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AT&T already sold out of launch day iPhone 3G S pre-orders

Kevin.   on 13 June 2009 - 19:45 · 31 comments & 5297 views

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Now that the iPhone 3G S has been announced, pre-orders have caused the device to be sold out according to a report by Apple Insider.

Any pre-orders that were made starting today, June 13 will not ship on the June 19 launch, and consumers will have to wait for up to two weeks to receive their order. If you do pre-order a 3G S, you'll receive an email once it's back in stock, saving you from having to stand in line.

Apple stores will open at 8 AM, and AT&T stores will open at 7 AM for the launch of the iPhone 3G S. Best Buy and Walmart will also have the iPhone 3G S for sale on June 19. Unfortunately, iPhone 3G users will have to shell out an additional $200 if they want a 3G S right away, but that still hasn't detered consumers from pre-ordering the new iPhone.

Back when the iPhone 3G launched, it was sold out in 21 states. When the original iPhone launched, it too sold out in Apple Stores in 10 states in 4 days.

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(4 replies) #1 Marshalus on 13 Jun 2009 - 20:16
I'd be interesting to know how many it took to be "sold out" ... 1000, 10,000, 100,000?
#1.1 haefft on 13 Jun 2009 - 20:29
that is very true, since apple is know to inflate statistics.
#1.2 andrewbares on 13 Jun 2009 - 21:13
The Pre also sold out on it's first day. But Palm was nice enough to get more Pre's in stock within a few days.
#1.3 Joshie on 13 Jun 2009 - 23:02
I'm surprised this was brought up so quickly. It was the first thing I thought of, since I can recall several times in the past when companies barely produced/shipped enough stock just so they could say "We sold out!" That kind of PR makes sales thanks to consumer herd mentality.
#1.4 ascendant123 on 14 Jun 2009 - 03:01
Marshalus said,
I'd be interesting to know how many it took to be "sold out" ... 1000, 10,000, 100,000?


Goldman Sachs estimated around 700,000 units sold for the original iPhone. Working out the iPhone 3G initial sales is a little more interesting - 1800 AT&T stores and 188 Apple stores sold them. Estimate the number in stock per store and have a shot but it's anyone guess -- and Apple's flagship stores on Fifth Av., Prince Street and 14th Street apparently had a lot more in stock then any AT&T store.

The 3GS is anyones guess. If you assume around 40 phones per AT&T store you're looking at around 700,000 phones (the same as the initial release) so a safe guess would be that the number is probably similar this time around. On the flip side, Palm sold between 60,000 and 200,000 Pre's during their sell-out period according to Piper Jaffray.

At this point I would think it is a pretty safe bet that Apple are less reliant on obscure marketing techniques such as what you're suggesting. I can thoroughly understand if this were the case for the original iPhone but at this point it's a household name. The better argument is whether or not going from a 3G to a 3GS is worth it and I can tell you that I definitely won't be -- and I'm not even on a contract (Australia).

I should also clarify that all these numbers are from independent consulting firms that specialise in analysing this kind of market behaviour.

Last edited by ascendant123 on 14 Jun 2009 - 03:21
(5 replies) #2 Edgar J on 13 Jun 2009 - 21:57
21 units sold. 1 person each state.
#2.1 Hurmoth on 13 Jun 2009 - 22:00
Well that isn't true at all. I bought one and I know of at least three of my friends purchased one (new iPhone users too).
#2.2 Davo on 13 Jun 2009 - 22:14
Joke vs. Anecdote. FITE!
#2.3 andrewbares on 13 Jun 2009 - 22:18
Edgar J said,
21 units sold. 1 person each state.


lol.
#2.4 WhoTheF on 13 Jun 2009 - 23:27
But there are 50 states!
#2.5 TSO on 14 Jun 2009 - 16:15
Edgar J said,
21 units sold. 1 person each state.

