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Windows 7 box art leaks

Tom Warren   on 12 May 2009 - 16:19 · 83 comments & 30031 views

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Potential Windows 7 box art leaked earlier this week from Polish site Centrumxp.

Originally many speculated that these images were fake but blogger Long Zheng has unearthed Microsoft using the same logo on the box art, elsewhere.

Microsoft has created a Windows Lounge site for internal employees to join a Facebook group for information, training and marketing for Windows 7. The group uses the following image for its logo:



Compared to the box art that was leaked it's too similar. It appears as though this could be concept or final box art for the Windows 7 packaging. Microsoft officials have said "off the record" that Windows 7 will RTM in the Summer and be available for the Fall. It's not unreasonable for the company to be finalising marketing materials, logos and packaging at this stage.

Windows 7 Home Premium:



Windows 7 pro:



Windows 7 Ultimate:



Windows 7 Home Premium upgrade:



Windows 7 pro upgrade:



Windows 7 Ultimate upgrade:


Poll
Real/Concept or Fake?
  • Real/Concept
     94
  • Fake
     90
Total votes: 184
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(3 replies) #1 bmaher on 12 May 2009 - 16:20
I'm sorry, but they look so fake. The perspective on the text on some of them doesn't even look right.
#1.1 Solid Knight on 12 May 2009 - 16:22
Probably because they're mock-ups and not actual boxes.
#1.2 Captain555 on 13 May 2009 - 14:40
Who cares about the box ? I care about the content of the DVD in the box.
#1.3 Foub on 13 May 2009 - 22:35
Captain555 said,
Who cares about the box ? I care about the content of the DVD in the box.


Didn't you know that packaging is the most important thing of any product? [smiles]
(3 replies) #2 nlspecial on 12 May 2009 - 16:23
wonder when the pricing info will reach us?
#2.1 +0sm3l on 12 May 2009 - 16:27
nlspecial said,
wonder when the pricing info will reach us?

I dont think it will be that different from Vista
#2.2 Hackersoft MS MVP on 12 May 2009 - 16:29
Think along the lines of the exact same pricing you saw for Vista
#2.3 M_Lyons10 on 12 May 2009 - 19:53
Yeah, I agree. Everything else seems to close to Vista (Planning wise). I am hoping for an uber cheap upgrade though for Vista users...

Not that I hate Vista, but performance wise 7 is amazing.
(5 replies) #3 Julius Caro on 12 May 2009 - 16:53
The MSN butterfly is back!!!!
#3.1 Rudy on 12 May 2009 - 17:31
uh?
#3.2 rob.derosa on 12 May 2009 - 17:37
Rudy said,
uh?

he said the msn butterfly is back :p
#3.3 Dustin B on 12 May 2009 - 19:08
Wow! Good eyes! I thought they were just part of the sparkle effect. :p

I may not like a lot about MSN (or MS in general), but that butterfly is awesome for some reason.
#3.4 M_Lyons10 on 12 May 2009 - 19:55
Dustin B said,
Wow! Good eyes! I thought they were just part of the sparkle effect. :p

I may not like a lot about MSN (or MS in general), but that butterfly is awesome for some reason.


haha, it does seem to fit. I did hate all of the MSN bundled software in Windows 98 and XP. It even duplicated functionality of other parts of Windows in some cases. Then it was a pain to get rid of... Ugh...
#3.5 Airlink on 13 May 2009 - 07:32
Julius Caro said,
The MSN butterfly is back!!!!

But he's been bleached.
(4 replies) #4 einsteinbqat on 12 May 2009 - 16:58
Why are the boxes still so big? There are only a DVD and a guide book inside. I can't believe they can't shrink the whole thing.
#4.1 +Kirkburn on 12 May 2009 - 17:56
einsteinbqat said,
Why are the boxes still so big? There are only a DVD and a guide book inside. I can't believe they can't shrink the whole thing.

Er, because the pictures are big? What on earth are you comparing the size with? It's not like the images show anything except the boxes.
#4.2 cyberdrone2000 on 12 May 2009 - 18:22
Kirkburn said,
Er, because the pictures are big? What on earth are you comparing the size with? It's not like the images show anything except the boxes.

