Google to bring 'pay-per-view' to YouTube

Cnet news is reporting that Google plans to build payment mechanisms in YouTube and has redesigned a part of the YouTube website to add a section for professional content. In a conference call, Google Chief Executive Eric Schmidt said,

"With respect to how it'll get monetized, our first priority is on the advertising side. We do expect over time to see micropayments and other forms of subscription models coming as well. We'll be announcing additional things in that area literally very, very soon. We are making very good progress now with small, medium, and even large-scale video studios".

Google has recently signed a partnership with Sony Pictures to show full length movies. The films will be played using the the player from Crackle, Sony Pictures' own video site. The studio will control advertising for films and Crackle will also get credit for the traffic. Google has also struck deals with CBS, MGM, Lionsgate, Starz and BBC to acquire TV and film content.

The YouTube site will also undergo some design changes. A separate section in YouTube will be given for professional content and made as a marquee product. 2 new tabs will be added, the 'Shows' tab to allow browsing of shows by genre, network, title and popularity and the 'Subscriptions' tab to grant logged-in users access to fresh content from their favorite creators.

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16 Comments

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I wonder if these video studios realize how easy it is to save streams and if they are comfortable with people being able to backup something which was supposed to be pay-per-view.

If this gets pushed internationally it would be great. As someone who's actually investigated the idea of paying for high speed proxy access so I could use sites like Hulu (I'm Canadian) I'd definitely be willing to pay a fee to be able to view premium content (if the pricing was fair).

geoken said,
If this gets pushed internationally it would be great. As someone who's actually investigated the idea of paying for high speed proxy access so I could use sites like Hulu (I'm Canadian) I'd definitely be willing to pay a fee to be able to view premium content (if the pricing was fair).

Move to the US then

witalit said,
Yea don't worry Google will make this service great I can just see it. Im happy about this.


Google has had trouble in the past, do don't hold your breath

if they do decide to do this then charge an annual fee(pay once a year)anything else will be garbage and a total ripoff,google already has more than enough money to keep there bellies full.

soldier1st said,
if they do decide to do this then charge an annual fee(pay once a year)anything else will be garbage and a total ripoff,google already has more than enough money to keep there bellies full.

The latest numbers I've seen floating around have been saying YouTube losses half a billion a year.

They've had all this time to introduce such models, but wait until now, when many ISPs are making their caps so ridiculous as to make regular streaming of small clips bad enough, let alone full-length movies.

SniperX said,
They've had all this time to introduce such models, but wait until now, when many ISPs are making their caps so ridiculous as to make regular streaming of small clips bad enough, let alone full-length movies.

True, but think about it. Not so many of those 'big' labels would be doing this if they felt how they did several years ago. Its almost completely out there now that they arent going to win, the internet is an earth size magnet that just swallows everything up...in english, anything and everything electronic gets on the web. I dont know the figures but I assume more than 30% of the world utilizes the illegal ways of getting things (including movies). Now that TPB is pretty much the leading light to all this, that is recent so thats why this is recent.

The studios would rather try a alternate route at this point, why not. They should do well, this is good for them, they are finally starting to 'adapt' i think.

And you are right about the caps, thats no good. Everyones starting to feel the cringe.

This would be very good now YouTube is in HD and the HD video screen is big enough to make a video very watchable.

I'd even consider checking this out if there was something I enjoy watching.

Amen to that brother.

I love hooking up my laptop to the TV for HD videos on Youtube. No lags on fullscreen and the quality is pretty damn good. If only they adopted Silverlight, I would consider making my desktop an HTPC and put it in the living room.

Shunik Jan said,
Amen to that brother.

I love hooking up my laptop to the TV for HD videos on Youtube. No lags on fullscreen and the quality is pretty damn good. If only they adopted Silverlight, I would consider making my desktop an HTPC and put it in the living room.


I agree! They could do wonders with Silverlight! It really does have many benefits over Flash in my opinion.

Calum said,

I agree! They could do wonders with Silverlight! It really does have many benefits over Flash in my opinion.

Needs to have both. Not everyone wants to use microsoft's crappy verson of flash