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Microsoft ad: It costs $30,000 to fill a 120GB iPod

Sam Symons   on 12 May 2009 - 02:36 · 107 comments & 15248 views

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It seems the ad wars are starting to heat back up, folks. It's been relatively quiet lately, in context of advertisements Microsoft and Apple have been aiming at each other, but it seems that the Redmond software giant has just unleashed another video into the wild. The ad, which we'll call 'Financial Planner', features a man named Wes Moss, a 'certified financial planner', talking about the differences between iTunes and the Zune Pass.

Moss states that $30,000 is what it takes to fill a iPod with 120GB of storage, whereas the Zune Pass costs you a mere $15 because it's a subscription based service. Ars Technica has done the math on this, and has some pretty interesting statistics:

-- Since Zune Pass allows you to only keep 10 songs a month, it would take 250 years to get up to 30,000 songs for keeps, and that'd end up being $45,000.

-- It would take 166 years and 8 months to end up paying $30,000 going via the Zune Pass route.

As it's pointed out, if you don't mind paying for songs that you don't yet own (and there's nothing wrong with that), then the Zune Pass route is the key, otherwise any other à la carte based model (like iTunes) would be the more obvious choice. It's not exactly a $15 vs. $30,000 debate as the ad would lead you to believe; both paths have their pros and cons, and it's essentially down to the preference of the user. We've included the ad below for your enjoyment, so feel free to hit the comments after checking it out:


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(9 replies) #1 webeagle12 on 12 May 2009 - 02:54
Raise you hand if you think this is BS

** raises hand
#1.1 RAID 0 on 12 May 2009 - 02:59
webeagle12 said,
Raise you hand if you think this is BS

** raises hand


How is it BS?
#1.2 a1ien on 12 May 2009 - 03:37
FIX YOUR BLOODY ARTICLE

With Zunepass you can fill three players with songs to the brim. The 10 songs are just yours to keep so you can burn them to CD or do whatever!

Some people.

Last edited by a1ien on 12 May 2009 - 03:44
#1.3 C_Guy on 12 May 2009 - 04:54
I see one hand in the air. Not surprisingly.
#1.4 acidic-e- on 12 May 2009 - 05:01
it's not BS but the add is misleading. Honestly take pirates out of the picture. How many people that do buy their own cds are NOT going to rip them to their hard drive and put them on either player? I have a iTouch I've purchased Music from iTunes but I've also ripped my own personal cds that I spent money on to put songs on to it as well. Far from $30k to fill up anything period even without having to pirate the music or movies/videos
#1.5 devHead on 12 May 2009 - 06:06
webeagle12 said,
Raise you hand if you think this is BS

** raises hand

you mean your hand, right? you hand makes no sense. And it's not BS, it's just advertising.
#1.6 RAID 0 on 12 May 2009 - 09:48
devHead said,
webeagle12 said,
Raise you hand if you think this is BS

** raises hand

you mean your hand, right? you hand makes no sense. And it's not BS, it's just advertising.


I'm usually not one to gramar Nazi, but it's never good to start a sentence with "and".

;-)
#1.7 Jay Vey on 12 May 2009 - 09:59
RAID 0 said,
devHead said,

webeagle12 said,
Raise you hand if you think this is BS

** raises hand

you mean your hand, right? you hand makes no sense. And it's not BS, it's just advertising.


I'm usually not one to gramar Nazi, but it's never good to start a sentence with "and".

;-)


Grammar
#1.8 Aq3e on 12 May 2009 - 11:04
Grammar.
#1.9 Silverskull on 12 May 2009 - 19:56
devHead said,
webeagle12 said,
Raise you hand if you think this is BS

** raises hand

you mean your hand, right? you hand makes no sense. And it's not BS, it's just advertising.

Also, you should learn to capitalize the first letter of every sentence.

/grammar nazi
(1 reply) #2 StandingInAlley on 12 May 2009 - 03:03
Its actually true. Most of us don't take this into consideration because we 'download' music.

Webeagle12 - Try substantiating your statement with a proper argument. It seems like your post is bs.
#2.1 ThaCrip on 12 May 2009 - 05:25
+1 , because that's pretty much the bottom line.

any of us 'knowledgeable' people know exactly what you mean by "download"
(6 replies) #3 simon360 on 12 May 2009 - 03:04
It depends on what school of thought you belong to. A lot of people will see this ad and jump for it, but a lot of them won't think it through.

We've all seen our fair share of DRM-laiden music services go down in flames, leaving their customers in an awkward situation. While Zune Pass may do very well, there is no guarantee. What people won't realize is that while you're only really licensed to listen to music you buy from iTunes, with Zune Pass this is a pay-per-month license. You really have no ownership over the music.

Also, you're restricted to the Zune as your MP3 player, and only the Zune (if I recall correctly). People who buy from iTunes can put their music on an iPod, a Zune, or anything they really want. They can move it between computers, and never have to worry that one day their music will disappear.