I would imagine he's comparing the size with something like the OS X box, which is only slightly larger than a jewel case, and about twice as thick, but still has boatloads of classy matte-black cardboard and shiny holograms.

Compared to these unruly plastic abominations that don't really fit anywhere.

Disclaimer: I actually like the artwork. The box is a little unusual, that's all. The OS X box has several limitations, too, such as being crushed in the car on the way home.
#4.3 +Kirkburn on 12 May 2009 - 19:42
Apologies, I misread - though I don't think the Vista/Office 2007 boxes were all that big.
#4.4 Captain555 on 13 May 2009 - 14:46
einsteinbqat said,
Why are the boxes still so big?


It's either a marketing trick to make you believe you're getting plenty for your money

or

It's to make it harder to steal in a store.

(thong firmly planted in cheek)
(2 replies) #5 smooth_criminal1990 on 12 May 2009 - 17:04
I'm slightly unconvinced, I think the pro and home editions resemble those of XP a bit too much. May be wrong tho
#5.1 Rudy on 12 May 2009 - 17:32
It wouldn't surprise me if that was done on purpose
#5.2 Majesticmerc on 12 May 2009 - 17:32
If they aren't fake (and I think they are), it could be a wise move to play on the XP design given that many people were laymens were afraid of Vista because it was "so different".
#6 +Callum M-R on 12 May 2009 - 17:10
Not liking the kinda gold/titanium colouring on the Ultimate box's Windows Flag... thing.
#7 Digix on 12 May 2009 - 17:17
the full boxes look alright though upgrade looks rubbish.
(7 replies) #8 +Chrono951 on 12 May 2009 - 17:19
Does anyone else find it weird that you can go from Home Premium to Professional?
#8.1 profets on 12 May 2009 - 17:22
not really, considering professional is a superset of home
#8.2 StarLion on 12 May 2009 - 17:35
Professional contains all the features of Home Premium, so it makes perfect sense.
#8.3 SidX on 12 May 2009 - 17:52
StarLion said,
Professional contains all the features of Home Premium, so it makes perfect sense.


it does...since when does Professional/"Business" contain Media Center? and when did business go back to professional?
#8.4 +Kirkburn on 12 May 2009 - 17:58
SidX said,
it does...since when does Professional/"Business" contain Media Center? and when did business go back to professional?

Yes. Since Win7. Use Google.

http://www.winsupersite.com/win7/win7_skus_compare.asp
#8.5 JonathanMarston on 12 May 2009 - 18:01
SidX said,
it does...since when does Professional/"Business" contain Media Center? and when did business go back to professional?


A few weeks back: http://www.winsupersite.com/win7/win7_skus_compare.asp
#8.6 Electric Bolt on 12 May 2009 - 21:39
They killed the Business edition and kept just the Enterprise edition. Then they brought the Professional edition into play.
#8.7 +Chrono951 on 13 May 2009 - 06:34
Why don't they just kill Ultimate and plow the extra features into Pro?
(1 reply) #9 Chasethebase on 12 May 2009 - 17:24
Same colour scheme as XP if I'm not mistaken. Looks more like a Concept than a real thing. I like it, I was wondering the other day if they'd keep the silly boxes. They are apparently.
#9.1 +Kirkburn on 12 May 2009 - 17:59
Chasethebase said,
Same colour scheme as XP if I'm not mistaken. Looks more like a Concept than a real thing. I like it, I was wondering the other day if they'd keep the silly boxes. They are apparently.

Yes, these are not photos of actual boxes.
#10 mindscape on 12 May 2009 - 17:29
It looks very similar to the packaging for XP...
(2 replies) #11 ripgut on 12 May 2009 - 17:58
Stick to one version, sheesh.
#11.1 Electric Bolt on 12 May 2009 - 21:42
Guess what? If you had to pay full price for Mac OS X, it would be a whole lot more than their 129 dollar upgrade price. Now not everybody wants to pay 400 dollars for everything. Microsoft is business, Apple is playtime, Windows is a whole lot more worth the money than Mac OS X is.
#11.2 PureLegend on 13 May 2009 - 13:28
Electric Bolt said,
Guess what? If you had to pay full price for Mac OS X, it would be a whole lot more than their 129 dollar upgrade price.

