Linux Foundation debuts their own ad: 'Get your freedom'

It's no secret that Microsoft and Apple have recently increased efforts to downplay the opposition through advertising, but it seems they're not the only ones that want in. The Linux Foundation recently held a competition in which the aim was to create the best ad, and the winner would receive a free trip to the Japanese Linux Symposium in October. Oh, and that the ad would be used as the first official one to represent Linux, which is also nice.

The ad has beaten 90 others, and was created by a 25 year old Israeli citizen named Amitay Tweeto. The ad is name 'What does it mean to be free?', and goes through the different things that it means to be free, as mentioned. Please, enjoy the ad, which is embedded below:

In my opinion, it's quite a good ad, and it'll be interesting to see if they bring out a new one. There was another ad that was embedded in the Techworld article which was another member-submitted video, and although it's not in English, it's definitely worth a watch.

So, readers, what do you think about this?

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The first add is cool if you're already familiar with linux and what it represents. If not..it's just a nice add...for some product...

second ad is pretty funny:
"Girls do you know the difference between an apple and a window? - there isn't one!" *girls and penguin laugh at lame joke* :-D

Linux is freedom? Don't make me laugh.
GPL is about restrictions (compare with BSD license)
OSI (Open Source Initiative) is about trademarks (yeah they tried to register the "Open Source" trademark to sue people)
Linux community is about limiting choice (Use Linux or die!)

Linux users are the best slaves: they are(were) ruled by Bush and still were crying how FRREEEE they are. Yeah, some OS is much more important than some stupid real world.

i think it's too abstract, people don't care about linux freedom, they care about being able to do with a computer what they want. They care about how simple it is to do something. This add is an empty box that tells nothing about linux except it's an option. The average consumer won't even know what it is about.

first one has a lot of potential but i dont think it's good as it is.


If I don't know what Linux is, when did that commercial tell me what linux was, or showed it to me?

even if i went and googled it, i would be confronted with lots of choices, which is good.. but at the same time, I dont even know what linux is.. they all promise many of the same things, but they look different. Which one is the right for me? I'm confronted with .rpm's and .deb's and all kinds of stuff.

Like someone already mentioned.. it's good to have lots of choices and different flavors.. but there are certain things that should be unified/standardize for sure..

$0.02

Of course, all those elements of freedom mentioned in the ad are also available on Microsoft Windows (hence the tagline "life without walls")

The ad itself is engaging but will not be successful. The take-away message seems to be "you have another option". Unfortunately, for the 'average' viewer, they probably do not understand what Linux is and the ad only gives a hint that it could have to do with computers (the arrow/pointer). Without knowing where this "other option" is, the average user won't receive enough useful information. And unless they Google "Linux" to find out they will quickly forget the ad.

I quite like how the ads look, but unless it's being shown to people who already know what Linux is (which would be pointless), chances are the majority of people aren't even going to know what it's advertising.

Also, even though I've run tried several distributions (and currently run Ubuntu) on my laptop I still don't think it's ready for general use.

I wonder what software they used to make the top advert, I hope it was a free one... :P

I think the winning ad says a lot to confirm in themselves the image of those who are deep into Linux. To be frank, any outsider would have no idea what was being advertised. And for those who do know what Linux might be, it does nothing to encourage them to change. All image no substance. Far better was the ad of the hospital scene of Tux reviving a dead computer - could have been more pointed if he had handed over a Linux disc to the doctors rather than just reaching into the computer.

Creating a new Linux ads misses several points. One is that Red Hat DO advertise in specialist magazines already - it is (probably) the world leader in the area of professional servers where a high % of uptime is critical. Linux wins hands down in these situations. Another point is reflected in Ksquare's posting. His 8 year old can handle Linux. Microsoft is so dominant because almost all children learn to use it in primary school and for high schools and companies to change to Linux, the costs of retraining are seen as expensive and bothersome.

Primary schools don't have a lot of cash to splash and not much need for any high end photo editing software. A browser, an Office suite and email client, some games and the photo manipulating software that already exists in every Linux distro is fine. Plus the fact that parents wouldn't be forced to fork out for Windows - they can just install the same distro their children use. Primary school use is the real driver - just make the argument to primary school teachers and principals and all else falls into place.

I like em both. The freedom one is serious but you gotta have some comedy too, that's why I liked the Apple ads so much.

