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Ars reports Windows 7 pricing leaked, later retracts story

Brad Sams   on 06 February 2009 - 18:12, updated 06 February 2009 - 21:09 · 74 comments & 12599 views

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Take the following news with your daily dose of salt. Ars Technica had originally reported today that they have the pricing structure for Windows 7, but later pulled the story, then reposted again stating that it was from an anonymous source and "not one of our usual, trusted tipsters."

Keep in mind that Microsoft has not announced any pricing for its Windows 7 products, when we asked Microsoft about the Ars story, they told us "final decisions are still being made on details like pricing. We will be in touch when we have more to share."

The prices Ars is now reporting again, listed below, are for the full product and not the upgrade.
  • Windows 7 Starter: $199
  • Windows 7 Home Premium: $259
  • Windows 7 Professional: $299
  • Windows 7 Ultimate: $319
The price of the "Starter" is quite a surprise for a leak because it's only supposed to be sold via OEM. These are the first leaks about any sort of pricing structure but they do differ from Vista's pricing structure in some areas, such as Ultimate being $80.00 cheaper. Time will tell if this rumor pans out but it doesn't seem to be to far out there to flat out dismiss.

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(16 replies) #1 Julius Caro on 06 Feb 2009 - 19:43
Windows7 should be free for those who paid for vista.
#1.1 Kudos on 06 Feb 2009 - 19:47
I wouldn't say free but a token fee, like < €50, I would be willing pay.
#1.2 daz411 on 06 Feb 2009 - 19:50
I guess we'll see how much the Upgrade editions will be. The million dollar question will be if you'll be able to do a clean install with the upgrade edition. There's no way I'm paying for the full version of 7 since I already have Vista, but I want a clean install.
#1.3 +M2Ys4U on 06 Feb 2009 - 21:17
Why? 7's not a Service Pack, it's a whole new OS.
#1.4 Hurmoth on 06 Feb 2009 - 22:19
M2Ys4U said,
Why? 7's not a Service Pack, it's a whole new OS.

It is Windows Vista R2.

But I agree that it shouldn't be free. However, I don't agree with these prices.

I think it should more like:
Windows Starter: $99
Windows 7 Home Premium: $199
Windows Professional: $249
Windows Ultimate: $299

That seems more reasonable considering what we're getting.
#1.5 yakumo on 06 Feb 2009 - 22:44
Massive discount and retail disks (not upgrade that requires messing around with prior installs even if you have to reinstall) for Vista Ultimate Victims.
#1.6 C_Guy on 06 Feb 2009 - 22:47
Not to worry, Microsoft will offer the upgrade price to all owners of Windows Vista.

It's not "Vista R2" or "ME 3" or "Vista SP2" or any other ignorant mis-conception. It's Windows SEVEN.
#1.7 Rev. on 06 Feb 2009 - 23:58
C_Guy said,
It's Windows SEVEN.


Windows 7. Fix'd.
#1.8 cousintim on 07 Feb 2009 - 00:00
I also prefer doing a clean install but I must admit that I did a Vista to Win 7 upgrade using Beta 1 and it executed flawlessly. All the drivers worked and I only had to reset one program (the notebook vendor's DVD player) to run in Compatibility Mode.
#1.9 Julius Caro on 07 Feb 2009 - 00:58
it is windows 7, because they want it to be windows 7, but it is what vista should have been. and it's funny how NOW they are incorporating things into win7 that were already commented when vista was a beta. it's as if they're doing thing right and they know it, they have to be careful to not actually acknowledge that vista was a mess.
#1.10 Caveman-ugh on 07 Feb 2009 - 04:10
daz411 said,
I guess we'll see how much the Upgrade editions will be. The million dollar question will be if you'll be able to do a clean install with the upgrade edition. There's no way I'm paying for the full version of 7 since I already have Vista, but I want a clean install.

#1.11 Caveman-ugh on 07 Feb 2009 - 04:12
I have read that all upgrades will clean installs
#1.12 CalumJR on 07 Feb 2009 - 04:27
How silly!

There is nothing wrong with Windows Vista! It is just another release which Microsfot have greatly improved upon with Windows 7.

Just like Microsoft greatly improved upon that bloaty, rubbish operating system Windows XP, when they released Windows Vista.

I have had no problems with Windows Vista, yet my Windows XP computer (Pentium 4, 512MB RAM) was slow as hell!
#1.13 non.sequitur2 on 07 Feb 2009 - 05:51
Kudos said,
I wouldn't say free but a token fee, like < €50, I would be willing pay.


Why not free? The last time I checked, service packs were free.
#1.14 abysal on 07 Feb 2009 - 08:03
C_Guy said,
Not to worry, Microsoft will offer the upgrade price to all owners of Windows Vista.

It's not "Vista R2" or "ME 3" or "Vista SP2" or any other ignorant mis-conception. It's Windows SEVEN.