It's not an upgrade, you get the whole OS, making it possible to make Hackintoshes.

I don't really see how Windows is worth more money than OS X anyway. If anything, OS X is worth more than Windows.
(1 reply) #12 Vakerorokero on 12 May 2009 - 17:59
The "7" logo is already included on your desktop: in the start button logo, look at the green side glow. I was wondering if they were going to use this in the marketing but now I see they are.
#12.1 Fish on 12 May 2009 - 21:15
No way! I wonder if this is by design, or amazing coincidence? Hmm, if so, this could be an excellent marketing tool.
#13 hotdog963al on 12 May 2009 - 18:14
Ew. I'll laugh if they are the real thing!
GET MORE NOW? HA, Oh dear.
#14 LiquidSolstice on 12 May 2009 - 18:28
They need to use the boot logo instead of the standard Vista logo.
#15 2Cold Scorpio on 12 May 2009 - 18:51
The full version boxes don't look that bad; they could be real concepts and likely aren't terribly far from what the final box art will look like. The upgrade versions, however, look like crap.
(4 replies) #16 +dead.cell on 12 May 2009 - 19:08
Didn't the forum thread on this already prove that it was fake?
#16.1 Popcorned1 on 12 May 2009 - 19:16
Yep ;P

They have to get hits.
#16.3 Lord Ba'al on 12 May 2009 - 23:44
Kirkburn said,

Read the update, it's possibly just concept art and not the real thing:
Update: There is some speculation that the images may be just concepts in an ongoing design process, which I certainly hope is true.
#16.4 +Kirkburn on 14 May 2009 - 14:24
Lord Ba'al said,
Read the update, it's possibly just concept art and not the real thing:
Update: There is some speculation that the images may be just concepts in an ongoing design process, which I certainly hope is true.

So:
1). It's not proven fake.
2). It's quite possibly real.
#17 +lcg on 12 May 2009 - 19:31
As has already been said, the Home Premium and Professional editions look very much like XP's box art. But they're fake anyway, so it doesn't matter.
#18 backdrifter on 12 May 2009 - 19:54
They look a little gay, but at least they're fresh
#19 caerma on 12 May 2009 - 20:08
^ fake.
#20 digitalsoft on 12 May 2009 - 20:15
I love them, fake or not, they look good
#21 VIVIsectVI on 12 May 2009 - 20:33
I can't believe people care about...product packaging. Walk outside people.
#22 dimithrak on 12 May 2009 - 21:02
its fake.. they look good.. but the windows logo they have on that box is from XP.. lol.. they are definitely gonna continue the windows vista logo on the new boxes..
#23 scaramonga on 12 May 2009 - 21:18
the 'perspective' is way out, could have done better in PS myself.

FAKE!!!!!!!!!!!
#24 Shadrack on 12 May 2009 - 21:24
I say fake on these. They look too much like the Vista box art. It would be too consistent for Microsoft to make the Windows 7 box art resemble the Vista box art.
#25 hardgiant on 12 May 2009 - 21:48
ugly green color.
#26 Silverskull on 12 May 2009 - 21:49
Now we just have to wait to see what the normal upgrade boxes look like. These are for Anytime Upgrade. For comparison, this is what the Vista Anytime Upgrade packs look like.

http://www.microsoft.com/windows/windows-v...e-overview.aspx

I'm fully expecting the upgrade boxes to just be the regular boxes with a little "upgrade" note on them though. As usual.
(4 replies) #27 hardgiant on 12 May 2009 - 21:53
#27.1 Radiance_Wes on 12 May 2009 - 23:25
hardgiant said,


No way they could allow a cover like that.
#27.2 Lord Ba'al on 12 May 2009 - 23:46
hardgiant said,

I really like the colour, but the big 7 on it looks just plain ugly.
#27.3 crazlunatic on 13 May 2009 - 02:00
hardgiant said,


absolutely no doubt this is fake, even the Microsoft logo uses the wrong font
#27.4 +Kirkburn on 14 May 2009 - 14:25
crazlunatic said,
absolutely no doubt this is fake, even the Microsoft logo uses the wrong font

That, and the page is called "custom dvd cover".