I installed Linux about a year ago, as soon as they get Photoshop on here I'll never have to go into Windows again.

@Chris-Gonzales,

At least I won't be bugged with stupid tables that is full of bugs. Outlines that don't behave as it should be, Footnotes and Endnotes that is going somewhere else and won't stay with the supposed page, Word Count that reports wrong number of words, etc. Come on, these bugs had been in Word 97 and still present in Word 2007.

Excuse me but I prefer usability over aesthetics.

OpenOffice might be limited as you say it is but at least it gets the job RIGHT.

Haiden said,
@Chris-Gonzales,

At least I won't be bugged with stupid tables that is full of bugs. Outlines that don't behave as it should be, Footnotes and Endnotes that is going somewhere else and won't stay with the supposed page, Word Count that reports wrong number of words, etc. Come on, these bugs had been in Word 97 and still present in Word 2007.

Excuse me but I prefer usability over aesthetics.

OpenOffice might be limited as you say it is but at least it gets the job RIGHT.


Do you have links to reports of these bugs?

OpenOffice fails for accounting spreadsheets. Some of their formulas are wrong. I know the PMT was wrong at some point (I haven't checked in a year).

why can't these companies, like novell,redhat,fedora, you know, the big guys spend $$$ trying to inform people about linux as an option? then teach them about it in the mainstream media?

let them know that alot of Windows programs can run on linux..sorta liven things up a bit and that they can DL it for F.R.E.E. ? people are tight wads, they love free.

I love the last add. guess that was a windows PC...linux brought it back to life

ChrisJ1968 said,
why can't these companies, like novell,redhat,fedora, you know, the big guys spend $$$ trying to inform people about linux as an option? then teach them about it in the mainstream media?

let them know that alot of Windows programs can run on linux..sorta liven things up a bit and that they can DL it for F.R.E.E. ? people are tight wads, they love free.

I love the last add. guess that was a windows PC...linux brought it back to life


because they are smart enough to spend what limited money they have on what matters..supporting businesses that uses linux. All of those companies know that if they try to spend any money convincing "average joe" to buy linux on their computer they are never seeing a return on that investment.

I don't know why it's so hard for linux people to understand but it's not ready for your typical computer user. I'm not saying it sucks far from it, but your average user who can barely shutdown windows has no chance on linux.

Neowin is powered by RedHat, sounds like Linux to me, Think Google runs on an Apple or a PC, think again. Guess it depends what you want to do and how much you can afford. Getting it done here on a GNU/Linux OS, dual boot it with Windows 7, which is used on occasion, minus the Aero. Didn't think much of the ad, have seen Linux desktop presentations on youtube that would have made a better ad.

That ad is totally pointless. If a consumer does not know about Linux you could replace Linux with "Flexi Insurance" for the good it does.When I hear the name BMW, Levis, Apple, ASDA or Dell I can identify the brand and picture their products. For most consumers I bet most could not identify a single Linux product.

Redd said,
How about the Wii?

When Nintendo advertised their Wii they told you and showed you what it was. These Linux ads don't tell you what the hell Linux is besides that a computer is involved somehow. Is it an application? Some internet service? Hardware? A PSU? An operating system? What?

McDave said,
That ad is totally pointless. If a consumer does not know about Linux you could replace Linux with "Flexi Insurance" for the good it does.When I hear the name BMW, Levis, Apple, ASDA or Dell I can identify the brand and picture their products. For most consumers I bet most could not identify a single Linux product.

It's designed to get people talking and spread the word. Now if you want vague and seemingly cryptic, watch the recent bill gate$ ads.

liberatus_sum said,
It's designed to get people talking and spread the word. Now if you want vague and seemingly cryptic, watch the recent bill gate$ ads.

It doesn't even have a website link!

Freedom?

Freedom from the abilty to choose from the largest range of software available?

I like linux, but their marketing is a joke. Do the really think that sloblock like this is going to win over the average computer user?

Linux is for real nerds.(u need guts to put up with it.)

IMO, the main problem with linux lies in it's diversity, every organisation has it's own flavor.
while it may serve certain markets better, it's just a big headache for a normal PC user,as there is no standardization in Linux, so many distros , u never know which one is right for you.

That and the application incompatibility issues are the sole reasons why i will never switch from windows.

Ksquare said,
Linux is for real nerds.(u need guts to put up with it.)

