Microsoft launches clothing line called Softwear

LispyGlitter2 on 28 February 2009 - 01:25 · 49 comments & 11762 views

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It has been said that a person's clothes show the world who they are. Microsoft is looking to cater to the "hip but geeky" crowd with their new line of clothing, in partnership with rapper Common, called Softwear. (Haha, get it? Software? Nevermind…)

According to the official site, "This collection inspired and created by Common exhibits the parallels between two groundbreaking movements of the 80s: personal computing and hip-hop. Microsoft, and Common, pioneers of their respective crafts, pushed the envelope of what was expected and even what was accepted. Through lyrical expressions and enabling connectivity, the world was changed. That's something worth celebrating."

The first shirts will be sold via Urban Outfitters, with more products being sold at specialty stores in New York, Washington D.C., Chicago, Pittsburgh, and Atlanta.

You can get the Microsoft Matrix Tee at Urban Outfitters now.

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#1 Rolith on 28 Feb 2009 - 01:28

i'd love to make fun of them...but i'd wear all those shirts... very tempting

(1 reply) #2 Hendrick on 28 Feb 2009 - 01:48

I wish this was a bad April Fools Day joke... I don't know about you guys, but I wouldn't be caught dead in any one of those shirts that I saw, their just that bad.

Microsoft, stick to doing what you do best...

#2.1 C_Guy on 02 Mar 2009 - 15:41

Does that include spelling and grammar checkers?

(1 reply) #3 artfuldodga on 28 Feb 2009 - 02:03

heard about this awhile back, i gotta get me one of these... i'd like the blue microsoft one

#3.1 toadeater on 28 Feb 2009 - 23:55

artfuldodga said,

heard about this awhile back

Yes, this was announced last year.

#4 +Black_Sun on 28 Feb 2009 - 02:08

I'd rock some of them.

#5 Lord Ba'al on 28 Feb 2009 - 02:16

I like this one =D

(1 reply) #6 ajua on 28 Feb 2009 - 02:47

i would buy the 85 and the MSDOS one. the other shirts are ugly to say the least.

#6.1 stevehoot on 28 Feb 2009 - 12:29

ajua said,

i would buy the 85 and the MSDOS one. the other shirts are ugly to say the least.

+1
The DOS and 85 ones wouldn't look out of place in a fashion shop in the UK like Burton or Top Man!

Wonder if they sell them in the UK - the DOS one rocks...

(2 replies) #7 +stifler6478 on 28 Feb 2009 - 03:38

I feel like this was reported here a few months ago, but maybe I'm wrong.

-Spenser

#7.1 LispyGlitter2 on 28 Feb 2009 - 04:13

The line was announced in December, but the website and places to get the gear are new. I felt this was newsworthy due to that. Thanks for your keen eye though!

#7.2 Chaks on 28 Feb 2009 - 09:45

#8 Zilos on 28 Feb 2009 - 03:52

omg hell no!

#9 Sevan on 28 Feb 2009 - 04:18

Fancy

(3 replies) #10 Dummy1234 on 28 Feb 2009 - 04:37

why there are no BSOD?

#10.1 PureLegend on 28 Feb 2009 - 08:24

I want a BSOD top!

#10.2 Utopian on 28 Feb 2009 - 09:59

http://www.errorwear.com/index.php

#10.3 geekypc on 28 Feb 2009 - 15:57

neat link Utopian, thanks.

(1 reply) #11 Mikee99 on 28 Feb 2009 - 04:39

I wish MS would make the actual Recycle Bin that is in Vista and 7. I would totally buy that!

#11.1 Recon415 on 28 Feb 2009 - 04:46

Hahaha, me too. Would be a classy room decoration.

#12 +Techno_Funky on 28 Feb 2009 - 04:45

Around 50$ International shipping charges LOL!

#13 qdave on 28 Feb 2009 - 05:49

oh wow DOS one is uber nice

(1 reply) #14 MR_Candyman on 28 Feb 2009 - 05:55

I like the "I Used To Love HER" one. You don't know it, listen to the song.

