Windows 7 box art leaks

Potential Windows 7 box art leaked earlier this week from Polish site Centrumxp.

Originally many speculated that these images were fake but blogger Long Zheng has unearthed Microsoft using the same logo on the box art, elsewhere.

Microsoft has created a Windows Lounge site for internal employees to join a Facebook group for information, training and marketing for Windows 7. The group uses the following image for its logo:

Compared to the box art that was leaked it's too similar. It appears as though this could be concept or final box art for the Windows 7 packaging. Microsoft officials have said "off the record" that Windows 7 will RTM in the Summer and be available for the Fall. It's not unreasonable for the company to be finalising marketing materials, logos and packaging at this stage.

Windows 7 Home Premium:

Windows 7 pro:

Windows 7 Ultimate:

Windows 7 Home Premium upgrade:

Windows 7 pro upgrade:

Windows 7 Ultimate upgrade:

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79 Comments

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CarlosMiguel said,
Is'nt Windows7 is only a code name? Wonder what MS would call it when it's RTM

No, it was announced some time ago that "Windows 7" would be the official name. It's not just a code name!

I hope MAC does not notice this...
If you point your right hand down, and make a 7 out of your thumb and index finger, that looks alot like the 7 on the windows 7 box.
But now turn your hand back over, and you have a L Like you place on your forehead for losers.


Unless Microsoft could beat them to the punch and do something like
"Windows 7, everything else is for Losers."

MarvinMAr said,
I hope MAC does not notice this...
If you point your right hand down, and make a 7 out of your thumb and index finger, that looks alot like the 7 on the windows 7 box.
But now turn your hand back over, and you have a L Like you place on your forehead for losers.


Unless Microsoft could beat them to the punch and do something like
"Windows 7, everything else is for Losers."


Mac is not an acronym. It is not a person, or group. It is a product.

Well done, you have spotted what the shape of a seven looks like.

MarvinMAr said,
I hope MAC does not notice this...
If you point your right hand down, and make a 7 out of your thumb and index finger, that looks alot like the 7 on the windows 7 box.
But now turn your hand back over, and you have a L Like you place on your forehead for losers.


Unless Microsoft could beat them to the punch and do something like
"Windows 7, everything else is for Losers."


Nice find... only a loser like you has the ability to do that

antsy said,
So XP lasted 5 years and Vista lasted less than 3?

XP was released in 2001, so its slightly longer than 5 years...Just slightly

It only "lasted" that long because of Vista's delays. Vista will work and remain supported well after Win 7's launch. Win 7 probably will see a followup in around three years also.

FrozenEclipse said,
By that logic, Windows 2000 lasted less than 2 years.

And Win 3.1 "lasted" 3, and Win 95 lasted 3, and Win 98 lasted 2, and Win Me lasted 1, and WinXP lasted 5, and Vista lasted 3.

Spot the odd one out.

crazlunatic said,
absolutely no doubt this is fake, even the Microsoft logo uses the wrong font

That, and the page is called "custom dvd cover".

I don't think anyone was suggesting it was real...

I say fake on these. They look too much like the Vista box art. It would be too consistent for Microsoft to make the Windows 7 box art resemble the Vista box art.

its fake.. they look good.. but the windows logo they have on that box is from XP.. lol.. they are definitely gonna continue the windows vista logo on the new boxes..

As has already been said, the Home Premium and Professional editions look very much like XP's box art. But they're fake anyway, so it doesn't matter.

Lord Ba'al said,
Read the update, it's possibly just concept art and not the real thing:
Update: There is some speculation that the images may be just concepts in an ongoing design process, which I certainly hope is true.

So:
1). It's not proven fake.
2). It's quite possibly real.

The full version boxes don't look that bad; they could be real concepts and likely aren't terribly far from what the final box art will look like. The upgrade versions, however, look like crap.

The "7" logo is already included on your desktop: in the start button logo, look at the green side glow. I was wondering if they were going to use this in the marketing but now I see they are.

No way! I wonder if this is by design, or amazing coincidence? Hmm, if so, this could be an excellent marketing tool.

Guess what? If you had to pay full price for Mac OS X, it would be a whole lot more than their 129 dollar upgrade price. Now not everybody wants to pay 400 dollars for everything. Microsoft is business, Apple is playtime, Windows is a whole lot more worth the money than Mac OS X is.

Electric Bolt said,
Guess what? If you had to pay full price for Mac OS X, it would be a whole lot more than their 129 dollar upgrade price.

It's not an upgrade, you get the whole OS, making it possible to make Hackintoshes.

I don't really see how Windows is worth more money than OS X anyway. If anything, OS X is worth more than Windows.

Same colour scheme as XP if I'm not mistaken. Looks more like a Concept than a real thing. I like it, I was wondering the other day if they'd keep the silly boxes. They are apparently.

Chasethebase said,
Same colour scheme as XP if I'm not mistaken. Looks more like a Concept than a real thing. I like it, I was wondering the other day if they'd keep the silly boxes. They are apparently.

Yes, these are not photos of actual boxes.

StarLion said,
Professional contains all the features of Home Premium, so it makes perfect sense.


it does...since when does Professional/"Business" contain Media Center? and when did business go back to professional?

If they aren't fake (and I think they are), it could be a wise move to play on the XP design given that many people were laymens were afraid of Vista because it was "so different".

einsteinbqat said,
Why are the boxes still so big? There are only a DVD and a guide book inside. I can't believe they can't shrink the whole thing.

Er, because the pictures are big? What on earth are you comparing the size with? It's not like the images show anything except the boxes.

Kirkburn said,
Er, because the pictures are big? What on earth are you comparing the size with? It's not like the images show anything except the boxes.

I would imagine he's comparing the size with something like the OS X box, which is only slightly larger than a jewel case, and about twice as thick, but still has boatloads of classy matte-black cardboard and shiny holograms.

Compared to these unruly plastic abominations that don't really fit anywhere.

Disclaimer: I actually like the artwork. The box is a little unusual, that's all. The OS X box has several limitations, too, such as being crushed in the car on the way home.

einsteinbqat said,
Why are the boxes still so big?


It's either a marketing trick to make you believe you're getting plenty for your money

or

It's to make it harder to steal in a store.

(thong firmly planted in cheek)

Wow! Good eyes! I thought they were just part of the sparkle effect. :p

I may not like a lot about MSN (or MS in general), but that butterfly is awesome for some reason.

Dustin B said,
Wow! Good eyes! I thought they were just part of the sparkle effect. :p

I may not like a lot about MSN (or MS in general), but that butterfly is awesome for some reason.

haha, it does seem to fit. I did hate all of the MSN bundled software in Windows 98 and XP. It even duplicated functionality of other parts of Windows in some cases. Then it was a pain to get rid of... Ugh...

Yeah, I agree. Everything else seems to close to Vista (Planning wise). I am hoping for an uber cheap upgrade though for Vista users...

Not that I hate Vista, but performance wise 7 is amazing.

Captain555 said,
Who cares about the box ? I care about the content of the DVD in the box.

Didn't you know that packaging is the most important thing of any product? [smiles]