IMO, the main problem with linux lies in it's diversity, every organisation has it's own flavor.
while it may serve certain markets better, it's just a big headache for a normal PC user,as there is no standardization in Linux, so many distros , u never know which one is right for you.

That and the application incompatibility issues are the sole reasons why i will never switch from windows.


Funny how my 9 year old son can use fedora 10 just as easily as windows , i think your statement makes no sense, maybe 8 years ago but today ? nah you are wrong my friend..

Fubar said,



Funny how my 9 year old son can use fedora 10 just as easily as windows , i think your statement makes no sense, maybe 8 years ago but today ? nah you are wrong my friend..


yeah because he does not need many of the apps, that are available fr windows, and bcoz he might no have started playing games.
but couple of years frm now, he will surely switch sides.

Ksquare said,

yeah because he does not need many of the apps, that are available fr windows, and bcoz he might no have started playing games.
but couple of years frm now, he will surely switch sides.

erm no he uses both there is no sides to switch to, what is it with people thinking they cant use all three OS's? and what is it with people taking sides, they are operating systems for god sake each to their own jesus alot of uninformed people in this thread

so many distros , u never know which one is right for you.

If you don't know which one's right for you, then Ubuntu is the one you should use.

Ksquare said,
...yeah because he does not need many of the apps, that are available for windows, and because he might no have started playing games....

and what type of applications are you using that you can't find equivalents for on linux?

one more thing , regarding he doesn't use enough apps, I think you may find he does use alot of apps and spends majority of his time using fedora 10 , tbh im sick and tired of this fan boy attitude people have regarding OS's it's al very very childish thankfully me being 30 years old i dont get sucked into this whole this is better than that bull because if the truth be told the options are there for a reason, to make everyone happy im very lucky i have enough computers to use all three when ever i need to, people need to get over them selfs to be very bloody frank...

Fubar said,

I can totally understand how a child can understand Linux (or any OS) pretty quickly. They just have the right mindset - open, fast learning and intuitive. However, you can't really say the same for more people over 40 or so.

However, he *will* have issues when/if he wants to start playing a variety of advanced games. Unfortunately, that's just how it is.

Kirkburn said,
I can totally understand how a child can understand Linux (or any OS) pretty quickly. They just have the right mindset - open, fast learning and intuitive. However, you can't really say the same for more people over 40 or so.

However, he *will* have issues when/if he wants to start playing a variety of advanced games. Unfortunately, that's just how it is.

UT3 runs perfectly fine in linux so there ya go like i said im not totally fussed i have all thre OS's im just sick to death of people being fanboys

Fubar said,


Funny how my 9 year old son can use fedora 10 just as easily as windows , i think your statement makes no sense, maybe 8 years ago but today ? nah you are wrong my friend..

Awesome, does your son also maintain your computer? Do you let him do distro upgrades? Did he set up DVD playback? Did he upgrade the browser? Did he find a neat application that wasn't in the repository? Did he configure the wireless adapter? Did he get 3D acceleration working? Did he try to do some serious video editing? Does he do serious picture editing? Does he try to view streaming movies from your Netflix account?

When he can do all that just as easily as he can on Windows or even Mac let me know.

Solid Knight said,

Awesome, does your son also maintain your computer? Do you let him do distro upgrades? Did he set up DVD playback? Did he upgrade the browser? Did he find a neat application that wasn't in the repository? Did he configure the wireless adapter? Did he get 3D acceleration working? Did he try to do some serious video editing? Does he do serious picture editing? Does he try to view streaming movies from your Netflix account?

When he can do all that just as easily as he can on Windows or even Mac let me know.

Yes he can because I taught him to do that sort of stuff, I actually spend time with my son and teach him things as a parent should, stop being such an arse will you it's just as hard in windows for a nine year old jeez what is your problem ? I mean is the concept really hard to grasp ???

Linux's openness is the source of its own problem.
There are far too many people doing their own thing, no real common direction.
Linux has it's place (servers, routers, etc.) but it will never replace closed OSs for desktops.

ahhell said,
Linux's openness is the source of its own problem.
There are far too many people doing their own thing, no real common direction.
Linux has it's place (servers, routers, etc.) but it will never replace closed OSs for desktops.


LOL

ahhell said,
Linux's openness is the source of its own problem.
There are far too many people doing their own thing, no real common direction.
Linux has it's place (servers, routers, etc.) but it will never replace closed OSs for desktops.

Couldn't agree more.

