Windows ads make a comeback

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Update: You can watch the new ad here

After a small break, Microsoft is continuing its Windows Ad Campaign during the Grammy Awards on Sunday that focuses on its Windows Live services. This new ad is a part of a new phase in the Ad Campaign called Rookies. The ad features a 4-year-old girl using Microsoft's Windows Live Photo Gallery.

Microsoft's $300 million Ad Campaign started off with a shoe store ad featuring Bill Gates and Jerry Seinfeld which left many folks scratching their heads!

Later Microsoft made a comeback with the I am a PC campaign which was well received than the earlier Gates & Seinfeld ads

Brand Keys, a New York market research company, has done a study of how ads changed the perceptions of the Microsoft and Apple brands. The study considered the feedback from 400 Apple and Microsoft users, about Apple and Microsoft brands before and after seeing the ads.

The study revealed that after watching the Apple ads, users felt very comfortable and the ads were successful in lifting the brand equity. Whereas, after watching the initial Microsoft ads, users had a more negative perception of the company in the areas of innovation, technology, trouble-free design, and warranty and pricing. On the other hand, Microsoft's I am PC ad campaign worked very well to lift PC users' perception of the company's brand as technologically and environmentally advanced.

Lets hope Microsoft makes a better comeback with its new ads as Windows 7 is shaping up really well.

(4 replies) #1 rakeshishere on 06 Feb 2009 - 13:24

I'm a Windows 7 user.... Its not Vista

One of Windows Ads
http://www.youtube.com/watch?v=tGvHNNOLnCk

Last edited by rakeshishere on 06 Feb 2009 - 13:47

#1.1 PROGAME on 06 Feb 2009 - 15:17

rakeshishere said,

One of Windows Ads
http://www.youtube.com/watch?v=tGvHNNOLnCk

can't get tired of this one

#1.2 darkpuma on 06 Feb 2009 - 17:54

PROGAME said,

oh god i hope for his virginity that is not real

#1.3 rakeshishere on 06 Feb 2009 - 19:24

darkpuma said,

This is how i feel a M$ add should be
http://www.metacafe.com/watch/2096306/micr...rcial_so_funny/

#1.4 Express on 06 Feb 2009 - 21:14

That is not a real Windows Ad.
Its a joke video created by Microsoft for its company meeting.

(2 replies) #2 +techbeck on 06 Feb 2009 - 14:22

HAhaha, i like the seinfeld one...funny

#2.1 Krome on 06 Feb 2009 - 17:47

I don't understand a word that comes out of Seinfeld. It's like he's living in another universe.

#2.2 +techbeck on 06 Feb 2009 - 18:19

Krome said,

I understood everything

(2 replies) #3 C_Guy on 06 Feb 2009 - 15:25

It's a real shame that the Seinfeld ads were not as successful as Microsoft had hoped. I guess consumers today expect to be told in black and white what to do (which explains Apple's ads) rather than have to actually ponder a message. The Seinfeld ads were not overly difficult to figure out but those who couldn't obviously became frustrated.

#3.1 +dead.cell on 06 Feb 2009 - 16:11

The problem I feel is... what are they advertising? Windows? Microsoft products? I mean, it seems they focused on humor and forgot to market their product...

Advertising should be straight and to the point. The whole general idea is pretty much getting the audience's attention. Once you have it, you must deliver your message, not encrypt it and put it up for people to decipher.

#3.2 darkpuma on 06 Feb 2009 - 17:58

dead.cell said,

Everyone knows what pcs and windows are, and who bill gates is

Good advertising is ads that people will go and watch, willingly. I bet you just clicked play on both of those ads too, now didn't you...

(1 reply) #4 bbfc_uk on 06 Feb 2009 - 17:13

Has anyone seen the latest Cadbury's Dairy Milk advert (here in the UK) with the two kids moving their eyebrows? Now that is a stupid advert, though I did like the Gorilla playing the drums and the Airport machines one.

http://www.youtube.com/watch?v=TVblWq3tDwY < here it is for those who haven't!

#4.1 rakeshishere on 06 Feb 2009 - 19:22

yeah... I have seen that one. I kept thinking they just wasted money on ad which had no purpose. Kinda lame if you ask me

(2 replies) #5 Krome on 06 Feb 2009 - 17:55

Why Bill Gates membership name is "William Gates"? I don't understand that part. Was that suppose to some kind of punch line or a coded message?

#5.1 thealexweb on 06 Feb 2009 - 18:08

His real name is William. People call him Bill for short, not that confusing.

#5.2 Krome on 07 Feb 2009 - 02:42

Oh I see... I guess I was oblivious to the fact

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