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Intel revamps its processor badge lineup

Andrew Lyle   on 07 April 2009 - 15:18 · 31 comments & 7082 views

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Intel has once again changed the design of its processor badge and rating system lineup. The new, very sleek design looks very stylish and brings a fresh design to the badges, since the last design change.

The new badge system brings a rating system to the chips out of five stars (being the best performance) to one star (being the lowest in performance) to help consumers purchase the best computer for their money in major retailers like Best Buy. The badges will help consumers "distinguish between Centrino, Core, Celeron, Core 2 Duo, Core 2 Quad" said Intel spokesman Bill Calder.


(image courtesy of ZDNet.com)

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#1 Luis Mazza on 07 Apr 2009 - 15:46
Gimme 8 cores!! Fast!
(1 reply) #2 fenfe1 on 07 Apr 2009 - 16:02
Looks like nobody told pc specialist

(I realise its a bit early for these changes to stat filtering through)
#2.1 profets on 07 Apr 2009 - 16:45
haha, nice catch there
(2 replies) #3 vetneufuse on 07 Apr 2009 - 16:50
humm i dont like how the i7 and 2 are so dark make it kinda hard to tell what it is by glance
#3.1 GP007 on 07 Apr 2009 - 17:15
That's true, but they still do look nice.
#3.2 epple on 08 Apr 2009 - 13:35
I think they're that way because they want you to focus more on the Core architecture (or brand actually) rather then the model. Even though Nehalem technically is a new one, they still brand it as Core.
#4 +Frazell Thomas on 07 Apr 2009 - 17:18
Maybe I missed it, but where is the rating stars on the new badges?
(1 reply) #5 Chris-Gonzales on 07 Apr 2009 - 17:29
Huge change from the past years. looks good. May be they should have made the background transparrent so those who bitch about stickers can bitch less
#5.1 SiliconAddiction on 18 Apr 2009 - 17:30
Those people would still find something to bitch about since it takes all of 7 seconds to take them off if they don't want it....my guess is...waahhh...Its horizontal instead of vertical which makes my laptop less feng shui. WAHHHHH!
#6 SirEvan on 07 Apr 2009 - 17:47
i love it... Might get one of the ATOM ones off ebay or something for my NAS server, as it looks much nicer than the one that came with my atom chip.
(1 reply) #7 lunarworks on 07 Apr 2009 - 18:18
The positioning and colouration of the 2/i7 is horrendously bad.
#7.1 Sean2989 on 07 Apr 2009 - 18:28
lunarworks said,
The positioning and colouration of the 2/i7 is horrendously bad.


I think the positioning and coloration of them all is horrible, I hope they look better in real life than they do on here.
#8 wotsit on 07 Apr 2009 - 18:40
Did I miss something? There are no 'stars' on them?
#9 skynetXrules on 07 Apr 2009 - 18:57
it would be nice to add it to me badges

collection!dammit gimme one
#10 boomn on 07 Apr 2009 - 19:02
Will they update the star ratings for the whole line every time a faster model is added?

Model numbers at least remain meaningful
#11 Recon415 on 07 Apr 2009 - 19:23
But of course this has to happen a couple weeks after I buy and assemble my new computer. No shexeh badge for me apparently..
#12 SirEvan on 07 Apr 2009 - 19:57
not available on ebay yet....can't find them anywhere else right now... I guess give them a month or two to start showing up.
#13 David3k on 07 Apr 2009 - 20:34
I don't know about the rest of you, but I don't like the new badges. I loved the previous ones though. (heh, coming from the AMD fanboy XD)

I can see some people making wrong/misinformed purchases with these new badges... but now that I think about it, the badges might not be that the problem, but the naming convention in general…

Prior to the i7, of course, that has an excellent naming scheme.

Maybe they should have tried a few more designs internally first, but then again, I don't know how many designs they had to choose from to begin with.
(2 replies) #14 Dustin B on 07 Apr 2009 - 22:51
I like these, but I wonder if the background colours have any significance. The way I would think of it is as follows:
  • black is for squeezing out every little bit of performance
  • blue is for the average machines
  • white is for lower-end machines
  • Atom is in a class of its own

That's just my idea though... I don't get into hardware much, so perhaps I have the completely wrong idea. Also, there's the colouring of the tabs... What's their significance? I hope some sort of handy guide or something will be on the box for consumers because this confuses me greatly...
#14.1 epple on 08 Apr 2009 - 13:44
For dekstop,
Black has always been the highest tier for enthusiasts.
Blue has been the mid to upper mainstream.
White has been the lower mainstream and budget.

The tabs are representative of each architecture, basically a snapshot of the CPU core itself as can be seen here: http://regmedia.co.uk/2007/12/20/nehalem_1.jpg (Core i7).
The lower tier being blue instead is just probably a sign that it's not that significant and should be kept simple and discrete.

I like the white Intel Pentium best out of these.
#14.2 Dustin B on 08 Apr 2009 - 14:07
epple said,
For dekstop,
Black has always been the highest tier for enthusiasts.
Blue has been the mid to upper mainstream.
White has been the lower mainstream and budget.

The tabs are representative of each architecture, basically a snapshot of the CPU core itself as can be seen here: http://regmedia.co.uk/2007/12/20/nehalem_1.jpg (Core i7).
The lower tier being blue instead is just probably a sign that it's not that significant and should be kept simple and discrete.

I like the white Intel Pentium best out of these.

Thanks for clearing that up. It kinda made sense, but I just wasn't sure.
#15 SirEvan on 07 Apr 2009 - 23:04
If anyone buys a new atom or core 2 quad, and doesn't want the badge mail it to me!
#16 splur on 08 Apr 2009 - 00:01
on april 1st eh?
(1 reply) #17 Tech Star on 08 Apr 2009 - 00:35
I think they are fake, they look like crap to me. The color is also very wrong in many places to make it look like Intel made it.
#17.1 SirEvan on 08 Apr 2009 - 00:46
they look great man...maybe too much gloss, but they look spiffy, with the chip in the back, looks good to me.
#18 TRC on 08 Apr 2009 - 01:52
I think those look a lot better, even if it was just a prank.
(1 reply) #19 a1ien on 08 Apr 2009 - 02:53
Clearly someone fell for an April fools joke.

And It s a horrible design imo, it reminds me of colorful case stickers from 1993.

Also, why would Intel hide the Core i7 vs. Core 2 designation with a low contrast graphic?
#19.1 SirEvan on 10 Apr 2009 - 01:49
do some research before you say its an april fools joke...not everything on 4/1 is a joke.
http://www.techpowerup.com/index.php?86478

posted february 26th
(1 reply) #20 random_n on 08 Apr 2009 - 03:09
I do believe that the i7 or 2 is reflective, so it only looks dark at certain angles. I'll check it out at work tomorrow - we had a few new Acers ship in with a funny looking Core 2 badge and I didn't think much of it until reading this.

Also, while I love my Core i7 to bits, it came with the worst looking badge sticker ever (not that I'd use it on my nice, clean P180B, but I digress). I still think the old textured metal ones from the Pentium II/Celeron and Pentium III days looked the most impressive, and having CORE in CAPS does irk me at least a little... but it's still just a sticker.
#20.1 random_n on 09 Apr 2009 - 00:10
As a brief followup, the real "2" on Core 2 isn't shiny at all, and damn hard to read. Oh well. :-/
#21 MistaT40 on 09 Apr 2009 - 21:26
Like the new look. Intel for life!! lol

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