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Microsoft retail store revealed [Pictures]

Tom Warren   on 04 June 2009 - 10:50 · 77 comments & 13588 views

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TechRadar send word that on their way to a meeting at Microsoft's head quarters in Redmond, Washington they spotted a model of the planned Microsoft retail store.


Image credit: TechRadar

The model is a 1/18th scale of what Microsoft is planning for the future. In a light and airy atmosphere and crammed with laptops, PCs and the essential copies of Windows and Office it looks all a little too corporate for a retail store.

Interestingly from TechRadar's pictures you can spot pear shapes set as the desktop wallpapers on the laptops dotted around the store. Microsoft regularly takes digs at Apple in internal fun posters and internal videos so it's not surprising to see.


Image credit: TechRadar

We first unveiled the Microsoft retail store concept back in January and have since reported that Microsoft is planning to open retail stores, specifically in Europe.

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(4 replies) #1 Gibletz on 04 Jun 2009 - 10:56
Nice.
#1.1 Nexus- on 04 Jun 2009 - 13:06
It looks like its just about right for lego mini-figure scale
#1.2 Xero on 04 Jun 2009 - 16:23
I dunno, I think it's too closed in to be nice, Apple's stores are very open concept, these seem more closed and secluded. I'm not even sure why they need their own stores, isn't every PC store a Microsoft store pretty much?
#1.3 LAMj on 04 Jun 2009 - 23:33
worse possible time to open a RETAIL business nowadays.
#1.4 Lord Ba'al on 05 Jun 2009 - 02:16
Xero said,
I dunno, I think it's too closed in to be nice, Apple's stores are very open concept, these seem more closed and secluded. I'm not even sure why they need their own stores, isn't every PC store a Microsoft store pretty much?

Same here, it doesn't look very appealing.
Also, I don't see the need for a MS-exclusive store either. They have Windows and Office and... well, that's it already - a shop for two products! Whee!
(8 replies) #2 shrike on 04 Jun 2009 - 10:59
How is having a pear on the screen a dig at Apple?
I see it more of "Microsoft going pear shaped". More a sign of the times?
#2.1 JoeC on 04 Jun 2009 - 11:10
I do hope you're joking about not being able to see why it's a dig at Apple
#2.2 +Chipshop on 04 Jun 2009 - 11:10
hahah Seriously?
#2.3 +dave164 on 04 Jun 2009 - 11:10
lol, just how stupid that claim is
#2.4 thenonhacker on 04 Jun 2009 - 12:53
shrike - you're either naive or you're in denial.
#2.5 ir0nw0lf on 04 Jun 2009 - 13:44
thenonhacker said,
shrike - you're either naive or you're in denial.

Or worse: both.
#2.6 java2beans on 04 Jun 2009 - 14:00
They can't use pear shape. Carly from iCarly already has that on her laptop.
#2.7 VIVIsectVI on 04 Jun 2009 - 15:26
java2beans said,
They can't use pear shape. Carly from iCarly already has that on her laptop.


Sadly...I thought that too. Amazing what you pick up while watching TV with your kids.
#2.8 roadwarrior on 04 Jun 2009 - 22:37
VIVIsectVI said,
Sadly...I thought that too. Amazing what you pick up while watching TV with your kids.


I was going to say the same thing too. As I sit here watching iCarly!
(2 replies) #3 timmmay on 04 Jun 2009 - 11:03
Is that a....pear?
#3.1 Zyxel112 on 04 Jun 2009 - 13:27
yeah I think so
#3.2 este on 05 Jun 2009 - 02:32
timmmay said,
Is that a....pear?

