Netflix, one of the largest online DVD rental companies in the United States with over 10 million subscribers, today announced a disappointing 20% rate increase for Blu-ray subscribers. In the announcement Jessie Becker, VP of Marketing, mentions that the company is adding more Blu-ray titles everyday and about 10% of Netflix customers are now renting movies in high definition. This move was inevitable as prices continue to climb for Blu-ray disks, which have always been over-priced.
While the amount isn't, in my opinion, a tremendous rate increase, Netflix customers around the globe do not like today's announcement. If you currently have Blu-ray access on your account, the change will not take effect until your next billing cycle on or after April 27th, 2009. Customers, who add Blu-ray access to their account from today on, will see the new pricing immediately. An overview of the price changes:
1 DVD out at-a-time (2 DVDs a month)
Monthly plan cost: $4.99
Additional monthly charge for Blu-ray: $1
1 DVD out at-a-time (Unlimited)
Montly plan cost: $8.99
Additional monthly charge for Blu-ray: $2
2 DVDs out at-a-time (Unlimited)
Monthly plan cost: $13.99
Additional monthly charge for Blu-ray: $3
3 DVDs out at-a-time (Unlimited)
Monthly plan cost: $16.99
Additional monthly charge for Blu-ray: $4
4 DVDs out at-a-time (Unlimited)
Monthly plan cost: $23.99
Additional monthly charge for Blu-ray: $5
5 DVDs out at-a-time (Unlimited)
Monthly plan cost $29.99
Additional monthly charge for Blu-ray: $6
More details about the pricing changes can be found here.
















I'm not complaining, as for I'm very grateful that I'm not going bankrupt renting Blu-ray disks, instead of paying $40+.
"While the amount isn't, in my opinion, a tremendous rate increase, Netflix customers around the globe do not like today's announcement."
How much more expensive is a BD compared to a DVD? 10 bucks? and it still can be seen as many times (if not more) as a DVD, so they still make money anyway. It's a one-time cost. So down the line it just costs 'a bit' more than a dvd for them. Which makes me think this 20% increase makes them earn more money than they do with DVD, and that they're not just "compensating" the price difference.
Sounds OK except Netflix does not pay what you and I pay for a disc. They rent the discs and therefore pay a higher rate. It used to be about $99 for a new release DVD, but that was 10 years ago. Now it may be more (or less). With no competition, BD rates can be set at whatever the publisher wants and with NDAs, there is no way to know what that rate it for the consumer.
Maybe it's just because he has 'Pixil Eyes'.
That's oversimplifying things like crazy. The difference in quality depends on part the display size and the distance from your TV. Playing HDTV on a 42" LCD from a reasonable distance is just plain silly, for example. At least if you also have a good upscaling DVD player.
I did lol at Shiranui's comment
I have watched both formats and the difference isnt enough for me to justify the higher pricing. Furthermore hollywood is basically just reusing the same old crap over and over again with all the movies. The quality of movies themselves have just gone down over the years. I hardly ever go to the movies anymore and the only reason I even look at movies now is because of the netflix unlimited plan. Basically for me to make that kind of switch to actually buy blu ray movies the price point would have to be blu ray costing what regular dvds cost now and for dvds to be alot cheaper, till that happens I could careless about blu ray.
I have a 32" Emerson 720p TV and have watched Blu-Ray and DVD with my PS3, and also have watched upscaled DVDs with an upscaling HDMI-connected DVD player (before it broke), and even from 8-10 feet away I can easily see the difference.
To be honest with you I hated that it turned out this way. I would rather HD had just one or they kept this thing going. But had blu ray had not bought off walmart this war would still be going on right now.
since it lock the disc to the first player you played it on.
since it lock the disc to the first player you played it on.
LOL, troll much?
since it lock the disc to the first player you played it on.
And how exactly are they supposed to do that since the disc is not writable and most Blu-Ray players aren't connected to the internet?
since it lock the disc to the first player you played it on.
The only thing they can do is "activate" HDCP which mean if your player and TV is not HDCP certified, the movie may (at movie studios option) show the movie at normal 1080p, or lower resoltion, or not at all which is burned in to the disk....
Any links to this hidden lock to player featuer?
Netflix is only available in the US, so frankly most people across the globe don't care.
Really? So a $3 increase (since we already pay $1 for BD access) is worth losing 2-4 rents per month? Did we all forget going to Blockbuster and paying up to $5 for new releases for 3 days? Even with the fee increase it's still a deal.
Blockbuster's online plan is 3 out for $20 a month, exchange up to 5 in store per month for a free movie, and no extra charge for BD. Also, when you exchange in the store, the movie you receive no longer has a late fee. It goes into your online account just like it was mailed to you. I haven't paid a rental fee in Blockbuster in a long time. Here is a plan list: https://www.blockbuster.com/signup/s/plan
Or I can just pay $20 for Netflix and never have to go to a store.
Shooting themselves in the foot for still being way cheaper then their competition?
you should have only been paying $1 for blu, its been increased based on your plan, in my case it went from a $1 charge to $4.
will be looking for other services if their delays in general dont solve
had to Xbox Marketplace 1 movie cause it was waiting #1 in queue for over a month
Me too. Knocked blu ray off for that. I just got a 26 inch sanyo from walmart, ordered a male to male vga cable and I'm watching Netflix on the tv..
Its April 1st.
Commenting has either been disabled on this article or you are not logged in. Click here to login or register, its free!
Note: Anonymous commenting is disabled in order to keep the quality of responses to a high standard.