Yeah. Even in the simple task of installing a program there are so many different packages depending on the distro. The distros need to get together and unify some of these things, as websites should be able to supply 3 versions of their software (Win, Mac, Linux) as opposed to having 4-5 different linux versions.

ahhell said,
Linux has it's place (servers, routers, etc.) but it will never replace closed OSs for desktops.

I disagree. I've been using Linux on my desktops at work for the past 3 years and they work great. I also find that they are extremely easy to support and rarely have any problems.

ripgut said,
LOL

You always seem to post one or two word replies in forum threads or news posts like this. I rarely see any elaboration or explanation as to why you LOL'd/other. Anyone else notice his frequent and useless posts like this?

Also...

"Awesome ad, i don't what's funnier, the ad itself or the comments coming from pro-MS folks here. "

...don't forget pro-Apple

I think this is all relative to a persons taste. Some like Linux, some Windows, some OSX. What I don't like is the fact that Canon Inc. shoves my a** into Windows corner because they won't develop apps and drivers for linux. but I think they do for OSX. WTF?

Knad said,
Yeah. Even in the simple task of installing a program there are so many different packages depending on the distro. The distros need to get together and unify some of these things, as websites should be able to supply 3 versions of their software (Win, Mac, Linux) as opposed to having 4-5 different linux versions.

I agree, I mean most distros have several webbrowsers, support for several graphical libraries, spelling libraries...

although the huge variety of linux distros isn't a bad thing, I mean I remember people on here were saying its got to a point where certain distros were good at certain things, some even specialised (e.g. smoothwall which is linux based, or freenas though technically that's UNIX based)

Linux will always be superior for servers imo. Although it won't ever break into consumer products, at least not be popular enough to make a difference.

Xero said,
Linux will always be superior for servers imo. Although it won't ever break into consumer products, at least not be popular enough to make a difference.

There's so many people here saying "never past 5%", when it already is, counting servers.

As far as your comment "never break into consumer products", it already has. Cell phones. TiVO. TomTom. These sound like consumer products to me. It's on 20% of netbooks world-wide (the 96% Windows counted only the US, and again only brick-and-mortar store sales, not online). And if Microsoft still refuses to port XP or 7 to ARM netbooks, then they will market themselves out of the lower-end units planned for production.

That would be incredibly silly of Microsoft. I don't see them conceding that.

Two words WINDOWS CE and guess what windows ce is for boys and girls ARM PROCESSORS .

Ding Ding Ding Ding Dingggggggg .

We've struck gold , HTC Advantage , HTC Athena , HTC Shift etc etc etc

MS already does support ARM with CE because ARM has always been used on devices/gadgets that CE was built for. Now that netbooks have stepped in OEMs want full Windows on them because they're cheaper to build compared to Atom systems I guess.

Either way, MS will do it or update CE enough to cover that low-end netbook area you talk about (as if Atom powered netbooks aren't low end enough). And when you get right down to it a Updated Windows CE version (maybe even the one they'll use to build WinMo 7 on) will be able to do just as much if not more things than the Linux versions netbooks have now.

markjensen said,
There's so many people here saying "never past 5%", when it already is, counting servers.

As far as your comment "never break into consumer products", it already has. Cell phones. TiVO. TomTom. These sound like consumer products to me. It's on 20% of netbooks world-wide (the 96% Windows counted only the US, and again only brick-and-mortar store sales, not online). And if Microsoft still refuses to port XP or 7 to ARM netbooks, then they will market themselves out of the lower-end units planned for production.

That would be incredibly silly of Microsoft. I don't see them conceding that.

Totally agree. M$ is already playing catchup with netbooks by trying to cut the bloat out of windoze 7. Linux is ubiquitous and I only see it encroaching further into more markets. I mean look at dell; the second biggest pc builder and they now offer Ubuntu Linux as a OS option on practically every line. It's an exciting time for Linux.

liberatus_sum said,
Totally agree. M$ is already playing catchup with netbooks by trying to cut the bloat out of windoze 7. Linux is ubiquitous and I only see it encroaching further into more markets. I mean look at dell; the second biggest pc builder and they now offer Ubuntu Linux as a OS option on practically every line. It's an exciting time for Linux.

You seriously believe this? XP is by far the most popular OS for netbooks, Vista even makes up a fair few, and Linux certainly ain't ubiquitous on them.