lmao
#3 thornz0 on 13 Jun 2009 - 23:16
I'd be interested to know how many they'd sell if they told AT&T to screw off and supported other carriers. Seems to me they'd pretty much have the mart phone market by the balls at that point, with an open door into every PC user who wasn't already stuck using iTunes for their iPod's....not that I want them controlling the market.
(3 replies) #4 WhoTheF on 13 Jun 2009 - 23:27
This is odd news, people are full of fail
#4.1 cakesy on 14 Jun 2009 - 08:07
I know, why would anybody buy anything except for wonderful Microsoft products. I can't wait for my zunephone, so I can start squirting people all over the country. And we needs windows mobile, surely the most stable microsoft os ever.. only crashes 2x a day, and is completely un-useable...
#4.2 TSO on 14 Jun 2009 - 16:17
cakesy said,
I know, why would anybody buy anything except for wonderful Microsoft products. I can't wait for my zunephone, so I can start squirting people all over the country. And we needs windows mobile, surely the most stable microsoft os ever.. only crashes 2x a day, and is completely un-useable...

you sir, fail more than most people.
#4.3 WhoTheF on 15 Jun 2009 - 03:32
cakesy said,
I know, why would anybody buy anything except for wonderful Microsoft products. I can't wait for my zunephone, so I can start squirting people all over the country. And we needs windows mobile, surely the most stable microsoft os ever.. only crashes 2x a day, and is completely un-useable...


I like guys like you that make assumptions, lol. You're freaking awesome. Don't get me wrong now, I am an iPhone user myself. I got the phone when it first came out and it works without any issues! However, since I've had this phone for over 2 years, I was desperately looking fwd to this new phone but somehow, it has failed to meet my expectations.
#5 Seņor Fake ASDF on 13 Jun 2009 - 23:32
Hah, I love how apple releases old stuff on their new phone and act like it's something new. MMS messages? Copy and Paste? Tethering? (even though you can't do this on the only network that they are sold with)
(2 replies) #6 abysal on 14 Jun 2009 - 00:40
"Tethering? (even though you can't do this on the only network that they are sold with)" in the US at least. Someone should be shot for trying to use this as one of the new features being marketed. Have they no shame?
#6.1 cakesy on 14 Jun 2009 - 08:08
Unfortunatley apple don't include the automatic reboot and shutdown, which keeps tethering on Windows mobile so light on the networks. Since it takes about 5 minutes to get it up and running again, none of the carriers have ever even noticed the traffic.
#6.2 +evn. on 14 Jun 2009 - 21:16
abysal said,
"Tethering? (even though you can't do this on the only network that they are sold with)" in the US at least. Someone should be shot for trying to use this as one of the new features being marketed. Have they no shame?

It's a shame your cell phone provider sucks - many of the other countries the phone is sold in will work out of the box just fine with both MMS and tethering. The world is larger than the US.

Maybe you should direct your rage at the company that's dropping the ball (AT&T) rather than the one that has things working as advertised (Apple). So long as you're venting your frustrations in the wrong direction AT&T has no reason to get their asses in gear.
#7 IceBreakerG on 14 Jun 2009 - 04:21
Knowing they're sold out makes me glad I pre-ordered mine on Thursday. This will be the first apple product I've ever bought (still can't believe that actually happened). The main reason I'm happy is because I really "need" the phone by this weekend as my current phone (at&t 8525 running Windows Mobile 6) is a pos and is on it's last leg. Starting to lock up several times a day now.
#8 Sikh on 14 Jun 2009 - 06:22
^ Same. Got in on wednesday morning(att opens at 10) haha. My WinMo 6 Pantch Duo is running on not last legs but memory burn out basically what I call it. I didnt abuse it physically but more software. I kept thousands of messages on my phone. I never really bother deleting em becuase I have bad memory, and it comes to the point where "o wait you siad this" no no no i didnt, and boom its up on my phone haha. Yes im stubborn but some people deserve to get proved wrong. And not only that, stuff for myself is the same on my phone.

