According to both the Wall Street Journal and Google's official blog, Google will promote it's Chrome browser through a TV ads. The ad, shown below, was made by the Google'd Japan Team to promote Chrome, and according to Google's official blog, will be featured on TV. However, a Google spokeswoman said there currently aren't plans to use any of the other Chrome videos for upcoming TV spots.
Considering that Google has never been a major TV advertiser, it'll be interesting to see how these ads will affect Chrome's market share. Currently, Chrome's market share is at 1.42% according to market share data.
Chrome really just needs more extension support. I use it, but the lack of extensions is killing me.
Chrome really just needs more extension support. I use it, but the lack of extensions is killing me.
I agree 100% the only reason I havn't left firefox is my addons.
Chrome really brings nothing to the table, the process separation for recovery purposes just doesn't work as good as with IE8.
It's good the browser is basic -- it's no good idea to bolt on features users will never use, and put weight on the browser because of that (along with unnecessary UI complexity). Having said that, Google Chrome has numerous features both Firefox and IE lack. I can also only agree with the rest, extensions is what it lacks.
The average joe probably won't even get the Breakout reference, much less figure that it's about a web browser.
People know the Google brand well. Everyone will get curious if they make this a national/international ad campaign. Google probably has the money to do that, too.
However, that ad says less about the product than the Mac vs. PC or the laptop hunters ads.
How exactly does it tell people it's an internet browser, or why it's good?
The intent of ads isn't to tell something is good, it's to raise interest.
By using your eyes?
Innovative doesn't mean you have to describe everything about it. Innovative just means a new way of doing something.
Innovative doesn't mean you have to describe everything about it. Innovative just means a new way of doing something.
You think a non-nerd is going to realise that's a browser? You must be joking!
I did not use the word innovative. I asked how the advert told people it was good. Clean interface, at a stretch? But that's pretty much it.
Innovative doesn't mean you have to describe everything about it. Innovative just means a new way of doing something.
You think a non-nerd is going to realise that's a browser? You must be joking!
I did not use the word innovative. I asked how the advert told people it was good. Clean interface, at a stretch? But that's pretty much it.
In order to be effective, an advert just needs to catch the eye of the person - I think this advert does this.
Once it's caught the eye of the person, then the advert should do its job. If it's not a well known product or company, it will have to have more information, but because Google are extremely popular and millions of people use their search engine daily, people are going to see where it says "Install Google Chrome" and many are going to be curious. It's this curiosity which will bring them to search "Google Chrome" and find more information on it. They'll probably also want to try it out because of how much they use the Google Search and they may even be shocked Google have made a web browser.
I know when I first heard about the first Google Chrome beta, I installed it straight away out of curiosity and I never used to install beta software on this computer.
Me thinks, I sure hope so!!
Not a bad browser. I've already tried it a couple times. Nothing to write home about though.
Bookmark setup is downright stupid.
Why? Just because you didn't like something doesn't mean it should take a beating...
Firefox has brought us a long way. I'd hate to see it disappear only to have 1 or 2 browsers left in competition that stop attempting to create great features.
While I love Chrome, let's not forget Google is still playing catch up. Microsoft too considering there's still some basic features people are asking for. (Download Manager for one)
Chrome is lightning right now and the interface is super clean but I have a feeling that that speed advantage will evaporate come extensions and customization.
The very thing that defines my web experience (extensions) is eating more of my resources and slowing me down and I doubt that any browser is safe in that regard.
Google paid around 50 millions in 2007 to Firefox, which is a percentage of the total made by google with that little search box @ the top right of your browser.
Now imagine if Chrome manages to get the market share FF has right now. Then Google would not had a need to split the cake.
Being a free product doesn't mean its not creating revenues for Google.
More on the link below
http://www.techcrunch.com/2008/08/28/mozil...le-for-3-years/
Last edited by shockz on 10 May 2009 - 14:06
I always thought of the beta tag as in "we're constantly working/adding on the product to make it better"
Remenber that the word Beta has a different meaning for Google.
/me looking at Gmail
It's true, it's no longer "in beta", but when that tag was taken off, many people were surprised, and it was fairly obviously an attempt to make it more mainstream.
Huh? Why, is it frequently crashing for you or something? Why did you come up with that theory? Why were you surprised? Just because it was Google taking off a beta label?
It's out of beta since several months ago, like many other pieces of software. Several months even before these ads, so there is not even any special correlation to speak of. You could use the same argument for any kind of software. "Oh, they're just taking it out of beta to advertise it soon". Well, duh. Of course. If it's stable enough, that's they way the IT industry works. You don't try to keep the beta tag on software if you don't need to.
It's out of beta since several months ago, like many other pieces of software. Several months even before these ads, so there is not even any special correlation to speak of. You could use the same argument for any kind of software. "Oh, they're just taking it out of beta to advertise it soon". Well, duh. Of course. If it's stable enough, that's they way the IT industry works. You don't try to keep the beta tag on software if you don't need to.
I fear you need to be remnded of all the news stories when the beta tag was removed...
That's what Opera says on their website. I tried the newest version out recently, and it's terrible now! It's way slower than even IE! I upgraded to the v10 beta, turned Turbo Mode on, and it was about twice as fast as v9, but it was still slower than IE8.
I might try out Chrome again, as I tried it when it first came out. It's not gonna make me switch from Firefox though unless it's faster, renders webpages just as well, plays Windows Media videos no problem, and allows me to put in an adblocker and use search aliases.
Because because it doesn't have many features.
Thought I'd point this out before someone attacks you. Safari in my experience is probably nowhere near as good on Windows as it is on OS X.
I'll stick with firefox thought until there are enough reasons to switch.
Google Chrome is a web browser.
Wow, that has to be the least informative and engaging ad ever. That strategy only works if you entice your audience to learn more about the product advertised which Google clearly forgot.
Advantages over IE8? None.
Advantages over FF? None.
I wish I had as much money to flush down the drain as Google does.
How much money was spent on that again? I'm sure not nearly as much as one television ad from Google, right?
Google Chrome is a web browser.
I find even that a stretch.
So you don't think many of the public will be curious as to what "Google Chrome" is when many of them have only heard of the search engine and possibly the webmail service. I certainly think many will be curious.
What do a lot of people do when they are curious about things? They search it on the web and learn more, possibly trying it out.
None... if you don't consider a vastly superior rendering engine an advantage.
Take it from a web developer, braw.
Take it from a web developer, braw.
Agreed! Anyone who says Internet Explorer 8 is better than any other of the major browsers needs to learn a bit about webpage rendering and web developing. It's not better in performance and efficiency.
It may have some better features, that's up to the user, but the facts are clear - in webpage rendering (efficiency) it doesn't do very well for what a web browser should do.
But I have to say, IE8 runs great for me, has the developer features I need (patiently waiting for IE8Pro even though I personally don't have much problems with IE7Pro) and a MeasureIt kind of extension for (which unfortunately I doubt I'll ever see since it's a niche thing, mostly targeted for for web designers who want to quickly get the dimensions of an image or part of a layout to help them with coding layouts or tell their designers the dimensions of an image they need made).
Chrome currently is a bit overhyped.
I wish I could change them
personally i think chrome is a waste of time, there are always way to many browsers in the market to have another one, google screw up big time with this.
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