Offering something as an option - great. Deluding yourself into thinking this makes it extremely popular - not so great.

liberatus_sum said,

Totally agree. M$ is already playing catchup with netbooks by trying to cut the bloat out of windoze 7. Linux is ubiquitous and I only see it encroaching further into more markets. I mean look at dell; the second biggest pc builder and they now offer Ubuntu Linux as a OS option on practically every line. It's an exciting time for Linux.

Actually, Dell dumped most of their Linux offerings, other than a few select Workstation configurations, and two of their bottom-of-the-barrel netbooks.

Rather telling, when people will pay rather than use something for free.

Dischordiant said,
Actually, Dell dumped most of their Linux offerings, other than a few select Workstation configurations, and two of their bottom-of-the-barrel netbooks.

Rather telling, when people will pay rather than use something for free.

I think the worst part about your post is how you could have figured out that it's completely wrong after spending less than 3 seconds on Dell's site. Or are you trying to say the XPS M1530 is a bottom-of-the-barrel netbook?

While I do support and use Linux, the overall experience and reliability of linux is still primitive to Windows or OSX. That's why I don't think it will ever pass 5%. As long as open source developers keep focusing on users and not other developers the userbase itself will never increase because the software variety is never increasing. I bet you that Linux will definetly pass 10% if Microsoft Office, major Adobe products, and other software become available for linux.

I agree, though dare I mention WINE- I have managed to get steam working, and there are tutorials for getting office 07 installed among others.

Only problem is, a newbie would have to figure out how to add a repository for the nvidia drivers (for 3d-apps) then get the address of it, e.tc. e.t.c.

I think they miss the boat entirely with these "ads". All it does is create confusion amongst those who have no idea just WTF Linux is. Then when they do end up finding out they'll be even more confused.

So, I'll end this with a classic:

xiphi said,
I think they miss the boat entirely with these "ads". All it does is create confusion amongst those who have no idea just WTF Linux is. Then when they do end up finding out they'll be even more confused.

So, I'll end this with a classic:


Exactly. Also that geek voice, lol... Yeah, it's Linux... Haha

xiphi said,
I think they miss the boat entirely with these "ads". All it does is create confusion amongst those who have no idea just WTF Linux is. Then when they do end up finding out they'll be even more confused.

The point is to create mind share. They just want people who may at some point be presented with a Linux option (perhaps a netbook purchase) to recognize the name.

Every commercial doesn't need to be a powerpoint presentation where you display a feature comparison table.

No but would it really be that hard to mention what Linux actually is in the advertisement and it's usually a good idea to do so as well. You could word replace Linux with Remedy and the ad would be accurate in a certain context. Hell you could drop in .Net Framework 3.5 in place of Linux and just be referring to content creation via the language. It could even be an ad for some artistic markers. How are people supposed to talk about your product if they don't even know what it is.

Furthermore, since there is no Linux OS what product are they even referring to? I mean, say somebody just Google's Linux and comes across a site for compiling Linux from Scratch. That will probably just kill any interest they have in Linux right there.

geoken said,
The point is to create mind share. They just want people who may at some point be presented with a Linux option (perhaps a netbook purchase) to recognize the name.

Every commercial doesn't need to be a powerpoint presentation where you display a feature comparison table.


what name? ubuntu? suse? linux as a brand does not exist, certainly not on netbooks where every oem puts its own crappy distro with bad drivers

Solid Knight said,
But FOSS isn't freedom.

Free Open Source Software. Hmm.. let me see, I can download it freely, modify it any way I see fit, and redistribute it. That sounds like liberty in it's purest form.

Maybe one could say I'll not be free to choose from maybe 90% of commercial apps :P (statistics pulled out of some nether region)

liberatus_sum said,
Free Open Source Software. Hmm.. let me see, I can download it freely, modify it any way I see fit, and redistribute it. That sounds like liberty in it's purest form.

The GPL is actually quite restrictive.

Linux will probably struggle to ever break 5%, until a while ago I thought it had a chance then Microsoft delivered a hammer blow by bringing by something from 8 years ago.

bluarash said,
Huh? What did they bring from source that is eight years old? Windows 7 is Vista. Office is based on the same code as previous versions.

XP, cheap.

Shokus said,
Any non-techie that is faced with that first advertisement would go "Linux, a Paint program?"

Agreed. That's why it would need follow-ups. This ad would draw (no pun intended) the attention, and a few follow-ups could show what it's all about.