I'm on a fairly consistent "one CD a month" routine. Sometimes it's from a music store, sometimes it's from iTunes - regardless, I will always have the music. Even if I may have to convert the music to a different format, burn it to a CD, or whatever the case may be, the music is always there for me. So for $10 a month, my music collection is a reasonable size and I have no worries.

People who go through a lot of music a month... sure. A subscription model may be right for you. It is Microsoft we're talking about, so this service will probably be stable for years to come.
#3.1 AstareGod on 12 May 2009 - 03:22
simon360 said,
Also, you're restricted to the Zune as your MP3 player, and only the Zune (if I recall correctly). People who buy from iTunes can put their music on an iPod, a Zune, or anything they really want.


Not entirely correct. I have a Zune Pass and can put any subscription track on my Creative ZEN. In fact, Zune supports any MP3 player that is PlaysForSure capable. The only caveat is that you have to sync the music using WMP.

Also, non-DRM (MP3) tracks you buy from Zune can also be put on any MP3 player, so your argument that music purchased from iTunes can be put on any player is nullified. Zune just adds the dimension of subscription tracks, meaning you don't HAVE to buy the song (unless it's purchase-only).
#3.2 +CrimsonRedMk on 12 May 2009 - 03:43
To be honest, I wish you could do this on Mac OS X. That's pretty much the only reason I don't use the ZunePass. Buying songs isn't for me because I end up listening to a song X amount of times and it gets old.

I can dream, can't I?
#3.3 simon360 on 12 May 2009 - 03:49
@AstareGod, ahh, upon further investigation I can see some of that. The 10 DRM-free tracks a month isn't a bad deal at all. I can see a bit more of a purpose to this ad now.

I still prefer my way, though. It works for me, because I don't need unlimited access to music. There are months I wouldn't have the $15 to spare, and my music would disappear. And there are times I just want to buy a hard CD.

But Zune Pass is something I might have to start recommending... unfortunately, basically everyone I know has an iPod, and not a PlayForSure.
#3.4 ThaCrip on 12 May 2009 - 05:37
CrimsonRedMk said,
To be honest, I wish you could do this on Mac OS X. That's pretty much the only reason I don't use the ZunePass. Buying songs isn't for me because I end up listening to a song X amount of times and it gets old.

I can dream, can't I?


seriously? , because i think a great song is a great song... it will NEVER get old (assuming your not young (i.e. teens/early 20's) and dont go through phases of music. lol)
#3.5 Byron_Hinson on 12 May 2009 - 06:25
CrimsonRedMk said,
To be honest, I wish you could do this on Mac OS X. That's pretty much the only reason I don't use the ZunePass. Buying songs isn't for me because I end up listening to a song X amount of times and it gets old.

I can dream, can't I?


I hope they will bring it to iTunes as an option - would stop this kind of advert making users think it is some kind of bargin. Personally I wouldn't ever use it as I like to own my music. Heck I still tend to buy CD's!
#3.6 DawnUnder2002 on 12 May 2009 - 06:31
simon360 said,
Also, you're restricted to the Zune as your MP3 player, and only the Zune (if I recall correctly). People who buy from iTunes can put their music on an iPod, a Zune, or anything they really want. They can move it between computers, and never have to worry that one day their music will disappear.


Another plus for the Zune is its capability to move all its content to your PC should anything happen to the audio/video on the PC.
(1 reply) #4 Michael Jacob on 12 May 2009 - 03:04
So, Zune Pass allows you to download unlimited songs with DRM for 3PC's. And 10 no DRM songs per month. And those unlimited songs will not play if you end your subscription. So for $10 yo get 10 songs, and for $5 you get unlimited songs with drm.

I think it's so much cheaper than with the iTunes.
#4.1 kalam_ on 12 May 2009 - 03:17
Michael Jacob said,
So, Zune Pass allows you to download unlimited songs with DRM for 3PC's. And 10 no DRM songs per month. And those unlimited songs will not play if you end your subscription. So for $10 yo get 10 songs, and for $5 you get unlimited songs with drm.

I think it's so much cheaper than with the iTunes.

Well said. Basically $10 a month for 10 non drm songs you get to keep, and $5 a month for unlimited drm songs.
#5 +dead.cell on 12 May 2009 - 03:05
Yeah, it actually does make sense considering my aunt tells me she just gets on iTunes and ends up buying this and this and this... literally going crazy buying music that would go well over $15 a month. I mean, on one end, the music is yours. On the other, it's just a for now thing. What if the service goes out? What happens to all the money you payed?