I think a water balloon... pop
#4 Relativity_17 on 04 Jun 2009 - 11:03
It doesn't look bad. I like the color scheme.
(1 reply) #5 Jugalator on 04 Jun 2009 - 11:11
lol @ pear

Obviously a nudge towards the Apple store, probably just Microsoft showing their humor for once.
#5.1 thenonhacker on 04 Jun 2009 - 12:53
It's funny. More fruits FTW!
(2 replies) #6 cabron on 04 Jun 2009 - 11:12
It is not going to improve the business model in any way for Microsoft like the way it did for Apple.
#6.1 nunjabusiness on 04 Jun 2009 - 11:20
Way to show you have no idea what you are talking about.
Of course, Apple had nowhere to go but up when they opened their stores.
#6.2 toadeater on 04 Jun 2009 - 19:43
nunjabusiness said,
Way to show you have no idea what you are talking about.
Of course, Apple had nowhere to go but up when they opened their stores.


MS has to compete with all the PC stores already out there, as well as the almighty Newegg and online retailers. Apple is much more exclusive so Apple can get away with it.
(4 replies) #7 +CrossCheck on 04 Jun 2009 - 11:21
It would have been better if the pear was an apple that was eaten to the core
#7.1 atari800 on 04 Jun 2009 - 11:48
thats what I was thinking.... put an Apple Core on the screen
#7.2 duritz on 04 Jun 2009 - 12:03
CrossCheck said,
It would have been better if the pear was an apple that was eaten to the core


apple has patented and trademarked every possible apple logo (might as well add all fruit in there). Even Johnny appleseed cant put apple in his logo
#7.3 ir0nw0lf on 04 Jun 2009 - 13:44
CrossCheck said,
It would have been better if the pear was an apple that was eaten to the core

Or a rotten apple with a worm coming out of it hehe.
#7.4 mmck on 04 Jun 2009 - 23:12
Patented and trademarked doesnt really prevent parodies though in law through "fair use" - so a modified apple could have been easily used.
#8 GraphiteCube on 04 Jun 2009 - 11:35
The computers look so cute.
#9 willard27 on 04 Jun 2009 - 11:35
How about an upside down pear.
#10 johnnyftw on 04 Jun 2009 - 11:42
I likeeee.
(6 replies) #11 bdsams on 04 Jun 2009 - 11:44
i wonder what brand of PC's will be sold there?
#11.1 TheJudge on 04 Jun 2009 - 11:59
so obvious from MS ads *HP* lol
#11.2 bradsday on 04 Jun 2009 - 12:09
Honestly, I am really hoping (yeah, this sounds crazy) that Microsoft will brand their own line of computers and laptops. When people compare Microsoft systems to Apple Macintosh computers, they are literally not comparing "apples to apples" (pardont the pun). Microsoft, for the most part, only makes software.

It is insane to think that anyone could make an operating system that would work flawlessly with any possibly hardware configuration imaginable. I think that Microsoft has done a wonderful job over the years, but just imagine, if they built their own brand of computers.

This line of computers and laptops would be tested extensively against a known set of hardware configurations. The result would be an incrediblly stable and reliable product line. The cost would like go up considerablly, but think many would pay for the privelage. Throw in direct customer support for the products from the Microsoft Store, and you have a winning business model (that has already been proven).

It may sound far-fetched, but really think this could ultimately be a great move for Microsoft. They basically create their own line of systems while selling and directly licensing their software to private consumers and corporate vendors. The result could be more competition (better prices) and better products for the consumers.

Last edited by bradsday on 04 Jun 2009 - 12:15
#11.3 Calum on 04 Jun 2009 - 15:44
Microsoft already create some hardware - keyboards, mice, webcams and who could forget the Xbox 360? Therefore, I think it would be really good if they created their own computers. If they could make some with as good hardware as Mac OS X, that'd be brilliant as they'd really be able to optimise it for Windows and it could provide many benefits over the current computers you can buy from Dell, Toshiba and the like.

All I need is 5 hours battery life, like the Macs I've experienced
#11.4 +Frazell Thomas on 04 Jun 2009 - 16:21
MS making their own machines would be very bad... It would not only push costs up it would also kill tons of hardware competition.

I doubt MS will ever make their own since they pioneered the current OEM situation in the 80s.
#11.5 _dandy_ on 04 Jun 2009 - 18:20
bradsday said,
This line of computers and laptops would be tested extensively against a known set of hardware configurations. The result would be an incrediblly stable and reliable product line.