#14.1 jimbo11883 on 28 Feb 2009 - 15:52

Me too... I love that song!

#15 MagicalBob on 28 Feb 2009 - 06:18

They need to make a BSOD one!

(2 replies) #16 themailnurse on 28 Feb 2009 - 07:04

one of those UFC fighters is sporting the bill gates mug shots t-shirt

#16.1 Minimoose on 28 Feb 2009 - 08:23

Picture please

#16.2 A.B.L.N.N. on 01 Mar 2009 - 04:08

Rashad Evans, a guy who is not to be ****ed with, 13 Wins 1 Draw 0 Losses.

#17 neoxphuse on 28 Feb 2009 - 07:07

awesome shirts!

#18 instant.human on 28 Feb 2009 - 08:54

uuh gees... the name is SO lame but the shirts are awesome!
i think i might be getting one of those. =)

(2 replies) #19 smithy_dll on 28 Feb 2009 - 10:16

Why do sizes start at Large?

#19.1 gianpan on 28 Feb 2009 - 10:36

smithy_dll said,

Why do sizes start at Large?

because Americans are overweight :|

I can't go around with a t-shirt that has Microsoft Microsoft Microsoft on it.... the chicks will think I am a geek

and the geeks at university love linux.
What's the use?

#19.2 RAID 0 on 28 Feb 2009 - 17:18

"Because Americans are overweight". Nice generalisation.

(1 reply) #20 alan on 28 Feb 2009 - 11:30

OH WOW.
SOFTWEAR.
BAD.
( >_<

#20.1 PaulCabby on 28 Feb 2009 - 12:22

alan said,

OH WOW.
SOFTWEAR.
BAD.
( >_<

Haha that was the first thing i thought too.

#21 digitalsoft on 28 Feb 2009 - 11:40

loving the '85' one, but its geek wear

#22 +HappyAndyK on 28 Feb 2009 - 12:16

Was reported on Neowin Main way back in Dec 2008

#23 smooth_criminal1990 on 28 Feb 2009 - 12:28

I think the phrase they're looking for is "geek chic"

EDIT: must admit tho...way to get beaten up if u walk into an iStore like that

#24 A.B.L.N.N. on 28 Feb 2009 - 13:26

This has been posted on the front page before hasn't it?

#25 -Hiroshi- on 28 Feb 2009 - 17:27

So when they error out...will they spontaneously fall off or something? If so.. I might buy some and hand them out to the women's soccer team at the college.

(2 replies) #26 excalpius on 28 Feb 2009 - 22:27

Um, "Common" = Who?!

Pass

#26.1 MR_Candyman on 28 Feb 2009 - 23:08

ummm... obviously you don't listen to hip-hop, because if you did, you'd know

#26.2 excalpius on 01 Mar 2009 - 15:44

Obviously.

(1 reply) #27 offroadaaron on 01 Mar 2009 - 01:33

yay another MS half asses thing. Concentrate or LIVE and the new Windows please.

#27.1 nunjabusiness on 01 Mar 2009 - 16:05

offroadaaron said,

yay another MS half asses thing. Concentrate or LIVE and the new Windows please.

Do you mean "half-assed" like your half-assed command of the written word?

#28 c e 3 2 0 on 01 Mar 2009 - 10:07

http://www.urbanoutfitters.com/urban/catal...TS&color=01

"010100110110111101100110011101000111011101100101011000010111001000100000011000100111100100100000010011010110100101100011011100100110111101110011011011110110011001110100"

"Softwear by Microsoft"

I've too much free time

#29 polo69 on 02 Mar 2009 - 13:26

Hahhaa love the guy on the front page thats really going to sell the "Softwear'. What are MS doing, it doesnt even look good, whats the market ehy are aiming for?

Lost me ...

#30 C_Guy on 02 Mar 2009 - 16:00

It's interesting to see the range of responses. There's always people who "get" it and people who don't.

Not sure how big the market is that they are targeting but a good effort. I'd buy the 80's one.

#31 Disengage on 03 Mar 2009 - 13:26

WOW! To geeky for me.

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Microsoft launches clothing line called Softwear

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