Well, at the same time, if you purchased through iTunes and somehow that service goes out, I could only hope that you backed up all your music because, otherwise, it's gone too. I'm sure that most casual people would certainly not bother backing stuff up either... at least, until it's too late and you're being asked to pull data off a possibly dead drive. :|

Now, let's see if I can get this big comment in before the "[company] sucks!" mob arrive...
(1 reply) #6 jonhapimp on 12 May 2009 - 03:07
i think this article should update that picture
#6.1 Sam Symons on 12 May 2009 - 03:24
jonhapimp said,
i think this article should update that picture

Hah, yes, I'll get around to that soon.
(6 replies) #7 Unto Darkness on 12 May 2009 - 03:16
Wait, you can't import music which you have bought somewhere else into iTunes and sync it with the iPod?
#7.1 mmck on 12 May 2009 - 03:29
With iTunes you can import music from anywhere...

But iTunes will also first attempt to convert your music to an Apple format, then prompt for an update which is actually just installing Bonjour and other stuff, maybe Safari, but then yes it is on your iPod. But don't rely on it as a backup of your music - as taking music back off your iPod can be even more fun.
#7.2 +CrimsonRedMk on 12 May 2009 - 03:44
mmck, what? iTunes keeps MP3s as MP3s, but will convert WMAs to AAC just because it's not Windows Media. Bonjour is installed as an optional update as is Safari. yamiPod takes music off an iPod IIRC.
#7.3 Byron_Hinson on 12 May 2009 - 06:20
Unto Darkness said,
Wait, you can't import music which you have bought somewhere else into iTunes and sync it with the iPod?


Can on the Mac version just find - so I assume you can via Windows iTunes too.
#7.4 mmck on 12 May 2009 - 09:34
CrimsonRedMk said,
mmck, what? iTunes keeps MP3s as MP3s, but will convert WMAs to AAC just because it's not Windows Media. Bonjour is installed as an optional update as is Safari. yamiPod takes music off an iPod IIRC.


It might retain mp3s now - when I had my 3rd gen iPod it did not, it started to change all my mp3s with default settings - so er noo thanks.

And yes although optional - they are not "updates" as they often miss labelled to trick installation (or again used to). Also automatically selecting it to install like it has been known is also deliberately installing it.

If I want iTunes and install iTunes why would I want anything else (infact I didn't even want iTunes to be honest I wanted to use my own player). On the other hand Apple are the first to cry wolf when other people force software on users.

Apple products are nice, I just have issues with their morals.
#7.5 The_Decryptor on 12 May 2009 - 10:09
mmck said,
With iTunes you can import music from anywhere...

But iTunes will also first attempt to convert your music to an Apple format
...

It does?

I've used it since v4, it's never done that for me.
#7.6 Byron_Hinson on 12 May 2009 - 13:19
The_Decryptor said,
mmck said,
With iTunes you can import music from anywhere...

But iTunes will also first attempt to convert your music to an Apple format
...

It does?

I've used it since v4, it's never done that for me.

Yea doesn't ask me to do that either. The option to convert them is via right clicking not a mention on screen
(4 replies) #8 Slugbait on 12 May 2009 - 03:26
It's actually a non-event. In April of 2007, Apple gleefully announced the sale of their 100 millionth iPod. At that same time, it was widely believed that Apple had sold a total of 2.5 billion songs.

The math is pretty simple. That averages out to 25 songs sold per iPod sold, or the equivalent of two albums per device.

Now think of it this way: you buy a $300 CD player back in the late-80's...and then you purchase only TWO ALBUMS for it. And everyone else does the exact same thing. Would the recording industry consider this to be a resounding success? No. The compact disc platform would have died a swift, horrible death. Now, perhaps sales have increased a bit with the introduction of DRM-free iTunes, but I still seldom meet anyone who pays money for compressed music.

And this ad conveniently omits the fact that it costs almost exactly as much to fill a 120G Zune player if you purchase instead of subscribe.
#8.1 Byron_Hinson on 12 May 2009 - 06:19
Slugbait said,
It's actually a non-event. In April of 2007, Apple gleefully announced the sale of their 100 millionth iPod. At that same time, it was widely believed that Apple had sold a total of 2.5 billion songs.

The math is pretty simple. That averages out to 25 songs sold per iPod sold, or the equivalent of two albums per device.

Now think of it this way: you buy a $300 CD player back in the late-80's...and then you purchase only TWO ALBUMS for it. And everyone else does the exact same thing. Would the recording industry consider this to be a resounding success? No. The compact disc platform would have died a swift, horrible death. Now, perhaps sales have increased a bit with the introduction of DRM-free iTunes, but I still seldom meet anyone who pays money for compressed music.

And this ad conveniently omits the fact that it costs almost exactly as much to fill a 120G Zune player if you purchase instead of subscribe.


Yeah they'll always omit the fact that it costs the same to fill a Zune via the method that most people use - purchasing music. But then again this is an advert, and we all know adverts like to twist the truth.
#8.2 mmck on 12 May 2009 - 09:38
Yes in the US ads Microsoft and Apple are like children, in the UK when one of the ads was aired it was later banned and Apple claimed no reasonable person believes what the adverts claim as a defence to misleading consumers. Many of the latest Microsoft ads do not make it here either - I'm guessing because the advertising standards do not allow them.
#8.3 +Kirkburn on 12 May 2009 - 13:08
mmck said,
Many of the latest Microsoft ads do not make it here either - I'm guessing because the advertising standards do not allow them.