The Xbox's RROD pretty much shoots down that argument IMO.
#11.6 Quikboy on 04 Jun 2009 - 20:52
TheJudge said,
so obvious from MS ads *HP* lol


Well there was a Sony Vaio in one of the ads...

I hope Microsoft puts some more mid-range to high-end computers. None of that cheap crap.
#12 Classic DisastR on 04 Jun 2009 - 12:05
I like it
#13 Delmont on 04 Jun 2009 - 12:20
How is it too corporate looking?
Plus, how is that a bad thing?
(1 reply) #14 wookietv on 04 Jun 2009 - 12:41
it does look a bit like a trade show exhibit
#14.1 Delmont on 04 Jun 2009 - 13:12
What do you want it to look like? Some college dorm?
#15 Nexx295 on 04 Jun 2009 - 12:44
I'd definitely like to work in an MS store. Hope they'll open one in Germany soon.
#16 lawtai on 04 Jun 2009 - 12:59
nice model
(1 reply) #17 +zhiVago on 04 Jun 2009 - 13:01
Nice...but they should've adopted Dell's business model. It's the most competitive and unbeatable.
#17.1 xendrome on 04 Jun 2009 - 20:51
Whats that, not open any stores at all?
#18 TSG on 04 Jun 2009 - 13:02
I would have expected a 'Microsoft' store that would have all the peripherals, xbox, games for windows. It's a shame, they could show off the whole Microsoft living room etc. They should pay me for these ideas...

Takes up a lot of floor space, must be expecting huge crowds... Its a bit stark and uninviting if you ask me, but all brand specific stores are. Too corporate and expensive looking... I prefer a store like JB HI-FI (I'm Australian) where they have pretty much everything electronic and good deals and prices.
(2 replies) #19 chaos_disorder on 04 Jun 2009 - 13:44
Hmm....it looks nice, but I'm very skeptical about this. This may work in Europe, but I don't ever see it being successful should they try this here in the States. What would be the incentive to go to a Microsoft store when their products are readily available in any number of retailers' stores (Best Buy, Tiger Direct, Walmart,etc.)?
#19.1 epple on 04 Jun 2009 - 13:56
To expose themselves and to educate people on their products and how they tie in with eachother further, all in a different and friendly environment compared to other stores.
#19.2 chaos_disorder on 04 Jun 2009 - 14:25
I suppose so. There is a lot of FUD out there concerning Microsoft products, so this could be an attempt at negating that.
(2 replies) #20 deck on 04 Jun 2009 - 13:50
What is this? A retail store for ants!! How can people be expected to buy Microsoft products when they can't even fit inside the store? It should be... 3 times larger!
#20.1 +stifler6478 on 04 Jun 2009 - 16:20
#20.2 mmck on 04 Jun 2009 - 23:15
Loving the Derek joke.
(1 reply) #21 java2beans on 04 Jun 2009 - 13:58
Nice!! I hope they open up a retail store where I live. I want to work there.
#21.1 xendrome on 04 Jun 2009 - 20:52
After you see how much they pay, you'll think twice.
#22 M_Lyons10 on 04 Jun 2009 - 13:59
I actually think it looks nice. It's very sleek... I hope these stores will make it to the states. I saw the mention that it was geared more towards Europe for some reason. I like it so far.
#23 Kreuger on 04 Jun 2009 - 14:01
It looks like a library to me
#24 Billy Gun on 04 Jun 2009 - 14:06
Hope they sellsome desktops, I only see laptops there... mabe some netbooks. But hey! Desktops Desktops! Mouses, Keyboards, Media Center remotes, webcams..

Hope they will sell more Media Center stuff.
#25 vetneufuse on 04 Jun 2009 - 15:10
Where can I buy this lego set?
#26 Scutley on 04 Jun 2009 - 15:10
I think it will be a success. I mean why wouldn't it?
There still are shopaholics
(1 reply) #27 +warwagon on 04 Jun 2009 - 15:11
If you look at the reflextion in the window on the top right it looks like the picture was taken in the starship enterprise.
#27.1 vetneufuse on 04 Jun 2009 - 15:31
warwagon said,
If you look at the reflextion in the window on the top right it looks like the picture was taken in the starship enterprise.