I don't think anyone was suggesting it was real...
#28 qdave on 12 May 2009 - 22:17
wouldnt mind if it was real. i like green box most.
#29 toadeater on 12 May 2009 - 23:35
I want to see the new GUI.
#30 Recon415 on 12 May 2009 - 23:44
Simplistic and beautiful. I like it.
(4 replies) #31 antsy on 12 May 2009 - 23:50
So XP lasted 5 years and Vista lasted less than 3?
#31.1 eblkheart on 13 May 2009 - 02:08
antsy said,
So XP lasted 5 years and Vista lasted less than 3?

XP was released in 2001, so its slightly longer than 5 years...Just slightly

#31.2 +Smigit on 13 May 2009 - 05:21
It only "lasted" that long because of Vista's delays. Vista will work and remain supported well after Win 7's launch. Win 7 probably will see a followup in around three years also.
#31.3 FrozenEclipse on 13 May 2009 - 05:54
antsy said,
So XP lasted 5 years and Vista lasted less than 3?


By that logic, Windows 2000 lasted less than 2 years.
#31.4 +Kirkburn on 14 May 2009 - 14:27
FrozenEclipse said,
By that logic, Windows 2000 lasted less than 2 years.

And Win 3.1 "lasted" 3, and Win 95 lasted 3, and Win 98 lasted 2, and Win Me lasted 1, and WinXP lasted 5, and Vista lasted 3.

Spot the odd one out.
#32 The Canadian on 13 May 2009 - 00:06
Hopefully the retards in Redmond use something else than all plastic-like casing for the boxes unlike what they did with Vista; those things were hell to open.
#33 GryphonPhoenix on 13 May 2009 - 04:34
Heya,

If you look at the Logo on the box, the Install and login screen might change one more time.....

What do you guys think?
#34 JULY on 13 May 2009 - 10:23
fake
#35 Geranium_Z__NL on 13 May 2009 - 11:51
No home basic ?? XD
#36 k7of9 on 13 May 2009 - 17:18
Fake.


I hope.
#37 _dandy_ on 13 May 2009 - 19:04
A box showing the picture of a PC showing the box? Uh, no.
(2 replies) #38 MarvinMAr on 13 May 2009 - 19:08
I hope MAC does not notice this...
If you point your right hand down, and make a 7 out of your thumb and index finger, that looks alot like the 7 on the windows 7 box.
But now turn your hand back over, and you have a L Like you place on your forehead for losers.


Unless Microsoft could beat them to the punch and do something like
"Windows 7, everything else is for Losers."

#38.1 +Kirkburn on 14 May 2009 - 14:28
MarvinMAr said,
I hope MAC does not notice this...
If you point your right hand down, and make a 7 out of your thumb and index finger, that looks alot like the 7 on the windows 7 box.
But now turn your hand back over, and you have a L Like you place on your forehead for losers.


Unless Microsoft could beat them to the punch and do something like
"Windows 7, everything else is for Losers."

Mac is not an acronym. It is not a person, or group. It is a product.

Well done, you have spotted what the shape of a seven looks like.
#38.2 CarlosMiguel on 06 Jun 2009 - 21:27
MarvinMAr said,
I hope MAC does not notice this...
If you point your right hand down, and make a 7 out of your thumb and index finger, that looks alot like the 7 on the windows 7 box.
But now turn your hand back over, and you have a L Like you place on your forehead for losers.


Unless Microsoft could beat them to the punch and do something like
"Windows 7, everything else is for Losers."


Nice find... only a loser like you has the ability to do that
(1 reply) #39 CarlosMiguel on 06 Jun 2009 - 21:24
Is'nt Windows7 is only a code name? Wonder what MS would call it when it's RTM
#39.1 Hawkeye on 06 Jun 2009 - 23:11
CarlosMiguel said,
Is'nt Windows7 is only a code name? Wonder what MS would call it when it's RTM

No, it was announced some time ago that "Windows 7" would be the official name. It's not just a code name!

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