Examples?
#8.4 Byron_Hinson on 12 May 2009 - 13:18
Kirkburn said,
Examples?

All of the laptop hunter ads. Due to various falses in the advertising they probably wouldn't get shown here. The best ads for software on tv at the moment are the iPhone ones as they actually show their uses rather than bitch and moan ads like these. Same reason mac vs pc ads are not on tv here.
#9 +stifler6478 on 12 May 2009 - 03:27
The Zune Pass is so much better than iTunes, especially being able to keep 10 songs DRM free now. I've used both extensively too, so I'm not saying anything blind here.

I'd also like to point out that the 250/166 year argument put forward here is kind of moot, and not an argument at all, considering the average lifespan is like 75. so the real math to fill a Zune and compare should be more like 75*12*15, which is going to be less than $30K ($13,500, now that I did the math), and it's as good as having all the songs for keeps because you'd have paid for the service your whole life based on that math.

-Spenser
(1 reply) #10 eth3l on 12 May 2009 - 03:32
Ars technica's analysis is incorrect. Zune is not saying that the free tracks they give you a month make Zune cheaper, they say its the actual subscription service - the fact you can download as many tracks as you want for a flat monthly fee - that is more economical. Specifically, I can download as many songs as it takes to fill a Zune. On iPod the exact same transaction would cost me $30,000.00.

Now, going forward, paying $15.00/mo and downloading no more new songs (although the subscription model allows users to download more tracks than will fit on your device) it would take me 2,000 months (or about 160 years) before my $15/mo totalled $30,000.00. I do not plan on living that long. So, despite the technicalites, I bought the songs for my lifetime.

If you think about it, if you are having a party and want to get new music for it, it is cheaper to use the Zune software for one month, paying $15.00 then going and buying CDs for the party.

The fact is on the business model Zune wins. On hardware, its pretty clear people prefer the iPod. Point on this - The Zune model is the exact same business model as NetFlix. Zune is just more generous with the content they feed to you.
#10.1 mfarmilo on 12 May 2009 - 16:00
eth3l said,
If you think about it, if you are having a party and want to get new music for it, it is cheaper to use the Zune software for one month, paying $15.00 then going and buying CDs for the party.


Your bad grammar threw me there for a moment. I was trying to think why someone would take a out a Zune subscription, and then go out and buy CDs as well. Then it hit me - I assume you actually meant to say THAN. It never fails to amaze me how many people seem to use 'then' and 'than' as though they're the same word. Of course they're not, and using the wrong one always makes complete garbage of what they were actually meaning to say.
#11 Meconio on 12 May 2009 - 03:39
Man so glad to finally read an article about products from apple and microsoft that focus on the point without comments from crazy windows or apple supporters....of course now i'm the stupid one cause i didnt contribute to the discussion.=)
(1 reply) #12 ambushed on 12 May 2009 - 03:43
This would probably work perfectly for people like my sister considering flavour of the month pop is pretty much all she listens to with only maybe 25% surviving longer than that. Of course it would mean cutting off that current friendship with limewire.....

And also are those 10 songs a month completely stripped of DRM as people seem to have assumed or not.
#12.1 JonathanMarston on 12 May 2009 - 14:27
Alot if it is available in DRM-free MP3. Microsoft has stated before that it's trying to get most, if not all of it, available in MP3 in the next year or so...
(3 replies) #13 +CrimsonRedMk on 12 May 2009 - 03:46
Bring Zune software to Mac OS X. That'll be something.
#13.1 Byron_Hinson on 12 May 2009 - 06:17
CrimsonRedMk said,
Bring Zune software to Mac OS X. That'll be something.


Yeah it would be, it would be deleted damn quick! I hope they do with the Zune HD though assuming it is actually good - the Zune right now is a pretty awful piece of hardware which could have been far better than it was right from the beginning if MS had listened to users about how they wanted the Wi-Fi to work but they didn't. They didn't update firmware quick enough, they told users features were coming that took over a year to appear etc.

To me that is one of many reasons why Zune failed and why I would never ever get another one.
#13.2 BavonWW on 12 May 2009 - 10:00
Byron_Hinson said,
Yeah it would be, it would be deleted damn quick! I hope they do with the Zune HD though assuming it is actually good - the Zune right now is a pretty awful piece of hardware which could have been far better than it was right from the beginning if MS had listened to users about how they wanted the Wi-Fi to work but they didn't. They didn't update firmware quick enough, they told users features were coming that took over a year to appear etc.

To me that is one of many reasons why Zune failed and why I would never ever get another one.


(Accidentaly hit RETURN!)