So now, I have 54megs of ram total, ill start it up, no apps its at 38.2. ActiveSYNC always has to be open even thou i havent hooked this phone up to my computer since ived had it(its was an insurance replacement ot my nokia n75 so owned it for now 7 months). I REALLY like this phone, but i hate not being able to disable AS. Even thou it didnt bother me still, bugs me. Anyway, Ill have messages opened and im sitting at 46.8megs haha. I havelike 2 months worth of texts about 15k from both months. Its suprising.
#9 Airlink on 14 Jun 2009 - 08:18
pfff... nice supply management there Apple. Create massive hype, get everyone's expectations up, and then purposefully under stock your retail end of things to create the illusion that there's a shortage. Classic supply and demand, Apple style: They're throttling the supply and manipulating the demand at the same time. Cudos to whichever evil genius at Apple managed pull that off that again.

All that's left for Apple now is to apply for a patent for their marketing scheme and their all set. May I suggest iScalp as a name for this? How about "The Apple Price Fixing Promise: We will never be overstocked." What, too many words for the iPod zombies, eh? Alright, how about a dancing logo shaped like a bag of cash that's dancing with an iPod Zombie, and as part of "the dance" the iPod Zomnbie periodically hands over some large bills for what is essentially something he already has: A delicious, delicious apple. How's that? I know it's a bit abstract, but I think it should appeal to the brain-dead types who keep buying this stuff. No thinking required, just watch the pretty pictures and in no time you'll want an iPod but won't know why. Sounds like a plan to me.
(3 replies) #10 on 01 Jan 1970 - 00:00
#10.1 +Chicane-UK on 14 Jun 2009 - 10:04
So HSDPA, faster CPU and memory, better camera, and video recording (amongst other things) aren't good enough reasons to buy a new phone?
#10.2 Julius Caro on 14 Jun 2009 - 11:21
Chicane-UK said,
So HSDPA, faster CPU and memory, better camera, and video recording (amongst other things) aren't good enough reasons to buy a new phone?


except for the faster CPU. having HSDPA, a camera with video recording doesnt make the iphone better than what's been out there for a couple of years.
#10.3 epple on 15 Jun 2009 - 13:03
Chicane-UK said,
So HSDPA, faster CPU and memory, better camera, and video recording (amongst other things) aren't good enough reasons to buy a new phone?

I've already had that for quite some time now. Buy a "new" phone?
#11 +Xerxes on 14 Jun 2009 - 12:08
Well Apple sure know how to make a desirable phone, that is for sure. I bet they could make a turd sell like hot cakes! you can't deny Apple's marketing genius.
#12 +Chicane-UK on 14 Jun 2009 - 15:51
doesnt make the iphone better than what's been out there for a couple of years.


Nope. But if you like the iPhone and would prefer to remain with an iPhone, and they release one which HAS extra features then you'd want to buy it.

Why is this so hard for some people to understand? A HTC device might well have this stuff, but most HTC stuff runs Windows Mobile.. and seeing as using Windows Mobile is about as enjoyable as pulling your fingernails off with a pair of pliers, it's not hard to see why people have flocked to the iPhone and don't want to go near anything else for the mean time.
#13 TSO on 14 Jun 2009 - 16:27
Copy/Paste, MMS messaging and Tethering. More pure innovation by apple!! I can see why its sold out so fast, its not like any other phone can offer any of that!
#14 J400uk on 14 Jun 2009 - 16:29
Doubt its the same in the UK where O2 have set ridiculous price points, meaning most people don't seem that keen to buy. You US people are lucky as you can get the 16GB 3GS for the same price as the 8GB 3G used to sell for.
#15 LordGoofy on 14 Jun 2009 - 18:14
Its too bad this is on ATT (which is the worst provider around my parts) or I would consider getting one. If only Apple would start selling these on Verizon when the ATT contract is up, they would make a killing.

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