It's not ignorant; Windows 7 is what Vista should of been, hence the slang used to make note of that "Vista R2" or "ME 3" or "Vista SP2" I personally prefer to make a joke and call it Windows Vista 2nd Edition
#1.15 Airlink on 07 Feb 2009 - 18:01
Well, the market place is moving towards Linux (albeit at a glacial pace) so perhaps one day Microsoft WILL give their OS away for free. Untill then you can always pirate it.
#1.16 qwertz123 on 08 Feb 2009 - 00:20
Airlink said,
Well, the market place is moving towards Linux (albeit at a glacial pace) so perhaps one day Microsoft WILL give their OS away for free. Untill then you can always pirate it.


lol...dream on dude...
#2 Ali Koubeissi on 06 Feb 2009 - 19:48
Windows7 should be free for those who paid for vista.


Amen to that. And I don't think it's going to be like that. The difference between Professional and Ultimate is only 20$ :-\
(2 replies) #3 thealexweb on 06 Feb 2009 - 19:49
Microsoft is obliged to over the upgrade free to any version of windows that is still suported though a clean install may be required. Widows Vista supported Windows 2000 and Windows XP. So in theory Microsoft should support upgrades from 2000, XP and Vista.
#3.1 cousintim on 06 Feb 2009 - 23:46
Microsoft is not "obliged" to offer free upgrades.
#3.2 +TCLN Ryster on 07 Feb 2009 - 00:30
thealexweb said,
Microsoft is obliged to over the upgrade free to any version of windows that is still suported though a clean install may be required. Widows Vista supported Windows 2000 and Windows XP. So in theory Microsoft should support upgrades from 2000, XP and Vista.

Just as Volkswagen is "obliged" to give me one of their new Golfs free of charge because I bought the previous model. Yeah right.
(2 replies) #4 FusionOpz on 06 Feb 2009 - 19:50
Hate to say it but pro and home should be the same price. and under $200USD..
#4.1 BigCheese on 06 Feb 2009 - 21:35
Why do you think that? Pro has all the features of home premium as well as a few extra features.
#4.2 +TCLN Ryster on 07 Feb 2009 - 00:32
If they were the same price, there wouldn't be much point in having two editions, would there?!?! Pro has everything Home has, but more. Think before posting next time.
(1 reply) #5 Adamb10 on 06 Feb 2009 - 21:10
At first I thought MS was nuts for charging that much, then I saw thats the price for the Full version and not the upgrade and gave me a sigh of relief. :p
#5.1 +TCLN Ryster on 07 Feb 2009 - 00:33
Keep in mind that this is an unsubstantiated rumour confirmed by no one and was obtained through the grapevine from cousin vinnie's best friend's sister in law's auntie mable.
#6 gate1975mlm on 06 Feb 2009 - 21:17
$199 would be a good price point for Windows 7 Home Premium. Anymore then that would be a mistake by Microsoft.
#7 +techbeck on 06 Feb 2009 - 21:22
Wow, much cheaper than the Vista versions..nice.
#8 indiansboy94 on 06 Feb 2009 - 21:24
I wish it was free.
#9 qwertz123 on 06 Feb 2009 - 21:29
expreview was the source and the pricing they claim (exp i mean) is kinda doubtfull. anyway. i hope nobody purchases win7 so i can live with vista until the next decade and counting...
(6 replies) #10 scaramonga on 06 Feb 2009 - 21:37
If those weren't stupid enough to buy Vista in first, then this would be nothing to you No point in moaning now Vista lovers lol! I'm lookin forward to my jump from XP - Win7 at a fraction of the cost you paid.
#10.1 +techbeck on 06 Feb 2009 - 21:39
scaramonga said,
If those weren't stupid enough to buy Vista in first, then this would be nothing to you No point in moaning now Vista lovers lol! I'm lookin forward to my jump from XP - Win7 at a fraction of the cost you paid.


I didnt pay jack for my Vista copies. Used keys off systems at work since we always use the CORP keys not the OEM keys. So I can get any number of valid keys along with the COA.

Oh, and Vista is fine...I have Vista on my work PC and my 4 machines at home...not a problem with anyone of them...i even have it loaded on "Vista Compatible" machines with no issues.
#10.2 +Kirkburn on 06 Feb 2009 - 22:47
scaramonga said,
If those weren't stupid enough to buy Vista in first, then this would be nothing to you No point in moaning now Vista lovers lol! I'm lookin forward to my jump from XP - Win7 at a fraction of the cost you paid.

What, like those people who for the last two years have got it with their new PC?

What's a fraction of basically nothing?
#10.3 ajua on 06 Feb 2009 - 23:49
scaramonga said,
If those weren't stupid enough to buy Vista in first, then this would be nothing to you No point in moaning now Vista lovers lol! I'm lookin forward to my jump from XP - Win7 at a fraction of the cost you paid.