Well, the name Zune has always sounded like an RPG to me.
#13.3 +Kirkburn on 12 May 2009 - 13:11
Byron_Hinson said,
Yeah it would be, it would be deleted damn quick! I hope they do with the Zune HD though assuming it is actually good - the Zune right now is a pretty awful piece of hardware which could have been far better than it was right from the beginning if MS had listened to users about how they wanted the Wi-Fi to work but they didn't. They didn't update firmware quick enough, they told users features were coming that took over a year to appear etc.

To me that is one of many reasons why Zune failed and why I would never ever get another one.

Um, what? What exactly if wrong with the hardware at the moment, and how does that have any relevance to the software?
(4 replies) #14 crashguy on 12 May 2009 - 03:57
Nobody else has mentioned it, but in reality most iPods are filled for free lol was waiting for someone to mention this!
#14.1 Sam Symons on 12 May 2009 - 04:15
crashguy said,
Nobody else has mentioned it, but in reality most iPods are filled for free lol was waiting for someone to mention this!

I'll quote Matt Buchanan from Gizmodo on this: "the zune ad would make more sense if people actually cared about whether or not the way obtain music is perfectly legal. they don't."
#14.2 Intelman on 12 May 2009 - 05:46
Sam Symons said,
I'll quote Matt Buchanan from Gizmodo on this: "the zune ad would make more sense if people actually cared about whether or not the way obtain music is perfectly legal. they don't."


Not sure what to think about that. It is true, and I am not sure if it is all that bad.
#14.3 +Kirkburn on 12 May 2009 - 13:13
But the relative amounts of pirated music on each device has little effect on the outcome. It just lowers the numbers.
#14.4 Meconio on 12 May 2009 - 20:31
yeah i dont see the fuzz because even though the US market is the biggest one is probably the only one where people actually buy music, the rest of the world specially latin america and Asia havent even heard about having to pay for the mp's3 on your ipod.
(4 replies) #15 Joshie on 12 May 2009 - 03:59
The YouTube comments for this video are scary. I know that the vast majority of people who post comments on YT are the sort of braindead scum-of-the-earth that make you worry for the future of mankind. And now I see that a large number of the comments are from Apple users. And I'm doing my best not to make a connection.
#15.1 Sam Symons on 12 May 2009 - 04:16
Joshie said,
The YouTube comments for this video are scary. I know that the vast majority of people who post comments on YT are the sort of braindead scum-of-the-earth that make you worry for the future of mankind. And now I see that a large number of the comments are from Apple users. And I'm doing my best not to make a connection.

Yeah, as far as internet comments go, I think YouTube has to be amongst the lowest of the lows.
#15.2 Intelman on 12 May 2009 - 05:48
Sam Symons said,
Yeah, as far as internet comments go, I think YouTube has to be amongst the lowest of the lows.


Digg is pretty bad. Liberal people who claim they are "forward thinking" and nothing else. And everyone is an atheist. Being agnostic or christian basically gets you flamed. Not that being liberal or an athiest makes one a bad person, but the way the digg community acts does.
#15.3 ThaCrip on 12 May 2009 - 06:35
Sam Symons said,
Yeah, as far as internet comments go, I think YouTube has to be amongst the lowest of the lows.


your totally right!

but then again anything that's SUPER POPULAR usually attracts a bunch of people who flame each other and start something. it's just the way it is, sadly

but i think alot of it usually boils down to 'age', as the younger the users are the more flaming that usually happens (and the general way i see it is 'most people' dont seem to get out of that really immature stuff til around 25+ years old, by that point you usually filter out the bulk of the really immature people) .... i usually try avoiding that sorta stuff myself and if someone try's to provoke me or anything of that sort i will usually just state my case with stuff to backup what i say and if they keep going off on me ill just usually ignore them, especially if they have pretty much NOTHING to backup what there saying with reason etc etc.

because at least on neowin , sometimes people get into debates but it usually don't come back to name calling or swearing at the other person etc etc... at least here 'most people' usually try to argue there side whatever that may be and Neowin seems to have a rather large community from what i can tell

Last edited by ThaCrip on 12 May 2009 - 06:46
#15.4 RealFduch on 12 May 2009 - 11:31
ThaCrip said,
because at least on neowin , sometimes people get into debates but it usually don't come back to name calling

Well.... there are moderators... and they issued warnings to me for writing posts with screenshots that proof that some people just plain lie (the posts were deleted).
#16 Digix on 12 May 2009 - 04:42
Zune Pass allows you to only keep 10 songs a month


This seems a bit misleading. Could lead someone to think you create like a play list which automatically dissapeares after a month. truth is all songs are kept for as much as possible it's only 10 DRM free do-whatever-you-want songs per month you get.
#17 duntkno on 12 May 2009 - 04:48
hehe im luvin this back and forth thing they got going. thumbs up for thisss, nice to see windows with some gritt.
(4 replies) #18 +Dale on 12 May 2009 - 04:54
I'm sure that people who buy the 120 GB ipod don't just put music on it (videos).
#18.1 excalpius on 12 May 2009 - 05:17
That is an EXCELLENT point, btw. Though the ad is doing an apples to apples comparison, which is only fair.
#18.2 Byron_Hinson on 12 May 2009 - 06:28
excalpius said,
That is an EXCELLENT point, btw. Though the ad is doing an apples to apples comparison, which is only fair.


