Nokia's Ovi Store is now live

After the success of Apple's App Store, it seems other companies have noticed the benefits that such an offering can have on business. Other companies such as Palm, Google and Nokia have their own offerings, the latter releasing theirs fully just today.

The Ovi Store initially went live first in Australia, Ireland and Singapore, but Engadget is reporting that every area which supports access to the store can now get just that; the Ovi Store has launched with 20,000 "items", which is an impressive figure compared to some others. It isn't clear whether those items are applications or otherwise, but expect that to be clarified very soon, now that access is available. Nokia's executive vice president, Tero Ojanperä, has said, "Ovi Store is open for business and we've stocked the shelves with both local and global content for a broad range of Nokia devices. Ovi Store makes shopping for content and applications easy and fun for feature phone and smartphone owners alike."

Though things may not be all rainbows and happiness; Ben Wood, an analyst at CCS Insight, has stated, "Nokia's Ovi store is a step in the right direction but Apple is still the king of the hill when it comes to selling applications. The long awaited arrival of Nokia's Ovi Store lacks the blaze of publicity Apple was able to achieve when its App Store burst onto the market – Nokia is going to have to spend a small fortune on marketing to make consumers aware of what it is offering." If Nokia is to turn their offering into a truly successful one, experts say that Nokia needs to put emphasis on the social aspect to the store; they will need to show off the way users can rate applications and recommend them to others.

If you have a Nokia device, please head to the Ovi Store website to check it out, and be sure to fire back in the comments on how everything goes.

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4 Comments

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I never heard of Ovi before but it is a lot more than an app store.
It seems to have a MobileMe/MyPhone style capability as well.
From my crappy S40 Nokia 6233 I can sync my calendar and contacts!

I visited the site in IE8 on my laptop and chose my phone from the list
It then asked me to register
I got a text to my phone with a link that takes me to the www.ovi.mobi site
It the asked me to visit the site on my pc to set up syncing

Presumably they will release some kind of link in the excellent Nokia PC Suite software

Nice one Nokia, you gave my aging phone a taste of being smart

Continually asks me for login detail on my E71. I guess I'll try it in Opera Mini.
Update: Works fine in opera mini but not nokia browser...fail.

They are going to in their upcoming models. And they are making it available to existing devices as well via their crappy Download! application (which what the AppStore should've been in the first place but better late than never). I think you can also download it via the Web, etc but until they have lots of devices out there with the AppStore bundled it will be hard for them to market and get people to it easily.

I know the N79 that's coming up will have it and I assume most other phones that come out after it.