation
- Mac
- Turner
- Hewlett-Packard
- Fox News
- BlackBerry
Link: View full list here
Now that's an Apple Fanboy
What I said is all true. As much as you'd hate to admit it, it's what's happening.
It's a great time to be an Apple fanboy because Apple makes it so damn easy to be one. And it doesn't look like that'll stop anytime soon. Over seven years and counting.
I suspect the title should say Top 100 social brands of 2008 in USA.
definitely title needs to be changed
Hmm... That list looks awfully similar to the "top brands" list. I smell rats.
How much you wanna bet the firms that aren't listed as their customers, (like Apple) aren't listed because it's in their contract?
I'd really trust an ad agency to give me honest data on their own customers...
It's a list from an ad agency. Of course their own clients are going to be on it. If a list on the internet makes things true, here's one:
Top Gullible tech users by company:
1. Apple
There, I said it, so it must be true.
Microsoft is a brand. XBOX is not.
Starbucks is a brand. Mocha Frappuccino is not.
This is a completely useless list created by a company that obviously has no credibility. "a complex methodology that...incorporates social networking, blogging, microblogging, photos and video sharing sites" is an incredibly unreliable and meaningless way to measure brand effectiveness. Complete failure, complete waste of time.
This company needs to learn about marketing. Perhaps they should start by looking up the definition in Encarta which is a PRODUCT not a BRAND.
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