Perfect point - my iPod holds loads of video, from video podcasts to films via the digital copies you get on blu-rays etc.
#18.3 +Kirkburn on 12 May 2009 - 13:14
And I'm sure people who get a Zune don't just use it for music, too.
#18.4 +Dale on 12 May 2009 - 22:45
Kirkburn said,
And I'm sure people who get a Zune don't just use it for music, too.


i have videos on my zune.. zune pass is not allowed in canada (yet.) but I have a hard time filling my 8 GB zune with just music so...
(5 replies) #19 on 01 Jan 1970 - 00:00
#19.1 C_Guy on 12 May 2009 - 04:55
Yup, the criminal route is good if you are confused about right and wrong I guess.
#19.2 excalpius on 12 May 2009 - 05:13
C_Guy, file sharing (for free) is not criminal. So, I guess it is you that is confused about right and wrong here...ahem.
#19.3 ThaCrip on 12 May 2009 - 06:23
C_Guy said,
Yup, the criminal route is good if you are confused about right and wrong I guess.


the way i see it is.... RIAA etc organizations get most of the money when you buy CD's and everyone knows there shady. so why support them?

supporting the Artist usually means going to there concerts etc etc... they make very little from CD sales from what i heard.
#19.4 Eis on 12 May 2009 - 06:30
C_Guy said,
Yup, the criminal route is good if you are confused about right and wrong I guess.

I've seen quite a few arguments for piracy that were direct replies to comments that you have made that were nearly exactly like this.

Let me try to figure out how your mind works. First you make your own opinion, then you go online and spray it in the face of morons until someone more intellectual than yourself makes a counterargument, and then you just ignore the counterargument and move on keeping your same ****ing opinion and continuing to say the same thing over and over again.

I believe I speak for myself when I ask you to shut the **** up or think of something else to say. To even use the words "right" or "wrong" when you have no knowledge of what a premise or logical argument is is insulting. You don't offer evidence, you don't prove points, you don't offer examples, you simply say your opinion is morally right and anyone who disagrees somehow crosses the boundaries that make humans good or evil.
#19.5 Digix on 12 May 2009 - 07:24
ThaCrip said,
the way i see it is.... RIAA etc organizations get most of the money when you buy CD's and everyone knows there shady. so why support them?

supporting the Artist usually means going to there concerts etc etc... they make very little from CD sales from what i heard.


Correct, major record labels only off-hand about 2-5¢ for each CD album to the artist why they are bs.
(3 replies) #20 C_Guy on 12 May 2009 - 04:57
It's nice to see some factul ads undoing some of the false perceptions Apple inflicted on some people. Keep 'em coming.
#20.1 Byron_Hinson on 12 May 2009 - 06:15
C_Guy said,
It's nice to see some factul ads undoing some of the false perceptions Apple inflicted on some people. Keep 'em coming.


Yes because we all know you buy an ipod to only ever put music on it!
#20.2 +Kirkburn on 12 May 2009 - 13:15
Byron_Hinson said,
Yes because we all know you buy an ipod to only ever put music on it!

And Zune users only buy a Zune to put music on it too?
#20.3 dp123 on 12 May 2009 - 14:36
Kirkburn, no one has suggested such. But Microsoft's argument is based on a flawed premise though. It's an argument that is not contraverted by saying, "It can also be said of..." because Apple (and no one else) IS saying it.
(6 replies) #21 Byron_Hinson on 12 May 2009 - 06:12
Certainly their worst ad by far - going after the iPod via the Zune in its current state is one of the worst things they can do. I guess the best thing the Zune can do is music which is why they forget lots of users fill up iPod's with Music, VIDEO, Photos, Apps, etc etc etc - but then again Microsoft took 3 years or so before they got that point to begin with! I've also been buying Blu-Ray titles and DVD titles that include the digital copy of the film in iTunes format - thats already 1.5GB of space used up! I hope they add a subscription plan to iTunes - but right now Apple haven't simply because it hasn't appealed enough to users so far no matter what Microsoft will tell you is the better deal.

Remember with Zune Pass:

You cannot burn any of the songs from Zune Pass onto disc, to listen in a Car etc like I do with other music formats

Once you discontinue the monthly Zune Pass, you cannot listen to any of the downloaded music again. So quit for a month or so due to finacial issues and you lose your music.