You are in teh same category of people that still bashes Vista, but the funny thing is that you are more than willing to upgrade to windows 7.

And comparing the lesser changes in 7, you will be upgrading to a Vista in a great amount of things, lol.
#10.4 cousintim on 06 Feb 2009 - 23:50
scaramonga said,
I'm lookin forward to my jump from XP - Win7

Good luck with that.
#10.5 ChrisJ1968 on 07 Feb 2009 - 02:01
I got my Vista through the power together campaign= 0$
#10.6 qwertz123 on 08 Feb 2009 - 00:24
ajua said,
You are in teh same category of people that still bashes Vista, but the funny thing is that you are more than willing to upgrade to windows 7.

And comparing the lesser changes in 7, you will be upgrading to a Vista in a great amount of things, lol.


like platon knew 1k years before: peeps are just so totally retarded and dont wanna know any better...its called the cave allegory.
#11 +0sm3l on 06 Feb 2009 - 21:46
sounds a bit expensive... and now that I have been laid off... sounds even more lol
(3 replies) #12 perochan on 06 Feb 2009 - 21:56
prices like that many people are gonna bittorrented...
#12.1 k00L.d00d on 06 Feb 2009 - 22:06
Sad but true.
#12.2 C_Guy on 06 Feb 2009 - 22:50
Pirates will steal their software regardless of the price. If it was $5 they would still rip it off because they're just that cheap.
#12.3 +dead.cell on 07 Feb 2009 - 14:52
C_Guy said,
Pirates will steal their software regardless of the price. If it was $5 they would still rip it off because they're just that cheap.


So very true. Even Bethesda's DLCs which were like... $1.99 were pirated.
(2 replies) #13 Sam Symons Live on 06 Feb 2009 - 22:00
$200 for Starter? That can't be right. I remember someone from Microsoft saying to look out, because they'll have very competitive pricing.
#13.1 bbfc_uk on 06 Feb 2009 - 22:18
The thing is... Starter and Ultimate will not be available at Retail
#13.2 +Chrono951 on 06 Feb 2009 - 22:34
Ultimate will be avaliable at Retail, it just won't be marketed as much as Home Premium and Pro
(1 reply) #14 Denholm on 06 Feb 2009 - 22:17
$259 for home premium. Total joke.
#14.1 bluarash on 07 Feb 2009 - 05:12
Agreed.
#15 +Chrono951 on 06 Feb 2009 - 22:35
In a sense, they could charge whatever they wanted seeing as some XP people will be willing to pay a higher price for 7 in order to avoid Vista. At least they are offering that discounted upgrade program.
#16 jjrambo on 06 Feb 2009 - 22:35
Haha
(2 replies) #17 +dave164 on 06 Feb 2009 - 22:45
People are forgetting this is more of a rumour and not from as a trusted tipster as normal.

I dont know who paid what they paid for ultimate, but i paid 140 pounds for Ultimate, bought it as OEM not Retail.

Garnett
#17.1 souldreamer on 06 Feb 2009 - 22:53
dave164 said,
People are forgetting this is more of a rumour and not from as a trusted tipster as normal.

I dont know who paid what they paid for ultimate, but i paid 140 pounds for Ultimate, bought it as OEM not Retail.

Garnett


In portugal we can't buy a OEM unless we buy a new computer.
#17.2 +TCLN Ryster on 07 Feb 2009 - 00:37
souldreamer said,
dave164 said,
People are forgetting this is more of a rumour and not from as a trusted tipster as normal.

I dont know who paid what they paid for ultimate, but i paid 140 pounds for Ultimate, bought it as OEM not Retail.

Garnett


In portugal we can't buy a OEM unless we buy a new computer.

It's a breach of the license here in the UK too, but stores get around it by including a peice of hardware with the purchase... like a stick of ram for example. If someone is selling OEM copies without bundling it with some form of hardware, they are treading on some seriously thin ice.
#18 bob_c_b on 06 Feb 2009 - 22:53
OEM full install from Newegg FTW.
#19 sharp65 on 06 Feb 2009 - 23:25
Why is this getting attention? This doesn't seem more credible than anything else.
#20 skynetXrules on 07 Feb 2009 - 00:29
what??? that insane!

199$ for starter edition you gotta kidding me
(1 reply) #21 on 01 Jan 1970 - 00:00
#21.1 +TCLN Ryster on 07 Feb 2009 - 00:38
qwertz123 said,
blah blah blah

pls ban!