Hey, you are not supose to see that... That's where MS does all their top research... in space
#28 Shunik Jan on 04 Jun 2009 - 15:25
Open one where CircuitCity Hollywood was.
(2 replies) #29 Calum on 04 Jun 2009 - 15:49
This looks really good. As I have stated in a reply above, I really hope Microsoft start to produce their own PCs which they can optimise for Windows, just like Apple do with their Macs. Microsoft are already optimising their keyboard and mice for Windows 7, so I think it really would be good if they just created the whole package, optimise it for Windows and sell it in these stores when they are opened. If Apple can do it and get 5 hours battery life, even when you use Windows on a Mac, then Microsoft may be able to do it.

This would also mean less/no bloat and rubbish which companies like Toshiba, Dell and Sony usually install onto the operating system to start with.
#29.1 Kevin. on 04 Jun 2009 - 16:46
I'm so glad I'm not the only one that thinks it's a good idea for Microsoft to make their own computers. I've seen them make great hardware products before (I own a 10 year old wireless intellimouse blue that still works great to this day and has months of battery life). If they can make a high quality computer with just a clean installation of Windows with no bloatware whatsoever, it would give OEM's some competition.
#29.2 Quikboy on 04 Jun 2009 - 21:00
I disagree. The only reason why Microosft is so successful is that they license Windows to many vendors. If MS starts making their own PCs, then all those vendors will most likely switch to Linux instead because it makes little sense to use the OS from the same company that's competing with you. Microsoft would have to work really hard to catch up, and if that fails, then they're going to have to work even harder to gain the trust of the PC vendors.

The best Microsoft can and should do, is just work closely with the vendors, and try to create a great Windows experience and ensure the hardware is more top-notch.
#30 VIVIsectVI on 04 Jun 2009 - 15:57
The number of customers reminds me of the local Apple store.
#31 Kevin. on 04 Jun 2009 - 16:47
Looks nice! I hope they open some here in Atlanta. It would make some good competition against the Apple Store.
#32 goji on 04 Jun 2009 - 17:23
To many windows flags all over the place.

Apple scored big with less is more design; MS should pick up on that theme.
(1 reply) #33 superhuman on 04 Jun 2009 - 17:57
they should have tried to put a bitten watermelon
#33.1 toadeater on 04 Jun 2009 - 19:44
superhuman said,
they should have tried to put a bitten watermelon


A lemon.
(1 reply) #34 HalcyonX12 on 04 Jun 2009 - 18:43
That store is going to be a nightmare to work in. Employees will be treated like the neighborhood geek, except they'll be held accountable for their answers/reasoning. If anything, it'll make MS look WORSE to their customers.

MS never had a face to them before, you just went to a store and got a PC with some software on it. You want real answers and they tell you to contact the OEM for support.

At the MS store, employees will look clueless if they can't answer your questions, and if they send you on a support chase, they'll just make people upset. On the other hand, they can't answer every crazy question about what can go wrong with Windows. What are they going to do?

Are they going to really give customers that old stinker where they can't really tell you anything if you have 3rd party software on your system?

...and where's the Zune section? The 360 section? The Surface station? The cell phone center? Is this just a Windows/Office store?
#34.1 xendrome on 04 Jun 2009 - 20:56
I vote for more Windows and Office displays....
(2 replies) #35 toadeater on 04 Jun 2009 - 19:34
It looks kind of small?
#35.1 xendrome on 04 Jun 2009 - 20:53
Sorry bud, comment #20 beat you to it.. I also wanted to make the punchline as you did, but I read the article and comments prior to getting previously already had lulz in #20.
#35.2 mmck on 04 Jun 2009 - 23:16
And the fact they used a witty punch line joke from Zoolander makes it all the better.
#36 TR2006LH on 05 Jun 2009 - 07:56
Instead of opening a Microsoft Store they shud sell this 1/18th scale version of Microsoft Store lol
It looks Cool!

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