Last edited by Byron_Hinson on 12 May 2009 - 06:31
#21.1 The2 on 12 May 2009 - 09:41
Byron_Hinson said,
Remember with Zune Pass:

You cannot burn any of the songs from Zune Pass onto disc, to listen in a Car etc like I do with other music formats

Once you discontinue the monthly Zune Pass, you cannot listen to any of the downloaded music again. So quit for a month or so due to finacial issues and you lose your music.


nice point made! And where exactly Zune Pass is available? Never heard of it
#21.2 RealFduch on 12 May 2009 - 11:29
Byron_Hinson said,
Remember with Zune Pass:

You cannot burn any of the songs from Zune Pass onto disc, to listen in a Car etc like I do with other music formats

Once you discontinue the monthly Zune Pass, you cannot listen to any of the downloaded music again. So quit for a month or so due to finacial issues and you lose your music.

Not having $15 is pretty bad financical state...
Regardless of that, you're lying. The music doesn't disappear if you don't pay those $15. It will reappear when you pay those $15 somewhere in the future.
The2 said,
And where exactly Zune Pass is available? Never heard of it

Did you hear that the Earth is round?
#21.3 dp123 on 12 May 2009 - 12:21
RealFduch, you do realize that saying it doesn't disappear when you stop paying because it reappears when you start paying again is idiotic, right?
#21.4 Byron_Hinson on 12 May 2009 - 13:07
RealFduch said,
Byron_Hinson said,
Remember with Zune Pass:

You cannot burn any of the songs from Zune Pass onto disc, to listen in a Car etc like I do with other music formats

Once you discontinue the monthly Zune Pass, you cannot listen to any of the downloaded music again. So quit for a month or so due to finacial issues and you lose your music.

Not having $15 is pretty bad financical state...
Regardless of that, you're lying. The music doesn't disappear if you don't pay those $15. It will reappear when you pay those $15 somewhere in the future.

Did you hear that the Earth is round?

So Mr contrdiction you call me a liar for stating that if you cancel your subscription the tracks disappear...yet you then tell us they reappear if you sign up at a later date. So what you mean is I was right, they disappear when you cancel! Well done for the loopy clarification.
#21.5 +Kirkburn on 12 May 2009 - 13:17
Byron_Hinson said,
Once you discontinue the monthly Zune Pass, you cannot listen to any of the downloaded music again. So quit for a month or so due to finacial issues and you lose your music.

Yes, this is basically the definition of a subscription service.

Of course, if you can't pay for a $15 sub, I doubt you can pay for iTunes music either.
#21.6 Byron_Hinson on 12 May 2009 - 17:14
Kirkburn said,
Yes, this is basically the definition of a subscription service.

Of course, if you can't pay for a $15 sub, I doubt you can pay for iTunes music either.


Really never knew that. No wonder the Napster one failed!

Personally I buy a couple of albums a month, only ever buy artists I like and listen to a lot and paying $15 doesn't work out for me as some months I go without buying an as from my taste in music there isn't always something out there.

With the way MS have been about shutting down services etc - this is another reason I wouldn't put any trust in either an MS run or an Apple run subscription service - if it goes down the pan in 10 years time, I'll have none of the music that I subscribed to, compared to buying that music over those 10 years.

To me that makes little sense but that is just my opinion and I don't knock anyone using the service if it suits them, for me I like to copy the music I buy online to CD's to play in the car and around friends and this is something Zune Pass doesn't allow me to do in the way I want to control my music.
(1 reply) #22 DawnUnder2002 on 12 May 2009 - 06:32
I just hope this ad is the start of the marketing for the new Zune availability (and international!
#22.1 Byron_Hinson on 12 May 2009 - 06:34
DawnUnder2002 said,
I just hope this ad is the start of the marketing for the new Zune availability (and international!


I'm pretty sure full ads for the new Zune start next month so fingers crossed. Let's just hope they are better than this one!
(1 reply) #23 Frank on 12 May 2009 - 06:37
If Microsoft brings the Zune software to Windows Mobile I might just subscribe to this service. Seems like a deal to me! (especially since I drive 30 hours minimum a month back and forth to work).
#23.1 +Smigit on 12 May 2009 - 08:15
I'd be shocked if it's not all integrated as a single service by the time they ship WM7.

In fact I'd be surprised if in the not too distant future they announce their own handset also but thats a different topic.
#24 Shiranui on 12 May 2009 - 07:24
I agree with MS: the whole concept of "ownership" of a compressed music file just blows my mind.
(1 reply) #25 REM2000 on 12 May 2009 - 07:43
This, i would think is thin ice for microsoft to tred. OK it may cost £££ to fill an ipod but at least i don't have to worry about Apple deciding to format/drm every year.
#25.1 JonathanMarston on 12 May 2009 - 14:09
Huh?
#26 eiboodreyob on 12 May 2009 - 08:16
I <3 Microsoft. -- Certified Fanboy
(5 replies) #27 Frank Fontaine on 12 May 2009 - 10:27
Although Zune pass may be cheaper in the short run, the fact is that filling a 120GB device would cost just as much if not more than on iTunes, and as you can only keep 10 tracks per month, also would take longer to fill it.

