New Rookies 'battle between generations' ad from Microsoft

Chaks on 24 February 2009 - 02:31 · 16 comments & 4566 views

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Neowin reported earlier about the two new Windows ads which are part of the new ad campaign phase called Rookies. The ads featured 4 1/2 year old Kylie and 7 year old Alexa who use Windows Live Photo Gallery to enhance their pictures. To emphasize the same underlying message which is, how easy are Windows products to use, Microsoft has released another set of ads in its Rookies website to demonstrate the panoramic photo creation, slide show and photo sharing features of Windows Live Photo Gallery.

Sit back and enjoy the dramatic Rookies battle between different age groups below and find out who wins

The Rookies: 7 vs 70

<br/><a href="http://video.msn.com/video.aspx?vid=98580628-9254-49f6-808d-6a3c0631e537" target="_blank">Video: The Rookies: 7 vs 70</a>

The Rookies: 8 vs 80

<br/><a href="http://video.msn.com/video.aspx?vid=695d99fc-72c5-4db3-841b-d5362f4c73b5" target="_blank">Video: The Rookies: 8 vs 80</a>

The Rookies: 9 vs 90

<br/><a href="http://video.msn.com/video.aspx?vid=6c744116-e86b-4e49-b49f-791b41447415" target="_blank">Video: The Rookies: 9 vs 90</a>

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(1 reply) #1 Rolith on 24 Feb 2009 - 02:42

Just when I thought they were taking the "look at the cute kids doing adorable things on comupters" thing, they introuced everyone's grandma's and grandpa's into the picture...

...The whole windows live photo gallery ad campaign has been win.... Just wish they focused on some of their other products too...pretty much all of the live suite is awesome and deserves attention.

#1.1 bob_c_b on 24 Feb 2009 - 12:29

Rolith said,

True about the Live components, but EVERYONE does photo editing and MS has needed a real answer to iPhoto for some time, now they have it.

#2 rm20010 on 24 Feb 2009 - 03:17

These are amusing, if a bit too corny and long.

#3 9UnknownMen on 24 Feb 2009 - 04:04

In small doses MS . Seems like they took this campaign and set it to overkill. Bring out some new iterations of I'm a PC! and of course Seinfeld.

#4 Michael Jacob on 24 Feb 2009 - 04:04

I loved it.

#5 Edrick Smith on 24 Feb 2009 - 04:11

Hmm Windows Live Photo Gallery gotta wonder if other platforms have been including some type of software like this for many years already.

#6 GentlemanGezzy on 24 Feb 2009 - 04:19

lmao. Nice.

(2 replies) #7 -Bryce- on 24 Feb 2009 - 05:17

these are ;horrible. too corny and condescending to viewers

#7.1 C_Guy on 24 Feb 2009 - 16:15

Condescending?! Clearly you haven't seen the Mac vs. PC ads.

#7.2 Ledgem on 25 Feb 2009 - 18:18

C_Guy, just because Apple's ads may have been condescending doesn't mean that Microsoft's ads can't be condescending, either. If it's condescending, it's condescending.

(And of course, whether someone sees something as condescending or not is completely subjective, so don't get too riled up.)

#8 Chris-Gonzales on 24 Feb 2009 - 06:08

Dear god, worse then the Gates and Seinfeld ones.

#9 PatrynXX on 24 Feb 2009 - 08:07

very condescending to viewers even though it's probably true.

#10 ThomMcK on 24 Feb 2009 - 09:01

This whole "Rookies" campaign is a rip-off off Nintendo's "Generations" campaign for Wii & DS.
I guess they are hoping for the same kind of success

#11 toadeater on 24 Feb 2009 - 10:16

MS had one ad that wasn't a complete mockery, now they've ruined that too.

#12 burnsflipper on 24 Feb 2009 - 11:14

the granny in the 3rd one is frightening

#13 Mav Phoenix on 24 Feb 2009 - 14:59

A little demeaning to the elderly.

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New Rookies 'battle between generations' ad from Microsoft

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