How about we ban you instead?
#22 Shadrack on 07 Feb 2009 - 00:43
Ha! That is way too much money for those licenses. They are kidding themselves IMHO. Unless the upgrade costs a lot less or OEM disc costs off Newegg are reasonable, it looks like I'll be sticking with Vista Ultimate on my desktop and XP Home on my laptop for awhile.
#23 Shadrack on 07 Feb 2009 - 01:27
They really aught to consider an early adopter promotion with lower prices.
#24 liemfukliang on 07 Feb 2009 - 01:38
Vista Started if I remember correctly is about $30. I hope Windows 7 license type is like Norton. It valid to use / install in 3 PC .
#25 Kevin. on 07 Feb 2009 - 02:05
I'm taking these prices with a grain of salt sine we haven't heard anything from Microsoft yet. But I agree more with the prices Hurmoth posted earlier.
#26 speedstr3789 on 07 Feb 2009 - 02:29
Be realistic. It took how many years to develop Vista and how many years to develop Windows 7?
It's a fixed version of Vista that they are trying to sell for a full blown "new" OS.
#27 mocax on 07 Feb 2009 - 03:58
probably in Singapore dollars.

i got my Vista Ultimate for S$300+
(1 reply) #28 lnxpro on 07 Feb 2009 - 04:10
if Windows 7 ultimate was under $200 then i might buy it. otherwise. waaay too expensive for an OS. maybe i'd pay $250 for a 5 key pack for all 5 computers i have in the house.
1. Gaming PC
2. Media Center PC
3. My Laptop
4. Wife's Desktop
5. Wife's school Laptop

#28.1 non.sequitur2 on 07 Feb 2009 - 05:53
lnxpro said,
if Windows 7 ultimate was under $200 then i might buy it. otherwise. waaay too expensive for an OS. maybe i'd pay $250 for a 5 key pack for all 5 computers i have in the house.
1. Gaming PC
2. Media Center PC
3. My Laptop
4. Wife's Desktop
5. Wife's school Laptop


Lol...
#29 mrp04 on 07 Feb 2009 - 04:15
A lot of you need to grow up. Microsoft is a business and will NOT give their product for free just because you didn't like their last one. It works fine and just had a few hiccups at launch. Windows 7 is not that much different than what Vista is today, but people just refuse to try Vista.
#30 bluarash on 07 Feb 2009 - 05:11
Something doesn't ring right with $199 for Starter. I will agree that outside of that, the prices seem to be at least valid. The home version will be $159 again for the upgrade. Ultimate seems too cheap.

It doesn't matter, however, I won't be upgrading. Another version of Ultimate two years later is simply out of my budget. Multiple computers on top of that... no way.

If Microsoft really wants to get with the program maybe they might want to consider that about 10% of us will be without a job in the coming six months and almost 33% will be underemployed.

If Microsoft wants to keep some credibility they need to release a Vista step up program and more importantly... a home friendly, multi-user license. It burns me to say this... but something like Apple has done with OSX.

#31 Erikas on 07 Feb 2009 - 06:59
Hmmm, I though starter was for the "emerging markets", at that price there won't be much of that.
#32 umtech on 07 Feb 2009 - 07:31
Wow that seems a little steep, I paid $109 for Vista HP and $99 for Vista Basic. If those prices for Win7 are close I won't be doing the upgrade for some time, that is just a rip off IMO. I would go for a full version for a discount however due to being a Vista user but doubt that is going to happen. Somewhere I read that W7 is not that much different from Vista, I have both and I sure see a difference. Either way, I'd have no problem sticking it out a bit longer on Vista till that price comes down a bit.
#33 rakeshishere on 07 Feb 2009 - 07:54
Windows 7 Ultimate for 150$ ...... This is what it should be Its a tweaked,refined version of Vista for which i am not going to pay more than that
#34 jaumann on 07 Feb 2009 - 08:13
To those of you saying "I won't pay that! Thats too much" etc, thats perfectly fine. Last time I checked, thats how a free market economy worked. If people don't want to pay the amount asked, they either get an alternative, or go without.

Also, to the "it's a service pack, Vista R2" people, an OS company is not obligated to provide any new functionality in a service pack. If they do, great, and if its for free, even better. I think this is still heads and tails above other OS company's policies out there for charging for version incrementation, but what it comes down to is that besides bug fixes, and security patches, the company that provided you with the OS doesn't owe you anything.
#35 +ispamforfood on 07 Feb 2009 - 09:12
Well, at least its cheaper than Vista was....
#36 skynetXrules on 07 Feb 2009 - 13:10
^ what cheaper ???

i can get Vista ultimate retail for ~260$

7 ultimate 320$
#37 hardgiant on 07 Feb 2009 - 20:38
Hopefully I will be able to obtain a FREE copy.
#38 TC17 on 08 Feb 2009 - 04:59
More inflated Microsoft prices, which will kill any momentum the product might have. Very few will pay anywhere near those prices. Why can't Microsoft for once, have a price that an average software product costs, which is around $40.

Its not like Windows7 is some whole new rewrite. Its just a hacked version of Vista with a new name slapped on it, and charge an insane price again.

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