To me, Microsoft shouldn't put out ads like this when their own subscription kinda sucks. Essentially their service works out at $1.50 per song, and the argument that you can listen to as many as you want doesn't wash with me because you can stream music from plenty of other applications totally free. Oh and Zune still doesn't even have an international release yet (although the devices are awesome)
#27.1 +Smigit on 12 May 2009 - 11:17
Frank Fontaine said,
Essentially their service works out at $1.50 per song, and the argument that you can listen to as many as you want doesn't wash with me because you can stream music from plenty of other applications totally free.
For most people that's anything but convenient when they aren't at a desktop PC but.
#27.2 RealFduch on 12 May 2009 - 11:24
Frank Fontaine said,
Although Zune pass may be cheaper in the short run, the fact is that filling a 120GB device would cost just as much if not more than on iTunes, and as you can only keep 10 tracks per month, also would take longer to fill it.

Wrong. Give me $15 and I'll fill your 120Gb or zillion-Gb Zune in an instant. Can you do this with iTunes?
#27.3 dp123 on 12 May 2009 - 12:10
Smigit, iPhone, iPod Touch, Android, BlackBerry, even WinMo devices.

RealFduch, In an instant? I'd like to see you do it in less than 5 hours... Hell, I'll give you a week... with music I ACTUALLY want to listen to and I don't already own.
#27.4 +Kirkburn on 12 May 2009 - 13:18
dp123 said,
RealFduch, In an instant? I'd like to see you do it in less than 5 hours... Hell, I'll give you a week... with music I ACTUALLY want to listen to and I don't already own.

If you already own the music, then there's no point comparing iTunes or Zune - you don't need either.
#27.5 dp123 on 12 May 2009 - 14:37
Why? I own the music I currently own and I still by music.

The question is: can RealFduch fill an iPod for me in an instant.
#28 darkpuma on 12 May 2009 - 10:31
Lots of interesting comments, but to summarize... great ad lol
#29 Omen1393 on 12 May 2009 - 10:31
I liked it.
#30 .Reo on 12 May 2009 - 10:36
Someone at Microsoft seemed to forget that the iPod classic can be filled with videos and photos as well. So it's not like music is the only medium you can use it with.
#31 dp123 on 12 May 2009 - 12:03
3 and a half years after Napster failed with the exact same ad. Seriously?
#32 +Ricardo Gil on 12 May 2009 - 12:13
Since when am I forced to buy music from the iTMS to fill my iPod? I don't buy music online, I buy the CD and import to iTunes. I can listen anywhere, not bound by PlaysForSure or DRM.

I'd also like to know how many people fill a 120GB iPod with music only, and bought everything from the iTMS. I guess not that many.

For those few who actually need this much, a subscription based service may actually be the best option. Apart from that I just see this a MS picking on every little thing they can to get some sales.
(1 reply) #33 Quick Reply on 12 May 2009 - 12:26
You don't own the songs when you buy from iTunes anyway, just a perpetual license to use it in the AAC format. Not really that different how you get it, as they are both being licensed.
#33.1 dp123 on 12 May 2009 - 12:31
Not the same at all. iTunes's perpetual license IS the same thing as the perpetual license granted by CD, vinyl, cassette. Yes, they too are perpetual licenses. Not really the same thing at all as something that is timebombed to evaporate if you stop paying or the service dies though.
#34 Magallanes on 12 May 2009 - 13:19
why does "Do the math" campaign always backfire?.

#35 boho on 12 May 2009 - 13:55
The assumption here is that people pay to fill their devices with songs, which at $30,000 or $45,000 is clearly untrue!
#36 JonathanMarston on 12 May 2009 - 14:14
Something not mentioned is that Zune Pass also applies to 3 Zunes and 3 computers. I'm sharing a Zune pass with my brother and sister (who each have Zunes too), so it works out to $5/month for each of us.

The other nice thing about Zune, is that if your Zune is damaged/wiped, and you lose the music off your hard drive, you don't lose all your music. Reinstall Zune software and hit 1 button and its all back!
#37 +techbeck on 12 May 2009 - 14:15
My Roommate has the Zune pass. Unlimited DLs per month but you have to sync your Zune every now and then to renew the tracks. And you get to keep 10 tracks per month without having to sync it at all. So thats like one free album per month.

Yea, some people put videos on there iPod...but I never did. Who wants to watch a video on that small of a screen?
(1 reply) #38 LaP on 12 May 2009 - 14:25
I still prefer to buy CD and rip them to my mp3 player. This is still sadly the best way to do things.
#38.1 +techbeck on 12 May 2009 - 14:53
LaP said,
I still prefer to buy CD and rip them to my mp3 player. This is still sadly the best way to do things.


How do you figure? You pay $10-$20 and these days only a couple tracks are even good. I much rather download the tracks I like and only pay for those.
#39 Galley on 12 May 2009 - 15:32
I've got nearly 1,100 CDs, and I assure you that the total cost is no more than $9,000.

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